How Meta designed Muse: an AI agent people actually want to talk to | Alex Cornell (Design Director)
12 Oct 2026 · 38 min
Alex Cornell, design director at Meta, explains how Muse uses a messaging interface with an avatar to feel like talking to a person rather than a chatbot. The team hides technical complexity through progressive disclosure: emoji and typing animations appear instantly while deeper reasoning stays hidden until you tap. Cornell demos organizing Instagram saves into a catalog, turning old blog posts into podcasts, and visualizing golf data.
Chapters
Designers have struggled with how much do we narrate along the way what is happening so it's quite obvious to the user so that latency doesn't feel so painful. My experience in the Muse app is I do like that progressive disclosure and it's one of the things I called out in our review, but also it's just fast. Like it is just fast.
If you are an engineer, you may want to know exactly what your agent has done and you can find that in Muse. But if you are a normal person, you You maybe just want to know, like, is it doing something? So at the top, it'll tell you it's working. I'm very happy with our solution currently because we've sort of like exposed the benefit of the main chat to people. But I feel like there's a lot more that we could do in terms of helping people organize. I had a blog 20 years ago and I had Marlo go and find it and then accumulated them into one PDF first. But the way that I like to read it now, just again from memory, is via a podcast. And Muse is able to take it and just like reformat it.
When your Muse is being obstinate, what is your prompting strategy? What do you do? Welcome back to How I AI. I'm Clara Vo, product leader and AI obsessive, here on a mission to help you build better with these new tools. Today we have Alex Cornell, design director on Meta's Muse, and he's here to talk a little bit About how to design a great agent experience for consumers, and a little bit more about some Meta Muse use cases you might not have thought of, especially ones that involve shopping on Instagram and going really hard into some of your personal hobbies. Let's get to it. This episode is brought to you by WorkOS. AI has already changed how we work. Tools are helping teams write better code, analyze customer data, and even handle support tickets Automatically, but there's a catch. These tools only work well when they have deep access to company systems. Your copilot needs to see your entire code base. Your chatbot needs to search across internal docs, and for enterprise buyers, that raises serious security concerns. That's why these apps face intense IT scrutiny from day one. To pass, they need secure authentication, access controls, audit logs, the. A whole suite of enterprise features. Building all that from scratch, it's a massive lift. That's where WorkOS comes in. WorkOS gives you drop-in APIs for enterprise features so your app can become enterprise ready and scale upmarket faster. Think of it like Stripe for enterprise features. OpenAI, Perplexity, and Cursor are already using WorkOS to move faster and meet enterprise demands. Join them and hundreds of other industry leaders at workos.com. Start building today. Alex, welcome to How I AI. Thanks for joining us.
Thank you for having me. Big fan. Happy to be here.
I am, I was just saying, I am a big, big fan of Muse, and I have used probably every AI agent on the planet. And Muse, I will tell you, fastest time to pure delight I have had with an AI product in a very, very long time. So tell us a little bit about how you approached designing this agent, because I think some of the primitives you picked are very different than what we see in other agents. It seems like the persona that you're going after is different. Walk me through how you all ended up where you ended up from a design perspective?
Yeah, well, thank you for saying that. It was definitely a really interesting challenge and I felt like a unique one. I think we all could feel that something was different this time around, I think from a capability perspective. And I think like just simple things like the fact that an agent can message you proactively changes the nature of like how you think about the product from a design perspective, even in like super simple ways. Like I've joked before, Because we have bubbles around our messages, you know, and like, that's typically something that you associate more with messaging than like an AI app. Like long ago, I think most AI apps kind of stripped those out. And that is there among other reasons to like help with the like separation that you need when like an agent is possibly messaging you at different times of the day. You kind of need to know like where and when the different messages begin. And so like simple things like that, I think inform some of the design, but the basic framing. that always we went back to, and I think was probably the most helpful, was just imagining that this interface was more of an exchange between you and an entity. And that's why it's embodied at the top of the screen. And so a lot of the patterns that we looked at were much more messaging patterns, you know, and not thinking about how did this work before in different AI apps or using kind of like the traditional industry, I guess, as a reference. It was more like, How would you handle this if you were actually speaking with another person? And that was immensely clarifying, I think, in almost every decision that we had to make. And I think defines kind of how it feels. When you look at it, it feels like a messaging app. You see a little guy there at the top of the screen. And I think even something like that, one of the other capabilities of it being able to work in the background makes it really important that you know when it's working. And so like just simply having that status, I think, has been one of the most important decisions that we made.
