3 KEYS to Your DREAM LIFE (UNLOCK Success, Health, & Connection!) | Steve Aoki

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The power of collaboration to get the best output for what you're doing is really about giving more and also learning and becoming more of a student and listening.

Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. this podcast is sponsored by Northwestern Mutual. Everyone wants to feel good about their finances, right? Well, that's why I've had life insurance with Northwestern Mutual for years. Their financial professionals ask the right questions, truly listen, and help uncover opportunities most people miss. I've seen it firsthand. Northwestern Mutual has been a part of my journey from the very beginning, providing the security and peace of mind I need as a human and an entrepreneur. Find a better way to money@nm.com, the Northwestern Mutual Life Insurance Company, Milwaukee, Wisconsin. Paid testimonial by a Northwestern Mutual policy owner. As America's leading business lender, Bank of America is on your corner and in your corner. With $215 billion in business loans and over 3,700 business specialists across the nation, we help businesses thrive, So communities prosper. What would you like the power to do? Learn more at bankofamerica.com/localbusiness. Bank of America, official bank of FIFA Club World Cup 2025. Copyright 2025 Bank of America Corporation, all rights reserved. Father's Day is coming up, and for lots of dads out there, dad doesn't quite cover it. They're groundskeepers, patio whisperers, and rogue leaf vigilantes, too. So this year, show dad some love with gifts from the Home Depot. They've got fast free delivery on handy gear that helps dad do his thing. We're talking Ryobi cordless outdoor tools like the Ryobi 40 volt expanded string trimmer. Find the perfect Father's Day gift at the Home Depot. Shop in store and online at homedepot.com, free delivery subject to availability. Fuel your greatness with wonderful pistachios, no shells. Wonderful pistachios is a great source of protein with zero guilt. Each one ounce serving has six grams of protein, giving over 10% of your daily value. Pistachios are known for their protein power, fiber, and better for you unsaturated fats for a combination that may help keep you feeling fuller longer. And now there's a new way to snack strong with unsalted no shells holding the salt, not the flavor, for a snack that packs a protein punch. Visit wonderfulpistachios.com to learn more. Welcome back everyone to School of Greatness. Very excited about our guest. We have the inspiring inspiring Steve Aoki in the house. My man. Good to have you back again.

Yeah, it's a good time around.

The thing that I really appreciate about you is the way you think about your life, your career, your business through the lens of art and collaboration. Something I've really admired about you. You know, I've seen your stuff a decade ago. I've watched documentaries and seen things evolve and a lot of it seems to have this artistic expression along with collaboration. And obviously, drive and hustle is moving all these things forward. You're like one of the most booked DJs in the world, right? And I'm curious, did you always think that collaboration was going to be a big part of your success and learning how to build great art with other people and lifting others up as well? Did you feel like that would always support you? in this career, in this endeavor?

Yeah, I think when I think collaboration, I think of your contribution. And so this brings me back to day one for me. So when I got, when I found music as like, okay, this is gonna be my life, my lifestyle, my culture, everything, when I was like 15 years old, that's when I understood this term collaboration. but more this idea of like, how much can I contribute to something I love to this community? And then it's a collaboration because you have to come to the table with something, right? So if you're gonna collaborate, if we're gonna collaborate, it's not like, oh yeah, I'm just gonna be just chilling and you're gonna do all the work. And it's a collaboration. Like the best collaborations is like the premium contributions from everyone in that group. and then you get a 1 plus 1 equals 100. Right. But if everyone's too passive, then you're gonna get 1 plus 1 equals two, you know? So it's like I learned, luckily, I learned this, this idea of contribution and how important that is to my community when I was so young. Really? Because. Because in the punk hardcore scene, which is what the music genre I got involved in, it was so small that everyone's. everyone had an impact and we felt the impact.

You know, how did everyone have an impact? Because you all had to, like, bring, like, two friends and you had to create the experience and the whole thing, right?

Like, so you think about, like, this, like, the way religion works, way, like, you know, Sports work, whatever communities are there that have, like, you know, strong sense of, like, oh, I, I, you know, I want to be part of it. This kind of feeling of bonding, it's all based on like, how do you spread the message? How did you get people to understand what you believe in is so strong? Like, I I believe in it so strongly, I'm gonna knock on every door and tell everyone about the word of Jesus Christ or whatever it might be. So very similar to that with this scene, our scene's so small. There's only, like, a few kids. I remember there's, like, five kids in my high school that listen to this music, and no one get gets it because it's screaming music and thrashing your words. Yeah. But, like, once you feel, you're like, oh, this is like. this is changing my life. I just want to figure out how do you get the message out? You have to write a zine, you have to interview bands, you have to put on shows in abandoned warehouses. You have to start a band because you can, because there's no one else doing it. You have to learn music. It's all these things. It's like you're no longer a passive participant. And this is the main differential I think is when I listened to music before then, I was a passive participant, like listening, oh, this is cool. I'm like, I love these lyrics. I'm gonna sing the songs. I'm, you know, I like this man or this group to like being a creator in the space because you now have an impact. Like when I make a zine at Kinko's and I'm like putting my stuff together and my poetry and putting this in and I, give it to someone, it actually people are going to care about it because there's not many people doing it. Right. So it was like at that point, I was lucky to have this kind of onboarding into contributing and then that essentially that's collaboration. So like the more you contribute, that's actually a quality service or quality thing that's like actually impacting your little culture. You once you feel it, it resonates with you. then you want to do it again in a different means. You know, like I first started doing Xena, then I see a band, I'm like, oh, I can do that too. I want to like pick up guitar and with my friends that don't know how to play. And we're gonna thrash around and all of a sudden, like we get good by the nature of just doing it, you know? And then that same philosophy has transcended in every single industry and every single evolution of my my identity. Wow. Like everywhere. It doesn't matter what it is. It's like I have this ability to just, as long as I have this passion to contribute whatever I know, like my toolbox, I'll bring it to the table. And then also, when you go into a collaboration, when you contribute, you can't be running the show and trying to be like the big man.

