This content was created by Lauren Bateman. This content was uploaded by Lauren Bateman. This is a YouTube video titled "Success in any field requires hard work..." featuring Lauren Bateman discussing the differences between business coaching and personal coaching, emphasizing the importance of hard work in both fields and the distinct approaches required for different audiences.
In business coaching, your pricing can be a lot higher. You can charge more, especially if you have a lot of expertise. You're changing lives in a different way. So here I'm changing people's lives. I'm probably reducing their stress. I'm making them happy. They're playing Happy Birthday at their grandchild's birthday party. That makes them feel really good about themselves. And then on this side, you're trying to create more of a lifestyle change. You're trying to help people make more money, get freedom for themselves, try to create a lifestyle that works around their busy schedule. So they're two very, very different problems. There are some overlapping elements. I mean, on both sides, you got to put the work in. If you want to be good at guitar, you have to put the work in. You want to be good at business, you have to put the work in. But understand that the technical skills, they're very different. So the way you're going to market to those different audiences is also very different.