The other thing that strikes me as very different about Muse is the primitives that you've chosen to elevate as core parts of the application. Because I think for those of us who have been using AI building tools, chatbots, et cetera, we're used to these ideas of like threads and chats and projects and machines and files and diffs, like, and connectors. Like, they're these very software-centric concepts, I think because a lot of these agents have primarily been built as coding agents for the enterprise or knowledge work agents. And then I look at Muse, and what really struck me is you have this, like, character, first of all, as a primary entity. You have chats, you have ideas, You know, you, you have these, um, you have your feed, like you, you've just chosen different aspects to elevate. Is that because you knew that this was, this was going to be serving a different type of user with a different kind of like breadth of intention around what this agent could get done for them?
Yeah. Um, you know, I, I, I got a text actually from my mom like this morning, which is really funny. She said that she has apologized to her muse for making him work so hard and thanked him for all that he's done for her. Which I found really gratifying because I have been working in software for a long time and I don't think my mom has ever used a thing that I've made. Not because like I don't make interesting things, it's just like, to your point, I think typically they can be maybe a little bit inaccessible to kind of the average person. And I think with this kind of technology too, it is so new and has so much capability to it that's not obvious. I think like that was definitely a huge part of what we were after in terms of making this more accessible and intuitive for people to use. And I think like, I mean, you hear a lot about progressive disclosure in design and it's, it's kind of one of those things that like you hear like on day one and then like you always think about, but like, I don't know, you don't, uh, use it every day. But in this product, I found it to be one of the most helpful things, which is like if you take something like status, it's like. If you are an engineer, you may want to know exactly what your agent has done, and you can find that in Muse. But if you're a normal person, you maybe just want to know, like, is it doing something? So at the top, it'll tell you it's working. JollyBot is working. And then your next question might be, what's it working on? You know? And so it will tell you that with the little emoji, like researching pumpkin patches. But then if you want to go a little bit further, you tap on it and then you have a list of everything that it's done. If you wanna go a little bit further, you could tap on that. And then eventually you get down to where you're gonna see the curl and all the, like, all the code and everything, uh, which is really important from like an auditing perspective. Um, but it's only there if you need it and it doesn't get in the way for, uh, people who may not know what that means. And I think like you, you see like a lot of, uh, what is traditionally referred to as chain of thought can get pretty loud and like really detailed in the core chat. And that's the kind of thing I think that like. Typically we would've just put that in there cuz that's like what you do these days in AI apps. But I think in this case it was like, well, does it really need to be there for everybody? It's like, probably not.
You know? I'll give you one other compliment cuz again, I am a, I'm a Muse girl now, but I, I also think that a lot of times these chain of thought reasoning user, you know, like elements in the UI are there as a bandaid for latency, which is It feels very frustrating as a user to sit and wonder, is my agent working on something and is it making progress or is it just stuck? And so I think a lot of designers have struggled with how much do we narrate along the way what is happening? So it's quite obvious to the user so that latency doesn't feel so painful versus how much do we kind of like do progressive disclosure. And what I, what I think is nice about my experience in the Muse app is I do like that progressive disclosure and it's one of the things I called out in our review, um, that I thought was quite nice, but also it's just fast. Like it is just fast. The model is just fast. Like I do think for especially something that's gonna try to catch the eye of consumers, that latency really matters. And it's, it's a zippy little agent.
Yeah, it is. And it's, it's really, uh, you know, it's interesting actually because it's one of those things where sometimes it's so fast that you are tempted to think like, is it, Like, did it actually go do a thing? Like, 'cause it's, it's so quick. And I think like the nice thing is there are times where it will, you'll ask for something somewhat complex and it will at least acknowledge your request, you know, either through a reaction or an initial message and then go off and do the hard work. And I think like, like a person, you know, if you ask for something hard, they're not gonna just ghost you until they're, they're done. They'll usually just say like, okay, here's the plan. I'm gonna do this.
Mm-hmm.
I'll be back when I have it done. Or, Even just a reaction is enough to let you know that it's doing it. And so I think like that balance of when to respond quickly, how to respond, what to say, and then like what to do in the meantime if it is a really long task. And that's where we start to rely a little bit on that status display to let you know like what's going on. And if you wanna know like specifically, did it get stuck or is it like going down the wrong path, you can check. And, uh, I think that that's really helpful because You never really feel like it's just gone off and left you alone.
