Lauren Bateman burned out chasing money on her guitar YouTube channel until she reframed her goal: help the 300 people watching each video. That shift in focus grew her channel and led her to expand into business coaching, something she'd only do once she hit certain milestones.
I feel like when you go into something just because you want to make money, you don't really give your full self to the clients. And I learned that in the guitar business very early on with YouTube. I got really burnt out because I went into it be like, I'm going to make this money. I'm going to make this money. And I got burnt out when it was like, this is taking much longer than I thought it was supposed to take. And I looked at it and I was like, why am I doing this? I was like, okay, I'm only getting 300 views a video. You know what? If I can help those 300 people, then that's my why. That's why I'm here. And when I started focusing more on that, the channel grew. It became successful because I was focused more on the clients. So I learned that lesson. I said, I'm not going to pivot into business coaching until I've checked off these boxes. And if you're seeing this video, they've all been checked off.
