901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire

This is episode number nine hundred and one with rob dyrdek welcome to the school of greatness my name is lewis howes former pro athlete turned lifestyle entrepreneur and each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness thanks for spending some time with me today now let the class begin foreign jordan said some people want it to happen some people wish it would happen others make it happen and we've got the iconic and legendary rob dyrdek who makes it happen on every area of his life here's a guy i've known for many years now and i've seen him build massive businesses from ideas i've seen him create the relationship and the family of his dreams i've seen him master his health and do so many different things on so many different levels and if you don't know who rob is he became a professional athlete at sixteen years old and at eighteen years old he used the knowledge he gained from skateboarding industry to create his first company so surrounded by entrepreneurs in his youth he quickly learned the power of building massive brands in addition to building footwear apparel and skate brands he also launched the world's first professional skateboarding league and skateboarding channel etn he's produced multiple hit tv shows including robin big rob dyrdek's fantasy factory and ridiculousness amongst many other others he's also launched and incubated many brands and he's quickly rising as one of the top entrepreneurs out there and in this interview we talk about the difference between a business and an idea we talk about how fantasy factory almost didn't make it on air the key to living a balanced and full life and why it's so important to pick one thing to master that and so much more and this was an interview i did many years ago with rob and he has since then transformed in many other ways in his life so i'm very excited about this and what you're about to discover from his wisdom the kia sportage turbo hybrid has a bold design a spacious interior with two hundred thirty two horsepower and a twelve point three inch panoramic display to keep the adventure going and fit with the way you live and with siriusxm every drive comes alive bringing you closer to the music the sports talk and podcasts that you love right in your vehicle or on the siriusxm app every siriusxm equipped kia sportage turbo hybrid includes a three month trial so the experience begins the moment you drive learn more at kia dot com sportage dash sport hybrid kia movement that inspires this message.

Is brought to you by apple card it's a great time to apply for an apple card you'll love earning unlimited daily cash on every purchase that includes three percent daily cash when you buy the latest iphone airpods and apple watch at apple through this special referral offer when you get a new apple card you can earn bonus daily cash to qualify you must apply at apple co getdailycash apple card issued by goldman sachs bank usa salt lake city branch offer may not be available elsewhere terms and.

Limitations apply the school of greatness is sponsored by capital one nowadays most people subscribe to everything music tv even dog food and it rocks until you have to manage it all which is where capital one comes in capital one credit cardholders can easily track block or cancel reoccurring charges right from the capital one mobile app at no additional cost with one sign in you can manage all your subscriptions all in one place learn more at capital one dot com slash subscriptions terms and conditions apply i'm super excited about this interview with rob dyrdek make sure to share him some love online at rob dyrdek and use this link lewishouse dot com nine hundred one text it to a friend post on your instagram stories on twitter and facebook and get this out there to a friend that you think would be inspired by rob dyrdek from small town skateboarder to mediocre india mogul empire welcome everyone back to the school of greatness we have the legend from ohio rob dyrdek.

In the house oh man just two guys two guys out in beverly hills.

Now yeah you know i want to before i get you to share your bio because i have an intro that i already did before this i want to do some things we have in common sure all right so some common things here robin lewis have in common both from ohio first and first i mean i got my horse shirt on.

You do every time you see the shape of the buckeye state you just get you feel some type of way yeah you know i mean and just before we get too deep into ohio i want you to know that i went to game seven the nba finals and it was like i have never.

Like how much pride did you have.

Look i have never you know who i watch it with was d wade right oh my god it was like i've never i don't believe in my life i have ever lived through dramatic storytelling and to where i couldn't an entire like twenty thousand people experiencing this just riveted like just storytelling and when they i couldn't like i almost like cried i was so excited you know.

What i mean i'm gonna tell you where i was i was playing with the usa national team in buenos aires in argentina for the pan am championships now we just finished and i think we lost a to i don't know brazil or someone who was just in the olympics and i'm like we got to get back to watch game seven right i'm like i don't care what we do we got to get back to the hotel and there's no english speaking espn it's like espn the ocho or whatever you know what i mean but they're like so they're like go you know every time they score it's like a soccer game so you didn't.

Even get oh so you had to listen to it i'm listening in spanish.

But i can feel it right that's cool it is down to the last minute no one i'm in my room by myself and i'm literally screaming like the whole city must have heard me it was unbelievable man that's so much.

Fun and you got lucky that you're at least in a place that was like only on the same time zone.

Exactly yeah it was like an hour.

Or two off or something in europe where you were like jam it was amazing man good for you shout out to ohio shout out to lebron the whole cavs team there you go dan gilbert and everybody the second thing that.

We have in common we're both former pro athletes that's right that's right skateboarding and i play professional football okay so yeah there you go that's number two and how long were you a pro.

For officially a pro look skateboarding is a little gray yeah yeah how long.

Did you get paid to like compete.

I guess right i up until last year yeah i mean but i didn't get i i would say last year is when i stopped all my signature product okay i mean so that was you know twenty plus years wow i mean so it's legendary sixteen living in ohio you were pro yeah and then made this very long run and you know there was points in it where i had to check myself and reevaluate myself and rededicate myself to my craft as twenty three i thought it was over you know at the time they had signed my final they gave me a two year contract for dc and one more shoe and they were like we think your best years are behind you you know twenty three yeah that's like not even your prime yet but back then i was like i'm a mess but of course i was eating shitty and drinking a ton you know what i mean and not not nearly as focus lost my way because my ambition was so much bigger than being a professional athlete and from that point on i only signed two year deals i said look i promise you two years from now i'll be completely different human being and then i never signed a two year more than a two year deal ever against i made a commitment of like every two years i will shape shift to another level and that's what i did continually up until i signed a seven year deal then they went bankrupt you know sure sure.

How much does a pro athlete make like what's a two year deal back when you're twenty three like one hundred grand a year is that twenty grand.

What is that i mean back there you could make two to two to five hundred thousand depending on shoe right and wow and a year yeah but one of my early big hustles was i was so good at designing shoes and i would design these hit shoes and make all this royalty money right so even though you'd be guaranteed two hundred thousand you're making two bucks a shoe for right so you could you could end up you know making five six seven hundred some guys would make like a million two million dollars off one shoe right so i did a deal with when i signed that second year contract of allow me to go through the same process as the designers right and what the designers did is they did hand sketches then they made illustrator files and then put them on boards and presented the sales so i would just i'd like do like twenty of them i would get up there and i was the pro skater you know i was twenty four back then right twenty five i would razzle dazzle them i would put on a show in that sales room because it was like because it'd be like oh what the pros here and i ended up.

You could speak from what athletes wanted.

Yeah yeah and but i i like look i sold it to even so many deeper levels than that of like this is what's trending and you know all that and all the colorways materials and at one point i had a third of the entire line so i was getting royalty off of thirty or forty shoes oh my gosh and when quicksilver came in and purchased dc they were like what why does the pro one of the pro skaters get all the money so much money right because the designer gets paid like sixty grand a year yeah and i'm literally getting like one hundred plus for all these shoes you know so they kind of put the kibosh on that after they were like look like you giving you too much we just can't do this like you know like when they bought it you know what i mean but that's almost a little insight that's amazing.

Dude i love that side hustle yeah dude i didn't born your side of.

Like that what i would what i called at a younger age was we called that stir frying stir fry right where you would just throw a bunch of different things in cook it you know what i mean and and that's again seeing an opportunity approaching not saying hey let me design ten shoes it was like let me go through the same process as the designers pitch that to the ceo he's like okay well yeah if you know if he out designs our team sure let's give him a royalty you know and even he didn't fully anticipate it you know and the sad part was is like you know i'd go in there and just razzle dazzle and dance and sell them and then then they would pick them and literally i would hand pick a designer and hand it to him and he'd literally have to do everything right he would have to do all like get everything made to get all the manufacturer go through the whole process of and i would just like check in all that looks cool yeah change that.

Check wow amazing and you were in.

