Website Tips For Service Businesses

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Hello, and welcome back. So in this video, we're going to talk about kind of one of the essential things that you need to do when you start your business, which is build a website. It was actually funny because just last night I was looking around at different businesses to, to try and get some information. I was surprised that in today's day and age, two of these businesses did not have a website at all to tell their customers anything. And it surprises me today the number of people who do not have a website for their business. And even as, you know, a service provider, you need to have something. It doesn't have to be super fancy. It doesn't have to be something that's over the top or costs you thousands of thousands of dollars to make. But it's vitally important to have a web presence in today's day and age. There's so many music teachers out there who do not have a website today. And it's shocking because, you know, one of the most common questions I get asked is, how do I get more leads? How do I get more students to inquire about taking lessons? And if you don't have a website, you're really hurting yourself. You're really minimizing the amount of students that you're going to get. So in my Rockstar success coaching course, you know, we go over different things that you can have for your website, but I'm going to give you some basics here just to get you started. Now, if you're someone who says, you know, hey, Lauren, I'm not a technologically advanced person. I don't know anything about building a website. I don't even know where to get started. There are online things like Upwork. Upwork.com is where you can go and you can hire a freelancer to go and make a website for you. So right now, you know, something like WordPress or Squarespace. All of my websites right now currently are hosted with Squarespace. I think it's a great platform. It's really easy to use and really easy for someone who's not so web savvy. I mean, I am pretty technologically savvy and web savvy, but for people who aren't web savvy to go in there and easily make changes and add and delete stuff. So it's a great thing. That's squarespace.com but you go to Upwork, you know, and there's, there's experts in WordPress, there's Weebly, Squarespace. Whatever you decide to choose, have them go and create you A website, it shouldn't be more than, you know, depending on the skill level of the person you hire, it shouldn't be more than 1, 2 or $300. If you can't invest a couple hundred dollars in your business to build a website, then don't be in business. I'm just being honest with you. Like, that's how important a website is. So I would save up as much money as possible so that you can get a website built because it's going to increase your visibility big time. Now, what do we put on the website? So these are things that I go over it, like I said in the Rockstar coaching course. But some things we want to do is we want to make sure that we have a homepage. And on that homepage you want to have some text that tells people about how we can help them, what our services are. And it should also be loaded with keywords and what do I mean by keywords? So if you're a guitar teacher, you want to have instances of guitar lessons, guitar teacher, you know, instances of the city that you teach out or the surrounding cities that you help. Because Google, what it does is it reads the text on your website to figure out what your website is about and whether it is relevant to someone's story search. So we want to make sure we have those things. So that's one page you want your homepage. Another page you want is a contact page. There's so many times I see people who have their contact form on the homepage and that's not necessarily a good thing. One, you want them to click through to another page because it signifies to Google that your website's interesting because people went to your website and they click through to a second page. So that shows them. Okay, cool. Your website is actually engaging people. So you want to have a separate, you know, request info or contact form on a completely separate page. And then when they fill out that contact form, that form should go to some sort of thank you page. Again, we're sending them to another page on our website. So now it's registered with Google that they've gone to your homepage, they've gone to a contact page, and they've gone to a thank you page. That's three webpages that, that the visitor has been sent through. And if I sound like I'm speaking French, if you hire someone on Upwork, they should know how to do all of these things very, very easily for you. Now what you also want to do is you might want to have an about me page. A lot of times people, when they build a website, they use their homepage to talk about themselves and your client really isn't interested in you. If you watch some of my other videos, you'll know I talk a lot about. The client wants you to solve their problem. They really don't care who you are and what you do, as long as you can help them solve their problem. So on the homepage, I don't recommend talking a lot about yourself or your credentials or your skills. On the homepage, what I recommend is doing an about me page. Or on my website, I have meet Lauren, so you can. Or on my music school page, I have a mission statement. Our mission. You can talk about, you know, why did you start your business? You know, what was the passion behind that? Don't go into, you know, what if you have a degree, you know, I don't have a degree. You know, I have a degree in this, and I have this, this, and this. Like, people, honestly, they don't care about that stuff. So create a story. People like reading stories more than they just like reading a resume. So tell people, why did you start your business? What's the passion behind the business? Because this is what's going to kind of open people to who you are and a little bit about your personality and your teaching style. Because people are buying you. Yes, they're buying the lessons and the services that you provide, but they're buying you. And if they like you, it's more likely that they're either gonna pick up the phone to call you or they're gonna fill out that contact form on the website. So our website so far has a homepage. It has a about me page or a meet me page, a contact page, thank you page. Those are four pages I recommend you have. The fifth page that I recommend is a testimonial page. And if you're someone who is brand new to teaching and you don't have any students or you don't have any customers yet in your business, and my Rockstar success coaching, I go over how to get testimonials and build credibility on your testimonial page without having a lot of students yet. So if you want to check that out, you can always go to the rockstar success coaching page and check that out in that product section. So those are the five webpages that I recommend starting out with. So again, it's the homepage, the testimonial page, the contact form, the about me section, and the thank you page, and one last page that you want if you want to include. So for me, when I started, I started off by teaching voice and guitar. So I made two separate pages, one for guitar lessons and one for voice lessons. And on each of those pages, I talked about how I was going to help the student. And we don't want to say, oh, you know, you don't want to talk about drab things again. We want to talk about stories. So on the voice page, I was like, you know, what can I help you do? If you're looking to sing higher notes, do you feel like you're singing with a lot of strain and wish that you could feel more confident in your singing and maybe even get up on stage to perform? So you're kind of creating this story for the person. I don't, you know, list off. Well, we're gonna work through, you know, guitar don't go. We're gonna work through Hal Leonard, book one, and I'm gonna teach you improvisation, and you're gonna learn about music theory. Because a lot of people, they don't understand that terminology. And I think people forget when they've been in an instrument or in a service so long that some of the vocabulary and terminology that is so common is not common sense to other people. So on your website, talk in a language that anyone could understand, you know, so if I'm talking about, you know, improvisation, if someone's not a musician, they might not know what improvisation is. They may have never even heard that word before. So you might want to say something like, I can help you create cool guitar solos, or I can help you be creative on your instrument. If you're interested in writing your own songs or. Or creating your own licks and riffs, talk about stuff like that that people will understand. I mean, even licks and riffs, you might even want to just say, help create parts to different songs. I mean, you really gotta keep it simple for people. So those are some of my website recommendations. And if you don't have a website, I highly recommend that you go get a domain name either. You know, if you go through Squarespace, you can probably buy your domain name through them. GoDaddy.com is another place to buy domain name names and then go to upwork and hire someone to create you an amazing website and get it out there. Because in order to get new clients, they need to know how to find you first. They got to have a website to go to find you. And then we have to make it really clear that we want them to get in touch with us so that we can help them solve their problem. So there you go, guys. I'll see you in the next video.