906 Put People First

This is Five Minute Friday. Today's guest, his name is Mr. Dale Partridge. He's a good friend of mine that I connected with a little over almost a year ago now. For those that don't know who Dale is, he is an entrepreneur who's launched seven companies and is most known for one of the companies called Sevenly. And each week Sevenly partners with one qualified nonprofit and suddenly donates $7 for every product sold to support of the charity's cause.

You know, I started a couple of companies before this and, you know, been fired from my own companies, got through the ringer in many ways of learning, you know, about my leadership. And I remember a mentor came up to me one day and said, you know, can I can I talk to you? And he took me in the other room and he said, you know, Dale, when you talk to people, you hurt people. And I remember thinking like, whoa. And at the time, I had like 42 employees. And I was thinking like, I looked at my past and the history of the relationships that I had and I saw a wake of destruction. I mean, just of people that I had not cared for. And I think that this might be one of the reasons that qualifies me to write this book is because I struggle here, but I'm also winning here. In this time at Sevenly, I had to really regain this trust. And I mean, remember that the marketplace left to itself, it doesn't see people. It sees pieces to a puzzle. It sees potential purchasers. It sees zeros and dollar signs and credit card swipes and bottom lines. And every dollar our company makes is a reason not to change. That worked. Let's just not let, I don't need to change.

It's keeping a jerk.

Right, yeah, exactly. So what we've done is we've tied a lot of the negative things that we've done in our past, we've tied that to our success. We say, well, you know, lying, I've lied for 10 years and, you know, I'm really successful and very wealthy and so I'm going to keep doing that because I've tied lying to my success. And so it's really hard to be able to pick and choose and go, what do I need to get rid of that's actually bad? And what do I need to keep that's actually good? And, you know, so it's, this is the depth of kind of real emotional leadership because, you know, what got us here isn't going to get us there. And you saw that even in the marketing, you know, you're doing the same thing over and over and you go, man, I need to jump to the next level. Same thing with leadership. So we look at the strongest companies in the world. And it's so funny because, you know, let's talk about like Patagonia or North Face or Whole Foods or IN-N-Out or Chick-fil-A or Ben and Jerry's, these companies that just crush it in the marketplace.

Right.

Their leaders, they all do the same thing and they have no idea that they're doing this. They're not tattooed on their HQ, they're not in their mission statements, they're not in their business plans. And they're not things that you're gonna find in Fast Company or Inc or Harvard Business Review. Instead, they're things that your parents taught us in kindergarten. They're like the very basic principles of life, like don't lie, love one another, be kind, share. and be generous. And, you know, at this basic level is where these leaders are crushing it. Because it's very difficult. It's very difficult. I'm talking, these are the things that humans have struggled with forever, right? You know, I'm 30 years old and I still tell my wife that I'm around the corner and I'm not, I'm lying, right? And so it's like, you know, we still struggle with these things as leaders. And this is where we find success, is when we can be these moral, ethical, incredibly strong-willed, built with integrity type of leaders that can take over our companies and lead our companies to success.

So what would you say is the most important ingredient to running and then growing a successful company?

For me, it's emotional leadership for sure. So I mean, this has been being able to become that leader. And I remember switching my thoughts. So I thought, As soon as I switched and stopped seeing money as the primary goal, but as a byproduct of helping a million people, that was the big shift. I got into Sevenly and I said, my whole focus was just changing a million people's lives. And that was the focus and the result was a multimillion dollar company. And so shifting that into purpose and shifting that into caring and as the CEOs of our companies, whether we're two employees, five employees, or 500 employees, It's our ability to nurture and to care and to love.

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