971 Les Brown: How to Defeat a Negative Mindset and Why You Were Born to WIN

This is episode number 971 with one of the most inspirational speakers in the world, Les Brown. Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur.

And each week we bring you an.

Inspiring person or message to help you discover how to unlock your inner greatness.

Thanks for spending some time with me today.

Now let the class begin. Mark Twain once said, the secret of getting ahead is getting started. And Bob Marley said, the greatness of a man is not how much wealth he acquires, but in his integrity and his ability to affect those around him positively. My guest today personifies greatness for his integrity and the positive impact he's had on the world. When I first sat down with speaking icon Les Brown back in 2017, I was blown away by his attitude towards life. I felt like I had so much more to ask him and I'm fortunate I got another chance with him today to sit down and interview him on his unique perspective and in this unique moment of the world. Now, Les is also out with a new book called youd've Got to Be Hungry, which distills everything he's learned over the past four decades about finding your inner greatness. And we have such incredible brands that match and align. Make sure you go pick up a copy of his book today. And in this interview, we talk about how Les' childhood informed his outlook on racial injustice in America. The teacher who empowered Les to see himself in a positive light, as opposed to the negative light he saw himself, why mental resolve is the most essential skill there is, how to overcome the perception of others and create a perception for yourself. This was big. And I think this is going to be a huge teaching moment for so many people listening, how to overcome the perception of others and create a perception of yourself. And if you're finding value in Less is Wisdom, make sure to share this with someone who needs to hear it. And without further ado, let me introduce to you the one, the only, Less Brown.

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Les Brown is in the house, the School of Greatness, my friend who has been around for 75 years young. You told me just before we got on here, you've been fighting cancer for 27 years. You've been widely known as one of the most inspirational motivational speakers in the world, helping Fortune 500 companies to small business owners to everyone in between. really tap into their greatness. You're an inspiration to myself and so many people. And, you've got a book called youd've Got to Be Hungry that's out right now that is doing incredibly well and it's 20 years in the making. And, I'm curious. We've been talking just before this, which we'll add in the interview about racial injustice, which you've been a big proponent of speaking out against for many years and your time working in Ohio in government and your time working in radio as a speaker, as all these different areas of your life. But you've just been through a lot personally of challenges in your life from, you know, we have a similar story of growing up dyslexic with learning disabilities, with challenges in school. I remember the story you shared in our last interview in 2017 about, you know, teachers just calling you dumb and things like this. I feel very, Connected to that story because of my experiences in school. And yet you've overcome so many challenges in your 75 young years. Can you share the biggest challenge you've had to overcome?

The biggest challenge I had to overcome, and it's a continuous challenge, is allowing myself to see myself beyond my circumstances and mental conditioning to live out of my imagination rather than my history. When you are raised in a culture that constantly demean you, marginalize you, and stifle your potential to move forward. I remember reading a quote by a guy named Richard Wright who said, the impulse to dream has been slowly beaten out of me through the experiences of life. So just imagine in 1963 when I graduated from high school, that's a long time ago. My grandson said, Grandpa, how old are you? I said, 75. He said, you are old. In 1963, here's what the statistics were in 1963. If you're an African American, you're the last hired and the first fired. If you're an African American, that a white college trained black person has less of a chance of getting a job than a white high school dropout. That's in 1963. According to the Federal Reserve, that still exists. So just imagine when an African American graduates from college and in debt that a white high school dropout today will earn more money, three times more money than that white college, than that black college graduate. Three times more. All right? Why? Because of his paint job. I'll never forget, Louis, I saw an interview with Larry King and this white supremacist was being interviewed, and he said, tell me, why do you hate black people? He said, because they're black. And he said, and? He said, and I'm white. So Larry said, what did you have to do with that? And this white supremacist said, what? He said, what did you have to do with your being born white and he didn't have an answer. He just got quiet. And Larry, in that question, that strategic question, it created an aha moment, hopefully, for that young man. I saw this video yesterday. This lady said, I've got grandchildren. I hate y'all and I'm teaching my grandchildren to hate you too.

Wow.

Yes. And I'll never forget when I was on a bus coming back from Miami Beach with my mother and they had signs on Miami Beach that said Jews, dogs and colors not allowed. And so I asked my mother, I said, Mama, why do they hate us so much? And she said, Leslie, I don't know. But don't you ever be like them. Don't you ever be like them. God is love. and he who dwelleth in love dwelleth in God and God in them. You love people regardless how they treat you. And that is always good in my life. That grabbed me because she could have very easily, because of the experiences that she had, that taught me to be hateful. Because hatred is taught. It's people not born with that. And a little boy asked me, a second grader, what do you mean by you gotta be hungry? I said, the greatness within, the when. I said, when the average person start out in life, they don't realize the odds are stacked against them. And you have got to call on everything in you to get ahead. I said, How old are you? He said, seven. I said, when I was five years old, I was downtown Miami, and it was like 95 degrees. And I ran to a water fountain. I was with my mother. The neighbor said, Mamie, we can watch the other six, but you're gonna have to take Leslie with you, because he's a little touched in the head. They didn't want to keep me. So I let my mother's dress go. We went downtown with her. We would hold her dress. because she would walk real fast. And I ran up to this water fountain, Louis, and I started drinking water from it. And my mother said, Don't you ever do that again, grab me by the neck. And I talk about this in the book. And she started punching me in the face, in the head. And I was shocked. I said, Mama, she had this crazed look in her eyes. I said, It's me, it's me, Mama. And all of a sudden, a white police officer came by and he said, okay. He had a Billy club in his hand. You can stop beating that little nigger boy now. I won't have to beat him. And he looked at me as I was crying and just laughed.

