5 Things Poor People Do that the Rich Don’t (Attract WEALTH Today) EP: 1077
26 Feb 2021 · 77 min
Lewis AI talks with Bob Proctor, Lisa Nichols, and Patrick Bet-David about five habits that separate poor people from the wealthy. They cover financial mindset, wealth creation, and the strategic life decisions that lead to financial success.
Chapters
Here are the five things poor people do that the rich don't. Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. Actor Will Rogers said, Too many people spend money they earned to buy things they don't want to impress people they don't like. And Lisa Nichols said, the truth is that no matter where you started out in life, you have a choice between scarcity and abundance. Today's episode is a special one. If you've been a listener of the show for a long time, you may have realized that the last couple weeks we haven't had a Five Minute Friday. And I'm working on an exciting new project for those that were fans of that format. So don't worry, I'll be bringing that back soon in a very special way. But every Friday right now, I'll be bringing you more long form content right here. This week is all about creating a rich mindset, and I want you to create financial abundance in your life starting this year. And in this episode, we discuss how working harder won't make you richer, how you should be thinking about achieving success, how to stop throwing away your money, how to think bigger in order to make more money and so much more. Share this episode with someone you think would be inspired by this and a quick reminder to subscribe to the School of Greatness as well as giving us a rating and review. Okay, in just a moment, let's upgrade your mindset around money. What you're going to hear first is something from world-renowned teacher Bob Proctor teaching us how working harder won't make you richer and shares his personal story on how he finally made the realization that changed his life. You mentioned how you were making four thousand something dollars a year. Your expenses were six thousand, I think, something like that. And then you started making 14.
My expenses were on six thousand. I owed everybody that I knew.
And you were making around fourteen thousand dollars a year after that. Shortly after that.
I went from earning four thousand dollars a year to fourteen thousand five hundred dollars a month.
Exactly.
Now, if you annualize that, I was 175 a year. So I went from earning $4,000 a year to $175,000 that year. I hadn't earned $175,000 that year. I got it up to $14,500 a month. So if you annualize it, that's a change. Phenomenal change.
Is it possible for anyone to go from poverty level to... Absolutely. Financially successful?
Absolutely. I think earning money is one of the simplest things I ever learned. And it's one of the most misunderstood things. Wealthy people historically have always had multiple sources of income. They don't have one. They have many. I was cleaning floors. I thought the answer was work harder. Because I really wanted to earn some money.
Yeah, of course.
And I thought it was all important. Today my attitude towards money has changed dramatically. But I thought the answer was get another office to clean. Well, I was working so hard, I passed out on the street. I would have been maybe 27, 28. I literally passed out on the street. I was working so hard. I came to, and there's a great big cop looking at me. I was laying there. It was scary. There was a group of people around me. I saw lights flashing. Then I saw a couple of guys in uniform with a stretcher. And it was scary. I had passed out, I guess they thought I had dropped dead. I had a heck of a time getting away from them, but I did get away. They didn't take me in the hospital. I talked them out of it. I got away and I got thinking, I'm not doing this right.
Working harder, working more hours is not the way.
No. In fact, Napoleon Hill wrote that in Think and Grow Rich. He said, if you are one of those people who believe that hard work and honesty alone will bring riches, perish the thought, it is not true. Riches, when they come in huge quantities, never come as a result of hard work. They come as they come at all in response to definite demands based upon the application of definite principles and not by chance or luck. So you've got to find a demand and fill it, but you've got to follow definite principles. to do. In other words, you've got to be in harmony with the law. You've got to give more than you get. If you're trying to get, forget it.
Well.
I got by myself and I thought, I'm doing something wrong. I was earning more money, but here I'm passionate. This is not normal. And it's like a little voice in my head said, if you can't clean all of them, don't clean any of them. So I got all dressed up. People now accused me of sleeping in my suit. I got, I wouldn't take a suit off. It didn't matter where I was. Because I knew the cleaners were tired and I would go around, I got other people cleaning offices. And I knew pretty well where they'd be. So I dropped around and I'd bring coffee and donuts and I would drop in and I would talk to them about goals and then I'd go to the next person. but I always was stressed up because I knew how tired you get. And if I was in working clothes, they'd expect me to help them so they could finish and go home.
Interesting.
But when I had shiny shoes and a suit and shirt and tie, they didn't expect me to help them clean. So I'd go on to the next place and then the next place. And that's when I started to open offices. I went from Toronto to Montreal to Boston to Cleveland to Atlanta to London, England.
You hired cleaners.
Aha. Everywhere I went.
Yeah.
Yeah, I had people cleaning.
What should someone think about if they're struggling financially right now or they feel like they've been struggling for many years and it feels like they're just surviving week after week, month after month, they're not sure how to get to that kind of sense of freedom for at least a six-month runway or beyond. What should they start thinking about?
You know what you've just described, I believe the majority of people are living that way. The majority. Now that's rather sad, but I think it's true. And it's because we only have one problem in the whole world and that's ignorance. They're living in ignorance. They don't know that what they're doing is going to keep them where they are and they keep doing it because they don't know how to change. They're overwhelmed with the debt. People are saying, I need the money. They haven't got it. They want to take their family on a vacation. They don't have the money to go. So they may borrow it and go anyway. Now they got more debt. They have to understand that they don't have to live that way. I wrote a book called you're Born Rich. The truth is you are. Most people are just a little short of money. But you are born rich, rich in potential. Anybody can go to our site, go to bobproctor.com, you can download the book youk Were Born Rich free. It won't cost you a cent. And chapter two is how much is enough. It's described very well how to get out of debt. You've got to create a debt repayment program where it's all done automatically. And then you focus on prosperity. You've got to have a financial goal. You've got to work toward it. And you've got to understand that you can earn more than you're earning. And wealthy people don't have one source of income. They have more than one. I was earning money all last night while I was sleeping. You can actually earn more money when you're sleeping than you can spend when you're awake. It sounds like a cute line, but it's true. There's no end to what we can earn. If you are not getting information from someone who is already wealthy, then you're probably getting information from the wrong people. Most people ask their brother-in-law, the guy next door, the girl they know, How do I earn more? Hell, if they knew, they'd be earning it. They don't know. And most people talk to people that don't know. Carlisle put it very well. He said he did not believe in the collective wisdom of individual ignorance. And that's where most people are getting it from people that don't know any more than themselves. I think you have to go, that's why these seminars are so important today. People have the opportunity to go and learn. Most people won't pay to go. I tell people, listen, you invest in this, it'll probably be, borrow the money to do it. It's probably the last time you'll ever have to borrow money. We, our seminars are not rah rah, it's not nothing. Our seminars teach people about themselves. It's like when Bill Gates said, if I want to be free, I gotta be me. I'm thinking, I better know who me is. I didn't know who me was. I was doing a lot of things. I was doing them right, and I was earning money, but I didn't know who I was. I started to study me. And the more I know me, the better I know you. You only have to study yourself. You'll know what everybody, 'cause we're all the same.
Yeah.
It's our behavior that's different, our results that are different.
I heard a friend of mine, Dean Graziosi, I don't know if he coined this or someone else said it, and he said it from someone else, but he said, those that pay pay attention. And when you invest in yourself, you're paying attention to your life.
You know, I never heard that before.
But that is the truth. Those that pay pay attention. But if you don't pay for it, you're not going to pay as much attention.
If you pay more, you'll pay more attention to learning. an aunt and uncle who were as poor as church mice. I mean, they just didn't have anything. And they had a whole house full of kids. And I used to drop by their house periodically. I was doing very well, and I was teaching seminar. And I remember it was around Christmas time, and he was rushing around trying to get credit cards from some big stores so they could buy presents for the kids.
Yeah.
And I said, you know something? He said, never mind. Next year will be different. I said, you know something? Next year is going to be exactly the same as it is this year, because you never change you.
Wow.
I said, you should get into the seminars and learn something. I know something you don't know. Well, they came to the seminar. He got paid every two weeks. So that meant three times a year. I think he'd get paid three times, maybe four times a year. He'd get paid three times in a month. that one pay was extra because they were budgeted for two pays. I made them pay to come to it. Something said I made them pay. And I think they thought I should have clumped them into it. But, you know, Mark thanked me, my aunt, I don't know how many times that I charged them. She said, we wouldn't have kept coming. I didn't even know what you were talking about. I was running seminars. It was seven evenings from seven to 10. It was running over a series of nights. Years ago. And she said, I wouldn't have kept coming. But she said, because we paid, I came.
