Short YouTube monologue (stable-brise, uploaded March 27, 2025) arguing that common notions of go-to-market (attending conferences, meetings) are insufficient. The speaker asserts that the true driver of sales, value, and client attraction is a company-specific unique differentiator or insight (aka "unique insight"). The piece critiques shallow GTM tactics and emphasizes specificity in positioning.
Everybody is talking about go to market strategy, but actually nobody knows what is it. Many founders come to me and explain that they're looking for some conferences, meetings, and this is how they gonna conquer the market. But this is not the case. You should have very specific stuff to conquer the market. It's called unique differentiator or unique insight. This is what drives your sales, this is what drives your values, and this is what attracts your clients.
