921 Take Time to Reflect

This is Five Minute Friday. Welcome everyone to today's episode with my friend Dory Clark. She's got a book out called Stand Out: How to Find youd Breakthrough Idea and Build a Following Around It. This podcast is sponsored by Northwestern Mutual. Everyone wants to feel good about their finances. Right? Well, that's why I've had life insurance with Northwestern Mutual for years. Their financial professionals ask the right questions, truly listen, and help uncover opportunities most people miss. I've seen it firsthand. Northwestern Mutual has been a part of my journey from the very beginning, providing the security and peace of mind I need as a human and an entrepreneur. Find a better way to money@nm.com, the Northwestern Mutual Life Insurance Company. Milwaukee, Wisconsin, paid testimonial by a Northwestern Mutual policy owner.

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Maybe they're not sure what their big idea is yet. Maybe they. They don't quite. They want to make a contribution, but they don't quite know how. or they might have an idea, but they're not quite sure how to spread it. I would like to be able to provide enough of a roadmap for them that it becomes easier for those good ideas to spread. Because I would like to live in a world where it's not the loudest voice that wins, but instead it's the best idea that wins.

I like that. And you also mentioned that you say actually in the book, it's rare that we make time for the kind of sustained reflection that is necessary for breakthrough ideas. Can you elaborate on that?

Yeah. One of the stories that I tell in Stand Out is actually about Daniel Goleman, who some of your listeners may recognize as the gentleman behind the emotional intelligence phenomenon. And when I started to look into Daniel Goleman, I started out by literally just brainstorming, what are the really big ideas in the world of business or other big professions and emotional intelligence just stood out. I mean, the Harvard Business Review called it literally the breakthrough idea of the 1990s. And so I started peeling it back and saying, all right, well, where did that idea come from? What actually is its genesis? And I had assumed, I didn't really know anything about his background, that Daniel Goleman was a researcher, that he was talking about his findings maybe. But that's actually not true. He did go to graduate school for psychology, but at the time he was a reporter. And he was literally, as part of his job, he was reading a psychology journal. It was a really, really boring article, which I've read in this psychology journal, where he's just kind of paging through, essentially looking for story ideas. And he sees, buried in a bunch of dross, he sees what he recognizes as gold. There's this article that's basically saying, Hey, IQ, that thing that for the past 50 years everyone has thought of as being the most important thing in a person's life and future success. Actually, no, it's not. And he saw this and he's like, oh my God, this is really profound. But no one was ever going to hear about it if it stayed in the pages of this boring psychology journal. So as a journalist, he starts writing about it. gets a book contract, writes a book about it, becomes a bestseller. Literally, it's on the bestseller list for like five years, changed the way that the culture thought about things. And for me, hearing that story, I thought, you know what? Who does that now? Who actually has the time now to sit back and read a journal article? I mean, everybody's reading tweets or BuzzFeed listicles on their phones. They're not reading articles. And it goes back to something that David Allen told me when I interviewed him, which is you don't need time for a great idea. I mean, literally, you can have a great idea in 30 seconds. What you need is space. You need mental space to have a great idea. And I think that if there's a drum that I want to beat here or a message to get across, it's that we need to create more white space in our lives so that we are better to let our minds wander and to be able to make the kind of fruitful connections that Daniel Goleman did or that David Allen did in coming up with their breakthrough ideas.

That's powerful thought. And what do you recommend people do to create that white space? What are some things they can do on a daily basis or monthly or whatever it may be?

Well, they don't have to be complicated. Some people are, you know, increasingly, you see articles that they're taking a digital Sabbath or something. So, you know, they have 24 hours where they're not looking at their phones or whatever. If you want to do that and you can do that, that's great. But you don't even have to go that extreme. I mean, literally, this is something along the lines of, you know, during dinner, turn off your phone. Or, you know, is there a way that you can get into your schedule a short walk? every day. Psychology research actually has determined that a 30-minute walk per day is the psychological equivalent in terms of its benefit of a $30,000 raise.

What?

Really?

Yes. So if you, if you would all listeners, if you would like to give yourself a $30,000 raise, take a walk every day. And, you know, not a walk looking at your phone, but an actual walk. And you're gonna be happier, you're gonna feel better, and you are probably gonna be able to come up with a lot better, more fruitful connections in your life as your mind has the freedom to be able to range around things.

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