But it seems like a lot of people just want it to be easy. They want someone to collaborate with them and them to do all the work, the other person, as opposed to also contributing. Have you always had that mindset of, I want to add maximum value to this collaboration or partnership, or where did that come about?

Whenever you add the maximum value, your output is going to be greater than what you think. So that's like, it's just, this is the kind of thing you learn early on. So once you put in all the time, then, you know, at least for yourself, you know, there's obviously like records that I've spent like a lot of time, way more time than records that just naturally flowed in. It was a very quick process and they blew up and they, and these ones don't happen.

You know, you spend more time on stuff. It doesn't blow up.

Yeah, yeah, exactly.

Other things, it's like one day and it's like the biggest thing ever.

Yeah. So what, like to manage that. Okay, this is like, I'm going to digress, to manage that. I, I, once I started seeing that and it, like, kind of hurts your ego a bit, right? You're like, I spent so much time on this and it just didn't pop off or make the impact you expect it to make. You just have to, you have to, like, level the whole field of your expectations of, you know, I mean, back then it wasn't streams, but, you know, whatever it might be, how you indicate a success of a song. I have to, I just, like, at this point, I don't even think about, I mean, we have this managerial conversations, which, like, that's what the managers do, is like, how do you make this record get more visibility or, you know, listenership? Yeah. But for me, it's like, I just need to know, like, in my heart, like genuinely, I'm happy with it, whether it gets, like, you know, whatever.

A billion streams or a hundred streams.

Exactly.

Yeah. And you gotta love it.

Yeah. Like, that's, that's the core of it, for sure. and then, like, in the. Then I look retrospectively. Okay. Then I could be strategic. But, like, in the moment, it. I don't want to affect my creative process. Yes. But retrospectively, I'm like, okay, these. This didn't work, and now I have to learn to Pivot, and I have to learn to try things. And that's the nature of being a. I I guess an entrepreneur in many ways, or. and innovators that you need to learn how to pivot. And, and with culture being so unforgiving and so fast paced, constantly changing. Yeah. And how, how fast, how fast the attention spans are going and, and how, you know, you have to be ahead, you have to constantly reinvent yourself and, and Pivot fast. So, and it's like, that's why it's never, it's a very tiring, it could be very tiring as a Creator because you can't just like, rest on your laurels or you can't do the same wheel that you've already created. You have to, I mean, you have like this general wheel of how you do things, but you have to constantly change the parts.

This is fascinating stuff, man. I want to continue on this conversation about collaboration because I feel like there's a lot of people and I grew up in the sports world playing sports and it was a lot about competition. It was like, you need to win.

Yeah.

In order to succeed. There's a winner and there's a loser. Yeah. Sure. You need to collaborate with your teammates, but you're always trying to beat someone. And I took that into my kind of entrepreneurial journey after sports in my mid to late 20s, where I was very competitive, win lose. And I realized that that got me success, but it left me feeling very unfulfilled. And about 10 years ago, I realized that's not how I want to be anymore. So everything became about collaboration.

Right.

Became about how can I interview someone else and make it about them, not make it about me. How can I elevate other people and collaborate? But it seems to be like a lot of people in business, in music, in the arts are still, there's still a competitive mindset in the world for a lot of people. Not everyone.

Yeah.

Why do you think so many people are still in a competitive mindset in different industries as opposed to in this collaborative mindset like you've been.

So before we get to that, I do like this thing you're saying, like how you would like to elevate who you're interviewing. It's like this collaboration is more about elevating someone else. So that really is the magical sauce in the studio. So when I'm in the studio with an artist that comes, you know, now they end up coming to my house or because my studio's in my house, and I have a studio here in La. Actually, I did. I did some legendary sessions here in La, and it's still here. So I have a studio here, and I have studio in Vegas. But in any case, the. I think the magical dust in this whole thing is. Is, like, to elevate them, you know, it's not about me. Like, they. They're already coming to me. That's already enough. They already know that, like, that. That they're like, I want to work with that Steve Aoki. like power production or whatever it is that they come for. So I like, I don't need to, I don't need to flex or do anything. I'm gonna do it anyways. Right.

You're gonna have your moment.

I'm gonna do it. I'm like, I don't need to show it. It's about like empowering them.

Yes.

And giving them center stage and giving them this feeling of, well you're talking about this, like this is about you.

Letting them shine.

Yeah, I wanna let you shine and then we could decide how we wanna take it. what direction, what emotion, what like, you know, are we going to go more in your lane? Are we going to go more in my lane? Are we going to take a whole new different lane? You know, and that's that that you find out later on once the creative process is going, like, oh, actually we're going to go more this direction because that flow is more reminiscent of this. And now what we want it to resonate with people here.

Right.

So it's like, I think that's like, the power of collaboration to get the best output for what you're doing is really about giving more and also learning and becoming more of a student and listening. So, yeah, I mean, it is a power of contribution, what you're contributing, but when you've already kind of made it, you don't need to show that because you're going to contribute anyways. Yes. So by the track record, you're like, this particular person you could tell they contributed plenty. You know that their pattern is to contribute at the maximum level. You want to work with those people. Yes. Because you've already seen the track record. Yeah. So like, I want to work with them. And then when you're in the studio, then the human-to-human connection starts. Right. And if you're like overpowering, you're gonna take away their creative space. like, I'm here to, like, let you shine. And the more and more they feel that and the more environment I give them to be in that zone, as it's. It's them. That's beautiful. Then. Then the magic will happen. But you have, like, it takes time to get there sometimes.