Wow.

As he walked away. And my mother, she grabbed me and I was crying and she said, Leslie, I'm so sorry. But when I saw the redness in his face and how he had his Billy Club out and he was coming to beat you with it. She said, I had to do something to distract him. She said, because had he hit you with that Billy Club, he would have had to kill me. I'd left you and your brothers and sisters to fend for yourselves. You have no relatives. And at that moment, five, I knew that there was two worlds. I was in a world where I was limited, where I could, what water fountain I could drink from, when we got on the bus, there would be seats up front and there would be a yellow line and there were standing room in the back where black people were seated. And Mama would say, keep moving. I said, Mama, there are seats up here. Did you hear me say, keep moving? Keep moving. So when you are in that kind of environment where you are judged based upon nothing other than the color of your skin. That's very humiliating. I had another experience that really tilted the scale for me being the person that I am. And because I love my mother. I'm a mama's boy. I always say this is the Mrs. Mamie Brown's baby boy. and so I was determined that I was going to create a world that my mother could live in and not be humiliated and then not be held back and, and a better life than she had lived in Stuart, Florida. And, and what I experienced coming up in Miami, being African-American there were so many things. It was just a part of the culture, things that exist now. But to believe and understand that it's going on now, it's surprising. But what is heartwarming is the broad scale support. Something Benjamin Franklin said, he said, change will never come about until those who are unaffected are as as outraged as those who are. Wow. Okay? And so you have white people who are unaffected by this, but they're outraged. They're saying, hey, this is not right. And they're putting themselves in harm's way. I saw one white lady, they shot her with rubber bullets and she lost an eye. She's permanently blind. and one eye. And so there have been places where the white turnout and other groups are very strong, but people out of a sense of humanity saying, this is not America. And it's been sustained because the people can see it. And to see George Floyd have his life taken away. The guy who did that, one of the guys who was right there near him where he could have said to the cop that was on George Floyd, come on, man. He said he can't breathe. Come on, it's four of us. He's handcuffed. He can't get away from us. Come on, get your knee off his neck. He didn't do this. So this lady saw one of the guys in the grocery store who was charged with complicity. and she said, Do you have any regrets? He said, no.

Wow.

No. So therefore, he thought it was okay to take this guy's life for a $20 counterfeit bill that they found not to be counterfeit. So to lose your life and someone say, when you are asked, Do you have any regrets? regrets and you say no. Man, let me tell you something. That's heavy. That says a lot. Yeah.

Do you feel like there is, you know, we haven't really progressed that much at all or is there?

No, I think there's been great progress. There's no question about that. No question. And the, that you just have people who that, that this is for the first time under this leadership that we have, feel comfortable coming out. They're people that this level of hatred has been instilled and passed on generation after generation after generation. What makes it seem so pervasive and so dominant has been the exposure. It's never been exposed like this. The internet, that's why North Korea and various dictatorships don't allow media to have the right to expose things, inequities and the unlawful behavior in their country, including our country. Had it not been for the internet, we would not know about this. Because the television executives had a meeting after the Rodney King riots and say, when something like this happens again, we will not show it. We will just report it. Okay, so, but the internet, because of the telephones, now these cops have been getting away with murder. They can't just get away with it. Although even when they go to court, the 93.9% get off, never go to court. And of those who don't do go to court, I mean, who are indicted never are charged and sentenced, maybe around 2% are sentenced and found guilty. Because the judge and the prosecuting attorney, it's on the side of that officer. So it's, it's, they can always make.

It, they can always make a case, I guess, for, well, he was attacking me and this is in the law on how we can defend ourselves as police, right?

When they asked the cops, why did you beat this guy that I, I said, this man served our country in Vietnam. He should not be treated like that. He was holding a baby. And they said he was fighting with one hand. Okay, come on. When I was on the air, and this is in the 80s, that editorialized against police brutality. brutality and deadly use of force. They said he had a threatening stance. So I shot him. One guy I'll never forget, he was in a car and police approached the car and they shot him five times. And they said he held his hand up even though he didn't see a gun, but he moved his finger and he thought that he had a gun. And so they killed him and they got off with it. so they couldn't come up with any type of flimsy excuse. I thought my life was in danger, like the guy here in Atlanta was shot five times in the back and they said they thought he was going to turn around and shoot with a taser. And the truth of the matter is that cop was mad because his taser was taken away from him. So he pumped five bullets in it. No, no, no, no. There will not be a trial here. This is taking place now. And so that level of madness and lack of value for human life, it's deep in the culture.