Of course.
He's right. If they pay, they pay attention. That is so true.
And if they don't, you're not gonna care. When you hear something you don't like, this is not for me. Let me get out of here. I got something better to do. Especially in LA. I want to go to the beach. This is too hard work. It's confronting my ego. I don't need this.
I'm firmly convinced if a person doesn't understand a paradigm, a paradigm is nothing but a multitude of habits. They're programmed into your subconscious mind to control your behavior. It's got nothing to do with how smart you are. It's got nothing to do with what your formal education is. It's got nothing to do from which side of the tracks you come from. It has to do with your paradigm. The paradigm is a program in your subconscious mind. It's both genetic and environmental. that's controlling your behavior. Everyone that can hear my voice knows how to do better than they're doing. And they may wonder, why don't I do it? It's because you're programmed to do what you're doing. And until you change the program, nothing's going to change. Paradigm has to be changed.
I love that. What would you say are the, if you could share three key habits for people that if they want to continue to grow every day, be more prosperous, be more abundant, happier, joyful, healthier in their life. What are three key things? Habits. Every day, not talking about morning routine, but just overall habits every single day. What should people be focusing on consistently?
They should study every day.
Study.
They should have a mentor. Someone that has already accomplished what they dream about. They might not even know the person. They could get introduced to them and ask them, what are half a dozen things I should do every day? Ask them, they know. Most people are getting information from people who don't know any more than themselves. And the third one, you've definitely got to have a goal and when you write it, you've already got it intellectually. So you operate intellectually, emotionally and physically. Well, your intellectual mind, the second you say, second you decide on it, you've got it. It tells you in the Bible, before you speak, I'll hear you. It's because the thought always precedes the word. The second you get emotionally involved, you've got it emotionally.
Yep.
You've got it intellectually, you've got it emotionally. It's only a period of time till you've got it physically.
We do have, yeah.
That's right. But the have comes in a period of time.
It's not overnight.
Every seed has a gestation or an incubation period. When a woman gets pregnant with a child, it takes 280 days. The husband doesn't come home a month later and say, Come on, where is it? He waits, as James Allen said, as one who understands. He understands there's a gestation period. Where I come from, if you plant a seed for a carrot, it takes approximately 70 days for it to manifest. All physical seeds have a gestation or an incubation period. We know that now, but we didn't always know that. We weren't always aware. No one knows what the gestation period is for a spiritual seed, and an idea is a spiritual seed. But we do know that it operates by the same laws, and the laws of the universe are precise. They can be studied. They can be understood. We operate by law. Our life is governed by laws. Like we know it's going to get dark tonight. We don't wonder if it is. You know when the tide goes out, it's coming back. Winter never follows winter. We know these things. That's all expression of law. Well, when we bring our life into harmony with the laws, we're going to enjoy more of life. If we fight it, we're going to lose.
I love Bob's message and I'm curious, what changes are you going to make in your life to begin working smarter, not harder? In this next section, entrepreneur Patrick Bet-David talks about the importance of your next five moves in your life. It's an extremely powerful way of keeping you accountable to building momentum in your life. I'm curious, do we need to know the next five moves or do we need to know the first move?
Yeah, very good question. So the whole premise behind this book, how this came about was, you know how everybody talks about what is the key to success? You know, the key to success is marry the right person, save money, work hard, go to school, get a degree, love people, faith, God. You hear so many different things. And we were having this debate one time, and I would ask everybody. It's just a basic question, everybody. What's the key to success? What is... I'm like, you know what? Years later, I said, in my mind, the biggest key to success, almost anybody I see that takes it to a whole different level, the highest levels, the difference between them and other people is their sequencing. And what I mean by sequencing is the following. So you and I may have the same vision of what we want to do in life. You want to get here, I want to get here. This could be anything. We both want to build a billion dollar company. Fine. We both want to be building a company that does 100 million a year. We both want to go into football. We both want to go play at the highest level. We both want to go out there and be great sales, whatever it may be, that's the ultimate, right? If my order of steps I take to go here isn't as efficient as yours because your sequencing is better, you're going to get there faster than I am. And I may not have never even get there because I'm trying to do move 14 on move 3 and that's the most common thing that you see. One day I woke up I was in a relationship and this is I'm 26 years old, 27 years old, 26-25 years old and I'm trying to get my business going. I wake up 6:00 in the morning, I get a text. Babe, I have to tell you this. As much as I love you, I don't see this relationship going anywhere. One of those texts. Because I think my mom is right. You love your business more than you love me and I barely see you. I only see you once a week. You're working so hard. First text, then message. I press the message to listen to it. My mom. You know, there used to be a time they used to love me and you would call me and tell me you love me. What happened to those? What happened to my little son that used to love his mother?
Mom, every day. That's the part.
So now I got a breakup on the line. I got a guilt trip from my mom. That's still 602 right now. Then I get an- you- haven't even.
Got out of bed yet.
I haven't even gotten out of bed yet. Then I get an email. that's been in the box for a while and I look at it, is from my number one client that I was about to expect like a $15,000 commission, and that's a lot of money at that time. And my number one client says he's leaving me for the following reasons. And then at the same time, the next email is my agent saying, I resign. My number one agent resigns. This all happens before 6:05, 6:10. So I'm in bed, anxiety is high, panic is high, I have no idea what to do. In that moment, all I thought about is, what are my next five moves? What do I need to do next? From that moment on, everything I did with business, I would ask myself, I'm going to do this next my next 10, 15 moves. What would this guy do? This guy that built an empire, what would he do? What are we going to do here? What can I do to be better than this guy? What can I do to be more efficient than him? What can I do to speed up the process to get here? But everything came down to your next five moves. So you're asking the questions, the first move the most important? Absolutely it is. If you don't know your next move, your next move can hurt the chances of you even getting to the fifth move. So it's always your next move that matters the most.
What is the next move that everyone should be thinking about?
So the first thing you have to do is you got to, last night I'm at Rafi's place and I'm having dinner with my three buddies. None of us are supposed to do anything in life. One of them is Steven Ofo, they're running a $300 million a year business. Steve was the Michael Jordan of our high school. Okay, he was a great basketball player, but we're all 2.0 GPA kids.
And Armond-- Makes great salesman.
2.0 guys.
Yes.
And Armond was always a fighter. He would always get in trouble. He was a guy that, he's a 5'6 guy, you don't want to fight. You go to a party, you know the smallest guy, you go to a party and this 5'6 guy would go to a party and he would stand there and he would say, that guy's looking at me. I'm like, bro, he's not looking at you. No, I know he's looking at me. He's looking at him. I'm like, I promise you he's not looking. He's the kind of guy that would.
Walk up and just punch the guy in the face.
Just for no reason. Just for no reason. What is the matter with you, right? That's his wyren. Yeah. But we're all together yesterday. Now we all have kids. We have two, three and Armon has four kids. We're sitting, we're talking. Armon runs Rafi's Place. If you've been to Rafi's Place, the restaurant in Glendale, if you've not been, you gotta go. It's the best Middle Eastern restaurant. We're sitting there yesterday and we're having all these conversations. challenges men go through, whether it's marriage, money, health, what happens at 41, everything that you don't want to talk publicly that men are insecure about, we just talk about it right there, right collectively. And the biggest thing that I talked with one of my friends yesterday is, listen, your number one move is you identifying who you want to be. Not who Tiffany wants to be, not who it's who do you want to be, not what Patrick wants to be, not what Bobby wants, not what your older brother, sister, mom, dad, Who do you want to be? If you and I can figure out who we want to be, and it's as transparent and as clear as possible, I don't have to compare myself against your success. Now here's a problem though. Say for instance, I sit there and I say, honestly, I just want to be a person that's just a regular person. And I'm glad if I make 80 grand a year, 100 grand a year, I have a nice place, I'm married, I'm happy, my kids are with me, I have good relationships. I'm totally happy. If you say that...
If that's what you want to be.
If you say that's what you want to be.
If you say, I want something else, and you're not doing it, then what?
