Lauren BatemanGuitar Teacher; Founder of the 7 Level Guitar System

The real gold standard

9 May 2024 · 0 min

Watch on YouTube

0:27

A short YouTube monologue by Lauren Bateman arguing that tracking revenue over time is the best single metric for judging a business’s health. She contrasts revenue with subscriber and view counts, noting those correlate when videos ‘take off’ but revenue more reliably indicates growth, plateau, or shrinkage. The speaker treats revenue as the ‘gold standard’ scorecard for business performance.

I always tracked revenue over time. That's a good general scorecard. I think a lot of people get really caught up in the number of subscribers and the number of views. And yes, when I have a video that's taking off, I can see it on the back end on the sale. So it does correlate. But in general, I think revenue made is a good understanding of whether your business is shrinking, whether your business is growing, whether it's plateauing. So that's what I use as the gold standard.