Lauren Bateman advises YouTube creators to define a specific niche audience for channel growth. She emphasizes speaking to a narrowly defined demographic (gender, age, marital status, parental status, education, interests) and tailoring content and language specifically for that audience rather than trying to appeal to everyone.
So why is knowing your niche so important on YouTube? Because it can really be the difference between you really taking off with your channel versus your channel going absolutely nowhere. Remember, the goal of your YouTube channel and marketing in general is to talk to someone. Not everyone. So make sure you get very specific about whether you're talking to a male or female, how old the person is, are they married? Do they have kids? Did they go to college? What are their interests? Make sure you know who your audience is, that you speak to them in their specific language, and that when you're making your content on YouTube that you are uploading it specifically for your audience.