But how did you personally, yeah, and how did you personally overcome so much from racism as a young child when your mother essentially had to beat the crap out of you in order to defend you from the police beating you up even more to not being able to sit anywhere on the bus that you wanted to go on to just having the challenges in school to your career. How did you personally learn the skills to overcome so many challenges in the world, in your internal mind and world, and in life.

You know, the title of the book, you,'ve Got to Be Hungry: the Greatness Within to Win. Greatness comes out of adversity. And the defining moment for me was when my mother was working for a lady named Ms. Harris. I was responsible for cleaning some spots off the floor. My mother was called by Ms. Harris. She said, Mamie, why don't you go in another room and find a hat? that I'm looking for, the one I had three Sundays ago. And when my mother went in that room, I heard a slapping sound. I heard my mother clapping her hands. And I said, Mama, I was curious. I said, why are you clapping your hands? She said, Don't you worry, Leslie, you just keep on doing what you're doing and get those spots up off the floor. Then she came out of the room and she said, Miss Harris, I don't see it in there. so she said, well, go in this other room. And Mama went in the other room, and sure enough, she started clapping her hands again. And I said, Mama, she said, what? She was aggravated now. I said, why are you clapping your hands? She said, didn't I tell you to do what you're supposed to do? And at that moment, Ms. Harris came over and she stood over me. She said, I can tell you why she's clapping her hands. And I stood up and I looked in the eyes, and I during this time, As a black person, you were not allowed to look white people in the eyes. You should always look down, okay? Or you could be arrested or beaten. So I looked her in the eyes and she said, the reason that I have your mother clapping her hands, when I have colored people working for me and I can't see them when they go in another room, I make them clap their hands to make sure they're not stealing.

Oh my goodness.

I said, ma'am, I said, Miss Harris, let me tell you something. My mother does not steal. When she talk about you and your family, she say, I work for Miss Harris and she talk about our children and she knows all your children's names and their birthday. My mother is an honest person. She'll never steal from you or anybody. And she was so shocked And she just looked at me and she just turned and walked out of the room. And when I got back down on that floor, Lewis, and started scrubbing that floor, I said, nobody will never make my mother clap her hands again because they think that she will be stealing. I remember going back on the bus and I was quiet and she said, Leslie, why are you so quiet? I said, because I'm not a man. I want to be a man. She said, you,'ll be a man soon enough. You're 10 years old. How long before I become a man? Eight years. I want to become a man now. She said, why? I said, if I was a man now, Mama, I can buy groceries for us. Listen, Mama. And we won't have to wait till the people you work for eat and then give us leftovers. If I was a man now, I would not have to wait until somebody's worn clothes for a year and we wear their hand-me-down clothes. And if I was a man now, Nobody will ever make you clap your hands because they think that you're stealing. She said, Miss Harris told you that, didn't she? I said, Yes, ma'am. That's why I want to be a man now. And she just got quiet. She said, Leslie, don't worry about it. Just be a good boy. And I said, I will, Mama. I'm gonna take care of you. You'll never have to work again when I turn 18. When I turned 18, I took care of my mother until she passed at 89. She never paid another bill. I worked. Yeah. That tilted the scales.

That experience, that moment.

Yes. Yes. That to. To make her. She was such a wonderful person. Only had a third grade education. And I always say, I'm on programs. I said, because of two women. One gave me life, the other one gave me love. God took me out of my. biological mother's womb and placed me in the heart of my adopted mother. So she was quite a woman. Yes, she was. I'm a mama's boy as you can detect.

What do you think has been the greatest skill you've developed over the years? Is it the ability to overcome adversity? Is it the ability to use your words? What is that skill you think that you possess has given you so much.

Great I think it's a combination of both. One, mental resolve. I think that everybody needs that because when you have goals and dreams, there will be resistance. An airplane cannot fly without the resistance of air. Walt Disney filed bankruptcy seven times and had two nervous breakdowns. That when you have goals and dreams, the Book of Life says, Think it not strange that you face the fire. furnaces of this world. You will not chew my right, you will have tribulations. So the ability, when you are faced with something, and it's new territory, when they said, you, have cancer, those are three words no one ever wants to hear. And the oncologist, Dr. Alfred Goldson, who was an unusual personality, he said, you, have cancer, and it's metastasized to seven areas of your body, including your spinal cord. I said, can you give me a second opinion? He said, yeah. And you're ugly too. I know you didn't just call me ugly. We both were laughing. He said, but you got this.