Yeah. One other thing, just thinking about this status, um, message I want to talk about, which is these, this concept of generative UI. And I think a lot of people think when they're thinking about generative UI, they think like every time I log into my dashboard, it's different, or every button I click is unique for every person. And what I saw in, in looking at the Muse agent is you're using generative UI in a really elegant way, which is like the core primitives stick. You got your avatar, you've got your status message, you've got your ideas, you've got your feed. But then within that, every time I log in, I have a new set of ideas that are based on the things that we've talked about. And every time the status is generated, it picks the exact right emoji. And when it's working on its computer, you get a little generated video of it typing on its laptop. Like, That type of quote unquote generative UI, I think is really delightful and, and much easier to understand for folks trying to understand how they could bring these concepts into their own app than like every time any one person opens up, the UI is completely different.
Right. Yeah. I think, you know, perhaps one day we'll get there, you know, but I think these days there's, it's definitely a little bit more on the rails in terms of like where we can apply it. The avatar is a great example. And I think people find a lot of delight, I have seen, when they do make their own new avatar, seeing that it will then be translated into each one of those states, you know, typing on its little computer or making something. And that's been one of the most fun things because we, of course, have our mascot and, you know, Jolly has the states as well. But like, if you turn yours into a tomato, then you'll see a tomato typing on the computer. And that really does feel very personal and is, I think, a very delightful thing. But yeah, you mentioned feed and ideas, and I think that those surfaces, you know, you could very, you could definitely imagine this app with just chat. And I think part of an agent's power is that it can handle a lot in a single chat, and you can kind of just treat it like a really capable, uh, personal assistant in that way. I think though, like, there's so much that it can do that might not be intuitive for people that exposing some of those additional capabilities just with the additional surfaces that we have, like Ideas in particular, it's serving a very specific purpose, which is basically just telling you some things that you may not know that it can do. I think, like, to your point, if those were just generic suggestions, that would be one thing, maybe even useful things. But when they're specifically based on what you've talked about, I think that's when people really find the power, where, like, if you talk to it about golf all day, like I do, like, then I got a lot of golf ideas. And then The feed too. The feed's a fun one because you can experiment, and I think people should experiment more than, than they do. It's like the, the, you can write anything you want in the prompt and, and get a feed of whatever. Like I mix and match things all the time and like have a really, uh, really interesting feed. And I often change mine too, just because like sometimes I'll get tired of getting like Muse News or something and I'll switch it to something else. Like I try to do like kid stuff on the weekend, for example, but. Yeah, I mean, it's still a native surface though, you know, like the feed unit that you're looking at is still like one that we've designed and it's being powered by the intelligence of Flight and the personalization that your Muse has. But it's like, it's not yet like a fully generative surface.
Okay. So speaking of ideas or things that your Muse can do for you that you wouldn't thought of, I'm gonna let you get your screen up and share with us some of your ideas and While you're doing that, I will tell you what my muse's name is, which it's Slime. And Slime is a pink dinosaur, um, fashioned after my child's favorite, favorite stuffy. Um, and he is very adorable. Okay, so let's look at, look at Mario.
Yeah, so mine is Marlo, which is a cactus. And I, I have a bit of a complex relationship with Marlo because my original muse was Jollybot, which is the, the mascot that, that you see everywhere. And it's named after my daughter, who we call Jollybug. And when we started using JollyBot everywhere, I felt kind of weird using JollyBot for mine because it was like, it was just too close to home. So I made kind of a cactus version, which is Marlo, which I like a lot, especially Marlo's little cactus laptop.
I love the fuzzy laptops. Just send me. They are so funny.
They're really funny.
Okay. Well, walk me through some, some things that you do with Marlo that are fun.
Yeah, I'll—
Mark.
I can show you a few things. So I think one of my favorite things recently is I had, and I would recommend doing this by the way, I had, if you use Instagram, I had Marlo look at everything I'd saved on Instagram and just organize them. So put all of my saves into folders and categories, useful baseline. But then I said, okay, look at everything I've saved and maybe send me some suggestions for shopping ideas like gifts and that kind of thing. And it did that again just in text, which was, a good idea. But one of my favorite things I think to do with these systems is take what would be otherwise like a fairly mundane set of data and render it in a way that I personally find really fun. So with this, what you're looking at here is JollyBot SkyMall, which is that same set of suggestions that have looked at everything I've saved on Instagram, considered some ideas for things that I might be interested in, but then rendered them in the kind of the vernacular of the SkyMall Sharper Image magazine.