Exactly. But watch this one. If you say that's what you want to be and you're content with that life, but behind closed doors your buddy Louis House is making millions, he's doing great, he's all over the place, people are talking about it. If an ounce of envy or jealousy comes in, you either weren't being honest with yourself because that's not exactly who you wanted to be, or you got to ask the decision, am I living my life or his life? That's the toughest thing to do. Right, toughest thing to do. Now, the other side of it is that let's just say you got a big upside. You know, in sports, a lot of times, you know, Stephen A. Smith did an interview the other day and they asked him about Vince Carter and it was the toughest question that was asked. They said, so Vince Carter, he just announced 23 years of retirement He's leaving the NBA. Stephen A. What can you say about Vince Carter's legacy? Okay, now I don't know if you guys know who Vince Carter is. This guy dunked over the seven-footer in the Olympics. The guy retired afterwards. Dunk contest with the elbow. Dunk contest with the elbow. Sick what he was doing in Toronto McGrady. Just beautiful when you watch this guy play. I remember one time he dropped 50 in the playoffs. You thought this guy's gonna win the championships. He came from Tar Heels, North Carolina. He's gonna be the next Mike. But here's what Stephen A. said about Vince Carter. Very difficult. He said, you know how Stephen A. does his thing? He's kind of like, you know, he typically is quick to give the answer. One second goes by, two seconds goes by, five seconds goes by. He still hasn't said a word. Then all of a sudden he says, well, I got to tell you, this is a good brother. I love this man. He's a great man. You know, he goes into building them up. And then he says, But it is the most unfulfilled talent we've ever seen in the history of the NBA.
Really?
He says, this man should have been competing with the Kobes of the world, the LeBrons of the world, the Jordans of the world, but we never saw it. I wish I would have seen the best of him. It's like a minute and 13 seconds. It's so awkward. If Vince Carter watches that and it doesn't bother him, more power to you because you were happy to be in the NBA and you were cool with that. But if you watch that and it bothers you, you know deep down inside he could have done more. So you as the individual have to make a decision. Either I'm going for all the, I want all the marbles and I'm willing to go be embarrassed, lose public humiliation after another one after until I get there, or I'm gonna live a simple life and I'm okay with this. But you have to be clear about that. That's step number one. Wow.
Hey, it's Lewis here and I would love to connect directly with you. Text me the word YouTube to my number 614-350-1234. 3960 to receive weekly inspirational messages from me. Okay, what's step two?
Once you're identifying that part, then it's figuring out your own talents that you have. And once I know my talents, where can my talents be used? You know, if you're a numbers guy, what industry can use your talents? Well, maybe it's finance, economy, investment banker, you know, maybe it's on that side. If it's a creative side, maybe I'm gonna go be on the marketing side. Maybe I want to be behind the scenes. I don't want to be in front of camera. I want to be the support person. Then you say, well, I'm not a good number one guy. I'm a good number two person. I'm a number three person. Then you have to find out your positioning at the point of your life. Tom was the former president of our company, PHP. One of the best decisions was hiring this guy. When I hired Tom and brought him on board, he introduced me to Vistage years ago. Vistage is kind of like a YPO EO. You're familiar with YPO. So Vistage is An element of that, it's very similar, but it's a little bit older crowd. YPO is a little bit younger. Vistage has 50-60 year olds. And I want to be around 60 year olds. So, introduce me to Vistage. And over the years, we became very good friends before I hired him. And I said, so, Tom, let me ask you a question. In your life, you guys sold Jamdat for $780 million. You got a massive exit. But you were the number six guy. How come you don't want to be the number one guy? He says, Good question. He gave me the best answer. He says, you, realize I'm 54 years old at the time we were talking. He says, It took me 54 years to realize I'm not a good number one.
54 years.
54 years to realize I'm not a good number one.
What would have happened if you had realized that at 30?
That's the point. Every one of his biggest checks he ever got, he was a number five, the number four, or every time he was number one, the company didn't do well. So, sometimes we want to be number one, but maybe you're not a number one. Sometimes you want to be MJ, but maybe you're Scottie. Sometimes you want to be MJ and Scottie, but maybe you're John Paxson and Steve Kerr. Maybe you're somebody that later on is going to be the general manager of the, you know, Chicago Bulls. Your name is John Paxson. Maybe you're going to be a great coach, years later winning three out of five championships. Your name is Steve Kerr, but you've got to play your game with your strength. And in the season of life. Exactly.
And in the season of life, because you may be a number six right.
Now, But you may eventually be a good number one.
Maybe it's just a different role. In a different package.
Yes, but it's the sequencing, man. Everything is sequencing. What does sequencing mean for you? Sequencing to me means, okay, if you wake up every day, you have a sequence of what you do. Okay, like what's the first thing you do when you wake up? Mostly meditate. Okay, what's the next thing you do? Make my bed. And then what's the next thing you do? Brush my teeth, shower. Okay, that's a sequence. Okay, so, that. Now, what if I wake up and the first thing I do is I shower first, okay? Then I go eat, then I put my clothes on, then I go to work, and I say, Sometime throughout the day, I'm going to meditate. I just mess the whole sequence up. What is the foundation of what I'm starting the day with, right? What is the sequence of what I'm going to be doing next? If every decision you're about to make next, whether it's marriage, having kids, business partnership, a joint venture, if everything you did, You stepped away from the world. Your girl, your mom, your dad, your peers, your family. You went to a restaurant, you sat there with a piece of paper saying, okay, I'm thinking about marriage. What do I need to do next? What's the next move I need to make? Then you go, I don't know if that's number one. I think that's number three. And you play that game. It's fascinating. It's fascinating. It's like playing chess. It's like, you know these master chess players, they know their next 10 or 15 moves. The amateurs were like, Here we go.
This is what I'm gonna do.
And these guys are like, yeah, yeah. What are you doing?
They see it in the future.
It's all sequencing.
But it takes the steps to get to the future. You can't just jump to the future.
I mean, it's the story of Bob Iger, it's the story of Ted Turner, it's the story of Kirk Kerkorian. You know, how Kirk Kerkorian went from being a regular guy in Bakersfield who didn't graduate past eighth grade, you know, goes and pays a guy a dollar to let him fly a plane and eventually becomes a pilot for Bugsy. with the mob and eventually goes and becomes a pilot, buys TWA, turns it into a big company, sells it for a few hundred million dollars, then decides to go to Vegas, then he decides to buy a couple hotels, then he buys 80 acres of property across the street from Tropicana, then he buys MGM. He's not the founder of MGM. He turns it into what it is, dies at 98 years old as a multi-billionaire, gives a billion dollars to Armenia after the earthquake of 1988. This is all sequencing, man. This is all sequencing when you go through it. Everything is sequencing. And when you look at it that way, you tend to make better decisions.
What was the time in your life where you tried to sequence, but it was the wrong sequencing and you got bad results? And then what has been the time where you had the best sequencing, where you actually mapped it out in your mind, this is the sequence, you did it and you created those results?
Yeah, so there's two answers to that. I'll give you both of them. One, I tried to sequence to get married at 23 years old. You tried it. It would have been catastrophic. Now, I love the girl. Great girl. We have a friendship till today. My wife sold her a policy. I mean, when we met, me and my girl would double date with my wife and her boyfriend. Very weird story. We just switched. They should have switched as well, but we switched, right? Five and a half years later, she's single. I'm single. I'm like, Let's go on a date. At the time, I was forcing marriage because, you know, you're looking at everybody, saying, everybody's getting married and I think it's my time and family and I'm Armenian, I'm a Syrian, this and that. And one day I'm like, dude, you are not ready. I asked the question, I said, would you let your daughter marry you?
I said, hell no.
You asked the question to yourself? I asked the question to myself, would you let your daughter marry the 24-year-old Pat right now? I said, absolutely not. I said, you ain't ready to get married. And we got the ring, married. The whole thing was lined up.
You got married.
