Lauren Bateman says course creators often skip research and build products nobody wants. Instead, start by making content, growing an audience, and interviewing people about their actual problems. Design courses around one or two big transformations, not everything.
A giant mistake that I see a lot of course creators make is they spend a lot of time and effort building a course that absolutely nobody wants to buy, okay? Because they didn't do essential course research. So if you're someone who's trying to be a course creator and you have no audience, you know, sometimes that happens. You're starting fresh, you're starting new, and you don't have a lot of people to pull from. So what I would do is I would start making content, start growing a little bit of an audience, and start interviewing those people, asking them what. What are their problems? Also, what you could do is you could go over onto Reddit, or you could go onto a Facebook group around your topic or around your niche and see what are the common problems that people are asking. Okay? If you go into a group, you're going to see people probably asking the same questions quite frequently. Can you solve that problem? Can you create a course around that problem and solve it and help them? So many people are focusing on trying to solve so many problems in a course. If you can solve one or two big problems, you have a course that you can make money off of. So remember, you're trying to take people maybe from point A to point D. We're not trying to go from point A to point Z. That's going to be a huge course. It's going to take way too long. We're looking for some quick wins. They're going to help people make a transformation. Remember, people buy transformation, they don't buy products. And a lot of course creators get stuck first focusing on the product versus the transformation and the problem they're trying to solve for their audience.