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You determine the diagnosis. God in you determines the prognosis. You and God determine that. You got this. What I learned from that that enhanced my speaking. When you laugh, the Mind shuts down and the heart opens up. I left there with a confident feeling in my heart. I got this. When he spoke it, I felt it at this cellular level. I did not leave there feeling fear. And so the ability to communicate, he was so good, making you feel comfortable with whatever you're dealing with, that you are not in denial, you just are defiant. And so when your show, which has changed millions of people's lives, people you never meet, what it does is distract, dispute, and inspire. How we live our lives is a result of the story we believe about ourselves. What you do is distract them from what psychologists call their self-explanatory style. And through the process of your own example, your own vision of yourself, the guests that you have, the interviews that you have, you dismantle their current belief system, be you not conformed to this world, be transformed by the renewing of your mind. You are renewing minds, expanding their vision beyond their indoctrination and mental conditioning, and you ignite their spirit where they decide to create a new chapter in their lives. That's what you do as a speaker and as a host and people who watch and listen to your program. Right now in America before the coronavirus, suicide rate increased by 39% and children between 5 and 11, it has tripled. How do you decide at five to take your life? And now It is soaring the suicide rate. So what you do with this program, you're giving people hope. When there's hope in the future that gives a person power in the present that they can get through it. They might not know how they're going to do it, but they have the mindset. Robert Schuller said, Tough times never last, but tough people do. And so, that you share with them a voice of transformation because, and I share this with speakers that I train, who you are behind the words that you speak are more important than the words. Because had you not gone through what you have gone through and experienced, you would not be able to speak from a place of power. you would not be able to come in and do this program and call this the School of Greatness, that you've got greatness in you. You have the ability to do more than you can ever begin to imagine. And then affirm and validate people as we are facing this pandemic. It's to be able to say that from a place of power. The spirit of who you are comes through your words. and people feel that when you speak and they hear it, your sincerity, your genuineness. And that's why your program is popular, because you impact people because you know a thing or two because you've seen a thing or two.

I appreciate that, Les.

Yes.

You know, it's interesting you talk about suicide rates increasing. Unfortunately, I was, again, I was going on a drive to San Francisco over the weekend. take my girlfriend up the coast of California, and she'd never seen it. Had a beautiful experience. And as we're driving back into Los Angeles, I live in a condo building, a tall condo building. It's probably 35-40 stories high. And as we pull into the building, I'm about to park, I see police with a yellow tape and a white tent. And over the kind of driving area. And I remember just thinking to myself, there's no way someone jumped off this building. There's no way someone did this. And I asked right away, I go, Tell me someone did not jump. And the guy looked at me and he just said, yeah, a couple hours ago. And I go, you,'re kidding me. And I later found out it was reported in the news. This was yesterday.

Yesterday.

Yesterday, this just happened. It kind of shook me up a little bit too. and literally I learned that the person who jumped is my building. It was literally right next to my window a few floors up. He jumped out of his name is Steve Bing. It's all over the news right now. And this was a very successful businessman who 50, 55 years old, I think worth, I think it was reported he's worth hundreds of millions of dollars. A very successful businessman who close friends with Bill Clinton, who I saw Clinton made a statement about as well. And I haven't stopped thinking about it since yesterday. I was thinking about it all night. You said it was hard for you to sleep last night from stuff you saw. For me, it was hard for me to sleep last night thinking about the pain and the suffering that people go through inside that we may never know about. And you know, I was trying to rationalize, like, why would this happen? Was it drugs? Was it depression? Was it, like, I can't reason sometimes why this happens to someone who you think it would never happen to or someone who had all the things on the outside that seemed to be successful, but for whatever reason, I don't know. And I don't know how to make sense of that type of stuff. Do you know how to make sense of things when you see that?

Well, the, I had a guy, he wrote me and, and I kept this. this text where he had tied a noose together. He was going to hang himself, had it around his neck, and he was going to get a chair. He was trying to look a place where he could suspend himself and place to rope. And the phone rang. And he had said to himself, God, give me a sign. So with the rope around his neck and holding in part of it in his hand, he answered his cell phone and there was nobody there. And he took that as a sign and he said in that moment, he was listening to me and he remembered a statement I made that life is God's gift to us and how we live our lives is our gift to God. Wow. himself, why would I throw my life back in God's face? I was talking about the fact that we were chosen one out of 400 million sperm, that you are a masterpiece because you're a piece of the master. And he said, I kept saying to myself, I'm a masterpiece. I'm a piece of the master. And he talked himself back. from those suicidal thoughts, he really didn't want to die. He wanted to stop the pain that he was experiencing from the breakup of the relationship, from the loss of his job, from what he felt his life had the rug snatched out from under it. He's among those 40,500,000 people who have lost their jobs in the coronavirus economy. And so, So that's why what you're doing is so important because when you go through an experience, you have the School of Greatness. Not elementary school, high school, college. No one is saying to people, you have greatness in you. And those types of structures, even in church. the reason that I advanced with that, you know, the Book of Life says, Greater is he that's in you than he that's in the world. That you have greatness within you. That Mr. Leroy Washington, who when I was so captivated by this man's oratorical skills, he was a speech and drama teacher, and he asked me to do something, you know the story, he wanted me to go before him and read a script really before the class and I said, sir, I can't do that. I'm not one of your students. And he said, do what I'm asking you to do anyhow. I said, I can't, sir. And the other students started laughing saying, he's Leslie, he's got a twin brother, Wesley. Wesley is smart, he's DT. And he asked, what's DT? He's the dumb one. And I said, I am, sir. He said, don't you ever say that again. Someone's opinion of you does not have to become your reality. and he did that. I was startled because my mother said, Sticks and stones can break your bones, but words can never hurt you. But words can hurt you. And very deeply. And when he said that, someone's opinion of you does not have to become your reality. I remember going to my next class, and it was between classes. I kept saying that to myself. Someone's opinion of you does not have to become your reality as I was going home, that what they think about me, I don't have to be that. It's not what they called me, it's what I answer to and what I call myself.