You were getting ready to get married. We were getting ready to get married. She wasn't ready, I wasn't ready. It would have been catastrophic for both. But that journey of going that direction had set me back three years. Completely set me back. Because I was dead set on wanting to live a life of other people. I was dead set on making the decision that's going to please the people that want me to get married. I don't even know what marriage means. I don't even know the complexities of marriage. I don't even know if I'm done being single. I don't even know the fear about like if I get married. So do I still, that's a lot of challenging stuff and it set me back like I said three years. The other part is Louis that when you say when did you do it, I've also done it where I've said here's what I'm gonna do that maybe was premature of a decision. But then in that moment it's fight, flight or freeze. You rise to the occasion. You rise to the occasion. Then like when I started a company, I shouldn't, you know, at that time- you- weren't ready. I was not ready. There's no way I was ready. I had a half a million dollars in a bank. I'd been around for seven and a half years. I don't know what it is to get insurance contracts. I don't know what it is to get E&O. I don't know what kind of things insurance companies want. I don't know what I'm going to face. We started it and I went in without knowing anything, no website, no product, no nothing. It wasn't the smartest decision. One night I come home, my wife has the miscarriage. It's 1:30 in the morning. My bank account's at $13,000. I have no idea what to do. When I tell you, I have no idea, I have no idea what to do. I came back, I said, listen, you put yourself in this position, now it's too late. So some people may be watching, they're saying, well, I have to have a fresh start with my marriage or my business or this and this and that, and let me just close shop. Well, no, that's also not the case. Also the case is maybe what's the best thing you can do with the current situation you have? And in that moment, had to make the best of it, and we made some right moves, and we did get some, you know, we experienced some luck, and we worked hard, and the next thing you know, things grew. From having a few hundred agents to now 15, 16,000 agents in 49 states. We weren't expecting that. We were not expecting that. And I'm not talking about being in a company having salespeople. This is having to hire CFOs, raising money, founding. It's very complex without a four-year degree, without a two-year degree, without a finance. It's very complicated. But somehow it happens. So, yes, I would say sometimes there are many times where the sequencing wasn't right, but there are times that also wasn't right, but you had to make the best of it.
You made it work. You had to make it work. And what's the difference between entrepreneur versus intrapreneur and how do you know if you should be entrepreneur and entrepreneur or if you should be entrepreneurial with a team and a mission that has funds and resources and it's not all on your shoulders?
Yeah, that's a great question. So, you know, one of the things we talk about in this book, your next five moves is knowing, you know, when you decide how you want to create your wealth and who you want to be, meaning, okay, so who do you want to be? I want to be an intrapreneur. I want to be an entrepreneur. I want to be a solopreneur. I want to be a content creator. I want to be an influencer. I want to be an investor. So you, you kind of figure out what angle you want to go and who you want to be. And then you figure out which one you want to do next. You may want to be an entrepreneur, but intrapreneur may make sense next. You wanted to be an intrapreneur may make sense next. So this movement of entrepreneur got a lot of people to become entrepreneurs who should have never become entrepreneurs. They just should have never become entrepreneurs because they did not experience the element of being an intrapreneur. An intrapreneur thinks, works, is wired, looks at money, people, talent, recruits, sells, sells the dream. Everything an entrepreneur does is identical to the entrepreneur. The only difference between the entrepreneur and the entrepreneur is the entrepreneur put up the money. That's it. Meaning, there is nothing else that's different there. The same amount of sacrifices this guy is willing to make, this guy is willing to make. He just didn't put up the money, right?
Which is a whole different level of sacrifice.
A whole different level of sacrifice. Pressure, stress. You got it. And that's one of the reasons why the entrepreneur respects the entrepreneur. It's like the hidden code. Listen, man. I'm willing to do everything you're doing, but I didn't put up money. Salute. I respect you. This is why you're number one, I'm number two. But I salute you. What do we need to do, right? And there's that element of respect for one another. Now, the entrepreneur has to be willing to allow an entrepreneur to exist. So for example, Bob Iger's story. Bob Iger starts off with ABC years ago, young guy coming out, doesn't know what he wants to do, accidentally gets a job. He starts working at ABC. Then he works his way up. Then it's his dream to be a CEO of Disney. Then he eventually becomes a CEO of Disney. He's the CEO of Disney for 15, 16 years. He ends up closing George Lucas and buy Star Wars. He ends up buying Marvel. He ends up buying Pixar from Steve Jobs, and he ends up buying Fox. You do these four trends. His salary was $67 million a year. Not net worth, salary. Never was an entrepreneur. Bob Iger was never an entrepreneur. Klippers, right here, Ballmer. Ballmer's worth $56, $57 billion. He's not an entrepreneur. He was an employee, number five or number six. Yeah, he was. He was an employee at Microsoft. And then eventually, Paul Allen didn't want to do it anymore. He kind of wanted to step down. Bill Gates comes and gets Ballmer. Ballmer takes it to the next level. Ballmer now owns the Clippers. So there are many entrepreneurs that started the company that own 100% of their business, but they're making 80 grand a year. They're making 600 grand a year because they wanted 100% of control. Ballmer's like, Listen, I'm good. Gates started it, but I'm worth $58 billion. So the road to what you're solving for You don't have to say, I have to be an entrepreneur. No, you don't. Maybe the better option for you is, if you can find a killer on the way up. If you can find a killer on the way up. So, if you looked at everybody as a stock, let's just say we started looking at everybody as a stock. So, you have small cap, mid cap, large cap. What's the difference between a small cap, mid cap, large cap? It's a dollar one, $5 billion less, $5 billion to another. And then you have the large cap, all these, Disney's, Walmart's, these are a large cap, right? But the key is if you can figure out when they're a small cap. The key is if you're at the PayPal Mafia group and you see somebody who says, that guy's going to start Yelp. I'm going to go run with that guy. That guy's going to start, you know, Tesla.
Uber.
Uber.
That guy, Peter Thiel, I'm going to go do something with him. I don't care if I miss number two or number three. I'm going to go with this guy. He put half a million dollars into Facebook. worth a couple billion dollars. This guy's coming up. I want to go where, like Maverick Carter is going to be somebody in the next 20 years, right? If you can figure out a way to run with him because you are one contact away from LeBron. So if a guy wants to get into media, and let's just say you want to do something in the African-American community, figure out a way to go work for Maverick Carter. His stock's going to be high 20 years from now. I mean, it's big today, but I'm talking really high. So if you can make a list of guys, where you can have an eye for it. It's almost like picking a husband or a wife, you know, because picking a husband or a wife, there's a risk factor. You go to dinner and say, Babe, I love you so much. You're so beautiful. You make my day. When I see you, I'm just like, I'm in heaven. It's like, I don't see anybody else. It's just clouds around me and angels, you know, and I see birds when we're together. And then the marriage conversation comes up in your brain. You become a mathematician all of a sudden. I gotta know. I say, 72% chance we get a divorce, but I'm willing to take that 28% chance risk. So there's an element that we get judged for. Our friends, we get judged for who we marry. We get judged for our girlfriend, our boyfriend, we get judged for career, industry. You also get judged on who you decide to lock on to and run with as a right-hand person or as the person that you want to be their right-hand person. But if you can look at people as stocks and you saw somebody that has a big upside and you lock on to them early, it's going to be a wild ride.
I want you to think about this. What are your next five moves? What are they going to be? What are you going to do? Think about it, then act. And in this next section, financial expert Ramit Sethi shares how to stop throwing your money away and how to start building your own rich life. Okay, let's talk about the 150,000 a year and under people. They've been, you know, working hard jobs. They've been trying to save their money, but it just seems like they haven't been able to get past whatever it is, 50 grand a year, 100 grand a year, 150k, they've been kind of stuck or they've crossed 100 grand a year and more problems have come to them because they're making more and spending more. And they feel more broke than ever because they have no clue what they're doing with their finances still. It's the end of the year. They're about to start a new year soon and they feel overwhelmed or just clueless still about and educated about their money and what their options are for just having peace of mind, structure, organization, and knowing that they don't have to stress about it and they can go earn more and it's going to pay off for them. What's a few simple things that they should be doing right now to have a checklist to do before the end of the year to then crush for a whole 12 months moving forward?
All right, I'm going to give you something called the Ladder of Personal Finance. which tells you where your money should go. Okay, this is just step by step, put your money here and if you want to know all the details about it, you can check out the system. It's in the book too.
It's in great detail in the book.
Got it.
Alright.
So if you've got some money lying around, what should you do with it? First of all, if you've got a 401k match at work, you should max that out. That's free money, take advantage of it. And if you're not sure what that means, go to your HR person and say, Does this company match any 401 contributions? If they say yes, do what I said. Next, if you've got debt, pay it off. Pay it off aggressively. You know what's interesting is that most people in debt who I talk to don't actually know how much they owe. And that's shocking. You would think, of course they would know. No, they don't. Because who wants to stare at their debt all day? Yeah, and just feel bad about it. But you know what? You feel much better when you have a plan. And the number one question I ask folks when they tell me they have debt, I say, number one, do you know how much you owe? They never do. Number two, for the rare people who say, you know, 15,000 or 70,000, whatever, I say, what is your debt payoff date? You can actually plug it in, you can plug in a debt payoff calculator online, you can map it all out, and you will be able to know the exact month your debt will be paid off.
