Lauren Bateman explains that you can charge more when you help clients reach measurable goals. If you take someone from 300 pounds to 200 pounds and healthier, that transformation justifies a higher price, even if the improvement seems modest.
This is what it is. What you can charge is directly proportional to how much you can help people achieve their goals. Even if you're in fitness, taking someone from £300 to £200 and healthy, that's transformational. And the more you can show that you can help people, the more you can charge. So as you grow into your business, it's so easy to get stuck on those low ticket offers because mentally, we think people can't afford this. That's a lot of money. No, you think it's a lot of money. There's people out there who spend money to get help.