Yes.

Sometimes it takes a whole, like, two sections, right? Sometimes it's, like, immediate, you know, it just. You just don't know because everyone's different. Yeah.

Different process for everyone. Do you feel like. if you had more of a competitive mindset for the last, you know, since you started in this industry, if you were more like, I'm going to hoard my secrets and my talents and my skills, and I'm going to make it all about me, and I'm going to try to, you know, you know, build this thing about me and only me and kind of, you know, work with some people here and there, but really working with people to build my platform more as opposed to shared collaboration. do you feel like you'd be more successful financially or have more of an audience if you made it more about you?

I don't think so. I think, yeah, I think if you hoard too much, I mean, the world loves, like, this transparency, you know, it's like. And, like, now the way. The way the world is, it's like. Like, they want to see all of it, you know? So if you're hoarding and you're like, I mean, there's like, there's no real secrets though, you know? Of course, like, yeah, yeah, like, you know, the secret sauce to pizza and, like, the sauces and the secret, like, you know, like, yeah, of course it tastes a little different, but, like, the ingredients are all the same. Yeah. You know, music's music. That's. It can be made differently, you know? So at the end of the day, it's, you know, it's like, I I don't care to hide any of that because it's. There's nothing to really hide. There's no like secret in the cakes. You know, there is a six page cake writer that goes, gets sent to like promoters so they have to follow because I need that cake to explode all over someone's face.

Sure, sure.

There's no secrets in my production. And honestly, my music, I want it to evolve and change. So the secret or whatever, the ingredients of my production is always gonna innovate and change anyways. and the more people I work with, it's going to change even faster.

And you'll pick up ideas, you'll learn something.

Yeah, right. And I, and I want, and I, and I bring in not just, like, singers to the studio or the producers. I bring in instrument, like, instrumentalists, musicians. I'm like, I want to hear a sax player this time. I want to hear someone else. I, I play guitar riff. I'm like, I need to get that played better and different. But here's the the base of what I want. And I'll bring in a guitarist that's gonna like, you know, take that to the next level. Wow. Because at the end of the day, I have to remember, I'm the producer. So as a producer, you're listening for what is the best of all the takes. And the best of all takes, you can't be selfish and be like, they're all my takes. No. You know, it's gonna be a better singer. I've seen a line. I'm like, I need someone else to sing it better. you know, or I have, like, a bunch of different people coming to my house. We do writing camps and take different rooms and, and, and we build, like, the kind of, like, the mood board of what we're going for over the day, but with freedom to kind of expand and then, you know, just allow everyone to be free. And then as the producer, the a r, the ear, which I trust that, that I kind of pick my favorite parts and then go, we're gonna Frankenstein or Coppenstein all these together.

Coppenstein is cool.

And cop these like ideas into one thing, you know, and then and go, oh, this fits these five different artists I like to hit up, you know, and then I do some outreach. Right. And then, you know, and like, you know, it's like most of the time, like you can't, if you hit up like, Hey, manager, can you hit up their manager? And like, yeah, they can, but like that usually falls on deaf ears. Reach out to Rachel. It's usually artist to artist that starts the conversation, 'cause they have to really want it too. And then they'll go, all right, team, you guys do the work.

We started this. Yeah, yeah, moving forward. It's like with me and podcasting, it's probably 95% of the bookings are through me having a relationship Sending someone a message, a DM, commenting on it, saying, Hey, I'd love to have you on. And then figuring out the timing with our teams of when this is gonna happen. You know, most of the time that's the way it goes down. So what I'm hearing you say is that if you were more in a competitive mindset this whole time and hoarding your talents and information, you wouldn't be as successful as if you were been collaborating this entire time.

So I'm absolutely competitive. Right. Absolutely competitive. I like everything is a competition. Not necessarily with other people though. Right. Okay, so that's like, I think that's a major difference.

Interesting.

So, and I compete with myself with everything, you know? And this is not just like for music, this is like my health.

I know.

Biomarkers.

Sleep scores, everything.

Everything, yeah. Like, you know, I got my, I got like all kinds of data. Like data is everything, right? So, I love data in this regard because that's how you truly can better yourself, compete with your previous self. And, you know, I do my my my blood draws and just check all my levels and go, okay, I need a little bit more here, a little bit less of this. How do I tool this? That's a fun game to gamify how you compete with yourself is actually fun. and it engages you more. And I'm a big, I'm really big into gamifying. I like gamify everything I do, 'cause it makes it more interesting. And then, of course, you know, you do something consistently over time, it's no longer a chore, right? So I already know, understand that you.

Do that for your lifestyle.

Yeah.

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In the beginning, like, if you don't gamify it, it makes it more difficult, whether it's like stop eating certain carbs to working out a certain amount of time to doing something that you need to do consistently. That's, that takes a lot of time or doesn't like meditation, whatever it might be, or reading a book or something like that, where you could easily disregard it. and carry on through your life and feel satisfied, but you could always be more enriched. Right. So I gamify competition with myself on all levels.

But to collaborate with others.

Yes. I mean, collaboration is part of this competition.

Tell me more about that.

