HACK Your BRAIN to Take Immediate Action: 90% of HIGH ACHIEVERS Practice THESE HABITS Daily

Welcome to this special masterclass. We've brought some of the top experts in the world to help you unlock the power of your life through this specific theme today. It's going to be powerful, so let's go ahead and dive in.

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Your.

Your joy, your peace at this level with your morning routine?

Well, I have certain fundamentals that haven't changed. I think I've shared with you before. The first thing I do every single morning is I go in freezing cold water. And I've shared this with many people. It's not because I'm a masochist, because it moves the lymph of your body, as you well know. And when you jump in, it never feels good to go in, but getting out, you feel incredible. But I do it for a different reason. I do it to train my brain to say, when I say now, it means now. When I say go, we go. I don't stand there because it's cold. And go maybe a minute when I'm ready. And I think I've shared with you before. I don't think I've ever had a morning. I look forward to jumping in that water ever. But I always do it because I've trained my brain. This is how we work. And if you train your brain to do that every single day, then it'll do it on the more difficult and important things in life. But I also. Then I do my priming I think you're familiar with, which is I do 10 minutes. And I pick 10 minutes because if I said do 20 minutes or 30, I don't have time. But if you don't have 10 minutes for your life, you don't have much of a life. So I do this 10 minute process, and if people want to know it rather than walk through it right now, they can go to TonyRobbins Priming. There's a video, it's free. But the essence of it is I change my body radically. And I do three things to make sure that my brain is primed. And what I mean by primed is most people think their thoughts are their thoughts, Louis. And you and I know better because you and I have read the studies, right? Priming is a psychological principle where you think thoughts and you think they're yours, but very often they're created by the environment. So one example was Harvard has done multiple studies on this, and one of the studies they did was taking people walking up to people. They hired two actors, they walked up to 100 people. They had to do the exact same thing, men and women. And what they did is they walk up with a cup of coffee in their hand, and they'd look at you and go, here, would you hold this for a second and look down and reach in their pocket to pull out their phone. And most people then take the coffee. There's nobody there. You're not looking to give it back, right? And then they do what they're doing on the phone, they put it back in, they go, thank you so much, and they take their coffee back and they walk away. But then about 20 minutes later, if you're at a mall or school campus or whatever, a person comes by with a clipboard and they give you $20 and they say, listen, I know this sounds crazy, but if you'll give me 30 seconds of your time, the $20 is yours. I need you to read two minutes of this, literally this little story, and then just answer three questions for me. Here's the interesting part. Half the people have a REACTION More than 80% and half have a reaction. 80% difference. And here's the question. They read the same story, but half the people are handed hot coffee, half the people handed iced coffee. And the question they ask is, how would you describe the main character of the story after they read a few paragraphs? And the people who are handed hot coffee say the person is warm and genuine. 81% of the people, 79 to 80, 79.8. It's almost. It's a 1% difference, natural variability. Who are giving the iced coffee say the person is cold and uncaring. I could tell you 20 studies like that that would blow your mind how your brain is conditioned or primed by the environment. And think about all that's gone on with COVID of the last two years and. And how many people's brains live in fear. And in my new health book, I put in there just to remind people, with COVID outside being 80 years old, the number one or having four or five comorbidities, number one factor, 80% of people die of COVID 79.8% are obese. That's something you can do something about. The second factor, according to the cdc, is fear. Because anxiety makes people get short of breath, they freak out, and their whole nervous system starts to go shut down. Your immune system can be shut down just by fear alone. And so this experience of life that we have, most people just don't understand that you are being primed all the time. And unless you prime yourself, you're going to be primed by the environment, which most people understand that your brain right now is being conditioned and triggered whether you know it or not. If you're in any social network, it's being done continuously by algorithms. So I want to take control of my brain. So I do three quick things. One, I take three minutes of those 10 minutes after I've changed my body, and I focus on three different events in my life that I'm grateful for. I usually pick two big ones and one small one. It could be as simple as a smile on my daughter's face, the wind against my skin. But I really, I don't like. If you've ever been on a roller coaster and you remember the roller coaster over there, it's not the same as, remember going over the edge like you're there. So I do it in an associated way, and it changes your biochemistry. Now, it sounds pretty, you know, positive thinking. I'm going to be grateful. But there's a value to it because the two emotions that mess up your business, your life, your relationships are anger and fear. And you can't be angry and grateful simultaneously. And you can't be fearful and grateful simultaneously. So by starting my day with that. And it's not some fake pump up positive thinking. They're real experiences. So it literally teaches your body to go in that state because otherwise the environment we're in right now, there's a whole lot of uncertainty and fear. Then real fast, I do this three minute process that's kind of like a blessing. And then three minutes. The last three minutes are called three to thrive, where I focus on three things I want to accomplish. But instead of thinking I want to accomplish, I see, feel and experience. It is done. I feel grateful, I celebrate it, and it trains your brain. So in 10 minutes, I'm done. Third thing that I'll do, I immediately send a message or a text or an audio message to somebody as a sincere compliment. And I don't go, dude, great job, or wow, you're cool. I say, listen, I saw you on Tuesday with those kids and I saw you take that extra 20 minutes no one else did. And I just want, you know, I saw that, I thought that was incredible. So I'm always very specific so they know it's not just some positive thinking bull call. It's sincerely doing it. It makes me constantly look for the good in the people I work with. Fourth thing I do is whatever I don't want to do. The most challenging part of the day, I want to go handle that problem. I want to handle that issue. Because after you do that, everything has momentum. So those four are my core now, my workouts, what I've done to be able to have more energy and vitality and strength. I just finished a book called Lifeforce, spent three years on it. And in there I give all the details of what to do depending upon what your goals are and what your direction is. Stage of life. Are you looking for more energy or more strength? Are you looking to extend the quality of your life? Are you dealing with a real disease? And you know, I did Money Master the Game and I interviewed at the time 50 of the smartest people in the world, financially. Ray dalio, Warren Buffett, etc. This time I interviewed 167 Nobel laureates, scientists, and the greatest regenerative doctors on the face of the earth. So there's nothing in here. That's my opinion. It is all science and it's stuff that you would think would happen 20 or 30 years in the future. That's happening either right now or the things are coming in the next 12 to 36 months that the FDA is currently looking at for approval.

