Lauren BatemanGuitar Teacher; Founder of the 7 Level Guitar System

You NEED this with a YouTube channel #shorts

3 Nov 2023 · 1 min

Watch on YouTube

0:48

Lauren Bateman explains why creators should build a website alongside a YouTube channel. She recounts starting informational websites around 2007, earning roughly $4–5k/month from Google Ads, then losing most ad income after Google’s algorithm change called "Google Ping Panda," when revenue fell to the low hundreds; she uses this to argue for owning an independent website as backup.

Questions this video answers

Around 2007 (she said "2007 ish").

About $4,000–$5,000 per month from Google Ads.

Google Ping Panda.

To the low hundreds per month (she said "like, hundreds").

Chapters

You have to build a website in conjunction with your YouTube channel. I've been in the Internet business for a while. I actually started, I think it was 2007 ish. I started building informational websites, and I was making money off of Google Ads. I was probably making four or five thousand dollars a month off ads from these websites. I had these websites, and they were generating income. And then for those of you that are it people, you will understand when I say Google came up with an algorithm change. It was called Google Ping Panda, and it drops the bottom out of a lot of online businesses that were doing what I was doing. So I went from like, four or five thousand dollars a month in ad revenue to, like, hundreds. So I learned my lesson from that understanding. Like, I have YouTube, but if YouTube shuts me off tomorrow night, I still have my website.