Mm-hmm.
As a '90s kid, this is like very, this is speaking my, my actual language. Um, so like this clock, for example, you can see right here was a good suggestion.
Oh, it's yours.
Yeah. So this is a fun one and I think like it refreshes every day and it's kind of like a, a really interesting way to like, both from like, just for me personally as a designer to look at, cuz I think it's a really fun type of crazy design, but also like You know, I may be one day in the market for a new rangefinder. So it's nice to see that.
I love this. And then have you— I just, I'm curious, have you transacted with Marlowe? Like, have you bought— has Marlowe bought you some things?
Yeah, I— and but probably not anything that exciting, like watch straps and things like this, you know, like I think and I've had like I— one of the things I do most actually with mine and probably my favorite use case is like I feel like a kind of just like monitoring superpower where I like always looking for like, oh, if this artist releases a new album, tell me. Okay, great. If this artist comes to San Francisco, tell me. If this golf brand does a collaboration with this person, tell— like, I have a lot of things kind of like on the, on the radar.
Yeah.
And so like usually, like, you know, everybody always talks about— and I remember from your thing, movie tickets. Movie tickets is a big one as well. Um, so yeah, I have. And, uh, I think that it's definitely like something that is, um, it's just really useful. I haven't hooked this. That's actually something that I would like to do. I haven't hooked this up to where I can like make it easy to, if I do see something I like, go and get it. But it's mostly cuz this is more of a fun thing for me that I just love seeing these things rendered this way.
You know, the other thing that you can do here, which I do, is I have a trigger. that every week it looks at the list of stuff that I'm like interested in buying and sees if any of it is on sale. And so it'll be like, you know that thing you've been waiting for? It's now discounted. Or, you know, this vendor happens to be selling it on sale. And so then I just get that like just-in-time discount on things. I also do a lot of price comparison.
Yeah, yeah, yeah. And I do all the research as well too. Like whether it's price or just kind of like, What reminds me of like, used to be a very manual process of like, okay, I'm in the market for a toddler car seat. You know, it's like normally that would kick off a lot of web searches, a lot of like YouTube watching and everything like this. And now it's like, I usually start in Muse with whatever it is and then kind of go from there. Yeah.
Well, and I do think people are really, I haven't heard a lot of folks talk about the Instagram connector. It's one that I also use. A lot. It's just a, it's a very rich source of personal information that has historically been in a format very hard to reason with. So, and now it is in a format that I can actually like reason and extract that, that value out of it. I use a lot of, I use a lot of Instagram. I use, um, because now these agents can log into websites I use, I like, like use my Pinterest a lot more too. I use these like visual. Records a lot more than I had in the past. One kind of like for the designers out there, one of the things that I've done recently is like open up a board or a saved group and said like, I like this, help me generate concepts based on this or language I can use to describe this. And so I think the ability for these agents to reason with visual data in a way, especially if you can just log into a website or use an Instagram connector. just really unleashes a lot of creativity and use cases I feel like have been harder to do before.
Yeah, Pinterest is a great idea too. I mean, I think like, you know, to your point, the, I feel like I have scattered about the internet a lot of this information that's kind of just gotten lost to time, you know? And so like my, my Instagram saves, for better or for worse, I've been using that forever, but I very rarely go back and mill about in there and like look at them, you know? 'Cause it's like, you're kind of just, I, I don't know what I would be doing necessarily. One thing I did actually, I don't have it here, um, but I do save a lot of golf tips and, but like hundreds, like hundreds and hundreds of golf tips that I'd never go back in and look at. So I had Marlo do it and then consolidate them all into like a manual. And so that I have this like kind of like for Alex, like these are the things you should work, apparently you think you should work on, you know? And it was that, that was pretty cool because it was like, uh, otherwise kind of just buried in time, you know. And actually, to that end, I have this one too, which I like. This is another Instagram one, but I do post a lot of stories. And this one is basically just showing me an archive of random stories from the past that, again, I would never look at. Um, and it's kind of like, I mean, I almost think of this as like my new kind of feed that I'm looking at where it's like, you know, this is just mine, but you could bring in any kind of content here. And like, I love looking at this kind of stuff. It's just kind of like nice memories and I'll check it a couple times a day. Yeah, exactly. Yeah. And like, I, you know, have a 5-year-old, so it's fun seeing like little things of her, like when she was growing up.
