Lauren Bateman recounts that one of her videos began to 'take off,' prompting excitement but also uncertainty about how to replicate that success. She describes searching online for mentors and tutorials, consuming free YouTube content, and ultimately purchasing a paid YouTube course to understand the mechanics and reasons why the particular video performed well.
So the video takes off, and I'm like, okay, this is awesome. I have to do this. I have no clue what I'm doing, and I have a track record of when I don't know what I'm doing. I go out to find people who do or who have been successful in a space that I'm working in. So went online again, googled mentors, YouTube courses, whatever. I started watching lots of free content on YouTube, but obviously you can only get so far with free. And I finally invested in a course on YouTube because I like to know how things work. I like to know the why behind things. Is there a better way to do do something? What made this video take off versus all these other videos that didn't?
