Lauren Bateman turns down lucrative deals for products that don't fit her brand, like cheaply made guitars that contradict her teaching. She only promotes what her students actually want and what she'd genuinely recommend, even when it costs her money.
In terms of influencer marketing and affiliate marketing, I only do things that are in line with my brand. I never do something because someone's going to pay me money. I have maybe a couple brands that I affiliate with, but it's only because my students were actually the ones who told me to look into it. And when I demoed the product, I was like, would this provide value for my students? Yes. I've had lots of companies from China reach out to me, being, will you promote my cheap Chinese guitar? And I'm like, no, absolutely not. Because probably a piece of junk. If it's $100 and it's against my values because I tell people, don't buy a cheap guit. If I'm telling people, don't buy a cheap guitar and then I'm selling a cheap guitar, that goes against my branding. So even if you're doing, like, influencer marketing and stuff like that, make sure whenever you're doing anything that's going to make you money with someone else that it's 100% in line with your brand.