Based on how much you're spending right now.
Based on how much you're contributing to that debt payoff. Now, you will be able to see that if you add an extra 50 bucks a month or 100 bucks a month, that thing will actually oftentimes shorten by years because of the interest. It doesn't matter if it's going to take you three months or four years to pay off your debt. It doesn't matter to me. What matters is that you know the date. Okay, so that's number two, pay off any debt you've got. Three, if you've got money left over, go to your Roth IRA and if you can, max that out. That's a great tax advantaged account. Is it gross tax deferred?
Is that right?
Yeah.
Okay. so that's three. That's three. Okay. It's actually post tax money. And then four, if you still got money, you're gonna go to back to your 401k, which is another tax advantaged account. You're gonna max that out. If you still got money, you're gonna create a non taxable non retirement account and just put your money in there. Now, there's a few other wrinkles to this. There's HSAs available. There's also your emergency fund that's talked about in the book and all these things are details. But that just shows you when you've got money, this is where you go. There's a structured way of thinking about it.
A ladder towards financial success.
Exactly, and if you follow the steps, it's almost like a waterfall. It just goes from step one to step two to step three, and your money's going where it needs to go automatically, and you will feel great. You'll feel great, which is so important. And also, you're gonna look at your accounts and see debts going down, investment and savings are going up. all of a sudden you wake up six months from now and you're like, oh my God, I didn't realize I have that much saved in my savings account. That's because of the decision you made today.
Let's say you're, you know, working a job, making decent money, but you're not really breaking through and you're struggling to earn more to get out of that 50k a year type of range, maybe around there. And all your friends are making the same amount. All your peers are in the same boat. and everyone's stressed about money. And you hear someone say, well, you know, you may earn the average of the five people you spend the most time with.
Yeah.
Should they cut all those five friends out of their life? Because, like, well, you know, my peers are holding me back if they're having those negative conversations. Or how can they start to level up? Yeah. Without cutting people out of their life. Yeah.
I, I never encourage anyone to cut off their friends. And I think that's a common misconception that you have to close all the doors to your friends. Look, I've got friends from high school, junior high that I still hang out with. And I'm not judging them based on their bank account. I don't even know how much they make or how much they're worth. That's not why I'm friends. But the average of the five people you're surrounded with, that is a very powerful idea. And instead of closing the door on the people you hang out with, why not open the door to some new people? Why not find people who go to your conference, for example? or who are on my side, people who are ambitious, who have gone through these programs and say, you, know what, can we set up a weekly check-in? It could be five minutes, it could be over text, but let's set up this check-in and just say, what'd you wanna do last week? Did you execute? Why or why not? Every week, 9:00 a.m. Monday, let's do it. That's how you suddenly meet a group of people who are unapologetically ambitious. And that will change everything for you because instead of having to drag people to these self-development conferences and they say, that's weird, I don't wanna do it, the people you actively seek out are gonna be like, yeah, I'm in. Let's do it. Let's do it.
And that's powerful.
Yeah.
So find the new communities that you can have these conversations with.
Yeah.
And don't cut everyone out of your life, but just start having those conversations with people that are more aggressive.
Yeah. Like, do you know what I told people to do on my Instagram account? So I told people, it's important to find other people who support you. A lot of you are waiting around for some, like, millionaire to fall out from the sky and invite you to their private group. It's never gonna happen, never. Instead, why don't you start it yourself? And I said, go into my comments, write who you're looking for, and then invite someone to join you. Like that. You don't need to wait. No one's coming to rescue you. It's not a Disney movie, nobody's coming.
It's only you.
So take control and go find someone and then build that together.
I like that.
Cody working on the cameras here asked a really good question. Does my opinion on investing in real estate change if you live in the Midwest? and I think the answer is, yeah, it can. The calculus on buying a house in the Midwest is different than cities like Manhattan, San Francisco, and LA. So again, the message here is not don't ever buy a house, but it's run the numbers to make sure that you're making the right financial decision.
I love this message from Ramit, and I'm curious, what does your rich life look like? It's such crucial question to ask ourselves often, as oftentimes this might change. And in this next section, motivational speaker Lisa Nichols shares how to stop getting in your own way and how she personally was able to overcome that challenge. What happened next for her is truly remarkable. How important is the thoughts that you say in your mind quietly every day and the words you speak out loud every day. How important are they together? And which one is more valuable if you could only choose one? Negative thoughts but positive words? Positive thoughts but negative words? Or do they both need to be in alignment towards your mission and purpose?
Well, so I'll start with this. Your life is a physical manifestation of the conversation going on in your head. I'm gonna start with that.
Can we just speak for like 24 hours on this? I love this.
Right. Your life is a physical manifestation of the conversation going on in your head. So if you said nothing but thought everything, your life is going to show up to make your thoughts true. So you have one job. You have one job in your life for you to make what you think about life true so that you're not wrong. You don't want to walk around wrong, wrong, wrong, wrong, wrong. You want to be right about the life you see. So you're going to work hard, work hard to produce the life that you talk about in your mind, whether that life is no one loves me, I'm all alone. You can be in a group of people and you will think, I'm so alone. And you will feel alone and things will show up to co-sign your loneliness just because you're looking for that. And so if you start with, I'm gonna say the mind, like the mind is that thing. The mind is the core engine. It starts all things. It shuts all things down. When I start thinking something different, I'm like, hold on, stop. I want to think something. I shut down that behavior. I shut down that outcome. When I birth something, I birth it in my mind. I focus on my mind. I see myself there in my mind. Before I got on with you, I was doing guided visualizations. I'm recording them. So people, and I mean, they're juicy, and I'm saying, see yourself here, because if you can see And then the key is evoke the emotion as if you were there. And that's why people who are sad all the time are sad because they're thinking of things that make them sad. And then the emotion follows the thought. So I'm gonna say everything starts with your thought, Louis. But let me just say this. When you speak, You speak your future into the world.
You speak your future.
Whatever you say, whatever falls off your tongue, when you say, I am, right? The unconscious mind says, and you are so. Whatever comes on the other side of that. And so you ask me a hard question, which one is most important? It starts with the thought. I think the thought is that's where everything originates. And then you add a whole lot of turbo boost to it with your tongue. When you align the two and then you add to it, like the B12, the B12 of action. Action is like, action is like, that's the nitro, that's the nitro, like, right? And I see so many people, they think it, they write it, they journal it, they talk about it, and they do no action. And I go, you understand that the action is that that's like, that's like putting the flower in the sun because it requires sun.
And so, Yeah, yeah, I had this is a beautiful explanation and I had a navy seal on 6-7 months ago. His name is Chad and he talked about as a seal He used the tongue as a rudder in a boat. He said what you speak is going to lead you down, you know the ocean or the river or wherever on the boat you're on and so he never says anything negative out loud because It's so powerful in the Navy SEALs. You talk about how powerful it is. No matter how much pain they're experiencing in hell week and all this stuff they're dealing with, they never allow the tongue to speak something negative. Otherwise, they'll ultimately quit and give up. Right, right, right, right, right. It's too painful to deal with what they deal with.
Right.
To then say, oh, I'm hurting.
I'm tired. I can't do it. Right, right. Don't speak that. Don't speak that into the universe. You just speak because whatever you speak feels like it expands.
Of course.
Energy grows where energy goes. It expands. So speak life, speak possibility. There is not one dark situation that doesn't have a glimmer of light. It doesn't mean it's going to be convenient to see.
That's true.
And most of us are looking for convenient light.
Yes. Oh man, I want to speak for like five more hours with you, but I want to try to finish with a few final questions here. Yes. Even though I don't want to finish this. We'll have to come back on. Yeah, we'll bring it back on.
I promise it won't be as challenging to get me in the future. I promise, my friend.
I want to talk about for a moment purpose because I feel like right now we're seeing a lot of people with scattered purposes, especially with everything that's happening in the world over the last three months, six months. I'm seeing so many big influencers go through divorce who are publicly had great relationships. I'm seeing people's businesses go under because of they were in the events business or whatever and they weren't able to adapt and shift. I'm seeing people scattered with their purpose and unclear. How can people... Let's speak to this because I think it's two different questions. One is how to truly figure out what your purpose is because I think it's seasonal. You know what your purpose was when you were 10 is different now.