Ohio still during this no no that was california that was like i left ohio at sixteen really yeah so i stopped going to school at sixteen and got guaranteed at the time i had already turned pro and right when i turned seventeen you know in that sort of era you just got board royalties and maybe some little demo fees so i would get like two three hundred here you know in christmas of that year i sold one board and got a two dollars check and they were like if you move to california we'll give you a thousand a month i was like like i'm rich like gone you know what i mean and that that was sort of the the genesis of getting out there and then once i got out there then it just really started building because then all the other companies out here were trying to steal me thinking that i would leave the small ohio company which i just leveraged to get a little bit more money out of those guys sure sure.

Of course you're smart where were you living when you first moved out here.

I moved to san diego and at the time i moved in with these three girls my homie from ohio and these three girls and when i told my mom this is the arrangement that i made and we got a room inside an apartment three girls she said oh my god you're gonna have aids immediately equated me living with three girls as being aids you know so that was my first thing i moved to encinitas california down on the beach yeah.

Man near pb is that near pacific.

I eventually moved to pb because it was north county was pretty far from where the action was so i had eventually moved to pacific beach and you know just wild in the streets i was wild you know and i had a i had went to the ohio dmv with my friend's social certificate social security certificate and or social security card and birth certificate and because back then in ohio if you had those two they give you an id you didn't have to wait they give it to you on the spot you know so i think at the time i had stayed up all night and and went there like six in the morning and i was like shaking you know what i mean like trying to fill it out like you know like i'm such a criminal right now you know feeling so illegal you know i already look you know imagine how young i looked at seventeen and you know i'm like i fill out all the paperwork and i go to take the photo and they're like you're not twenty one wow and i'm like i am twenty one everybody says i'm not but i am and he's like excuse me he's like can you move the background to blue for twenty one i was like oh oh sorry sorry oh my gosh and then i have this like like photo of like that id and i took that thing out of there man and i partied so hard you were sixteen pb i was seventeen i was known as little bill because my my id was william weiss friend of mine so in in pacific beach california i would go out seven nights a week and i was known as little bill at the pd bar crush it you know what i mean so pb and me weren't wasn't exactly the right way to take off my career my teenage years i wasn't really focused had all the ambition to drive it didn't really quite was still very exploratory and in the.

Early ages that's hilarious another thing in common for us as we are both entrepreneurs who what i heard you say in the video is you never started out to be an entrepreneur your dad was selling suits my dad was selling insurance a couple of ohio guys but you didn't start out to be an entrepreneur right you just wanted to be.

An athlete is that what i no well no i was raised by by entrepreneur wolves right i wasn't i knew no other way right it's a despite wanting to be a professional athlete and getting so good really quick but the first person i made a phone call to when i was eleven years old was a guy named jimmy george at the local skate shop right and i said if i get ten people to enter your contest he was having a contest can i get in for free now jimmy george was an eighteen year old entrepreneur who skate started his own skate shop and what has sort of happened is this sort of ecosystem of of skateboarding entrepreneurialism exploded in dayton ohio really so he started not only did he start the skate shop then he started a boutique then he started a distribution company so then one of my close friends that was working at the shop then started a clothing line then when the alien workshop the company i was pro for my entire career those guys moved back and started the alien workshop in dayton ohio and all of this incredible so to me when i was young it was just this is what i'm going to do all my everyone around me all the people that i spend the most time with are all starting their own companies this is just what i'm doing so that's what led to the moment i got to california first thing i did was start a company right and that to me is that great outlier sort of aspect of your you didn't know any other way like it wasn't even weird to you that you're already thinking about like you're you didn't look at it as business like it was just this is what you did all your friends didn't everybody you know they built companies and started companies even though i i didn't fully understand what that meant right like i have always it took me many years to understand the difference between a business and an idea you know and a lot of people with drive and will and the ability to execute bring ideas to life but they're not good businesses and some of them are quite frankly terrible businesses you know and great ideas and that's what i suffered with a lot in my early days of being a uneducated guy who didn't go to his last year of high school who took a night class to get a diploma and who apparently even though i don't fully remember this story my mom says like they tried to tell me that no you got to go to school and i just convinced the counselors and the and all of the principals that i was like i just didn't i didn't need to and that they finally just let me like he's not coming so like i guess he doesn't have to let me go but that's that's sort of the different it's i had a very unusual upbringing in that sense you know and even when i was like fourteen i spent no time with kids and in my school jimmy george pick me up from school and we would go my dad would drop or my mom would drop me off the shop during the weeks and then on the weekends i would stay with him all weekend yeah so the kid that owned the who had built the skate shop so then i would travel all over with him and and just be literally up in the mix of their business and and how they did everything and and that was really like the major influence on me at a at a really early age of like like calculating what my version of my business was going to be yeah.

Wow yeah the school of greatness is brought to you in partnership with airbnb the holidays are such a special time to travel and gather with loved ones think about some of your best trips those cozy spaces thoughtful touches and the feeling of being right at home wherever you are now imagine getting to provide that same experience for someone else because when you travel your place is just sitting empty while you're away hosting on airbnb can be a no brainer and in a season where new experiences creating lasting memories it's a unique way to help others make their own and martha and i both travel a lot especially with her family in mexico and mine all over the usa so we know what it's like to be on the go during the holidays and from our experience hosting has always been easy and straightforward and whether you're traveling often or just once in a while it can be a simple way to earn a little extra while you're away your home might be worth more than you think find out how much at airbnb dot com host the holidays are here and with them comes all the cheer and the spending and i think we've all felt the pressure of finding the perfect gift for the perfect price and those prices are sure giving us a run for our money you know how it goes one gift turns into ten you're trying to stay on budget and before you know it you've spent half a day scrolling comparing prices and wondering if you should have just gotten everyone gift cards it can feel a little stressful trying to make it all feel feel special without breaking the bank but luckily you can get the holiday savings at metro with the most wonderful deal of the season get one line of five g for only twenty five dollars a month and a five year price guarantee on talk text and data the best part is that you can keep the phone you love and keep your number and no activation fees and that's what i'm talking about a deal that actually lasts five years locked in that's peace of mind right there at metro get that more for your money feeling visit your local store today twenty five dollars a month with autopay thirty dollars your first month guarantee exclusions apply c site for details cold mornings holiday plans this is when you need your wardrobe to just work stuff that looks sharp feels good and you'll actually reach for quints makes gifting easy when everything's worth keeping for by partnering directly with trusted factories that maintain high standards for craftsmanship and ethical practices quince cuts out the middlemen and markups that means premium quality at half the cost of other high end brands so you can give luxury pieces without the luxury price tag and it goes beyond their clothes quince also has incredible home and bedding options to make your home cozy this season martha and i have the european linen duvet cover set from quince and let me tell you the duvet set is so soft and high quality we highly recommend get your wardrobe sorted and your gift list handled with quints don't wait go to quint dot com louis for free shipping on your order and three hundred sixty five day returns now available in canada too that's q u i n c e dot com slash l e w i s free shipping and three hundred sixty five day returns quince dot com slash louis are you ready to finally hit your target nutrient levels every day meet grooms the daily snack pack of gummies isn't just a multivitamin it's not just a green gummy and it's not just a prebiotic it's all of that rolled into one and then some at a fraction of the price and they taste great here's what makes them stand out while most multivitamins only cover seven to nine vitamins groons bring together over twenty vitamins and minerals plus more than sixty nutrient dense whole food ingredients and those ingredients are known to support things like gut health energy immunity recovery cognition and even beauty because it's in gummy form your body has an easier time absorbing it also we have packs in our studio and they've been a game changer for everyone in the studio we've run out so quickly no powders no handfuls of pills just a pack of tasty gummies and i'm fueling my body with the nutrients it needs use code greatness at groons co to save up to fifty two percent off your first order that's code greatness at gruns co for up to fifty two percent off who was most influential in your life.