Dang.

You know, that was an interrupting moment. That's how you program, it's a disrupter. More powerful than corona.

Ooh, I love that. I always love hearing that story. That story never gets old for me. And how did you learn to overcome the opinions of others? But I think more importantly, the opinion of yourself. Because if we have the program, we have I am the dumb twin. Yes, sir. I am learning disabilities. I am this. How did you personally overcome your own biggest enemy?

He was a ferocious reader, and he gave me a book, James Allen, As a Man Thinketh. That little pamphlet is a powerful little pamphlet. I've read it a lot. And the Power of Positive Thinking by Dr. Norman Vincent Peale. I read that over and over again, and other motivational books, Secret of the Ages by Robert Collier. And so reading those, he said, if you want to become become successful? Number one, develop your mind. And he was a fan of Earl Nightingale, that you don't get in life what you want, you get in life what you are. The strangest secret in the world. I've listened to that so many times. I've wore it out. And then the other thing he said, develop your mind. Next thing he said, practice OQP, only quality people. Surround yourself with people that you can learn from. people that have more than you, people that will help you to grow mentally and emotionally and financially and spiritually. And the next thing he said, he said which is the master key to opening up new worlds for you is your ability to communicate. Because once you open your mouth, you tell the world who you are. And I believed him and I followed that. I never forget. When I was in Poland and I was in this stadium and I saw my name up and people started chanting when they saw me coming through the tunnel, and I said, Mr. Washington, this one is for you, sir. He's gone. I eulogized him. I said, I'm gonna make you proud today because it's my first time in Poland, you know. and so, but I so admired him. I've never known my father or birth mother, but that the ability to connect with people that are strangers to you and can create a shift in their lives and how they see themselves, to have that sacred opportunity to share your story and distract, dispute, and inspire them to realize as the played Lion King, Simba, you are more than that which you have become. That's what you do every day up in here, up in here.

I love this. I remember last time we talked, you said you wanted to really leave a legacy by teaching other people how to speak and communicate better. And you were creating a select smaller group, I think. I think it was either 50 or 100 people that you wanted to train. and speak. Are you still doing that? Because I had a friend who was going through the program with you or hired you, my buddy Judd. So I didn't know that.

That's my dude, that's my brother from another mother. Exactly. Yes, man, from Australia. Yeah, yes, I'm training, but I've had to increase that number. I do intense one-on-one training, but I'm selective about working with a lot of people right now. But we do it virtually now. I can do it more virtually because we don't, you don't want, I'm, you know, I'm 75. So I cannot afford with underlying issues of diabetes and cancer and 75, if you show up at the hospital, they'll push you in a code over there and say, no, you're about to leave here anyhow. So we're not going to waste any medicine on you. Wow. So I stayed out of the house. I don't tell you how bad it is, Louis. I'm upstairs by myself, right? I sneeze and man, I broke out and I started running downstairs. I said, wait a minute, that was my sneeze. So I came back upstairs and I still started spraying the lights off. I called my daughter. I said, I think I'm having a I would have gone to hell. She said, no, you can't go anywhere other than Walgreen and Publix and we will drive you there. You don't need to be behind the wheel. I said, I'm not that old. So I'm being very, very disciplined and keeping myself out of harm's way.

That's good. That's good.

Keep my mask. That's good. Doing all the stuff that we need to do. Common sense.

I guess.

Practice.

What do you think has been the biggest challenge you've had to overcome, let's say, since your 30s or 40s? Because the first part of your life was a lot of learning to overcome the mental challenges, the. The self-talk the believing in yourself, that type of challenge, I would say, which got you to a level of success and accomplishment and speaking in front of 100. I remember seeing a video on YouTube of you in front of, like, a hundred something thousand people. running around on stage saying you've got to be hungry, which is one of the most famous talks of all time probably. What would you say is the biggest challenge you've had to overcome since you're 30 or 40 in the last 40 or 50 years? Is there different types of doubts, different types of challenges once you've kind of mastered a certain level of success?

The biggest challenge that you face is going from believing to knowing. That's the place that you go to. I went into the Georgia Dome. I did not believe I could command an audience of 80,000 people. When Mike Williams, my mentor, who wrote the book called the Road to youo Best Stuff, he was there with me. He said, Brownie? And I said, Yes. And he saw my hands trembling. He said, Look at me, Brownie. I said, Yes. He said, you, can do this. And when he said that, I knew it. And I said, Thank you, Mike. And they gave me the microphone as the last thing I remember. I don't remember giving this speech, but here's what I knew. I can do this. He said, Speak from your heart. And I was working with a young man the other day, incredible voice, and he he had memorized his script, and I said, I want you to give me this again. And I want you to know you can do this. You don't need this script. We're talking about your life. And I want you to speak from this place of knowing. And his whole continence changed. And he gave it from his heart. It was not the training he had gotten, it was very mechanical. You know, the Dale Carnegie course, which is a great course, Tell them what you're going to tell them. Tell them and then tell them.

