756 Believe in Yourself with Aubrey Marcus
8 Feb 2019 · 9 min
Lewis Howes talks with Aubrey Marcus about belief as the foundation for success. They use examples from sports and business to show how conviction shapes outcomes, and why what you believe about yourself matters more than external circumstances.
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This is five minute Friday. Welcome everyone to this episode. I'm very excited. My friend Aubrey Marcus has graced us with his time to come on and share some of his wisdom. Now. Aubrey is the CEO and founder of onit.com which has been a sponsor of mine and a big supporter of mine as an athlete. But also they've sponsored the show the School of Greatness from the early days and he has just been a great friend. We work out together, we hang out together. I see him in Austin when, when I'm out there, he comes out to la. Well we'll go hang on to the beach or just go out to dinner and get some sushi and it's always great to connect with him. He's got a brilliant mind in business, but a great philosophical mind as well and he hangs out with champions all day long. He's got a fitness company and he's constantly training and hanging out with champions. The Kia Sportage Turn Turbo Hybrid has a bold design, a spacious interior with 232 horsepower and a 12.3-inch panoramic display to keep the adventure going and fit with the way you live. And with SiriusXM every drive comes alive, bringing you closer to the music, the sports talk and podcasts that you love right in your vehicle or on the SiriusXM app. Every SiriusXM equipped Kia Sportage Turbo Hybrid includes a three month trial so the experience begins the moment you drive. Learn more@kia.com Sportage Hybrid Kia Movement that inspires this message is brought to you by Apple Card Apple Card members can earn unlimited daily cash back on everyday purchases wherever they shop. This means you could be earning daily cash on just about anything, like a slice of pizza from your local pizza place or a latte from the corner coffee shop. Apply for Apple Card in the Wallet app to see your credit limit offer in minutes, subject to credit approval. Apple Card issued by Goldman Sachs Bank USA Salt Lake City Branch terms and more at applecard.com the School of Greatness is sponsored by Capital One. Nowadays, most people subscribe to everything music, tv, even dog food. And it rocks until you have to manage it all. Which is where Capital One comes in. Capital One credit card holders can easily track, block or cancel reoccurring charges right from the Capital One mobile app at no additional cost. With one sign in, you can manage all your subscriptions all in one place. Learn more at Capital1.comsubscriptions Terms and Conditions apply.
Champions utilize belief to their advantage and I think in the great Champions, belief becomes more than just something oh, yeah. I believe in myself. It becomes a weapon. And I think, you know, no more can that be seen than with Conor McGregor. Oh, my gosh. And it's really interesting. It's really interesting with fighters because fighters is a one on one contest, you know, and it's direct competition. There's not a lot of rules. There's not a lot of things in place. Just the bare minimum.
It's not like five on five.
Yeah. And it's not like there's a ball that you're, you're, you're at war, but we're actually just trying to get balls and nets or across lines or something like that. It's a lot more like just a direct, physical, primal confrontation. And so I think one of the things that you're doing leading up to the fights, because you know who you're going to fight, which is incredibly terrifying. I've gotten in fights, but I've never known that.
I was like, I got to fight.
This guy in this amount of time, is we're very adept at detecting other people's belief. We have great belief detectors because belief is such a powerful force in determining whether you'll be a success as a biological evolutionary advantage. Those people who could detect other people's beliefs certainly would have an advantage. So I think we're better at that than we realize. So when you're squaring off with someone and you have someone like Conor McGregor, whose belief in himself is at flat 100. Yeah, it is at flat 100.
It's crazy.
Like, there's no wiggle room. So you're coming in and let's say you're pretty good. Your beliefs at 98,5. You know, you're like, you have a little bit of doubt. Just like a little tiny little bit of doubt. But that's usually better than almost anybody you see. So. And then you're looking over at this guy Connor, and you're thinking, okay, where's your 98? Where's that 2%? You know, where's that 5%? Where? Oh, shit, it's at 100. It's at 100. And then it starts to get you to question more, and then your belief number drops and then you're down to 95. Man, you still at 100 over there. Okay. Damn. Your number starts to go down a little lower to 90. And then the fears start to creep in, and then doubts about your performance start to creep in. But Conor uses that and he knows that, and he uses that as a weapon. And it's not only against other People. He's so good at believing in himself. He tells people exactly what he's going to do. That's why they call him Mystic Mack, because he say, oh, against Chad Mendez, he said, within two rounds, I'm going to knock his head clean off. Well, obviously that was an exaggeration. Nobody knocks the head clean off out of a video game, but basically he's going to knock him out with a punch to the head. Right. And what happened? Chad got him down in some brutal positions, had him on the mat, was bouncing, elbows off his head. His head was pinned to the canvas. He's bleeding. What's Conor doing the whole time? Just talking to him.