Um, okay. You mentioned golf and we're gonna talk about Muse for going hard on your hobbies. So let's talk about how are you using Muse for your golf game, which I, you know, as a parent of a 5-year-old, I'm presuming is inconsistent. At best.
I know. Yeah, I, I used to always joke about this with people on the team because I, a lot of what I would want to use Muse for was golf-oriented, but that sort of assumed that I was able to play golf. But like, we've been building this project for so long that it's like kind of very few and far between, between when I'm able to get out there. But yeah, I use it in a couple ways. And I think what's nice about this is, um, similar to some of my other hobbies like chess, there are services already that I use that monitor like how I'm playing. So every time I play, I record the round. That's the thing most golfers do. And so that's like some basic data about the course that you played, what your score was. Um, but I also keep track of every shot that I hit on a watch. And so I have a lot of data that I can provide. And what I do is I just have it every week, which is, this is again kind of sad 'cause it looks every Sunday and I never play. So it's like I should probably just tell it every so often, but it will send me this basically every time I play, which is kind of like a round recap. So I'll see kind of like how the round unfolded, much richer than like a paper scorecard or some other way that I'd be able to see it. And sometimes I don't think this one has it in here. It will tell me a little bit about the course if I played the course a lot and it will like tell me, okay, on this hole, this is usually what's happened. You did better today or worse today, which is really helpful when I go back and play the course again. This one's doing a little bit of that. Like it's trying to tell me like how I could have turned my 84 into a 79 by just like Doing a little bit better here or there. The interesting thing about this one is, and again, we've talked a little bit about this, but I think like it's taking data that like was pretty much very plain and monolithic and not really showing me more than the number and turning it into these different visuals that like tell much more of a story. Like I had this, the red line is like a very bad front 9, and then the back 9 was a very good back 9. And you can see that with the, with the graph, like very easily. That'd be much harder to do if you're— Yeah. Looking at the at the scorecard. So this has been great. I also whenever I practice, I have a lot. I feel like when I'm practicing, I'm like those people you see running with oxygen on with all the wires hooked up to them. Like when I I can only practice every so often. So when I practice, it has to be very very data oriented. So I have all these machines that are looking at me when I swing, and this again it's like putting out all this stuff that like. I kind of understand, but it's really helpful to get Muse to like really go through and like tell me about like where I can improve, like what I need to do better, what's looking good. And that's what you're looking at here is like a practice session really broken down into the fine detail. I think like golfers will know what this stuff means, but it's kind of, it's, you know, it's kind of like, uh, it's a, it's very useful, I should say.
Um, and, and do you have a Muse goal? To get better?
I do. I have. And this, this is one that, yeah, like I said, it's kind of a sad one. I make no progress against, but that is one of my long-term goals. So I have a lot I mentioned of things that I'm tracking. I love the tracking section in particular, just because like, I, there's a lot that I keep an eye on. But in terms of long-term goals, it's basically, I would really like to be a single-digit handicap in my life.
Mm-hmm.
Which is like, it's achievable. It's hard. It's kind of like the perfect goal because I can talk to Muse about it anytime. And like, it knows that all these things are kind of like accruing to that goal. It's kind of the perfect, like, hopefully not super long-term goal, but it is definitely, uh, one of my main ones.
Quick, quick question about Muse, and this could be maybe personal preference, or you could just give our audience a little bit of insider, um, tips on how to use it. Main chat or side chats? I haven't decided.
Yeah.
If one is better than the other. I like my, my impulse is towards side chat, and I don't know if that's just an artifact of how I've been working with other chatbots or if it's actually useful.
