Lauren Bateman delivers concise advice on the importance of niching down in business and marketing: focus on a single, specific target audience rather than trying to serve everyone. She illustrates the point with concrete choices (e.g., male vs. female, electric vs. acoustic guitar) to show why being specific gives you an edge.
You don't know what you don't know. That's the bottom line. And there's certain things that can help give you an edge if you focus on them. Like, really niching down. We talked about it here. Really understanding who that person is that you're talking to. Because I always tell people like, male, female. Oh, both. Pick one. Well, I want to do electric guitar and acoustic guitar. Too bad. Pick one. And it's the truth, because that's what niching down is. It's not being the jack of all trades to everyone. It's being that specific person to someone.