I agree.
It's seasonal so it's hard for... It's a very broad question and I don't want to set you up with that. Cause I think it's unfair when people ask you that for me. But if you know, if you think I know what my purpose is, like I know I'm meant to go do this thing. I think I think I'm supposed to go after this. I feel like maybe I should try this thing, but I'm afraid. How do you how would you coach someone who knows what they're supposed to do or at least they think they do until they figure it out and it's not it or it is it? How do you coach people or encourage people to actually do it? to actually overcome that final hurdle of fear, whether they're afraid of failure, afraid of success, afraid of judgment, whether they've got a really good life and a really good job, but it's just not there. It's not pulling them to their ultimate purpose. Where do you, where do you share in that line?
So one of the first things I do is I ask them to please, let's quantify and give life to what does it cost you to stay still? so, you know, I'm a, I'm a straight no Chaser kind of girl, right? I'm a, I'm a, I'm, we're not just going towards something. We also have to realize that to the same degree that you asked the weight loss, why did I do it? I, because what would it cost me? With all my success, what would it have cost me to stay in that 220 pound body? What's the cost? And so When I saw that, that's why I responded. If I didn't give myself this, right, I was very clear with the cost. So number one, I would say, what does it cost you? And my students know me. I do this in my workshop, my trainings for my platinum level students and my coaches and students that are getting certified to be a Lisa Nichols trainer. And I ask them hard questions. What does it cost you to stay in that mindset? and they have to list it. And I say, what part of the price have you already paid? And they just get visceral, they're like, ah. And I say, so how long? I don't know, whatever you want, how much longer do you want to pay that price?
Right.
Two years, 10 years, two months.
Or are we PIF? Are we paid in full now? Are we PIF?
I paid in full and I'm cheap paying.
Exactly. And so I use this metaphor that if you went to the store and bought a dozen eggs, and you went home and you scrambled all the eggs and you cook the eggs and then you took the empty carton back to the grocery store and you said, I'd like to buy these again. The cash you were going to, but you already bought them. Why are you buying it? Why are you paying for it again? That's what we're doing. We're paying for the same behavior over and over again. And so one, get clear that you're PIF, that you're paid in full for not being in action. Like, I've already paid it. I've done three years. of wanting a dream and not have whatever your reasons are, right? Number two is let's talk about everything that happens if you fail. Let's just unpack that.
You go back to where you're at now.
Yeah, you'll-- actually, you never are back to where you are now because now you got some kind of lesson that you didn't have.
Experience, yeah.
Right, you got some kind of experience. So what happens if you fail? Okay, great. So what lessons can we pull out of that? So now let's agree to if we fail, let's fail forward. so then let's define what does failing forward look like. So then we get very descriptive on what does failing forward look like? What will I do with the lessons? What will I, I'll document four to six things I did right. And I'll document two to three things that I can improve upon and I'll implement them all on the next go round. So then we take out all the possibility and I even go as far as saying, so what if people judge you? I unpack it.
What do people judge you?
Let's say they, like, they talk really bad about you on social media for, like, a three days. Like, it goes a while. Well, then what happens? Well, on the sixth day, I get.
Up and do it again.
So all of a sudden, I take all the, all the juice out of the, out of the, out of the balloon of all. We just deep dive into the darkness of your Illusions. Deep dive into the darkness of your mind. So, like, what? Okay, well, my, I'll lose this money. Okay, you lost how much? 40,000. Okay, all 40,000 gone.
So now what?
I don't know. Okay, well, let's figure out a plan, because you already lost the money. We lost the money. Let's, let's, now I can start saving again. I can do whatever. Okay, great. So then all these big possibilities are now just situations. Then I go to, so what can we do to eliminate the possibility of that occurring? So now we go into strategy. So I'm real big on strategy. I'm real big on milestones. I believe that you should not set a macro goal. without setting several micro goals. So I live in micro goals. Like my number that I want to generate this year, I don't ever look at that after November of the year prior. After November 2019, I don't really look at it. I look at every monthly goal because that's my milestone. I know that goal and I know that goal is tied into my annual goal. So I don't have to worry about it. So I'm seeing if I'm on track, all track, all track, because I can handle that. That's palatable. Right? So then a lot of times entrepreneurs set like big bodacious goal and you have a release of endorphins when you first set it, but then it goes away because you don't even know how you're gonna get there.
Yeah.
And so I'm real big on my, like just on my campus, I'm real big on three things, a strategy, right? Milestones and accountability.
Yeah.
By when dates, by when, by who, right? And so make it doable, make it so you could see it, set it up in 90 days. And so I think that purpose comes with a plan. And oftentimes we leave purpose so big and so ambiguous that it feels difficult to touch. And so if you're supposed to inspire millions, okay, great. So for August, how many you gonna touch toward that million? We're gonna get to millions. We're gonna get to millions. But are we touching 5,000? Are we touching 50,000? And then by November, did you grow your social media platform by 3% or by 30%? Like less something trackable and measurable so that you can see that purpose being fulfilled so you can trust your picker. So many of us haven't had enough indicators, haven't had enough evidence that we've done it the way we thought we would do it or better. that now you're starting to pull back on trusting your picker. Well, you need evidence. If the court of law sends a man to prison because of evidence or lets a woman walk because of lack of evidence, then why not use evidence in your life that you're ready for such a time as this? But you have to set it up in such a way where you can see the trackable evidence.
Are you getting in your own way? What can you do today to change that? Really think about it. What are the things that are holding you back? What are those big challenges? And you gotta let them go. Get out of your own way. And in this next section, entrepreneur Grant Cardone shares how to think bigger around money and really the idea of thinking way beyond what you think is possible. Let's check it out. Biggest failure you've ever experienced and the biggest lesson you learned from it.
Biggest failure.
Personally, professionally.
Well, I mean, man, so many, failures. Like, you know, I wasted so many, so many years, nine years on drugs. That was a big failure. The big lesson, though, the lesson there.
Is don't be on drugs.
Any drug, dude.
Yeah.
Like, any, like, like, I'm telling you, these drugs are so, they're so dangerous, you know, you, because particularly if you have a lot of potential. Yeah. Don't use drugs, man. Number two, another, another mistake was, you know, and I, I was too concerned. with money for too long. I listened to my rich uncle. He was a millionaire uncle. I listened to my rich uncle. My millionaire uncle had too much of an influence for too long over my life. I should have been watching what the billionaires do. They don't operate like millionaires.
How do they operate differently?
They throw down. Totally different. The think is completely different. They don't worry about quarters. The millionaire's worried about quarters. He's a miser. They're misers. I know people worth four and $5 million. They're total misers. Total, like, degraded. They're as bad off as a freaking guy on a street corner. Won't give anybody anything, won't share anything, looks for every shortcut, every sale. I know a guy that's a car dealer that he must own 25 car dealerships. Probably makes, I don't know, four or five hundred. he's got to be worth a billion dollars. Really? He goes twice a year and gets one of his employees to get a new Macy's card so he can get an extra 15% off. Really? Freaking complete insanity. You know, he's probably a billionaire on paper, but not a billionaire in his heart. Because the real players, the real guys, they'll go out and buy a jet. That's why I bought a jet. I'm like, okay, my millionaire uncle would never buy a jet. That's a bad investment. But the billionaires, they all own them. Why? Because they value time more than money. They want to buy time. Because it doesn't make sense financially for you.
No.
You're losing money on- Totally. All jets go to zero.
So when you buy a jet for 60 million, you know that jet's going to zero. One day it's going to be in some salvage, some joint somewhere being taken apart for parts. So all jets go to zero. So you know when you're buying it, it's going down to zero.
It's not going to be worth more money. But the things it brings you.
Dude, it buys you time. It buys you. A jet is not like a boat, by the way. A jet can get you to business. People go to boats. Jets go to people. And so I can just tell you, we bought that jet two years ago. I paid for it the first year.
From the deals you got.
It got me to new places. And it got me a better quality of life, because now my kids are with me, you know, hanging out.
Yeah.
Peace of mind as well.
Yeah.
So big, big failures. I did business with a guy when I was 45 years old that I shouldn't have done business with. That was a huge, huge mistake. And a big lesson I got from that, though, was, you know, I'm not. I'm not. I know what's true. I know when I see the indicators on a dude, I don't need anybody to tell me he's all right or not all right.
I know what I know.
Trust the intuition. Yeah.