Yeah. So like, to be more, at the end of the day, I think one of my goals is just one of my consistent goals, I don't say it out loud, it's like unconscious, I care deeply about being a global artist because I love touring the world. I love playing in front of fans from all different aspects and parts of the world. So I love that. I love that I've been consistently touring and playing in front of, you know, playing all over the place for 15 plus years. I want to continue doing it. So with that intention, the collaborative process is a huge part of that, you know? you know, if I, if I, like, go to Australia, I'm, like, booking myself in the studio. You know, whether it's not, you know, I remember I did that. I worked with Trippy Red there, but I didn't, you know, I didn't work with Australian artists, but, like, my intention is to work with artists in of that region to, like, to learn, to collaborate, to try to, you know, build bridges and make new kinds of music and new kinds of art.

What I'm curious about is health and relationships with you, because I remember years ago watching the documentary you had. talking about, you know, this new obsession of health. I think it was like five years ago or something. And you've really doubt in, you know, the data, the measuring and tracking things with your health over the last, I guess, five years, your deepened nutrition, sleep, sauna, ice baths, all these different things. You've set up your life to really optimize health. But with 250 plus tours a year, how do you maintain that with all the travel? For me, when I travel, I'm like, man, it's like hard on the body.

It is a big guy.

And yeah, even if you got a private jet, it's still like, oh, man, just being up in the air and. Yeah. Feeling bloated or whatever it is. How do you. How do you stay healthy? Is the first part. And then I want to talk about how do you keep healthy relationships in life while you're always on the go?

Yeah. So the health part, I think. It's about eliminating certain things. So when as an artist, you're pampered, you're a spoiled little brat. So you get whatever you want, really. I mean, it's like you can just get whatever. So like you could become a gluttonous human and just be like, just feed me everything I want, you know, like you can get to this point. So it's about not, you know, having discipline. Discipline is a really important key aspect of, of survival one and, and figuring out what, like, you know, what is healthy for you long term, the long game, because, you know, we all want to have that dopamine Rush. We all want to have that, that, you know, luxury, you know, of, of not being, not being comfortable, whatever it is, because we have the means and we have the finances and we have the access to be comfortable. Right.

And then there's alcohol and desserts and food and you're throwing cakes at people and you have every type of sugary, alcohol, gluttonous thing you could have at your fingertips every day.

It's just easy to have it all. But it's a discipline game. So it's about what's more important to you. So I think that question, you need to answer that question and have a firm understanding of your answer. early on and be very clear. I think, like, a lot of these, like, self-affirmations and things like that are really important for any artist to be like, what is it that you really want? Do you just want to, like, live fast, die young, that kind of style and just, like, be gluttonous and just go through life and then. And then. But you will be hurting later on, I promise you that. Or you're gonna just be burnt out and not. Not want to do this because you're.

Gonna have that lifestyle early on, right? Where it's like, I'm just gonna go hard and I'll. you know, just run it to the end and burn the candle on both ends. Wasn't that kind of like early on?

That was early on, yeah.

And then what was the switch for you to be like, actually, I want to live a long, healthy life and not die young?

I think it was after my father passed away in 2008. A lot of these questions about life and death and, you know, dealing with tragedy in a way where, like, death is as real as it gets. And then seeing, you know, friends of mine pass away, other DJs pass away. artists pass away. It's like you could have it all and just die. And then like, that's it, life's over. Or your career is gone. And you're like, how do these careers just disappear? It might be of their own accord as well too. You know, you don't, it could be for any reason. But I love what I do and I don't want to see that end. And I also don't want to die. And I also wanna make sure people around me have that same kind of knowledge base that I'm learning on how to play the long game. You know, how do you play the long game? Because you love what you do, for one. I love my life. I love the fact that I can do what I love to do. And so then it becomes an easier answer for me once I start putting those questions in front of me. And then because of, you know, where I am, I was lucky to get the access. to like find out not just what everyone already has the access to because the internet is open, it's free to learn so much about health. I mean, a lot of what I learned about health is just like going on like Huberman Labs podcast or Joe Rogan or whatever these different like avenues are that are free and there's different people interviewing these experts, you know, you know, giving tips on like, oh, this could help. Okay, let me try that if it's like in my means. you know, I, you know, sitting with Brian Johnson, who's like, you know, really studying his body on a daily, weekly, monthly basis on what works, what doesn't work. And it's interesting because he's, like, in his own space, like, always, I'm not. I'm moving. So we had a really interesting conversation of, you know, how, what are the applications I could take from what you're doing that, that like that, that for, for someone that's moving as much as possible, right?

He's in the same environment every day.

You're in a different controlled environment every day. So he's going to always have perfect.

Air temperature, perfect water, perfect food, all these different things. Like, yeah.

So his, his, like, his biological age might be 20 or 21 or something. Mine's 33, which is pretty good being 45, you know, and I want to reduce that further by tooling and tooling and tooling, and then keeping check up on my metrics, on my analytics, on my blood, on my whole levels and everything. So that's where I really spend, and I gamify it and I have fun with it. And I spend a lot of time on getting the diagnostic checks. I always tell my mom that she's 80 now, like you have to have a really true sense of your diagnostics. That's the only way you know what was working, what isn't working, how to like, you know, stop yourself, you know, you now with AI, you can have these predictive models to so that you don't get the cancer, you don't get certain things that, you know, will debilitate your energy levels or debilitate you and kill you.

That's fascinating, man. I love this. And I'm curious about relationships. Again, health is challenging enough. thing in one environment, but you've gamified it and you do the tracking and the measurements and then Diagnostics, which is powerful, which helps you stay aware of where your health is at. What about relationships? How do you keep friendships, Business Partnerships going, intimate relationships going? How do you manage to navigate that when you're always on the go?