It's a great question. This is actually one of my favorite things to talk about, um, because I think it's such an interesting architectural problem in the space. And, you know, the way Muse is designed is there's a canonical main chat. That is kind of very intentionally the primary main line. And we sort of feel like you could use that entirely if you wanted to. We know that for a lot of people, especially anyone that's used to the way most of these apps work today, that threading is a very useful way to organize. So we have side chats for that purpose. Like if you want to put something specifically in, like just to get it outta your main chat, or it's like a very scoped problem for whatever, whatever it is, there's lots of reasons why you might want to do it. Um, that's why side chats are there, but it is definitely like a single thread with the possibility of side threads, whereas most apps are all threaded. That's kind of like the traditional model was like a new thread every time you open it, you know? Um, and I think once the models were able to handle the context and be able to manage everything in a single chat, to me, that is a little bit easier way to interface with what you feel like is a another entity the same way you would have with another person. You know, like I don't sidethread with my mom or something like that, you know. Now, all that said, I think that there remains a lot of really interesting work to do to kind of like uplevel this to maybe you could say like the agentic era. I feel like even still, this is sort of an underexplored area where I'm very happy with our solution currently because we've sort of like exposed the benefit of of the main chat to people. But I feel like there's a lot more that we could do in terms of helping people organize and like really understand the difference between the main chat and the side chat. Because your question, I think, is a good one and one that, you know, a normal person could very reasonably come to too and just be like, why would I use this instead of that? And I think all that stuff can be, I think it's gonna be an exciting area in the future.
Okay, show me your last, hobby artifact that you've made?
Yeah. Well, I'll show you, uh, the one I wanted to show you was this one with a podcast attached, because I think this one's very fun. Um, so I had a blog 20 years ago, uh, which has again lost to time and I had Marlo go and find it, Wayback Machine, going to Blogger because it moved between Tumblr, like I moved it all around, you know? So it went back and found all the posts and then accumulated them into one PDF first, then this little thing that is basically just like, looks like a blog. But the way that I like to read it now, just again from memory, is via a podcast, uh, which is sent to me every morning. And it is just basically a random reading. You can hear a little bit. Is it weird to anyone else that 90% of people wear the exact same color pants? Which is the kind of thing that a 20 years ago Alex used to wonder about. And it's like very, very funny because you're hearing yourself, kind of, but 20 years ago, you barely remember anything, you know? So, like, I— everything that this person is saying, I'm like, yeah, that is kind of weird. But it's like, of course I would think that because it was me 20 years ago.
It was me. Yeah, yeah.
But anyway, I think, like, that one, I love that one because, like, a lot of these things, there's a— I guess you could say it's sort of a theme here, which is, like, I feel like I'm constantly taking these things that I had in my life, but like, for whatever reason, like, I do not look at them. I can't— like, it's presented in such a way that it wasn't useful for me at the time or whatever. And Muse is able to take it and just like reform it into a way that's like really interesting and useful for me, whether it's interesting like this or useful like the golf stuff. Or, you know, I have the same thing for chess as well, which will break down my recent games. And this, this one gets a little bit like, uh, snarky, I guess you could say. I didn't tell it to do this, but it like kind of like will poke at me a little bit, uh, which is kind of fun. Like, Bishop b5 collapse. Like, I don't know what this is, what's going on here. But anyway, so it's a fun, uh, that, that's a fun one because it's useful, but it's also kind of funny to have like this, I guess you could say, like kind of snarky chess coach that's trying to help me get better. So. Wow.
Well, and for folks that aren't watching, this is a dashboard that I think pulls in your chess.com data, right? And just renders it and gives you game-by-game breakdowns. Um, I really like this.
Yeah, it's been useful because, and you know, the fun thing is you basically just define this in chat, you know? So when I originally asked for this, I said, I have a chess account. I would love to see kind of a mixture of analysis, but also like trends over time. 'Cause it's helpful for me to know, like, am I improving? It looks like right now I'm kind of like, falling off a bit.
Mm-hmm.
Um, but then the main thing that I wanted to do in this case is give me a review of the most recent game so I can go through here and try to get a sense of like, what did I do wrong? In this case, I just quit mid-game, so that's not gonna be that helpful. But you know, when the daughter arrives home, you have to stop playing. So.
That's exactly right. Okay. So we have seen Marlowe do everything from revive old Instagram posts and blogs. to give you a custom and kind of nostalgic shopping catalog to taking all— you seem like a data person— taking all your data you collect and especially for some of your hobbies and let you put it in a way that will allow you to achieve either short-term or long-term goals. And then we talked a lot about, you know what, why I think a lot of people are reacting so positively to Muse is because it's well-designed, it's thoughtful, it shows you what you need, it's fast. And we all have these like little cutie pie, cutie pie avatars. Well, let's do very quick lightning round questions and then I will get you back to all your important work. First question is just, I think designing these agent experiences and AI experiences are very new to a lot of designers and a lot of PMs. The surfaces are new, the underlying infrastructure and technology is new. What did you have to learn? And then what, what were you able to kind of like fall back on that has worked forever from a design perspective?