Tell them what you told them. Yeah, yeah. What I learned at Toastmasters also, yeah.

Yeah. And I said, no. Mike Williams taught me, my mentor, Brownie, never let what you want to say get in the way of what your audience wants to hear. Conduct communications intelligence. Find out who they are. And then speak to that. Find their sweet spot. focus on that.

Hey, everybody, it's Rob Lowe here. If you haven't heard, I have a podcast that's called Literally with Rob Lowe. And basically it's conversations I've had that really make you feel like you're pulling up a chair at an intimate dinner between myself and people that I admire, like Aaron Sorkin or Tiffany Haddish. Demie Moore, Chris Pratt, Michael J.

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And, and so I asked him some key questions about his life, find out about his character and, and how he came to be the person that he is now. And Martin Seligman in the book called Learned Optimism, he said, Between the ages of zero and five, we develop permanent personality characteristics. And there's a voice in our heart that says yes or it says no. And there are behaviors that follow us for the rest of our lives. And what came up for him His father was a very kind guy and a very strong man, military man. He loved him, but the father didn't know how to show the love. He did the best that he knew how. So I said, I want you to find the good. Let's focus on the good of what that experience was like. This man who was very regimented, very structured. Tell me some good things that you remember. And first it was very tense. And then he started thinking about it. His body relaxed. He said, you know, my father, he could fix a real good hot water cornbread. I said, is that right? I said, my father to make a good sweet potato pie so good you can't eat it with your shoes on. You have to kick shoes off so you can wiggle your toes. That's what my father's bread was like. And I got a whole different personality out of him, that other part of his personality, without a script. And I said, I want you to speak from that place of love. Let's work from that place. And we threw the script in the trash can, and now Man, when he speaks, I'm like a little kid, because I'm a groupie, man, for great speakers. And I was crying like a little baby. I said, you did it, that's what I'm talking about. Yes, I hear your footsteps, but I'm not afraid of you. I'm not scared, okay? You're gonna hear it. Yes, indeed. Jamal Nelson, you're gonna hear it.

I love that. And I think a lot of us, we speak from our head and not from our heart and it hurts us. You know, it disconnects us to other people's hearts when we're speaking from the mind only, as opposed to connecting heart to heart emotionally, whether it's from one to one or one to 80,000. And I think that's one of the things you do so beautifully and you continue to show me on this interview is just connecting to my heart and connecting to millions of people listening through story. through taking us back, through putting us in the place. I can see myself as a little boy next to you, watching you getting beat by your woman with the police officer on his horse with the Billy Billy Club. I can see that image as if I was there. And to create that connection makes it real from the heart. So you're a master at this. I got. I got to do a one-on-one session with you someday. I'm gonna. I'm gonna make that happen. So I'm gonna reach out to you after this.

I love this story. I've done a lot of research on you. There's some good stuff up in there that I like to use for you to look at. Yeah. And if you don't, I will use it. I said, you know, I got a friend.

I appreciate that.

Lewis, all right. And when it comes to greatness, he is the absolute personification of greatness itself. He teaches you how to turn adversity into greatness. Let me give you an example. oh, yeah, I got a place to go. It's just very fascinating.

I appreciate that, Les. Yeah, we've got to have to, you know, once corona is over, hopefully we can say hi in person and make it happen, whether it be in LA or if I got to come to Atlanta, we'll make it happen there. You've got this book called, you,'ve Got to Be Hungry. Why did it take you so long to finally put this book out? and what should we know about it? I want everyone to get this book.

It's different than any other book that's been out there because it's one thing if you are in a majority culture and you're part of the majority. I sent a letter to Gunther Rainer and they sponsored the infomercial for Tony Robbins and they sent me back A letter saying, we acknowledge, we receive your request for a partnership to do an infomercial, but you're black. And we don't believe that America is ready for a black speaker. So I sent them back a letter saying, thank you for reminding me that I'm black. I never would have known that if you hadn't told me. Thank you for reminding me. of rejection. He got the complexion of connections. So I said, I see you from the top. And but that was a good thing because it brought something out of me that says, my destiny is not in your hands. I'm gonna find a way to win. People that are manifesting their greatness, they find a way to win. They are no matter what people. They're like a Walter P. Chrysler, Christ will fill 51, 49 times in the automobile industry. They find a way to win. I remember when Muhammad Ali was knocked down the first time by Joe Frazier. and Howard Cosell asked him, why did you jump up so quickly? And Muhammad Ali said, I looked around and saw where I was, and he said, Canvas is no place for a champion. He said, and I jumped back up. And so when you have living your life from a place of knowing that there is something in me that I strongly believe there's a dimension about us that very few people reach for. And I think that's the greatness in that most people become discouraged when their athletic careers have been cut short and they felt that that was the only slot for them in life. And they find someplace else that they will show up and say, I'm going to take a stand here. I'm going to make a difference in people's lives. I'm going to let people know that just because things stopped over here does not mean that you don't have something of value and power over here, in this area here. And so you reinvented yourself. And so that life will give us all type of stuff to overcome. You take a person's eyesight, then you have a Ray Charles or a Stevie Wonder. So life will always challenge us. I have this quote I love that said, In life, you will always be faced with a series of God-ordained opportunities brilliantly disguised as problems and challenges. And so I think that those of us that have been picked out to be picked on, that the greatness has been recognized in us, and that we as a result of that, we release what Elizabeth Browning called the imprisoned splendor. We rise to the occasion. when others fold, when others buckle and run with the tails between their legs. And it brings something out of you that would not give birth had it not been for that adversity.