Growing up yeah i think i think that core group there's jimmy george a guy named chris carter and mike hill who went on to start the alien workshop it was this kind of core group of of entrepreneurs and mentors that were older and and that i skated for right almost right one at the skate shop one built the company you know and and then you know god bless my mom who i found out when i was like doing all my biomechanical body research like they were like crawling patterns like find out when you find out when you walked for the first time and my mom was like like i thought for sure like she was gonna get no no your sister was having problem with her eyes and they said not to let you like because she started walking after six months so i didn't let you walk for a year even when you tried to right like i really believe that's like the foundation of like what allowed me to become an athlete and she would she was the one was like he's small we got to put him in karate you know and like try to chase it down then my dad was always like literally like he could do anything i could do anything right so it'd just be like dad this week of course i can do that i'm your dad right of course you can and i got that same sort of like of course i can like you know like from him you know and that spirit of like like understanding people and calibrating with people's energy and just enjoying life combined with this sort of paranoid mother who wanted to get me into stuff who was so afraid i was going to be bullied because i was smaller which led to this athleticism and this foundation of success at such an early age and this true deep belief that you can do anything foundationally at a very young age that when then mixed with these older entrepreneurs and older mentors created the pool that eventually birthed someone like me to do the type of things that i do in a history in a career and a life on so many different levels yeah.

Amazing man but i knew you'd appreciate it i love all this stuff another thing in common we're both ordained ministers from the universal life church yeah man.

Who'D you marry man i actually didn't.

Marry anyone but when i was in college i was like oh this looks cool i want to be like an ordained minister yeah so i went online.

And did it but let me give you some depth let me give you.

Some i know you did when you did it on a show of yours.

Right let me let me tell you let me tell you how it went right so i had this i have i embrace stalkers right i think it's just something kind of fun you have.

A lot of stalkers i do i.

Do you know and i have this theory on stalking is like when when people are when they you engage with them it humanizes you and makes you less interesting right but i had this deaf couple that would follow me everywhere i went right whether it was when i jockeyed the horse they go there when i do my car stunts they were there whatever if i threw a party in a club you know they were there and and i kind of just thought they were cute you know what i mean like they were in love and a deaf couple and they're just super fans you know whatever so he he shows up to my birthday presents me with a rolex right un uninvited uninvited yeah he just like a public at one of the clubs you know what i mean so he shows up you know what i mean he's like you have heart you have heart i said i i don't i wouldn't take a rolex from one of my best friends yeah unless they were really rich yeah i'm not taking this from you right and so then he gave me a card that just said hey i want to get engaged i can't remember name the time like will you help me and i'm like you know what i'm i'm gonna do an episode about this that's crazy so i learned sign language i set this entire thing up had her surprise like blindfold her set the whole thing put her on the zip line at the factory center you know he jumped out he lays down like will you marry me and she's like no what i'm like on tv yeah and we're like wait what he's like please like no no absolutely no then he's like for tv she's like fine shut up and then like it's like i'd marry you to me i'm like oh god okay whoa all right like and so i had planned no part of me thought that he hadn't had that part worked out right so i just laid out the entire episode went and got ordained for all of that and oh my god and then and then when they did it i couldn't do it right so flash forward two years later and it's such a good idea for an episode right amazing i'm like god it would only matter if i could marry someone that was significant in my life my sister had had a boyfriend for like two years at the time so i called my mom and i'm like they ever talk about getting married and she's like now they said they're just gonna go to the courthouse and i'm like okay will you tell them if they're willing to get married in the in in the next three months that i'll shoot an episode and pay for their amazing wedding and and give them a big honeymoon and all this stuff and so she's like okay so like an hour later i'm like man what am i doing like why am i why am i trying to mess with her life and they're like don't like don't put the pressure on like i don't know like you know like why are you messing with their life with your own tv entertainment and so i call her i say what ah i'm like do you talk to mom yes and i'm like what she's like well just so you know i just brought it up to jason he was like oh oh great because it's just something we've never talked about right and i'm like never talked about my mom just made that up saying like oh they said they're going to go to a courthouse they've never even though these two have been together for two years they never spoke about marriage so i said man put him on the phone i said hey dude i'm i'm look i'm so sorry i'm not trying to with your life you know on on you know this whole tv thing and whatever but look on some real if you'll get married in three months it'll be pretty epic i will pay for your wedding and i'll give you guys like one hundred g's holy cow you know what i mean and he was like all right let me talk about it and.

So.

We shot that episode didn't like the whole thing and and had my sister's wedding inside the fantasy and does she.

Love it or was she like she.

Loved it you know and to me it's like yeah it's blending entertainment and creativity and being absurd and over the top but that's special man you know what i mean it's like it's another one of these incredible life moments that i have and a highlight reel of of incredible moments that money can't buy and and it is it is timing and creativity and opportunity all these things mashed into one with a little bit of magic you know and and for me you know i'll never do it again you know it's like people hit me up all the time you know getting ordained and and that literally is the most significant one right because it's like it's just my sister and me and it's like and she you know that was at forty you know and then she they immediately got pregnant and she had my nephew at forty one straight buzzer beater you know and and that's why the following time i was like okay i really feel like i shifted their whole existence these are two people that didn't talk about marriage or now have a child and that's why in the following season then i just bought them like a full house so that they could just have something free and clear that that could be the true foundation of their family forever you know i mean like like i manipulated the universe on that one it's my responsibility to make sure that you are secure and peaceful inside your existence you know what i mean but as you know in ohio that doesn't you get a lot for for you get a.

Lot for one hundred grand you're a.

King yeah no dating as well like.

Sixty grand you got a mansion yeah.

No look i spent like like three hundred and eighty yeah oh my god they're living large it's like it's a.

Beautiful my aunt has a has a place that she got for a half a mil on like the sciota or the ohio river right in dublin ohio.

I don't know if you know dublin.

But it's like a half a million dollar home but it's got like twelve bedrooms and like six car garage and on the river with you know a boat or whatever it's like four wings for like five grand a month i'm.

Like what yeah yeah ohio man you'll never especially being from there you'll never not like think about how far what your rent is in this what you the amount that you could own but the difference is too is you would buy it for three that thing is will be worth four hundred ten years from now there is no it's not like out here when the when the waves flowing out here you can double you could literally make millions on off of a shitty house in the hills.

Dude my first apartment when i was making a little bit of money was four hundred ninety five dollars a month in columbus ohio and it was like the most ghetto building in downtown in the short north and i remember i moved to new york city for like a month to go just try try it out because i had a couple speaking gigs and i was like let me just try it out for a month and it was two thousand seven hundred bucks and i remember feeling like i wanted to throw up that i was paying two thousand seven hundred dollars for one month and i was paying four hundred and ninety five and then after one week of being there i was like i get it like the inspiration like the motivation i was like i get it and then i paid three thousand six hundred a month for the next month and i was like oh i can't believe i'm writing this check man but i was like you know it's just like driving me to create more and be more inspired and do more and it was so much.

Fun there's the price of your journey you know what i mean you could have moved probably out to like brooklyn or wherever right now i was in.

Manhattan like soho yeah it was it was amazing it was amazing it was magical and the fifth thing we have in common is we both love ridiculousness you've done an amazing job at this show like i watch it for like you know i watch it for hours every night i'm like this is the funniest show on tv it's so funny so congrats on creating a winning formula which isn't something new you know people been doing funniest home videos for years.

Right well look even even when i you know conceptualize that it was like i read an article with vinny de bona and the hollywood reporter about the five hundred million dollar syndication business of america's funniest home shut up so you're like oh this makes sense but then what i did when i pitched it in the beginning is i took an episode of america's funniest home videos and just stripped out all the fat like and showed that like hey there's actually only about five minutes that's good in here and then i would go in and pitched it to all the networks with like an xbox controller you know pointing it out and talking through like basically just almost how i i do the show at this time and even at the time i sold it during robin big right because i knew that i wasn't going to do that any longer right and three seasons four seasons three right so in the which was brilliant by the way in the third season i sold it direct a series right and at the time it was called money shots and because we were going to give away money like america's funniest home videos and then they were like we want another reality show and then offered me all this money right and they were like season four of robin big or your own show right to go with money shot at the time right so but i got paid probably a a quarter on the money shot show right so i decided at the time like let's just do fantasy factory first you know what i mean and because it's like so much more money even though that was a dog fight and then by the time a.

