Lauren Bateman argues that higher-priced courses (e.g., $2,000) produce larger and faster personal transformations than low-cost courses (e.g., $20) primarily because higher cost creates stronger accountability. She illustrates this with a gym-membership analogy: a cheap $20 membership is easy to abandon, while a pricier program with personal training encourages attendance and better results.
What's the difference between a $20 course and a $2,000 course? Why would people spend money for a $2,000 course versus $20? Well, there's a lot more accountability expected in a $2,000 course. If you buy something for $20, the chances of you following through are much less likely than you spending $2,000. Think about new Year's resolutions, all right, you want to lose weight and you buy a $20 gym membership. Chances are you're going to go in the beginning but eventually it and you're going to stop going and stop holding yourself accountable versus if you paid for a $2,000 gym membership where maybe you got personal training two or three times a week, I bet you would show up to those training sessions. I bet you would see phenomenal results. And that's why people sometimes pay more money to buy a course or work with a coach because the transformations tend to be bigger, all right? And the transformations tend to happen faster because you have that accountability.
