Lauren BatemanGuitar Teacher; Founder of the 7 Level Guitar System

The POWER Of Upsells #creatorfundamentals

26 Apr 2024 · 0 min

Watch on YouTube

0:25

Short YouTube clip by Lauren Bateman about improving upsell performance. She shares an anecdote where changing the product paired with an upsell doubled conversions, emphasizes continuous testing of product pairings, and recommends regularly tracking sales (comparing monthly and yearly figures) with a growth mindset (e.g., aiming to exceed prior year sales — "if you did 50 sales last year, this year you're going to want to try and do twice that").

We did an upsell one time and it just wasn't really selling. Let's just change up the upsell. And we doubled conversions on the upsell because the product that we were pairing it with, they meshed much better than what we had before. So you're always testing things. How many sales are we making this month? How many sales did we make last year? How many sales are we making this year? You're always checking yourself, especially if you're a growth minded person. If you did 50 sales last year, this year you're going to want to try and do twice that.