Lot of production value right a lot of production for fantasy factory yeah well.

No it's it it wasn't wasn't that as balls the wall on that you know i knew i had to make something so much bigger than robin big right and that's why i knew you know i went all i spent like seven hundred and fifty g's on that building and midway through shooting it they were like this show sucks like they didn't like that the executives were like this thing sucks like i was getting attacked by a shark in the bahamas and the night before i was getting attacked like basically the top of the food chain and mtv was like this show is not going on the air we shot all these episodes they're like cut it down to six episodes no way and i was in my hotel room going through probably two hundred cuts trying to figure out what's missing here because what what had actually happened is we tried to the the team that i created the show with only knows how to make a buddy comedy so they tried to basically take this big building and take me and my cousin to be robin big but we're not robin big right and and i and one of the first cuts when it had my lawyer and my manager and all the different characters i'm like now this is an office dynamic but i got attacked by a shark i sent out an email of basically like we over edited it we we went down to robin big this is really like the office but set in this extreme world right and and it reeled everybody back in and then we were able to recut everything to to now have that office dynamic that then allowed it to go and explode right but that's the depth before i got up in the morning and had to be like what am i doing do i really want to lose function of this arm right because the whole thing they're like you can do this but if you don't if you let go of it of your arm when it's on you it will shatter your arm oh my gosh because it's gonna thrash so crazy and like in the worst part about it too is like as you go to dive like where you got to get attacked oh my gosh dude like you have to jump through like fifty sharks all up on the surface because they know someone's there like gonna feed them so you got jump through them and go down and then if you can imagine like like you're like this like wow while you are like got a piece of tuna on your arm put it out there and it's like it's like and when that when that thing locked on i just remember like good lord like i can't believe them really there's a shark on me this is like real you know and and i remember when it was over i was swimming back up and i just told myself just just stop and look at this world like you will never be here again like just look at stop and never forget this moment you know and and look down at a sunken ship and just sharks everywhere and what was literally the dumbest idea i'd ever thought of in my life ten in the morning was now like i gotta talk about a shark you know i mean now it's like nobody's taking that away from me like this is like put you know it's like it was it was a gold medal beginning of like where i started chasing crazy stunts really after going through that and what that gave me now it created this sort of desire to build a highlight reel you know that leads to flipping cars for super bowl commercials and jockeying horses getting attacked by tigers and all the different things it led to this kissing bear yeah kissing bears yeah like all all of like this really incredible life moment that again no one can ever take away from you you.

Know what i mean yeah it's funny i had travis pastran in here a couple weeks ago and he talked about you and talked about some of the adventures you guys had had and how you were always like the cool young guy you know just always can make people laugh and all these things yeah he's done some crazy stuff right there's.

Three people like him right laird laird danny way and him yeah i believe they're they have a genetic malfunction like i'm a real dude trying i'm scared and this none of this makes sense i'm only doing this for story and like part of a business hustle yeah he literally just loves to do it you know what i mean and he doesn't have the fear gene like all of us have those three guys specifically they have this this thing that says first oh this is too dangerous they only think about making it they only think about making it and when they get hurt doing it it's like ah shit like didn't expect that literally are like travis specifically like he's like what dang it i don't want to get hurt and i'm hurting yeah another surgery like and like you know and laird him danny way is the same way where and you can't trust them you know the same way when i told laird can i get you know i'd never surf before can i get towed into a big wave he said like easy and i'm like and you did it actually right yeah right but i but i didn't trust i just know him and they're type the same you just can't trust them because they think everybody is as gnarly as they are they think you know and all i've been through with all of them from almost dying on the wave with laird to trying to backflip a motorcycle with travis and whiskey throttling into a a crane and trying to jump the mega ramp with danny way and like could not get myself to break through you know but look anyway they all have that missing element of being fearful of something and literally only think about doing it and but danny way will have surgery on his knee and only get local anesthetic so he can watch it and talk through like oh i kind of see that yeah let's let's kind of pull like that's how like gnarly he is you know i mean like that's just like a despite doing so many insane stunts like i still look at myself they were all done with sort a reason of content or for a major you know flipping that car for chevy was they were the title of my league they were it was the season premiere was a super bowl commercial was just this multi platform mega multi million dollar deal that boiled down to like okay you got to go flip a car now but they'll do.

That like on a tuesday afternoon right.

Like to them they're like but they respect that you know what i mean they're like damn that's a gnarly one you know i mean like they they give they give me respect like i'm in their zone you're the club like i know like that's just i'm just trying to make tv or content you know what i mean like i'm retiring you guys will do this forever right you know what i mean even like like i'll go work out with larry have you done layered pull workout i.

Did a breathing workout with him and we did like a other type of exercises but i want to do the pool workout with him it's insane i hear it's just have you done a few or just one one i've done.

A couple and it's gnarly right what i love about him is like especially like getting in the in and out of the ice tubs in the middle of the workout which is just the worst right but he's always like he literally like has so much confidence in me he's like you know hey not a thing for you not a thing for you you know you got the mind and it's like just so that laird isn't like that i live up to laird's expectation i am like dying inside that ice thing but acting like i'm just like yeah so anyway big day man but when i got he he really thought i died he was.

So shook in the ocean or what.

Yeah when i got towed into the wave i got held under by two waves had two life jackets on and.

I literally still under with two life.

Jackets yeah and i and i i finally was fighting and fighting and fighting and fighting and i finally had to give up like just give up like i'm like i'm gonna die like i was giving up and the moment i gave up up like i popped out and he just come flying in he's like we're done we're done like he really thought i died he was shook he was like really really shook you couldn't breathe or what no not because i was like i was spun so crazy you didn't know which way i was caught in two of them right and i could never get out you know and it's an interesting way to experience fear right because you're floating on your back in the ocean right and i'm like man just get me the up because i don't want to get bit by a shark right all i can think of is like sharks coming underneath because i just wanted to get up and then on most really dangerous you face it you don't yeah you go towards it versus like this one you're just kind of cruising and it comes from behind oh so now you're just like you get towed in an angle where you're not looking at it right so when you get towed in yeah the wave is of kind completely so you're like oh and then like a house falls on you right and then you are now it's a fight for life right it's so nuts you know so still the only time i've ever served i never the first and only time i've ever served i saw.

A clip of your highlight clip of you getting on it though yeah is that right you see you actually hit.

A wave yeah yeah it was great.

This is after you almost died or.

Before before okay it was like let's get one more you know it was like that type of one more it was done okay type of thing them.

So if if you were to describe yourself or a bio that you would give yourself who would you say that rob dyrdek is well i have it.

Very refined you know i mean in in the sense that it's a core trait you know what i mean where i i consider myself a do or dyer you know what i mean like someone that has the fortitude the worth work ethic and the grit to turn all their passions into reality you know by seeing it believing it it planning it and doing it you know and and to me in a self discovery of like really what makes you tick you know and and and then i look at it as an even deeper level of i'm passionately compelled right i don't have contrived ambition like i'm not being driven by trying to prove something wrong or trying to do anything i genuinely am passionately compelled to do all the things that i do right i am obsessively curious right that's why i relentlessly learn you know what i mean and and completely evolve and and continue to shift into different levels of reality based off of the knowledge that you have and the ability to set goals and build plans only based off of what you believe in your belief is only based off your knowledge right it's just the an experience right relentlessly consistent you know i mean i i you get me the same way parking attendant gets me the same way as as lorenzo fertitta you know what i mean and and and billionaires and and tv executives to skate kids like and you know what i do if you're around me you know how hard i work i've never not worked hard i don't all of a sudden i don't go high and low and disappear you know profoundly grounded you know what i mean it's success or failure there's a lesson and it's all humbling yeah you know what i mean at the end of the day grateful based off of god what a what an amazing life that you've even been allowed to live right i love that and honestly brilliant you know what i mean there's things that i really know that i'm great at and i'm honest with myself on the things that i'm not right and and i think that someone like me who's who thinks they can do everything you tend to like you tend to think you can do everything and get caught out there when you're you know mister know it all about everything that you don't fully understand because you decide what it is based off of your experience right and i think that's sort of a part of me that that has evolved you know like energetically driven you know what i mean like where you're inspired by energy you know your energy is going to control all those around you and that that ultimately we're all energy and how it all feels and feeds in and out is going to determine how everything around you ultimately works you know what i mean and you.

