Lenny Rachitsky explains that ChatGPT plugin recommendations depend on retention and usage, not SEO tactics. Plugins that keep users engaged get surfaced; low-quality ones lose recommendation status fast.
Chapters
Do you have any advice for people that want their plugins to, you know, bubble up, to get discovered? Build a good plugin. Yeah. Don't put slop out there. We look at retention numbers. We look at how successful the plugin, the quality, and then that's what we then start to recommend to users in conversations. And so your plugin can just get recommended to like, you know, a significant slice of users. Is it actually adding utility? Is it enabling ChatGPT to do something else? Obviously, if your plugin is not quite good, They will stop being recommended. So it's not so much an AEO kind of get the right words and get people writing about you. It's people using it consistently, sticking with it.