Yeah, friendships is tough as far as, like, you know, these long-term friendships, like, you know, and, and luckily, I have a few that always keep tabs on me, which like, encourage myself to make sure that I am consistently building, you know, those long-term relationships and keeping finding time for. For them. That's difficult. That's like a very small piece of the pie chart as far as my time. And then the majority of my. My friendships are people I work with. I think this, like, generally just how.

You'Re around them all the time.

Yeah, I'm around them. So the people I work with, I have to make sure that they're great.

People that you like them.

Yeah. They're not just, like, great for what they do, but they have to be great people because, like, that energy is gonna sink into just me, whether it's my business or whatnot. It doesn't matter. It's just about me. You know, at the end of the day, we have to always work with people that are just healthy for you and then intimate relationships. I'm. I'm single, which is probably the. The. The. The big deficit as far as my relationships go. I've somehow held on to some long-term relationships through my really intense schedule. But as you get older, you're kind of like what you're looking for becomes a little bit smaller. And there's a certain, the window is small, so.

More and more selective.

Yeah, exactly. So it's like they have to fit in your world as much as you fit in their world, which makes it even tighter for someone like me. But I don't mind being single right now. I'm not like lonely and desperate to find someone. I'm very fulfilled in all these other categories that I think I'll let time eventually just let it ride itself to the right person.

Unfold it, yeah. Because you mentioned the amount of love that you feel doing a massive show is overwhelming, emotionally overwhelming. You feel it in your body, you're emoting, and expressing yourself in beautiful ways. And you mentioned the only other thing that you get that from was love.

Yeah.

Potentially, right?

Yeah.

It's like the only way I could feel that more on a consistent basis would be love or in a relationship with that loving feeling.

Yeah.

Do you feel like you're missing out if you're not having that love also with one person to celebrate all these things with?

It's true. It's true. Like, I do think about that, but I'm not rushing it. Yeah. You know, I think when I was, if I was younger, when I was younger, if, when I was younger for sure, I was like, I really need this, have this person. But then that becomes more of this codependent thing that, that I've learned to, to, you know, I understand what the codependency looks like, feels like in is.

It's not healthy.

Yeah. And it, and, like, in, in a lot of my relationships, they were codependent.

Yeah.

And it felt so good. But I didn't understand what codependency meant until my last relationship where we, we got to go to couples counseling and really understand what makes our relationship healthy, how do we sustain through that, and what codependency feels like, because I always ended up becoming that way. So, and once I realized that, then you have more self-love and you don't need to fall or rush for something that might be unhealthy for you. And luckily, I have an immense love and relationship with my my mom and my sister, my brothers and my, my, my, all my siblings. We have a great, loving, bonding relationship that I get fueled from that. And I see them consistently, like, knowing that my mom is around the corner for me and for my house. I see her. We have lunch together, dinner. We, we, we hug, we talk, and we just, and we, we feel the Embrace like that. That's already. I'm so lucky to have that. That's like a really big part of It's like really big core of my love bank. So I'm so fortunate to have that consistently. That's beautiful, man.

That's really beautiful. This is inspiring stuff, man. I'm excited about everything that you're working on and everything that you're doing. I'm curious, this is a question I've been asking some of my guests because you've had a wild last 15 years. I mean, you've had so much success. We haven't even talked about the entrepreneurial mind that you have and the businesses that you've built and the IP you're building and the fashion lines and all these other things that you're doing as an artist. not just in the music, but art and business in lots of other ways that you've done. But I'm curious, if you could go into the future 15 years, you've had a wild 15 years, an incredible run, but if you can go 15 years in the future, you said you're 45 now, is that right? 60, right? You turned 60. And if you could just put yourself in that emotional mind space for a moment, and if your 60 year old self could give you three pieces of advice for today for everything you're about to experience over the next 15 years. And again, I've seen behind the scenes a lot of the things that you've done just in the last three years, you know, being in text threads with you and WhatsApp groups and seeing all the things that you've been doing. The speed of your acceleration in the last three years has been astronomical. You're also going planning to go to the moon at some point, which I want to talk about that as well, but I can only imagine what the next 15 years look like if you keep with this speed of acceleration. If that is your vision, I don't know what your vision is, but if you're 60 and you go through everything that you know you're about to go through over the next 3, 5, 10, 15 years, what would be three things that you would say to your current self to prepare you for what's to come so that you create the best experience possible?

Okay, so the first one is, is, is a, you probably wouldn't expect, but this is what I'm going back to what I would say when I was 15, which is a big one for me.

What's that?

Wear earplugs, like, and, and actually protect your hearing. Because my hearing, we talk about, like, biohacking and having, like, a slowing down the Aging process and, and, you know, like. my obsession with health.

Hearing is a big one.

My hearing is like old as dirt. Like it's probably a 60 year old hearing at this point. I have tinnitus. I can hear ringing right now.

Wow.

Consistent, constant, forever. So. And I've done neurofeedback and I understand, like, my. My markers and my brain. There's two areas of. Of problems. One is hearing because it's, like, dominating my whole brain. It's so loud, like all the time, 24/7. And it just gets louder. How do you sleep when it's always ringing? I'm used to it at this point. So it's like I live with constant ringing in my ears forever. So it's just- There's no way to heal it. There's no way to- no, there's no way to heal it. Maybe in the future, I'm hoping. But at this point, I accept it. I'll be this way forever because it's just how it is. And I'm okay with it. Once you accept it, It's like being in COVID. Once you accept that you're stuck at home, you're actually okay with it. I love being home. So I almost like you have to accept and love it. Hey, Ringy, you're cool.

Yeah, for sure. Okay. Protect your hearing though.