Know the source of all the outcomes.

Around you one hundred percent right one hundred percent responsible source and even mastering how to master that energy is the fundamental core principle of happiness yes you know what i mean it's like you literally either wake up and you see the world half full and that means it doesn't matter what's going on you're handling it you're looking towards the future you're progressing all this stuff let's face it everyone's juggling long busy days that's why icebreakers gum is made for the go getters with flavor crystals that deliver a bold cooling effect icebreakers keeps you refreshed and ready to take on whatever's next next and here's a bonus the.

Pack fits perfectly in your car cup.

Holder or bag so it's within reach when you need it most grab icebreaker scum online or at a store near.

You this show is sponsored by betterhelp you know the holidays can feel a lot like balancing family expectations travel work and trying to make everything perfect it's easy to forget to take care of yourself in the middle of it all i've been there and what i've learned is that when you don't make space to slow down it's hard to actually enjoy the moments that matter most that's why betterhelp is encouraging you to rewrite your traditions this season by making time for you incorporating therapy into your routine can help you pause reflect stay grounded during what can be joyful but sometimes hectic or even lonely time of the year the holidays look different for everyone maybe it's baking your great aunt's sweet potato pie or maybe it's starting something new new like a quiet night with friends therapy can be one of those new traditions too better help matches you with a licensed therapist based on your goals and preferences and if it's not the right fit you can switch anytime this december start a new tradition by taking care of you our listeners get ten percent off at betterhelp dot com lewis that's betterhelp dot com lewis see.

It half empty you could pick apart start every aspect of your life right so to me in this evolution it's becoming how do you get up every day and make sure you're looking at it half full and the simple fundamental controlling your energy right because at the end of the day that's all that you have you can sleep for two hours and if you're and you're living in that energy you could go one hundred miles an hour it doesn't matter you know you could sleep for seven hours and be healthier than because your diet's on point every last aspect and you could just feel dead the weight of the world could be on you when you're half empty yeah a lot.

Of that stems from gratitude what you talked about being grounded in gratitude right.

Yeah yeah and to a degree right it's like every tool even being gratitude does you no good when you're half empty you can be like oh i feel like you could start picking everything apart and you can tell yourself the same way that like you can put out a vision for whatever you want but if you don't believe in the steps or understand what the steps are you don't believe that vision you know what i mean it's like so many people are over positive without having realistic positivity now it doesn't mean you shouldn't dream big but you better dream in sequence to get to there i'd have to go to here and if i get to that here's like if you can't identify what levels you've got to reach to get to that that you're never going to truly believe it and if you don't if your subconscious doesn't actually believe it you're not going to manifest even what you even set out of your goal that's too big to even ultimately achieve so how do you.

Manage your energy with all the different things that are going on the relationships you have you got a baby coming on the way you know businesses tv shows executives brands you know how do you manage your energy so that you're.

Always have full oh i live a completely systematic life you know it's i think you know well it's the habit side right and now imagine if your habit level goes even further right where now you only pick projects and build projects where your part of it is only where you find energy so now doesn't take your energy right and then now connect that to having a complete life plan and total purpose that's scalable yeah right so now every aspect of your life has purpose and meaning so your faith in your big ideas is always there because you believe in your plan and you're not getting outside your comfort zone because you've built your entire system around making sure you stay there it's almost impossible to drift out of it now i have intangibles like incredible love right i have the love of my life and the person that i was absolutely meant to live on this earth with forever right and create a family and build forever and that's a something that's we all hope and dream for but actually achieving it is the is the greatest of great unknowns and actually getting and and when you are already built around creating a systematic life plan on top of optimizing that and building it to evolve as you grow but now when you you're building that forever plan with someone that you are fully aligned with in that purpose together and now your entire universe is built around the both of you do it's something to be grateful for at an at an extremely fundamental level yeah you know what i mean because it's not many people i know could articulate it like that or actually live it and understand what it actually feels like because it's it's actually relationships it's peace you know what i mean and it's you get up each day it don't matter how chaotic things are you look at it half full you just you just deal with it as it goes and you've built your world in a way that nothing there's the stakes aren't so high in anything that you're doing and at the end of the day your family and your core relationship that's at the center of it all is the most important right so your balance naturally occurs because you're not you know a lot of really driven people have to fight to find balance right versus building an entire balanced system so that you live in balance you never have to search for it you actually live in it part of living in that balance is making sure that you live in the energy of everything and get up every day and look at it half half full right because you just look at you're happy you know and that's it's a difficult thing to achieve it took me three years i would say meeting tony robbins was a huge part.

Of it when did you meet him.

Two years ago right i had basically three years ago i had just finally had enough of what i was doing which was everything right and if you.

A little bit of everything if you.

Choose because when you literally can do anything and you choose to do it all you end up standing for nothing yeah right and and none i was always doing all these things thinking one of them was going to be the an and i finally stopped and said no let's decide what it's all for and what you actually want to do forever and begin to build that and transition into the rest of your life and a plan that is scalable to who you are so it's put you in what you love to do the most and that gives you that same sort of creative freedom to have a ton of variety so you can still do a ton of different things but not be burdened by any of them right is sort of ultimately what it is and then what can you master what do you want to be a master of right you have to decide what your mastery is so that you can spend the rest of your life getting better and better and better and better right and that was sort of my self discovery along with the idea of what does money mean to you and you do all these companies and do all this stuff and tv and all this so what what what are.

You what is it all for what.

Is it all for right and what is it all for now to me i love to create right now i love the lifestyle that money provides you right because it gives you this immense amount of freedom and security right and the problem is is if you don't build it in a way that it's built to be secure where you're risking all the time and doing all this stuff and you don't have a plan for all of it holistically sometimes you swing into this very burdensome where you over leverage yourself or got too risky you know it creates like but because you're chasing a bigger thing well what's the bigger thing like and i and that's really what money master the game did to me was like powerful book man just just made me stop and and build a plan for money for the rest of my life right and ultimately that is to create a lifestyle that my money provides right and as that scales my lifestyle scales right as opposed to getting a place of thinking that i'm going to get rich and a system that i've created doesn't matter if i make one hundred million or five hundred million or five billion the system will never change it's scalable with with where i go right and for me it's why i built a systematic entire venture system right that i call the dyrdek machine which is basically my philosophy on how i will build businesses so that's my passion right building from.

Scratch and investing in businesses or growth.

Builds and builds invest i invest to learn i build because it's my passion right and i build with doer dyers like me right and long term i want to master curating talent and ideas and do or dyers building their ideas and then selling them right i don't like running companies right i don't like operating businesses right like i love being in the creative side of it and it's only fun when it's in that hyper growth right it's so exciting and and the ultimate payoff is that exit and i want to build it with people that want to take and run their ideas forever we're going to build these businesses to last forever but i only want to be there in a three to five run of helping you build cottage exponentially yeah and and just do that over and over for the rest of my life right and just get better and better at it right and so for me it's you know i'm you know right now i've been investing in a ton of alcohol brands right because i created this sort of disruptive tactical revenue model that approaches disrupting alcohol distribution by building a distribution by neighborhood strategy connected to marketing and storytelling to owning on and off premise in neighborhoods instead of cities right and what it allows you to do is go underneath this sort of super strict distribution world and if in and use your brand's identity and what it stands for in a community to scale revenue that that ultimately if you break through at any level in the alcohol space they they buy them at ten times revenue really so it's not about creating a profitable business you literally get the ten million you sell for one hundred it's that clean right so it's like i invested in three to test three different tactical models a college distribution one for a boxed wine a white flavored whiskey with an elite elite team of guys that have built built and sold businesses at a really premium valuation early startup twenty two million posts like and then a more media based group that are creating a ton of content but i've all shared them this is a tactical model on how to disrupt alcohol distribution with this neighborhood revenue matrix right and let's let's see what happens right so now i get to test and learn once once i refine and see that it works i'm gonna start building right i'm gonna start building because that's what i actually love to do is like like oh the idea come up with the ah the name all the website's available what like think about that you know like and add to it like that's my passion so if i get to do that in my venture side right and that's that's what i love to do i'm only going to get better and better at it forever right and then for me i put all my money in private placement real estate multifamily homes right where it's here or.

