Lauren BatemanGuitar Teacher; Founder of the 7 Level Guitar System

Viral videos can be long or short

15 Jan 2024 · 0 min

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Short transcript from a YouTube video (Lauren Bateman) giving practical advice about video length and its relationship to virality: longer videos often go viral faster, but short videos can also go viral. She recommends not stretching a video longer than necessary, though surpassing about 10 minutes can help when the topic permits, and she uses analytics to judge performance.

Longer videos do tend to go viral a little bit more quickly. But I also have videos that are short that have gone viral. So you never want to make a video any longer than it has to be to hit some magical minute number. But if you do have a topic and you can reasonably stretch it out to above the 10 minute mark, that does help. But those are some of the things I watch for in terms of analytics, in terms of telling me what's working versus what's not working.