Oh man, can you just keep talking for the next five hours? I can listen to you all day, my man. I appreciate it. I can listen to you all day, Les. Thank you. I want people to get this book. And I don't know if there's a--.

I will teach them how to overcome adversity. I've gone through so much, I'm gonna share this with you. I'm gonna just do this. My mother said, My mouth is like a refrigerator, I can't hold nothing. I went through an experience with opiates and the challenging part for me was not going cold turkey to get off it, but my kids, I'll never forget, I was in the hospital for nine days and I didn't know it and I didn't even know how I got there. And so when my son, my second oldest son, Patrick, was driving me to my youngest daughter's house and I saw these cars, I said, what are these cars doing here? He said, you,'re soon going to get inside. So I came in and I saw Mike Williams, Mike who's been my mentor for 51 years. and my other kids and two people that I didn't recognize. And I said, Is this an intervention? He said, Yes. I said, who is it for? He said, For you. Me, I'm the intervention king. No, Dad, you've been in the hospital for nine days. Nine days? No. And then I said, Yes, you're unconscious. Why? We don't know. We would just call and say, you,'re at University Hospital. And then I went to each one of them. I said, Look at me. I taught you not to smoke, not to drink, not to do drugs. Do you think I would misrepresent you as your father and do something so stupid? He said, no. But there are two types of drug addicts, Dad. What are you talking about? There are people who pursue drugs and people who are prescribed drugs. You've been prescribed them and you just cooperated. It's just too many. We want you to live. We don't want you to die like Prince. We want you to live. Man, I went to each one of them. That was the most humiliating experience my whole life. And so my youngest daughter said, Daddy, you teach us that you can't read the label when you're locked in a box. You need help. And she started crying. You taught us to get help. not because we are weak, but because we want to remain strong. And I want you to do this for us. So I said to this couple, I said, okay, I'm ready to go. They said, no, no, no, we'll come tomorrow morning. I said, no. I said, you're gonna have to take me tonight. You come here tomorrow morning, I will not be here. I've never been in any place that I couldn't leave when I want to. You, you need to do this tonight. So they drove me about four hours to Middletown, Ohio, to this drug program. And I stayed there five days. People doing double takes. Are you Barry White? No. You can't be less round, the motivator. Yes, I am less round. I know that voice. You gotta be, I've been listening to you for a long time. What are you doing here? My children say that I'm hooked on drugs. So after those double takes for five days, I went into the director. I said, listen to me. There are two types of people, drug addicts. There are ones who prescribe drugs, and there are ones who go seeking drugs. I said, I was prescribed these drugs for pain, for the sciatica pain and pain for cancer. That's eating 40% of my T1 vertebrae in my spine. And this guy said, every junkie's got a story. man, I grabbed the phone on his desk, I was about to bust him in the head. And this lady who is his administrative assistant, she said, Mr. Brown, please. I've been listening to you since I was a little girl, that she's crying. She said, Trouble is easy to get into and hard to get out of. Please don't hit this man with this I was about to buzz him. He called me a junkie. I called my son and said, you, better come get me, or I'm walking away from here. It was like 12 degrees outside, right? I'm four hours from Columbus. And he came. And I was leaving, the director said, He'll be back. I said, I will not. I went cold turkey. They rushed me to the Cleveland Clinic about six different times. And I heard them say on the other side of the curtain, said, you know, if he's in his 30s, he can do it, but not in his 60s. And that night I prayed to Mamie Brown, my adopted mother, and my birth mother. I said, I don't know your name. You gave birth to but I need the two of you to get together and help me have the strength to get through this. They want to give me a drug called Suboxone, and it's addictive. First time shame on them. They prescribed these drugs to me, and I'm addicted. Now they're going to give me a drug that's addictive, and they say it's harder to get off, but at least I just be on one addictive drug. I said, I can't knowingly take something that's addictive. The other ones I didn't know, but this I cannot make myself do it. Man, I passed out. I had these dry heaves. I was taken there six different times, unconscious. The night I prayed to both my mothers, I said, I need your help. Please help me. Because I'm not going to do this. And then the next morning, Louis, I had no gagging, no dry heaves. The next morning, when I got up, I had an appetite. The next morning, no cold chills and hot flashes. Next morning, I got my strength back and I knew I was on the other side of it. And I said to them, both of them, Thank you so much. Thank you for getting me through this experience. Y'all can rest now, because I ain't gonna be taking, I won't even take an aspirin. Well, they prescribed something for being cancer citizen of America. I asked them, what's in this? Is it addictive? Do you have non-addictive pain medication? We do. Why didn't you prescribe that to me? You really want to know? Yes, I do. The addictive ones are more expensive. Wow. Mr. Brown, the pills pay the bills. I'm sorry. I said, I am too. And I'm so glad that I'm not the young man that I used to be, because I'd have tore this office up with you. Let me tell you something. Get your hands over the head here. About to make me lose my mind up in here. Up in here. About to make me act a fool up in here. Oh my God. But you know, it's all good. Had I not been fired from radio, we would not be having this conversation. Had I not gone through the experience, there are people and why I wrote her in the book, I could have said, we have three lives. We have a public life, we have a private life, and we have a secret life. And I said, I'm going to share something I've never shared before. And I said, if it helps one person to know that it's possible that they can get off those drugs, then it's worth it to me to risk my credibility and my reputation and share that with them. Because they're going to be saying, if Leath Brown can do it, I can do it. At 75, he's a tough cookie. And they're right.