In ohio or all over but only.

With high level expert operators because you get get you get a tax free dividend right and then they roll them they sell the the the units every five to ten years and you roll that into another one ten thirty one exchanges so you never pay taxes on that either right so now that creates sort of your sort of like what i call the financial freedom fund where that dividend if you keep your expenses inside that dividend your lifestyle is never at risk right and so as you continue to play in your venture world and other things you you you have like live in your venture world every time one pops then you load it back into your freedom fund and the beauty of that system is it snowballs over time and and that's the cleanliness of how i look at it you're just you want to live within the means of your freedom fund fund have fun and and your passion and your mastery inside your business and then my personal home you know i'm going real extra big on like the personal home because you know conceptually i want to have the center of gravity for my family i want to have five kids you know and and i want the home that they grow up in to be where they come back to for the rest of their lives like i want to tether them that ohio feeling.

Man you go back home and i.

Just want want that as part of the great stability of just knowing like this is where you truly come from you know and that's never going to change you know what i mean and that holistically now is connected everything the entire plan of every decision i make connects back to that entire system you know what i mean and even doing a i wrote and doing a business show for nbc right and it's everybody's like what's your next tv all the networks everybody's all on me like you know and and i did not want to do anything until i figured out my entire system so it makes sense right and and it adds to my mastery right so the show is about built around a fund that is curating ideas and investing in one and having a competition for three like businesses where one wins the capital right so it.

Helps your business your system it all.

Feeds into it and and the beauty is i can look at so much deal flow as as as sort of my own venture business but i am i've been open to this entirely new world because i'm looking at so much business now because i'm casting for a television show right so it all again ties back to this entire holistic picture that at the center is just being happy you know what i'm saying that's it you know what i mean that's it you know what i mean and then how do you be happy just living the energy how do what do you get energy from i actually get energy from all that i get energy from the stable side of it i get energy from building this amazing house and having this amazing family i get energy from the entrepreneurs i work with in my my venture business right it's like it's all of it it's it literally now is is is where this entire swelling universe of at the center is just literally just a happy dick you know what i mean and that's very difficult to discover within yourself especially when the train's going a thousand miles an hour and you're doing a million things i just was like no you have to you got to do it now you know what i mean like you got to do it now and you've you've ran forty years of just all over the place you know it doesn't work work it's like stop and and think about it all and then what does it all look like in the beauty and i would i would argue that even when that self discoveries right around the time i met my wife really this is meeting t rob this is like you know all sort of the aspects i you know i i hired this really brilliant strategist that came from the agency world that helped me bring all this out of my my mind and codify it from a business side as i was doing all the self discovery of trying to see how it all adds up you know and you know because even you know i i you know try to explain to tony like you know you have no idea how much meeting you changed like my life but we haven't i've never gone to any of the big stuff i've never like you know it's just me and him you know and like he just doesn't like i just feel like he he doesn't understand the actual impact and what i actually did with how much it shifted me into this mentality because even the guy who who led me to the private placement strategy is aj gupta who wr with him right and he was like right as i was prepared to start like doing meeting financial advisors he had emailed me and i was like ah man i was actually going he just immediately put me on with aj and then aj comes to my office like the next day and then it's like i'm trying to like i'm literally laying out this whole plan i'm missing this element and you know because there's a lot of different theories and what it is then he's like well if that's your true theory then and that this is the balance of your portfolio of this is your risk and venture then that needs to be realistic estate and this is how it needs to look like he really like like like put all that he was the final piece to put in even when i try to explain that to tony too he's still like you know because he's he's like serve over everything you know what i mean like it's hard to like you know even he sent me an early copy of of i am your guru and i'm like man i'm like i just wish there was so much more like who you really are and the beside the scenes of you is so interesting it's like but i wish there was more of you but he doesn't want to make it about him it's.

About the students yeah i watched it with him the day before it released and it was amazing yeah a little at caa actually there was a small.

Screen oh you did okay i went to there was two here right there was a ca one then the one down on on wilshire right you went to that one yeah look this is what happened to that one he was.

Sitting right behind me it was so funny to watch him like watch himself.

Look after that one there was a q and a with the dream an.

Hour and a half did he get.

Workshop did he give you the music.

Individualization so great it was amazing man.

And and now he's amazing look so much value look it's and it's and you want and this is this is what you need to to to to learn from him right i'm not trying to trying to trying to like mentor.

You here i'll take it hey think.

Of his mastery think of how tight his message is so tight right it is like and it's like like to me that his principles should be taught in elementary school because it would help you begin to build a foundation of who you are as an individual as you decide into your life you know and and that is from doing it for so long and so many and so much that it is you know obviously he continues to optimize it but damn it that is like it is a philosophy that is so tight and it's deeper than people even realize because you might drift off and add some things to it and realize no it's actually like it is it is like the core epicenter for evolving yourself continually and making the best version of yourself you know what i mean and and like even i was on him tough like you need to this needs to be curriculum man you need to like you want to influence like really influence like kids yeah like like like make a movement to add this as part of being taught in schools on how to like empower yourself and and build your own self confidence and find your mastery and and understand who you are like this should start in in school this shouldn't be for the few that are driven enough to figure it out.

I hear you man preaching the choir.

To me yeah maybe you should start.

A school curriculum yeah school of greatness.

What am i saying i'm curious first.

Off i want to respect your time because i feel like we're a little over can i ask a few more questions or i feel like it was.

Ten minutes look man i just get to talking man i just want to.

Make sure i respect your time because i have a few more questions do.

You have a one hundred and eight.

I could i would i have like twenty more questions but i wonder if i could ask a few more yeah yeah if you got a bounce we can yeah okay cool what are the non negotiable habits every single day that you must do in order to have an optimal life that day look i'm.

It'S very because i think you know that athletes know it more than anybody because you understand you have the unfair advantage i think and when you get in you understand people that have never been an athlete will be like oh i've been eating well and i don't feel any different right it's like turning things to habit matters right so this is just what i do i look at i look at life in in in three levels right i look at health life and work right so every morning i get up i weigh myself full body composition you know what i mean i brush my teeth i immediately have an oatmeal and a water and then have a coffee i track how many hours i slept i rate at the beginning of the morning how motivated i am between one and ten right if i'm below five it's it's half full from above five or if it's half empty if i'm above five it's half full then i track everything i eat and all day yeah and when i but i have a food system so i don't have to think about it like during the week so the meals just show up at the time so i don't i don't have to think about it because again you take.

Your too much energy to be creative.

With the food don't want to it like you know and you know and and then you have the freedom to trail off you know the discipline is tracking it so you understand where you're at and then i track how much i worked that day and how much i spent on health right so a trainer comes to my house every day at eight and i either do body work or mobility or whatever it may be since i've been re engineering my total structure and then i try to do a stretch and elliptical at some point during the day and some form and now in my new office there's like a holistic center in there so i've been going down there and doing different things so i'm murdering it when i put in two hours a day on the body right so i track how much i work how much i'm just living life how much i slept and how much time i spent on my health right and then at the end of every day i'd give it a life a zero to ten health is zero to ten and work a zero to ten right and that's cool so i have this incredible data you know what i mean of like looking at like and it's just interesting like software yeah it's so sick but all on google docs no so i put it all in the google calendar i gotta get this system man put it on google calendar and then and then then my assistant then pumps me out like in google docs like it's the season to come together over your holiday favorites at star starbucks warm up with a creamy caramel brulee latte get festive with an iced gingerbread chai or share.