Yeah. So here's another thing with neurofeedback that I learned. So the hearing is an issue. My memory is also an issue. and I did a spec scan on my brain as well with Dr. Aman. Yeah, me too. Yeah.

Fascinating, isn't it?

Yeah. So my.

My.

What do you call it? My temporal lobes. You know, they're actually right near my inner ear. Like, they're like. They come down like a helmet, you know, that area that's, like, kind of messed up. And, like, you can see in the video near the ears, huh?

Yeah. So I think that has a lot.

To do with, like, the damage to the temporal lobes is. the, like, loud music. And the problem I have is when I'm playing shows, I need it loud. I want to feel it from inside. Like. Like, it's so important. I can't just be like. It's not like I'm playing, like, you know, music, listening to him cooking or something or whatever, you know, and I don't cook, by the way, but you know what I mean? It's not.

Can you play it loud to the audience but also have headphones and still be loud enough but not damaging?

I I'm like. blasting my monitors so you can hear. Yeah. And I have earplugs in. So, like, like, I. There's. I know there's some level of damage that's happening, but I need to feel it. So I'm blasting and putting earplugs in. So I'm, like, cutting out the highs and lows. So that's, like, issue one. But my memory is being affected, I think. I mean, if I'm not mistaken, memory. A lot of your memory is in the temporal lobes, possibly.

Gotcha. I think. I think that's what he said. so number one, you'd say to yourself, protect your hearing. Protect my hearing.

And as a 60 year old. Yep. Yeah. Number two, protect my memory, which. Because, like, those are two aspects of my brain that I have issues in.

Of Aging, too.

Right.

Yeah. Lose memory. You age more.

Right. Or that part of it. Just for.

I mean, your life is memories. Yeah, it is. Your brain is an artifact. Memories. Your brain is an artifact of your.

All your experiences and memories. Yes. And I'm, like, neurotic about. this idea of losing my memory, it's like, you know, kind of unconscious reason why I started my foundation to focus entirely on brain health. Because I want to find cures for degenerative brain disease, for Alzheimer's, also to do some really interesting, like science fiction kind of stuff. Because a lot of that stems with from one, our imagination. Right. And two is a lot of it's like, if we can understand how the brain works, we're going to be able to do things that are extraordinary, you know? And we're doing it right now. There's, like, certain things that are happening in, you know, in the labs and in real life that aren't really being discussed that are very science fiction based. But regardless, I'd say, like those two.

Okay.

And the third protect my brain, my memory as much as possible by doing whatever I need to do that. So at 60, I'm still. I can remember everything. I'm 45. Because memories are so important to life. They are so important to life. And, like, it's just like those movies you watch, you're like, the science fiction movies, like, okay, hey, I'm gonna zap your memory of your wife, and you could feel the dread you feel when, like. someone's gonna do that to someone as like a torture mechanism. I remember seeing that. I forgot what movie it was. And he's like, if you don't give me this information, I'm gonna zap your memory of your wife and or your daughter or something. And you're like, you're like, no, I'll give you everything. You know, it's like such a big part of, you know, and then that could just naturally happen. Right? Right. And you're, you don't want that to happen. You don't want to lose memories of things that assistant you know? So when I, when I, like, I talked to my, my sisters on the phone, my brother's on the phone, and we're all traveling, doing our things. I like some, like, a lot of things we say is, like, we have to spend more time together because life goes by so fast, you know? So I I think, like, that is the number one is quality time with family, because because life is finite.

It is.

I I, you know, in, in this understanding of what life is, it's finite until we, we reach this technological breakthrough point. But as, as it is now, it's finite. And anyone, any one of us can be gone. And, like, we're like, God, you know, the first thing you say is, I wish I had more time. So the quality time with the people that you love is the number one thing. and then memory and then hearing. Wow.

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That's good advice from 60-year-old self.

Because I think that, I mean, career, you're gonna, you're gonna, you're gonna excel, you're gonna succeed, you're gonna fail, you can do all these things and that you're gonna do. but that's not really gonna be like, if I win a Grammy, I was like, you know, it's like a career highlight, a goal of mine, get a Grammy. You know, it's not going to change anything emotionally for me that I'm like, oh, like, I. If I can say Grammy or, like, having more and more, like, amazing memories with the people I love, I'm gonna be like, the Grammy, who gives about this award, you know, like. It's clear that you need, like, the time you spend with the people you love is by far, you know, exponentially greater.

You've got some new music coming out pretty soon.

Yeah.

Can you share more about that?

Yeah, yeah, yeah. So, and your touring as well, and.

All these different things.

Yeah, exactly. Yeah. So this is the second part of my new IP called HeroQuest.

Okay.

And it's called Double Helix. and it's a full list of collaborators on there. Like I said, Paris Hilton's on there. We're gonna drop our single next month. I have a song with a country singer named Ernest. It's incredible. It's a really great song. Really excited to drop that new song with Dana Paula from Mexico. We're dropping that on the 29th, right before the Canelo fight.

Very cool.

I think she's gonna be out there, too, so we're gonna be able to do some fun stuff around our single. okay, in Vegas, every album I do is just tons of different collaborations. Latin. I got Gracie on it. On the album, too. She's a Colombian artist. You know, like, I dropped a bunch of singles already, and it's a. The continuation to the hero Quest story. So what's exciting to announce with this one is for the first album, I dropped a CD, which, I mean, no one does CS anymore. Right, correct. But I put inside a Hero Quest card that you open in a pack. People got so excited to get these packs that the CD sold 30,000 copies in five hours. Wow. Which is ridiculous because, you know, like most CDs just don't sell. So people were obsessed with these Hero Quest cards. And then I dropped like a second series of cards around the remix album and we sold 30,000 packs there. So like there's this, real interest in collecting this IP and cards of the IP. Right.