Oh, that's a great question. You know, I think one thing that I have found for myself and any designer kind of coming into this project or really just this space is really wrapping your head around what a non-deterministic system is and how what that means for when you're designing a screen. And by that, I mean, like, we're used to, and through, for my whole career, you would come to a feature and you would be able to think about it and then design it and kind of know that, like, on any given customer screen, it's basically going to work like this and look like this because that is the way that this thing has been coded. And that is the only outcome that you will see, you know? And so then the bugs that you would see would be like, oh no, like this circle didn't appear where it's supposed to. And they'd be very, very scoped in terms of like, what do you have to think about? And I mean, it sounds like kind of routine to us now to talk about this, but like you're saying, in terms of things I had to learn, it's hard to remember what it felt like even just a year ago, how different things were, you know, but when you first come into this space, I think really understanding that these systems usually do like kind of end up the way you think, but like my Muse setup is completely different than yours is completely different to somebody else's. They're so personal and they can like do so many different things. is that you really kind of have to think more about the underlying foundation and the system, the architecture, the scaffolding that's in place, and less about like, well, what about this one little thing here? Is it gonna be just so, you know, actually one of the things that's hardest for me sometimes is looking at those artifacts that we were looking at. Like, I kind of have to turn off my brain sometimes design-wise, 'cause I'm like, you know, it's like, it's a different— You can, if you want, go and spend all the time in the world to like make it look exactly as you want. But I've come to kind of view it a little bit more freely. And it's kind of, I think, um, kind of liberating in some ways to feel like, you know, this is still just a very useful output for me. And maybe I will take the time to make the colors just so, but otherwise it's good and it's fine, you know? And then I think like, that's, that's kind of a fun new world. And that took some getting used to, I would say.
Um, that is a very, a very gentle approach to the spectrum of slop to high-quality agent design stuff that we get out of our agents.
Yeah.
Okay. Speaking of, you didn't get the colors quite right. When your muse, when Marlo is being obstinate and not giving you what you want from a quality perspective, you know, just not listening, what is your prompting strategy? What do you do?
Yeah, well, not like a well-formed one in the sense that I didn't, I suppose, ever reason about it, but I am very polite. I think I'm not, I'm not all caps. I'm not a multi-exclamation mark person. And I do find myself sometimes looking at what I wrote and being like, wow, that was a really nice way just to express that frustration. And I think it's really interesting. And I feel this way when I'm doing any kind of coding thing as well, where things, you know, can, will maybe take a really long time and then go sideways. And it is really frustrating. I have always been surprised with how, like, not consciously, but how I will just speak to it the way I would speak to, like, anybody else about it. And, like, I don't, I don't ever really get mad to other people, so I don't really get mad to Marlow or Jolly Butt or otherwise, you know? Um, yeah, so I don't know. I've, it's always how I've been. I have seen, I have some friends who show me sometimes, like, the traces when they have gotten really mad. The thinking trace will be, will be like kind of a reset. Like, okay, Alex is frustrated, so I should really, you know, so it does make me think sometimes I could probably be a little bit more forceful.
More effective. Yeah. Yeah. You know, I, I, I also try to generally be polite with the exception of what feels like very expensive misaligned coding misadventures. That's the one that like really gets Yeah. Yeah. Um, and to be honest, every time I'm yelling, it is true to agents as it is in life. It's usually a me problem.
Yeah.
It's not a them problem.
It's a me problem. Yeah. But you're right though. Like they, they go off on the misadventure. It's like, that's, yeah, it's not great. It's frustrating.
Well, Alex, this has been so fun. Thank you for being so generous with your time. Um, we, we love Muse. I'm excited to see more of it, um, as it evolves. Where can we find you? How can we be helpful and how can we follow along?
The most helpful thing would be to download Muse, try it out, and you can let Muse know when something isn't going right or you want a feature. Those do come to us. So that's probably the most helpful thing. I think for me, like on the internet, Threads is probably the best place. I try to— I've been trying to do some posting about the behind the scenes and like kind of some decisions that we made, and I'll continue to do that. So that's probably what I would say. But yeah, trying the app out and letting us know what you think is the most useful thing.
So amazing. Well, thank you for joining How I AI.
Yes, thanks for having me.
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