A velvety peppermint mocha together is the.

Best place to be at starbucks let's face it everyone's juggling long busy days that's why icebreakers gum is made for the go getters with flavor crystals that deliver a bold cooling effect icebreakers keeps you refreshed and ready to take on whatever's next and here's a bonus the.

Pack fits perfectly in your car cup.

Holder or bag so it's within when you need it most grab icebreakers gum online or at a store near you my monthly numbers right so you see look as an athlete yeah you'll appreciate like understanding every aspect of your body composition but as an ath like you know when you're losing it right and you're fading and like you're you're you stop tracking for a couple days and now you're now and now you watch you know know it's that that you might stop weighing yourself for a little bit and you're now you're afraid to get on it now it's like two weeks goes by and you get on and bam there's like seven extra you know what i mean it's like it's that yeah the purpose of the system now it's not foolproof like life still hits you you know what i mean.

I'M over here preaching traveling you're this.

You know it because you understand it's the it's you know what is absolutely perfect for for you it's so hard to maintain it right so it's the the system for me is just what like by turning gamifying it yes i get excited about the numbers and like oh i'm you know i kept it at fifteen hundred calories and i was out of twenty six and like i get i get into the gamification of it i love looking at the data yeah that that's what motivates me to stay inside the structure because i ultimately need know it's the best version of what i'm going to do and i believe even when you're that that healthy there's about three layers deeper that you're able to accomplish because your mind is thinking about everything all the time and then you're solving problems in between other tasks because you're so much more clear right and i think that that's especially really being super healthy and and and clean diet and whatever that is for you it's just not filling yourself with a ton of garbage you know what i mean and there's layers that you begin to unlock that you you don't realize because you might just equate it to like oh i feel great you know or you know like and then you could get hit by something in life and all that healthy diet and everything could literally make crush you because like what just happened in life was such a burden that doesn't matter how healthy you are you' going to live through that you know what i mean you're not you're not going to find energy through that sort of burden but being someone being an athlete and understanding your body at its good bad and really bad right and really great like you just you and you know how hard really great is to sustain so hard it's the how do you how do you just be good you know i'm i'm not trying to be really great because it's just unsustainable you know what i mean it's it's good is just part of consistently yeah it's just part of living in that and that's sort of like the structure to how i have it and then i just you know there's a company out here called my fit foods i don't know.

I love my fit foods right down.

On the street for me right so i have you know my team just manage my fit food cauliflower mash they have yeah and it's just you know you get to manage your calories clean and like you're it's fulfilling and and i you know even recently shifted from the every two hours to the tim ferriss every four hours right and especially if you're not doing a ton of physical activity because i'm only doing rehab and trying to like re engineer my structure that you know you you can stay lean that way and still have the energy without overdoing it and of course i did all the blood tests and and like you know you know and what i found you might find this interesting you ever do blood tests to kind of see what you're looking to any of that that what i found really interesting is all these allergies and all these different things when i just went to this clean diet and and sustained it for a year i went and got all my tests back like i didn't do anything specifically like all where they'll be like you know take this vitamin for sixteen hours all i did was just eat clean and then retest and my gluten tolerance was like almost nothing like before it was like he's so allergic to gluten it's like all these different things and it really leveled everything out by just just.

Eating what we're supposed to eat yeah.

And trying to be on like eighty twenty where you just you know when you lose it you lose it a little bit but look life gets you you know what i mean no matter even with this great purpose and bragging about how this little guy in the center all happy you still get i still get drilled of course i mean a handlers you know it's in it when you live in the excitement and it's still hard hard to manage expectations right it's expectations is that great burden of our life because it's this hopefulness like a new opportunity big thing like you know whatever it may be it's always there's so much energy associated with expectation and the hope behind whatever that may be and getting a couple of those in a row getting slapped back at you can can drain the strongest most driven purpose full person you know what i mean and and it's just a part of life no matter how much you've calibrated who you are as a person and built your life you're still going to get like punched in the gut you know every couple months.

Of course what's missing in your life.

Right now man i don't look i'm it's not very interesting but to me it's the family and home grown growing you know what i mean like sun's due here any day crazy man really excited about it but you know i'm want to build the house you know what i mean i've just been going through the process it's going to take so many years to do it i want to build just this you know place that that that i love and live forever so it's like by the time that's done and and i've sort of transitioned out of dancing on a laptop and being the skate guy and sort of evolved into like this sort of doer dire entrepreneur retired adventurer and athlete like and when i can evolve into that space fully and have built the home that i'm going to live in forever and now had the become a dad for a couple years like i'm still like i still long for beginning to to get into that forever of my life because i just am at the beginning of it you know.

Yeah okay final couple question questions i promise this is called the three truths three truths so you've lived in your home forever you've been there for a long time and it's the last day for you and everything you've ever created the videos the books the products it's all been erased and everyone's there you're happy you've done everything you want to do and they say we don't have anything to remember you by except for memories but here's a piece of paper and a pen and we want you to write down your three truths truths yeah three things that you know to be true about everything you've experienced in your incredible life like bit by sharks bears all the stuff you do what are the three things you know to be true about life that you'd pass.

On to us yeah i think number one is everything you seek to achieve build a believable plan you know what i mean it is whether you're you literally just want to like become a paper person build a plan on how it is and what it's going to be like whatever you want to do like like build a plan you believe because you'll have the faith through the through the tough times to actually do it because you actually know you can do it you know number two i think it would ultimately be to to be learn to be passionately compelled you know in the sense of learn to find what drives you based off of you wouldn't have it any other way because ultimately if you're using something for fear fuel it's inevitably going to run out but if it's an internal engine that is literally you don't know any other way to do it because this is why you do what you do is because you're compelled by your passion that will fuel you forever yeah number.

Three.

Number three is simple love people and have fun you know i mean at the end of the day you still get up every day and interact with people and their energies and if you don't really learn how to find beauty in every single person and calibrate to to an exchange of of what you're about you're just not going to be a happy person if if you can't find joy and and fun and and literally any like pretty much anything that you do especially when it comes to interacting with people your you will never be happy you know what i.

Mean yeah those are great truths man those are great truth i don't know.

If those are exact truths they're pretty.

Long they're good i like them before i ask the final question what how can we as a community and school of greatness community support you what can we do what can we promote make sure everyone watch ridiculousness but what can we really do to serve you what's what means the most to you right.

Now oh no i don't either i mean i'm just you know look i i i would just hope hope that i think people that find you are are just seeking knowledge and looking to elevate themselves you know i you know i don't do too many things you.

Know what i mean i appreciate you.

Coming on and i just knew philosophically you would enjoy i love this i.

Want to go for five more hours man i'm like i can't get enough.

Of this stuff you know i knew that you would philosophically enjoy the evil evolution of of who i am my way of thinking yeah of course and and to me i would long term i'm not a teacher you know what i mean i don't i love having conversations and talking about why i do what i do one day i will say this is how i lived my life and why you know as just not for everyone but this is why i did it but i'll never be someone that will be speaking and and writing books and doing all type of stuff you know i mean but it's it's ultimately i'm not a teacher that's along self discovery because you would think someone that thinks like this would be like damn this is a teacher i.

Don'T look at myself as a teacher either i look at myself as a student that shares what i'm learning yeah.

But your passion is sharing and inspiring and teaching others you're taking this knowledge re repackaging it and giving it to them to help them you know and i just think that ultimately it's in that self discovery i just knew it was never you know something that i.

You'Re doing in your own way you're entertaining teaching through entertaining i would rather.