He was dirty.
Just talking to him the whole time. Oh, is that all you got, Chad? I'm gonna get up, I'm gonna knock your head off. Oh, is that, you know, in his ear the whole time? His belief never wavered. So Chad's doing the very best he possibly can, crushing him, ostensibly for all to see. But Connor's belief never wavered. And then they pop up with like a minute left to go in that second round. Connor predicted he was going to knock him out in the second. He's talking again. And what happened? The ko. Wow. You know, and even in the interviews, Chad's like, man, that guy never stopped talking the whole fight. So that belief just wore him down, wore him down, wore him down until finally the skills, you know, caught up and were able to execute that. And I think, you know, getting that belief to 100, that's going to be hard. That's going to take a lot of hard work because you're not going to be able to believe. You know, people say, oh, yeah, what if I believe I can beat Mike Tyson? Well, you're never going to believe that because you haven't put in the work.
Right.
You're not that caliber, you haven't got.
The results, you haven't got the close to him or whatever.
Yeah. So belief is a really good belief system, is supported by evidence. And then there's that little bit of delta. There's that little bit of I'm a little bit crazy and I believe this no matter what. And a lot of that is that mental override, that ability to tell your mind, like, I'm not going to indulge any doubts. I'm going to do this, this is happening, this is the future. I am going to be a millionaire. I am going to have a best selling book. I am going to start a company that is going to change the world. I am going to do this and just believing that. And it's a characteristic you see across the board, from athletes to entrepreneurs, Their belief is the most unwavering, and people follow that belief. If you have that belief and you want people to line up and join your team and be part of that cause, you know, work on your belief. Do the. Do the small steps to get you that belief, and then really, you know, really believe that.
He just doesn't waver. He doesn't care what anyone thinks. He believes in himself, that he can make it happen.
Yeah.
And he's building a movement around that belief and staying true to whatever it is that he believes. So.
No doubt. No doubt. You know, and politicians, you know, they're. I don't have the highest respect from U.S. politicians, and I've noticed them playing games with belief. They all say. Now, at a certain point, it shifted in the debates. Everybody started saying, when I am president.
Really?
Like, if you ask them, when I am president is what they'll all. What they'll all say. Right. Smart. But it doesn't read authentic for most of these guys because they've had someone coaching them to say that they don't really believe it. Like, that's the. That's what people call the detector. Yeah. You know, it's like that thing's going off. There's gears flying off that one. Yeah. When Ben Carson is saying, when I'm president.
When you have 3% poll ratings or whatever.
Yeah, exactly. When I'm president. Really? Jeb Bush, really? You know, like, I don't think so, buddy. Like, you don't believe that. I don't believe that. What kind of game are we playing here?
Exactly.
You know, so, you know, you got to be careful there. Is that a little bit of that. Fake it till you make it. But it's got to be genuine because people, you know, people will detect if you're just putting on airs. And that's. That's that line where it becomes cocky.
You know, like Ronda Rousey.
Yeah, cocky.
She was super cocky and talking trash.
Yeah. In a negative way. It's hiding some kind of insecurity, you know, Then that insecurity was probably that shit. My team may not be really that good, you know, or maybe she can.
Beat me, or maybe she was a baby striker.
Maybe there are. Maybe there are matchups that are different. And, you know, the great thing is this gives an opportunity for her to learn, you know, And I have immense faith in Ronna because she is a great champion, you know, but she'll figure it out. And she does have some good people on her team. Mike Dolce is on her team, you know, so she's got some good pieces to that. She's just gotta, you know, sort out these other pieces and, you know, a great champion will adapt. And, you know, I think that's. Obviously there's a lot of other things that we could add on there, but. Sure. Another thing is great champions adapt.
Yeah.
You know, like you put them in uncomfortable situations, they'll figure it out. And a lot of that is belief. Belief that, oh, this is a weird team spot I'm in. Like Conor McGregor. This is bad. I have a partially torn knee and I'm on my back and this dude is bouncing elbows off my head and I have blood trickling on my face. Not optimal. Doesn't matter.
Doesn't matter.
It's all part of the plan. I think that's important. And you just adapt and you get up and then you figure out the way to do it. Belief leads. And then you just have to have faith that you'll find a way.
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