Lauren Bateman started linking her paid guitar course directly in tutorial videos after a viral video drove organic traffic to her site. Adding a dedicated landing page made it easier for viewers to buy and boosted sales.
What I started doing was incorporating the course into my tutorial. So I would tell people if you're interested, if you like this lesson. I do have a full course where I go through step by step because what I learned from that big viral video which had no call to action at all, I didn't even mention that I had a course because when I recorded it I didn't. People from that video were going into Google and searching LAUREN BATEMAN GUITAR COURSE they were just searching for me. They found my website. They would go over to the course page and they were still buying even though it was hard for them to buy. These people were still buying. What if I make it easy for them to buy? What if I tell them I have a course and what if I create a specific landing page to send those people to? So when I started doing that, obviously that helped me make more money and increase sales overall.
