The Secret To Getting Viewers From YouTube To Buy Your Stuff

Lauren, I have a course, it's not selling a lot. How do I get people off of YouTube to go actually buy my course? And there's a few things I do in my content to get people to purchase. The first thing is I got to make the right content. I have to make the right content to attract the right buyer. So for example, with my guitar course, I sell courses to absolute beginners, particularly those over the age of 50 who, who are trying to learn guitar. So I'll put out videos about, you know, learning guitar as an older adult or learning guitar with arthritis. I'll put out a lot of beginner materials because that's who I'm trying to find with my content. I'm trying to find these people who are trying to learn guitar and they're so frustrated with the learning process that they're going to find my video and they're going to say, wow, I learned so much in this 10 or 15 minute video. More so than I learned in my private lessons with someone else, more so than I've learned from any other YouTuber. I gotta go find this person and see if they have a course. And you know, that's what people do. They do go search and find my course and buy it. And I know that because, you know, we do a little survey when people buy courses and I say, why did you buy today versus three months ago, a year ago? And nine out of ten times they say, I saw some of your videos on YouTube, I liked what I saw, I liked your teaching style and I went and bought your course. So, so you got to put the right content out to find the customers first. Okay, so that's step one, step two. Once we know we're putting out the right content, we need some place for those people to go. So we have to have a website. All right, you have to have a build a website. You have to build a landing page one for your course. Or if you don't have a paid course yet, maybe it's just an opt in course. I have a free crash course that people can go and opt in for absolutely free and try a course with me. And then eventually we try to get them to buy the full course through an email sequence. Okay, so those are a couple options. You can either send them to something free which gets them on an email sequence and then you follow up with them to try and get them to buy your full offer. And then the other thing is just a direct call to action to your course page. So typically when I'm selling on YouTube, you don't want to do a full blown sales pitch every video because you know, YouTube really doesn't like when you send people away from YouTube. But sometimes I'll just do like a really slight hint and I usually do it with within the first two to three minutes of my videos. Because when you make a video, you're going to have the most viewers within those like first two to three minutes. And then eventually over time the viewership fades out and by the time you get to the end of the video, if it's a great video, maybe you have 30 to 40% of people still watching, but a lot of people, it's like 15 to 20%. So if I save my call to action to the end of the video, I've lost a lot of the viewership. So usually what I'll do is I'll teach a little bit. Then I might do a quick little call to action that's just like something simple. I'll just mention my course and I'll just say, oh, you know, for working on this drumming pattern, you would learn this in level three of my seven level guitar system. There's a link in the description below if you want to go check that out. But let's keep going. So I just kind of gloss over the fact that I have a course and usually my editor will put something on screen that shows the course link in the description below. So I. So there is like a little advertisement in my video, but it's not this huge call to action. But about 25% of my videos I do a giant call to action. I'll still do the mini call to action two to three minutes in. But at the end of the video I will do a full on sales pitch that's like, hey, if you like this video, I have an entire course that has tips and tricks just like this. So imagine in these six minutes if you felt like you got a lot of help and you made a breakthrough. Imagine what we can do when you have 70 of my lessons in order, step by step. I know a lot of you are learning here on YouTube. It's haphazard. What if you had a blueprint and you can see where I'm going with this, Like I'm really trying to sell people. And then I will do a very, very strong call to action. I don't want them to comment, I don't want them describe. I say go to the link in the description below and go check out my course and. And that's how the video ends. It's not. Go watch another video it's not like comment subscribe. The call to action is, go click on the link in the descript and go check out my course and buy it. And if you do that more, you will see more sales come through on your videos. I guarantee it. If people don't know you have a product, they're not going to buy from you. And finally, go live. Okay? I use live to sell a lot. Particularly, you know, when we're running a promotion around Black Friday. I'll hop on live and I'll do a topic around something that's in my course. It could be strumming, it could be chord changes, it could be practice. And I'll do a little bit of a lesson. I'll do some Q and A and I'll say, hey, is there anyone here that's in my 7 level guitar system? Just put a 1 in the chat or share your experience with people here. And usually there's always a handful of people that are either in the course right now or have graduated from the course. And now in the chat, you got people going, oh my God, I'm in the course right now. I absolutely love it. Oh, I graduated from the course. Lauren completely changed my life. And. And you know, for me, because I said earlier, I have a lot of older adults. I'll say, hey, could. Could you put your age in the chat? And I'll say, you know, don't be shy. I was like, I just want to see that you're not alone here. I bet most of the people in this chat are going to be in their 50s and 60s and 70s. And then I'll try and find the oldest person. There's always that one person who's like in their 80s. Every once in a while I'll get someone in their 90s, but I'm like, oh, my God, Rob, 87 just started playing guitar. That's amazing. See, everyone, it's never too late to get started. So I'm trying to. I'm trying to hit the objections on my live as well, which is, is this possible? Have other people done it and been successful? I have my testimonials now in the chat, and I'm obliterating objections. You're not too old. Look at this guy. He's 87. He's doing it. You're only 67. What's your excuse? You know, he's. He's 10 years older than. Or he's 20 years older than you. You got plenty of time. Okay, 20 years. So, you know, some people are like, oh, I should have done. You know, I'm too old. I should have done this years ago. And I always tell people, you know what? Yes, you should have done it 20 years ago. One of my favorite quotes is, best time to plant a tree was 20 years ago. The next best time is today. And I feel that about YouTube, too. You know, everyone's just like, oh, it's too late. I should have done this years ago. And it's like, yes, you should have done it years ago. You know, I started my first YouTube channel in 2010. People don't know this. And I stopped it because I had a very bad mentor who turned me away from it. And I didn't come back to YouTube until 2017. So I lost seven years of, like, the early days of YouTube. Okay, I could be absolutely huge. I could have a million followers or a million subscribers right now. But I don't. I started later. I started in 2017, and at that point, you know, there were people who started in 2008, 2009, 2010 who already had millions of subscribers. And I'm like, I'm going up against these giants. Like, how can I compete with them? I can't. Like, they own this space. And I just stuck with it slowly and surely. And eventually I was able to. To break into that space as well. And if you're someone who is suffering a little bit with imposter syndrome, I suffer with it all the time. Like, why would people want to listen to me? Why would people want to take advice from me? There's all these other big people out there. I went through that on the guitar channel. I'm going through that now here on the business channel. But we all have that imposter syndrome that we suffer from, so. So if you feel that and you suffer from impostor syndrome, then I highly recommend you go watch the video right over there where I talk about impostor syndrome and how I deal with it and how you can get over it to become a better YouTuber and actually have a positive impact on the people you make content for.