YouTube video by Lauren Bateman reflecting on the entrepreneur mindset: perpetual desire for growth makes sustained happiness elusive. She contrasts starting in brick-and-mortar teaching (charging monthly lesson fees) with moving to scalable online courses and the need to create multiple products to encourage repeat purchases.
$150 or $200 per month (depending on services).
$300 per course.
100 people.
As a business owner and entrepreneur, you're always trying to grow, you're always trying to be better. And it's kind of like a double edged sword. If you are the typical entrepreneur, you're never going to be happy. Just accept that. You're never going to be happy. You want growth because that's how you're built. You are built for growth again. I started in brick and mortar. I'm charging $150 a month for lessons with me or $200 a month depending on what they were doing in the business with me. And I okay, I could do this or I could go online, I could record a course and I could sell it to 100 people for $300. Okay, now I selling my time for money so that I could create a course and help many people so the scalability was much greater. And I'm like, great selling all these courses, but then I'm like, these are just one off sales. So then I had to start creating new courses to have other opportunities for them to be repeat buyers.