Is this the same business that you launched recently? Yeah. The card business. Yeah.

So I launched this company, I co-founded this company called MetaZoo. And we create our own world based on cryptids. So like Bigfoot, Loch Ness Monster, Chupacabra, you know, grizzly, like Smokey the Bear, you know, like, like things that are made up by human lore. Like, we just make up because we see a ghost in the corner, like, oh, that's the ghost of Christmas Past. Yeah, yeah, exactly.

Exactly.

That's, that's a Cryptid. So we, we made a whole world of all Cryptids. That's interesting. It's all public domain. That's so cool. And, and then we like, you know, people that are like, obsessed with Bigfoot. Now we have 20 million of the people that are obsessed with Bigfoot. We might capture like 5 million of them or 1 million of them and they'll collect those cards. And we started in February 2021 with a Kickstarter box with Kickstarter. And by December 2022, we already grossed like $40 million in selling cards. That's incredible. We're building a community. Once again, the community is this collaborative process of how you can just need to enrich and grow and really believe in what you're doing. That's Consolable. That's MetaZoo. And then HeroQuest is its own IP that I've created, which combines music culture, like my music culture, with collectible card culture and creating a whole new IP of characters. and this new album, I'm dropping a book I wrote with Jim Kruger, which I'm still finishing up. So, like, the album's gonna drop. And then this, you know, what's becoming to be around 250 to 300 page book that. That me and Jim are writing right now. And Jim I work with, he's an Eisner award-winning writer for DC Marvel hero, neon future for me and Tom Billiou. Mm-. so we wrote this together, the story of Hero Quest, and it's also coming with cards and the CD and, like, all kinds of fun stuff. And, you know, I'm. That's going to be, like, the. The entree or the onboarding into the world of Hero Quest. Now, it was all, like, pre IP, you know, what I was doing before, and now I can drop the story. That's incredible, man, because I want people to read the story of Hero Quest. you get the album, the musical story, the musical album and how it ties to the story, and then you get the cards that people love to collect. So that's exciting to be able to finally do all that.

This is amazing. Where can we get access to all this stuff?

So the, obviously, when the album drops, you can just listen to it everywhere, you know, on streaming. But the book and the cards and all that in the CD, that's gonna I mean we're gonna have links everywhere on steveaoki.com it's like you know steveaoki.com will have all this stuff yeah yeah basically once you know once you've followed me it's it I'll see it I'll.

Be it's gonna be out there you're everywhere on social media I love your social media content Steve Aoki on Instagram Tick Tock YouTube all these places but steveaoki.com for tour dates the album drop for everything that you're working on the cars the fashion I mean you 30 businesses, it feels like you're everywhere. But that's the main hub where they can find everything.

Exactly.

Get on the newsletter, see everything.

Yeah.

And how many tour dates are you doing the rest of this year? Or nights are you doing?

Well, like this year, I'll probably do about over 250 shows. So, yeah, it's interesting. Like since COVID I thought I was going to slow down because.

When does TV get slowed down? Come on.

Yeah. I mean, I was doing 300 at one point and then I, it was just literally like no time off, but to 200 or 250 is like my, my sweet spot because then I have at least 100, 75 to 100 days at home, which I love being home. So what I've realized, it's a mindset thing. It's a mindset shift. So once I, I put my mindset into treating the road as my home and my home as my vacation, then it all works.

That's cool. that's beautiful, man.

Yeah.

I'm excited for you, man. This is, this was various inspiring to hear about your creative process, your collaborative mind, and just the way you think about all these things as an artist. It's really beautiful, man. Thank you. And hopefully I can get out to Vegas one of these days and just.

Come, come watch a show as well. Yeah.

We do the cold plunge sauna. I'm in. Let's do it. I'm in. I don't know if I could stay out till 3 A.M. I might have to take a nap and come for a part of it, but. Make sure if you guys are in Vegas to go watch Steve. I think you're there with 50 nights a year, 50 shows a year right now. So if you go there, look up if he's doing a show there for sure and go support him. Follow him everywhere on social media. I've got two final questions for you. Before I ask them, is there anything else we can do to be of support to you today?

No, I mean, I think, you know, just, I guess check out my social media. I guess, I don't know.

Yeah, check it out, the album, all these different things. I want to acknowledge you before I ask these final two questions. I want to acknowledge Steve for your consistency and your commitment. Because I think you mentioned this, there's a lot of artists or just people in different industries, whether it's business or writing or music. There's a lot of people that don't stay consistent over time. They might have big moments, but then they fall off, or they treat people poorly and people don't want to work with them. but I really acknowledge you for, you know, 15 plus years of consistently showing up and adding value to your communities, to other artists, to other business partners, and saying, how can I provide value as opposed to only take? And I think in the world of, you know, at least what it seems like in the world of social media and the world of celebrities or big artists who are on social media, you can't always tell if they have the best intention in mind. And I really appreciate how you show up for people. I know you're not a perfect human being, but I appreciate your consistency over 15 years and just constantly showing up saying, how can I collaborate? How can I add value? It's really cool, man. So I acknowledge you for that. This is a question I, these last two questions. I asked you about your 60 year old self on the advice you would give your current self. But I have another hypothetical scenario. I love for you to imagine that you get to live as long as you want and accomplish everything you want to accomplish.

But.