You are, man. I appreciate you, Les. I miss you, man. I hope to get to hug you soon. I appreciate your energy. your presence, your storytelling as always. I really acknowledge you for the incredible gift you are. I know both your mothers would be incredibly proud of you for how you continue to show up, how you face adversity and inspire people like myself and anyone that turns on your voice and reads your words and is a witness to your example. You're an incredible gift to this world, Les. I appreciate you. And I want everyone to go get this book. They can go get it online on Amazon. They can go to your website. We'll have it all linked up. in the show notes as well. They can follow you on Instagram, @dlesbrown or @lesbrown77 on Twitter. You are your gift, man. I want to finish with sharing what you shared last time in our interview. I asked you what your three truths would be and I'll share them here what you said. You said, Live your life from a place of love. Live your life from a place of faith and give the world your best, your full, and die empty. I also asked you your definition of greatness. I want to get your final thoughts here in a second. You said, Greatness is willingness to live life courageously, to take changes, to make impact, to take chances, and to make an impact. Know there's something bigger than us and surrender to something you love. And that was your definition of greatness a few years ago.

I wanted to add an amendment to it.

Yes, let's hear it.

Live a life that will outlive you.

Ooh, I love it, man. Thank you for your gift and your example. I can't wait to see you soon. I'll text you soon. I'll email you and we'll continue chatting, my friend.

All right. Appreciate it. Now, those who want one-on-one coaching, they can email me lessbrown77@gmail.com okay, perfect.

Yeah, because we want more people to do one-on-one with you for sure. We need more great speakers in the world.

Thank you. I can break it out, but I want to to share the stage together.

I would love to. We've got our event in Ohio next year. We have to postpone it this year for next year. So if you could come Columbus, Ohio.

Yeah, I got 15 grandchildren there. Yeah.

Let's do it. Ohio theater.

Yeah, I'm suing the Catholic church because I got a class action suit because the rhythm method does not work. I have rhythm, but the rhythm method does not work. I have five boys and five girls and 15 grandchildren and four grandsons. You don't know about the rhythm method. Okay.

I love it man, you got a lot of kids. You got rhythm.

I sneeze at a woman should get pregnant.

Les, I appreciate you. So Les Brown 77@ where can they email?

Email@ gmail.com.

Okay, perfect. We'll link it all up. Les, I appreciate you, man. Let's talk soon, brother.

I appreciate you so much. Thank you. Love you.

Love you too, man. Thanks, Les. Thank you so much for listening to this episode with my friend, Les Brown, make sure to share this with someone you care about today who you think will find value in this, who will inspire them, who will improve their life. Send them this link right from Apple, from Spotify or lewishowes.com/971. And also, if this is your first time here, please subscribe and leave us a review over on Apple Podcasts will help us get the message out to more people. inspire greatness in others. And if you want more inspirational messages from me, every week I shoot out text messages, audio notes, videos to my text community. You can send me a message with the word podcast to 614-350-3960. Again, text me the word podcast to 614-350-3960 and check out the podcast description for links to other similar impactful podcasts. If you enjoy this one, we have other related episodes in our catalog that I think you'll enjoy as well. And I want to close with this quote from Winston Churchill who said, Success is not final, failure is not fatal. It is the courage to continue that counts. As Les says, you,'ve got greatness within you. I'm so grateful for you. I love you so very much. you know what time it is. It's time to go out there and do something great.

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Hey everybody, it's Rob Lowe here. If you haven't heard, I have a podcast that's called Literally with Rob Lowe, And basically it's conversations I've had that really make you feel like you're pulling up a chair at an intimate dinner between myself and people that I admire, like Aaron Sorkin or Tiffany Haddish, Demi Moore, Chris Pratt, Michael J.

Fox.

There are new episodes out every Thursday. So subscribe, please, and listen wherever you get your podcasts.

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