Trust your discernment. And what I see, not just the. The feeling, but, like. People do certain things. Bad guys do and bad women, they can't hide it. They do do certain things. If you just pay attention. Everybody that's ever been in a bad relationship with somebody that left them with a worse situation, there was some clue along the way that you just denied. Later you're like, damn, I knew it, man.
Exactly.
I knew she had something. I knew he had something. you know? And now they gave it to me. Like that old saying, whatever happens in Vegas, stays in Vegas. That's not true.
Yeah.
Chlamydia go with you everywhere.
It's true.
Right.
Images will go online or whatever.
Exactly.
Social media.
How about mental images?
That's true. Yeah, that's true.
You know.
Biggest thing that's holding you back right now that's holding you back from reaching the next level.
Man, I don't know. Courage. Probably, you know.
You don't think you have enough courage?
I think I could use a dash more.
Really? What would you say is the biggest thing that holds him back from reaching to what his potential is in the next, you know, year or right now? Nothing's holding him back?
That's my wife. She believes in me.
Wow.
You know.
Why do you say courage?
I mean, well, because, you know, Rather than bragging about that, you know, $90 million deal I'm going to do, I could go figure out how to do 900 million at one time, you know? But instead, I'm going to take the easy. I'm going to take the layup.
Why are you taking the layup and not going to slam dunk?
Because, man, dude, it's a big deal. 90 million is a big deal. I'm like, damn, that's a big deal, dude. But if I was going to look, if I looked back over my career, right? that's what I've been doing the whole time. I've been making the, I've been making the layups, even though they look like, oh, goddamn, that's, that's huge, right? But what are we comparing? We're just comparing, we're just doing the middle class comparison thing. Elon Musk is going to Mars, man.
Yeah.
So, you know, and they're like, there's no life there.
We'll create it.
We'll put through fusion bombs above it and we'll freaking explode them and maybe Something will happen. I'm like, damn, that's big. See, man, that's why, man, that's that's the people you want to learn from.
Yeah.
Not just anybody and everybody online. People should be inspired by just two or three or four people like that, that the think is so enormous, right? So anyway, rather than doing the $90 million deal, I should like, hey, why don't I just go do ten of.
Those at one time?
900. You know, the 10x thing, it doesn't.
Really, there is no end to the 10x.
Now, once you're there, then it's another 10x. Well, 10 is in the X is a multiplier. Yeah. So most people miss that in the book. They're like, oh, it's 10x. You got a 10x everything. I'm like, dude, the X is a multiplication symbol. It's 10 times, right? And it doesn't end. It just keeps timing. So you know that song? I think Jay-Z does. He's like 1 million, 2 million, 3 million, 5 million. No, 1 million, 2 million, 3 million, 20 million. I'm so good at math because he's jumping. He's looking for leaps.
And so I would go do a $900 million deal. what's it gonna take for you to go do that now?
Courage and. And a heavy pitch. I mean, I need a whipping cream pitch.
I feel like you got it. I think you got both those.
I need a whipping cream pitch, dude. Heavy, heavy whipping cream. And. And you just got that. And I need. I need some dough, dude.
Oh, you need money to do that?
Yeah. I mean, I need. I need 100.
I need.
Yeah, 225 million.
So who's got your money?
That'S right. That's the battle cry. Who's got the most? See, this is good, dude. You got me all jacked up, man. I'm gonna make you a piece of this stuff.
Who's got the most? This happened right here in the house of greatness.
Who's got the 100 million that you can go get? Yeah, I can get the 225. The 225 is not the problem.
It's like, can I go pitch?
Who do you need to pitch to? I need to pitch to a group. Which group? I need to find somebody that needs me on the ground, you know, Chinese, Chinese, Japanese.
There's no one here locally.
This deal could be, could be, could be. You know, I need to go think that way. See, see now, damn dude, the school of greatness.
That's why people come here. That's why people come here.
It's big, dude, because see, see now, here's the problem with me. Once I bite the apple, I don't let go of it. I can't, I'll never be able to get off this 900 now.
Well, here's the thing. Yeah. If I'm going to be honest with you.
Yeah, yeah.
I feel like you're playing small. Yeah, I feel like you've been playing like you play big to the like so many people that watch you. Yeah, yeah, yeah. But knowing you and being around your energy and seeing how you do events, I'm just like, damn, Grant is just like throwing it down and it's so easy for them. They look big, but it's not that big for you. You're right, dude. It's so small. Dude. Compared to what I know you're capable of. Dude.
And I see like, like the confidence that you have in the game.
Fuck you.
Why are you talking dirty to me? The confidence you have with the way you pitch. I'm about to cheat. cheat on you right now.
I'm serious though. She's like, she'd be like, let's roll.
Here's the thing.
Yeah, yeah. The conference I have, when I watch your videos of you just on the phone with someone selling, like, whether it's a 500 package, the 500, 000 package, you just have so much, there's just nothing that holds you back. And so I don't understand. It's just a couple extra zeros.
Nobody even says it's the same deal. It's the same deal.
Between a two dollar sticker and a two million dollar deal, it's the same deal. and you got the courage and the energy to make it happen already. So I don't know what the hell you're waiting for. It's wrong. Who's got your money?
Go give them a call right now.
Dude, there's so much money on this plan.
So much.
It's unbelievable. I want to come. Here's what I want.
See, but look, before we get to these conversations, this is like I'm at a campfire. Here's the thing. I feel like I got my. I need a marshmallow right now. We're toasting the marshmallows, and you're my camp teacher, right? this is getting weird, right? Okay. Hey, what are you doing in my camping bag? That's weird. Okay, so I'm in here, I'm roasting my marshmallows and you're like, Hey, man, dude. And I'm like, dude, and the stars are out there and it's dark and it's nice.
No mosquitoes, though. Oh, I hate mosquitoes. Oh, I can hate them, man.
We went to St. Bart's, man. There were so many mosquitoes. I can't go.
Mosquitoes love me.
I can't do that. Do they do? Then you have to come. Oh, no.
Because if they love you, they'll stay off of me.
Yeah, right.
Exactly. Yeah. So, so you see, you just changed my life.
Here's the thing I want to. And this is the beauty. Beautiful thing about being around people like you, you know, getting around the right people.
Yeah, yeah. I want a commitment from you of a date this year that you're going to land a $900 million deal. Man, I can't do that this year, dude.
Why not? We don't need to put a date on it. Okay? I don't need to put a date on it.
But I can say that. I want to know by when.
Yeah.
I could probably pull this off.
Or next year.
Yeah, I could pull this off.
I could probably pull this off. Well, one, I guarantee I'll pull it off in my lifetime.
Yeah, but why not this year? Why does it have to be three, five more years?
I'll take time out of the equation. Trust me, man. I already got, I see the target. Once I see the target, okay? It's how fast can we get there now?
Yeah, so how fast?
So you inspired me, bro. I'm going to give you, I think we should give him like a small percentage of the deal, don't you?
I don't need anything. I want the satisfaction that you're- no.
Why you say that?
Because I know. I'm offering it to you. Well, if you want to give it.
To me, I'll take it. Man, that'd be good, dude. That'd be good.
I'll take it. That'd be good. You know how much mileage we could.
Get out of that? I'm in. I'm in. Whatever you want to give you, I'll take it.
But I tell you what I'll do.
I'll do the $900 million deal, and I'll do it within 36 months.
36. Yeah.
And I'll try to take time out of that. And when I do it, by the way, I'll come back here, okay?
And I'll make it available on social.
Media while we're doing the deal. That'd be huge.
That'D be huge. I would love to.
I won't close the doors. Okay, so now I also have to figure out how to get a group to let me actually make it visible.
And they don't like that.
Because you know how these rich people, they go behind the curtain, you know, they get rich and they're like, okay.
Now we're going dark, right?
Maybe not.
Now it's who they are or something, but, yeah.
Yeah.
I would like to see you see.
It shrink that in half the time.
18 months. That's the number. I don't know.
That's why I was thinking it's so safe. We were I plan eighteen months.
We were thinking eighteen months Theres just.
P I have to get safe right now.
Do I have to It I don't.
Know why you're waiting.
Yeah, yeah, yeah.
You've got everything at your disposal, I mean, I need I mean, I need money. I need two twenty five.
I need two hundred twenty five two guys you have that.
Right give us say give give I need the property. I need nine hundred million dollars worth of property, so that's nine thousand apartments.