But it's the last day on Earth for you at some point. Live as long as you want. And for whatever reason, you've got to take all of your work with you, all of your art, your music, this conversation, anything you create, it's got to go with you to the next place. So we don't have access to your content anymore. All your IP gone. But you get to leave behind three lessons to the whole world. Three things that you know to be true from all the life you've lived, and this is all we would have to remember you by, are these three lessons. What would be those three truths? What would be those three truths for you?

I love sci-fi. I was like thinking to myself in this, this, there's a whole new world of what, where things would be.

What would be those three, those three lessons of truth, that's all we have.

To, I, I, well, one is, is to, is going back to what I was saying, the, the most important thing is, is you have to really give your, the best quality time to the people that you love. When you, when you give, it's so much more powerful than receiving. And because, like, I, I think it's very selfish to give.

'Cause it feels better.

It feels incredible. You know, when you give something, you could see someone's face light up with like genuine joy and happiness. It's the greatest feeling, especially when you love them and you wanna just continue this feeling. 'Cause at the end of the day, that's like life. You wanna feel amazing in that regard. 'Cause if you can go to sleep and wake up with that same feeling every day, you're like, what could be better?

Yeah.

And that's free. You know, that feeling of gift is like it doesn't cost any money. So anyone could do that, you know, just by just, you know, helping and being part of someone's life in a positive way that's fulfilling. So that's like one for sure. I, I think, I think that's, they're all, they're all there. It's like one is that and then two is, and going back to what we're talking about, the contribution, like, always give the most. Because, like, at the end of the day, when you think about, you know, reputation, things like that, whenever I think about people that have great reputations, they're transparent. They always, they always like, offer more. And, and, you know, like, you know, like, of course, we all, we get, we get greedy, we get selfish, and we're like, oh, but if, if I just take right now, then I'll have more. But if you keep doing that, like, you're, you're gonna lose all, like, all your relationships, right? You know, I I, that's, that's a hundred percent certainty. If you think short term only for yourself, you will 100% have like no future in with those people. That's just, unless it's like a unconditional like mom, that's like I have to take care of my son. It's like always just taking, taking, taking, taking, taking, taking, you know, even the mom might get a little leggy for you. So I think you have to give maximum level of like, you know, give as much as you can on contribution. So I think it's about maximum value of what you put out. Whatever you do, don't be passive. Don't give the bare minimum. If you're gonna do it, you have to give as much as possible. And the more you do it, you're always gonna be someone that people want to work with. You know, someone that people will remember. Like, oh, they're great to work with. They're great that they give, because they always do more. And they don't want anything else in return. So that's actually a big thing to remember. The people that give a lot and they don't want anything returned consistently, they're like, they don't, they actually do it just to do it. You know, those people, like you wanna work with those people, you wanna be those people. Right. That is like a powerful one, is like giving as much as you possibly can if you are going to do it. If you don't, like you don't have to do it all. like saying no is just as important too. Like I can, I can't give as much time, so I'm not going to do it. Right. So you have to make that decision. So I think how you contribute has to be the, the best that you can. So that's two. Yeah. And, and three. I think three would be on the idea of collaboration. Let's, let's stay within the box here. Three is having an open mind to try many different things and to learn and always be a great listener and always be a great student to learn, you know, to receive, you know, and like really truly be present in the receiving side of things. Yeah. And be grateful in that. This is where like gratitude will help you be a great listener. Because the more grateful you are, you're going to be more present. Because the second you're like, oh, I'm so honored to be here. I'm so grateful to be here. You are 100% going to be present and you're going to receive everything coming to you. You know, the people that go to school and they have to pay for it are usually the ones sitting in the front of class. And they're like, I paid so much money to be here, I have to listen, I have to learn. I need to learn this. And the people that like, like their parents will pay for their education, a lot of times they're like, oh gosh, serve me here. Oh my God. You know? So it's like if you, you have to be grateful just to be in the room to receive. And then you're gonna be able to use that information to go to number two, you know, to contribute the absolutely.

To give the most maximum value. Those are powerful, man. I love this. Final question, Steve. What is your definition of greatness?

That's you. That's your whole thing, right? Oh my God. I'm winging it right now at this point.

I love it though, man. It's great.

Yeah. So I have to like stop and think. I didn't even like things. Yeah. What's the definition of greatness?

For you, what is it?

God. What a dummy. These are greatness. Like, you know, this is a good one. This is a good one. I feel like I said it already, you know? But I know this is like, you. You need this one. You need this one. This is all you. The definition of greatness.

It can be simple. It can be short. It doesn't have to be long.

Yeah, I know. I'm trying to think because it's like, it is like a important one, you know? I mean. the definition of greatness is very similar to the definition of success. What is success to me? It's not up to someone else to define that success. That's really important. I think it's a little bit complicated because I think what we think of what's great is always what other people think is what's great. Success is always what society deems is what's successful, what's great. So it's really about like, how do I feel about myself? Do I feel great because I was able to accomplish these things? So it's more about how I feel like, did I do something where it made me feel great for myself? You know, whether it's finishing a song or it could be simply just having lunch with my mom. you know, like these are things that they make me feel great today. Yeah. So it's, I think it's all more subjective and. Yeah. And, and, and it's always, it's always like, it's always a new challenge. Yeah. I think that the, the, the idea of greatness is a challenge. It's always a challenge. It can never be within your comfort zone. It has to be not, it's got to be outside the comfort zone, but not impossible. so in this, like, kind of like this, this area where it's, you need to go beyond what's comfortable and into this zone of that's, wasn't, what's, like, attainable, but it's difficult. Yeah. There you haven't. Stevie Oki, my man.

Thanks for being here, brother.

Yeah. Yeah.

I hope you enjoyed today's episode, and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple podcasts. Share this with a friend on social media and leave us a review on Apple podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.

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