Like like doing this i don't mind because it's a conversation you know and and and i think it's the reality of when someone like you has a conversation with me it's just another hopefully to the to the listeners that are on your podcast to be inspired that there's just some some truths in there that they can just apply you know because it's the same way that you know you read think and grow rich when you're talking twenty you're you could you barely understand it you read it at twenty five you get a little bit more out of it you read it at thirty it's like oh wow you read that at forty and you're like god damn it like this is the most powerful lessons ever like you can literally control reality if you master this book right and you're only we're.

Both in the documentary by the way think the documentary oh you are you in as well yeah i saw that you're in it so i'm excited about.

That yeah yeah and and look because it's it's truth man it is and it's the it's the the sketchy ones of the sexual mutation and sort of what happens when you can control like reality like it's it's the stuff that's hard for a young man to fully understand you really get it at forty you know what i mean and and it's just the idea of every single thing you know to this day you know what i listen to today working out is the richest man in babylon you know what i mean it's like great books i you know listen to your audiobook and watched a bunch of your stuff just just getting an understanding of of and wanting to to ultimately hear your philosophy which has a ton of think and grow rich and and a ton of that sort of it to me it's the the athletic mind yes like applying the that sort of the same thing from from the athlete's mind you know what i mean which is a i can relate to because i actually i know what the effects are you know not unless you're really in it it's hard to understand what discipline can do to you physically and how you can grow you know yeah that was a really long way of saying i don't have anything to promote.

Okay well robdyrduck dot com is your site it's a beautiful site and you were sharing your ten principles but you got to like five or six yeah so i want to make sure everyone goes and reads your ten principles because when i read them i was like this is really profound to have your own kind of mission statement you know declaration of what you stand for and i think everyone should follow that process for themselves so go check out robj dot com and see those principles at the bottom also you have a foundation.

Right yeah haven't launched it yet you haven't launched yet we never even got.

Into that i saw well i saw the video trailer for it it was.

Like give you the concept is i'm a do or dyer i want to build companies with do or die entrepreneurs right and i want to build fifty to one hundred businesses that i sell over the rest of my life and from a philanthropy side i don't want to help entrepreneurs i want to help people live these insane moments like i got to live you know and and rather than build a around any like entrepreneurialism or a cause or something i want to build it around achieving life moments so if you can prove to me you've planned out every single aspect you know i don't you figured out a way to put a rocket on a on a on a motorcycle and you've got an idea to jump it you know five hundred feet and parachute out and it's going to cost you two thousand for the bike and six thousand for the ramp and you need this much space it's going to cost you seventy five thousand to be like you laid it all you planned it beginning the end to your achievement i'm going to give you the money right because i want to live vicariously through the doer dire like me who's got a crazy thing that they want to do but no one would ever provide a resource for that sure and and if i look back on my life when everything's been erased and all i've got to do is tell stories it's going to be about those hundred individuals that i built and sold businesses with and how excited i was about their ideas and the thousand or so dreams that i made true for those people who are just like me that cut from that spirit that created some amazing idea that that i helped bring alive right that's cool man you have these two things and what what do they all connect back to they're all just like me just do or die or same mentality in in that sort of realm that's cool and that's i can do that forever yeah so when are you gonna launch that probably in like a year or so okay well i'm.

Gonna write a i'm gonna write a check for a thousand dollars for one of the first people that you wanna.

You wanna support so look i appreciate.

That believe in everything that you've done and i appreciate your energy and your impact you're making in the world so i'll get you to check today i'll give it to you right now okay final question before i ask the final question i want to acknowledge you for a moment rob for your incredible spirit your incredible heart and your passion man you've got such a will to live a happy joyful life and you're like a symbol to me you're like a symbol of someone who who is who can come up with any idea and make it happen and that symbol for me is such an inspiration because so many people look up to you and say hey if this guy the small kid from ohio who's a skateboarder can create anything he wants and have fun doing it and it doesn't look stressful like you're exactly the way you are on tv you're like just good old happy dude you know good old happy.

Dude happy dude trying to be a.

Dad that's it man but you're like a similar symbol of a lot of inspiration for people because of the way you are being every single day and how you show up in the world so i want to acknowledge you for your gifts for your ability to be creative and also have systems for yourself because a lot of creative people don't have that they're all over the map and acknowledge you for taking your life and your relationship to the next level and becoming a dad and having this vision that's a beautiful incredible thing man so i acknowledge you for all the gifts in the world that you bring and my final question is what's your.

Definition of greatness you know to to me because i think you know we we tend to look at greatness from a performance perspective you know what i mean and i think that's fair right and i think it's owed to tony robbins to be that greatness is when like someone's true personal master mastery inspires the masses you know what i mean like when when whatever it is when your personal mastery is at such a level that it inspires a mass amount of people you know and when you you tie that to the jordans and different athletes when the tiger woods and in the in great thinkers and different things when you're what you became so masterful at personally became this great source of inspiration you know what i mean and that's what leads to greatness super.

Difficult man super difficult rob dick thanks so much m man appreciate it appreciate.

It man love the apartment.

There you have it my friend i hope you enjoyed this episode i love connecting with rob every time i sit down with him i learn something new from him and his example of constantly pushing the boundaries constantly taking risks putting himself out there and doing what he does best he's really learned about what his unique superpower is and he goes all in on that thing it's what i love about him he also brings this positive attitude and this positive energy to every situation in his life and he's such a great example of a role model that anyone could be following and learning from on a daily basis so make sure to check him out follow him on social media watch his show ridiculousness and everything else that he has available on his site again make sure to share this with a friend if you enjoyed this episode please share it lewishouse dot com nine hundred one if this is your first time here then let me know by subscribing over on apple podcast just click the subscription button on your apple podcast player subscribe over on spotify or anywhere you like to listen to podcasts and leave us a review we'd love to hear from you we've got over six thousand five star reviews over on apple podcasts so go leave us a review let us know what you enjoyed about this how we can improve it and any suggestions you have for the future also a big thank you to our sponsors today hemp fusion and you can go to hempfusion dot com right now and use the promo code greatness for twenty percent off your first first order and free shipping at hemp fusion dot com again that's promo code greatness over at hempfusion dot com for twenty off your first order plus free shipping and also thanks to our sponsor zoom now zoom didn't invent video conferencing they just made it a whole lot better we use it for pretty much everything all day check it out right now go to zoom it's used by millions to connect around the world so why wait any longer visit zoom online and set up your free account today and meet happy with zoom again i love this quote by michael jordan some people want it to happen some people wish it would happen others make it happen whatever your dream is i want you to go out there and make it happen today just take one small action today that's going to move you closer to you dream obviously the bigger steps you take and the more consistent you action you make it's going to get you even closer faster that's up to you but i'm asking you to take one step today whatever that fear is you have that uncertainty you have that discomfort you have lean into it and move you closer towards your dreams you deserve it and you are worth it i hope you know that i love you very much and you know what time it is it's time to go out there and do something great.

Introducing fidelity trader plus with customizable tools and charts you can access across all your devices try our most powerful trading platform yet at fidelity dot com trader plus investing involves risk including risk of loss fidelity brokerage services llc member nyse sipc hey there it's katie nolan host of casuals the sports podcast where we don't care how much you know.

About sports we're just happy that you're here every week i hang out with.

Some of my good friends to discuss the biggest stories across sports and entertainment but in a way that's like fun and not boring want to know sue.

Bird'S favorite diana taurasi story or how heavy the larry o' brien trophy is or even what baseball team is right for you based on your moon sign.

We got you listen to casuals every tuesday and thursday on the siriusxm app.

Or wherever you get your podcasts bye.

At sierra discovered joyous deals on great gifts for everyone on your list like cozy slippers ski gear fishing poles bikes large kayaks even larger canoes which might lead to another discovery robbing gifts is the only sport you need to stay fit this season tis the season to discover great gifts at unexpectedly low prices sierra let's get moving nothing brings us together like eglin's best eggs always so.

Fresh and delicious plus superior nutrition like.

Six times more vitamin d ten times more vitamin e and twenty five percent less saturated fat compared to ordinary eggs for us it's eggs any style as long as they're the best eglund's best better taste better nutrition better eggs visit eglinsbest dot com to learn more.