A short excerpt from a YouTube video by Lauren Bateman giving practical advice on hashtag use for social media (TikTok). Lauren recommends always hashtagging her name for branding, using course- or topic-specific tags (e.g., "beginner guitar lessons" or a course name), and seeking low-competition but searched hashtags to enter a smaller, more relevant content pool.
I use hashtags a lot for branding, so I'll always hashtag my name. Or if it's a beginner song, I might hashtag beginner Guitar lessons. When you use hashtags, understand that you're going to end up in a pool with a bunch of other people also tagging their videos with that. If you can find a hashtag that's not being used very much, but getting some search, that could be beneficial. But I use it from a branding perspective. This way, it's getting my name out there. Or if they click on that hashtag now, they're in a pool of all of my videos. So if I do Lauren Bateman. Lauren Bateman, guitar 7 level guitar system because that's my course, so people might be looking into that. That's my take on the hashtags. Is there a blue ocean there? There might be. If you can find the right hashtags.
