A short YouTube talk by Lauren Bateman about using Google Ads and YouTube advertising to increase visibility for new brands and creators. She frames the challenge as a 'David vs. Goliath' problem when competing with established creators and recommends using targeted search/discovery ads (e.g., for queries like “Best Guitar for Beginners”) and knowing your demographic.
I think a lot of people get in trouble with Google Ads once they just don't know how it works. You can use it strategically to get better visibility, because remember, this is a brand. If you're just starting on YouTube, nobody knows who you are. Like I said in the beginning, I'm Lauren Bateman, and I'm going up against these. It was like a David and Goliath battle. And I've got Justin Guitar, Marty Guitar up here, and here's little Lauren Bateman coming in. And nobody knows who I am. So when people put a search in, they're going to see faces they're familiar with. Nobody knows who I am, so they're not going to click on my video sign. Sometimes you can use YouTube advertising, use discovery videos, so when someone types in a keyword, your video will pop up. Okay, I wouldn't be doing in real ads. I would just do a little search ad. So this way it's something someone's looking for specifically. Maybe it's a topic like Best Guitar for Beginners. And then they do a search and your video pops up. That's on Best Guitar for Beginners. And when you do this, you want to make sure you know who your demographic is.