That's what that is. Nine thousand, S my Dini.
How are you got right now?
I got four thousand. so I gotta do almost a little more than double.
Yeah.
It's not a big deal, man. Seems like nothing.
Yeah, man. Give me on Ellen.
Let's go. She's not gonna do it for you.
No, you're gonna do it for her. She won't have me on the show.
Exactly. I like this. Okay, let's go over a few more.
I love carnivores. This is daytime TV, man.
Let's do a few more questions.
Okay. I love you. I love you, Louis. Everybody out there in podcast land, okay, you got to give Louis. Louis, some super props. Awesome, dude, man.
Awesome, dude. I appreciate it. Let's talk about balance.
Yeah.
Because I'm sure there's people listening right now who are thinking, like, Grant is crazy. Yeah. He's got everything he wants. He's got more money than I could ever dream of.
This seems unrealistic. That was good.
That conversation we just had, though. Yeah, it was. I feel like I was with my priest.
Yes.
Does he have a balanced life? He's got two kids. Do his kids ever see him? Does his wife ever see him? Do they. Is it just about money, money, money all day long? Or is there anything else?
Or is there anything else?
And valuable to his life.
Dude, I spend more time with my kids than 99 of the people I know. I spend more time with my wife than 99.9 of all the husbands out there. So you guys. You guys judging me from freaking 56 miles away, you know, you don't know what I do. You know, people be like, man, do you ever sleep? I sleep more than most human beings. Okay, you. You guys don't see all that because you see what I do when I'm awake.
Mm-.
Right? So I'm the guy that's on Snapchat with my kids and getting hated on for that. Oh, why you got your three-year-old? Uh, cause she's in my life. I mean, what should I put her in a closet? Right. You know? Uh, oh man, you got your wife on there. Yeah, yeah, dude, I got my wife on there. You know what? I'm proud of my wife. Okay? Yeah, I'm doing my life. I'm not doing a Snapchat or a YouTube video or a real estate deal. I'm doing my life. So when you challenge me with the 900 million, the first thing I'm doing, like, I don't know if you saw my whole head just spinning off right here, dude. I was like, I'm just going through all the calculations. Time, money, where's it gonna happen? Who do I gotta pitch?
I mean.
I mean, I'm glad I came here. I don't know if anybody else will.
Get anything out of this. I guarantee I'm gonna make more money.
Than there's gonna be views. Yeah.
Yeah.
Okay, so I'm inspired. So, yeah, I got plenty of balance, you know?
I'm just not in search of it, right? You're doing my life.
Yeah.
You're doing my life.
It's all together. Yeah.
Yeah.
And you're, you know, whatever.
I take whatever, you know, I take whatever, whatever's on the table is what I take. So I just take whatever's there.
Yeah.
You know, what I mean by that is I'm not trying to spin plates. I'm not trying to manage an activity. Time management is another management activity. It is completely ridiculous that people without time would try to manage it. Like, dude, you can't even manage what you have now. Why would you end up with another task?
Right.
Now time man, oh now I gotta manage my time, okay? So, you know, I know Tim Ferriss, the four hour work week, I don't know why, every time I say time management, I think about Tim Ferriss, I'm like, dude, that's a dumb, ain't nobody ever done a four hour work week. I'd kill myself. Might be the cause of depression. Like, stay busy, stay busy, you won't put a gun in your mouth. Yeah.
You know?
There's no purpose. Run from one thing to the next thing as fast as you can, and everybody's like, Oh man, but what about life balance? You're selfish. See, back to talking about yourself again, you know? Rather than, sometimes I don't want to do the kids, you know? This'll get me a bad father checkmark. Dude, I tell Elaine all the time, I'm like, you ain't gotta be with 'em all the time, okay? They're five and seven, nobody likes a kid that long, okay? Come on. Who, nobody would like a five year old kid that long.
24/7, yeah. 24/7, yeah.
It's not good TV, but it's true, right? so. So I have a life where I get to spend the time with them I want to spend with them, where I'm the good father, and then I'm done. Okay? I know this sounds terrible, but that's what I want. And by the way, they're gonna be done with me before I'm done with them anyway, right? It's not like they want 2 hours of Papa. Right.
They're off to their video game or movie or playing with their friends.
Exactly. So. But I do want good time with them. so what I do is I create situations where I get to go spend good quality time with them. Buying the jet was one thing. That was a completely unselfish thing to do. So my kids could be on that plane with me running up and down the aisles like little Maniacs, you know, swinging between the seats and doing their deal. And they don't have to put seat belts on and nobody's telling them to sit down and. And the food's good. And they get to get on the microphone with the captain. Welcome to 10x Airlines, where everyone gets to do whatever they want. My kids do. this interview. We should get them a copy of that to play in the show. Candy for everyone, right? So my kids get to do that, dude, because, and my kids are not spoiled, by the way, okay? They exchange with us in big ways, but that's what I mean about create the life you want, man, so you can have not balance, but life, right? I'm doing my life. I don't do jobs. I do my life. So coming here to be with you today adds quality to my life. I didn't come this to, to, to spread the Grant Cardone name. I, I spend time with Lewis Howes because it makes Grant's life, Grant's life.
Yeah.
I like it.
Come on, man. What's, what's a non-negotiable for you every single day you must do.
Yeah.
That you feel like you have no matter what, whether it's man, prayer or.
Five days of workouts, man, I'm feeling kind of shredded, right? Shredded executive.
You do look lean, man.
Huh?
You look really lean.
No, thank you, man.
I'm working on it. And you're how old are you? You're almost 60, is that right?
Yeah.
Yeah.
It's crazy, man. Crazy, dude. And youthful.
It's crazy. Let's see.
Non-negotiable something you got to do every single day. Yeah, I don't really think like that, but I do like the question.
I don't really think like that. Like, it's working out something you feel.
Like you must do. Yeah, I'd like to. But.
But.
But, you know, I I can give up on it without, you know. it is right now. For the next three or four weeks, I will work out every day. A non-negotiable like you got to kiss.
Your wife, you gotta tuck your kids in the bed, you know, no, no, no.
I don't think like that. I think, I think, you know, I know, I know what you're getting me, you know, dude, I push myself so hard. I don't, I don't, you know, I don't, I don't have a list of non-negotiable I just. like I'm I am I when people talk about beast, I mean, if anybody ever wants to give me a compliment, call me a beast because that is the thing that I most relate to this beast like not a hustle, not a grind, but beast mode. I am machine like I think Terminator. I'm like, dude, I like to terminate. I am machine like. Yeah, I am very machine like.
Yeah.
I think about this, you know, so, yeah, I have tremendous work ethic. You know, Gary. Gary Vaynerchuk tried to. He's like, I I outwork you, Grant. I'm like, dude, people that outwork other.
People don't talk about it.
Okay?
I mean, that's not work, right?
Yeah. You don't have bragging rights on who works the most. Okay? You either are in beast mode or you're not. And so there's no reason to, like, I get the big title for. He works his ass off, by the way. Yeah, you know, and. And so do I, and everybody. could do more. Everybody can work more and it won't kill you.
I love this way of thinking from Grant. And who will you begin to study in your life? It's super important to choose your teachers wisely when you're on the path to greatness. If you've enjoyed this experience, this special episode on the five things poor people do that the rich don't, then please let me know by subscribing to this podcast over on Apple Podcast or Spotify, leaving a rating and review and sharing your feedback over on Apple Podcast in the review section, or over on Instagram, you can send me a DM and by sharing this in your Instagram stories and tagging me @lewis howes and the episode link lewishowes.com/1077 or copy and paste this wherever you're listening to your podcast on Apple, Spotify, or anywhere else. And if this is your first time here, welcome. Whoever sent you here, thank them. Send them a text, give them a call and say thanks for exposing you to the School of Greatness and this rich information. And if you've been a listener for a long time, then welcome back and I hope you enjoyed this new format. Make sure to share this with a friend and pay it forward so you can keep inspiring other people to live their greatest life as well. And even want inspirational messages sent to your phone just like positive reminders, positive things to help you throughout your week, then text me the word podcast to 614-350-3960 right now to get those inspirational messages texted to your phone every single week. And I want to leave you with a quote from Robert Kiyosaki who said, It's not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for. I want to remind you, if no one's told you lately, that you are loved, you are worthy, and you matter. And I'm grateful for you. And you know what time it is? It's time to go out there and do something great.










