A short excerpt from a YouTube video by Lauren Bateman offering practical advice on finding effective messaging: try multiple content approaches, measure performance, and when one repeatedly succeeds, double down on that type of content. Emphasizes treating content choices like experiments and letting quantitative results guide strategy.
We're going to try a bunch of different things in the beginning because you're trying to find your messaging. And then when you find something that seems to be working, replicate that process as many times as possible. Because I come from a science background, we have to test. Was it a fluke? It could have been a fluke. But what if we do it again and that's also successful? Then I would say, okay, let's try to do more of this type of content versus that type of content. So I know that's the content you really want to do, but it seems this over here is resonating more with your audience. So the numbers are going to tell you which direction to go in.
