Lauren Bateman advises creators to use short videos to capture attention and increase brand visibility, emphasizing that creators must actively produce short-form content. She also cautions not to ignore long-form content, which she says is better for building relationships, delivering strong calls-to-action, and ultimately driving sales by moving audiences from short-form to long-form content.
You use the short videos to get in people's faces. Earlier, I said it's about getting attention. You got to do it. Gets attention. And short form video matters, okay? You got to be doing it. And I'm here doing it. I'm putting in the work because you have to. You want to make it online, you have to do that. But don't ignore the long form content, because again, that's where you can have really good call to action. You can really build good relationships. In long form content, I think it's a lot harder in short form. You can do it. You can start getting people familiar with your brand, but eventually you want to get them off the short form, onto the long form and then buying your stuff. That's the ultimate goal.
