807 Steal the Show

This is five minute Friday.

Welcome everyone to this podcast episode with my man Michael Port and I'm very excited about this. Michael Port has become a good friend of mine. He's a New York Times bestselling author. He's written six books including Book Yourself Solid, the Think Big Manifesto and the brand new book I Out Today, Steal the Show. He's also probably the only New York Times best selling business book author to have also been a successful professional actor, guest starring on shows like Sex and the City, Law and Order, Third Watch, All My Children and other movies as well.

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When you create any kind of content for a speech. And you know you can apply this to any kind of writing that you do or any other type of information product, so to speak. You need to have a big idea. There's got to be something that drives you. There's a reason that you're bringing this topic to bear. And as I said before, the big idea doesn't have to be different to Make a difference. If you think about Martin Luther King's I have a dream speech, you know, his big idea was that all men and women are created equal. Well, that wasn't exactly different, right? That was in the Constitution. But the problem was it didn't actually exist. So that was what made it so important and so pressing and that it had to be addressed. But it wasn't different. And so that's. That's important to remember. The big idea is something that you care about, that you feel needs to be addressed. And then if you have a big idea, you can make a promise, and that promise is what you deliver. And it's got to be, of course, incredibly relevant to the person on the other end of the promise. Number three, you need to make sure that you can demonstrate how the world. That, you know, how the world looks to the person on the other end of that conversation.

What do you mean by that?

Well, you. You know, if I. If. If I'm speaking about, say, public speaking performance, and I say, look, it's easy. Any dummy can do it. I mean, come on. You know. And you know what? Being funny is just easy. Any dummy can do it. Well, there I'm gonna have. I'll say three people will listen to me. That's about it. Because they'll go, this guy's so out of touch. He. He doesn't understand how I feel.

Right.

He's. And so. And so even if.

If you started out saying, listen, I get it. Public speaking is notoriously difficult, and it's rated as, like, one of the top three things that people are afraid of the most. You know, people are paralyzed by this. It can consume their entire mindset. Like, and I've been there before. I get it. Then you'll be able to connect with 98% of the room.

Exactly right. As long as it's true, you know, we can't pretend, you know, like, I. I can't. I wouldn't want to make up an origin story that says, well, I was once.

Right, right, right.

Young man who never spoke. And, you know, like. And I was given an opportunity to go in front of my town council, and I froze. You know, that's just. It's just made up. So you. You need to be honest about, you know, how you are. And they won't mind if you have some talents that they don't think they do, as long as you understand how they feel. That's what's important. So that's number three. Number four is being able to demonstrate the consequences of not adopting this worldview or not adhering to this big idea, not going after this promise because, you know, if we don't feel some pain around a change, we may not be willing to move forward. And then of course, number five is being able to demonstrate the rewards of, you know, realizing this promise. But if we introduce the rewards first, they may not be enough because people may see, you know what I mean? That would be so great to have or so great to do, but it's just, it's so far off, it's not possible, you know, but if you can really push them, you know, to realize the negative consequences of not making a change, then they might be more willing to get into action then eventually see that those rewards are actually possible. And this is true for a speech, and it's true for, say, an interviewer. For example.

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