I wanted to ask you a follow up to one thing you mentioned there, which I think a lot of people don't do, which I think you do incredibly well. I've seen you do this many times. You mentioned you reach out to someone, you'll text someone, you'll send a voice note or a video message, or maybe you're calling them or just saying hi to them and telling them you're acknowledging something that they're doing well that you appreciate. I don't think that many people do this. Why is this so important for you personally? And why do you think this would help so many people get out of themselves and overcome anxiety and stress if they did this even a couple of times a week? I know you do this every day, but just a couple texts a week. Why was this so valuable for people?

Well, number one, I love people, so I love to sincerely. If you just call someone to make a compliment and it's not sincere, anybody can feel that I don't do that. You know, it's like I. I pride myself in finding the goodness in people or the skill sets in people. And I also know that what is acknowledged tends to grow. So from standpoint of that, I want them to feel that feeling of being appreciated. I want them to know I see what's happening behind the camera, so to speak. You know, it's like that's what matters. It's not how everybody else sees you, it's how you really are. And then it also deepens every relationship you have when you sincerely acknowledge somebody and you notice something other people don't notice. And so it deepens the connection. And to me, quality of life is the quality of two things, your emotions and your relationships. And you know, if my emotions are terrible, my relationships are going to be terrible. But if I have great emotions and I can extend that out to help other people, then it just makes me feel more alive. So I do it for me and them. It's a virtuous cycle, right?

Yeah.

And I think if someone's feeling, you know, stressed, the easiest way to overcome that is do what you said, which is focus on the things you're grateful for and get out of yourself and start acknowledging someone else and you'll build that deeper relationship and feel better in the process.

Yeah. And now you got positive momentum energy. Now you attack the most difficult thing of your day. And when you make that your habit the most difficult thing gets smaller and smaller because you're feeling stronger and stronger, right. And then you have momentum. And so now you'll attack the next difficult thing. And it doesn't even feel difficult at that point. But the whole secret is most of us don't realize, depending on which research you buy into, somewhere between 45 and 55% of what we do is habitual. And the great thing about habit is you don't have to think. So. I don't know about you, but the first time I tried to drive a stick shift car when I was a little kid, like I'm supposed to do this, this, this watch the rearview mirror and the, it's too much. But once you learn it, most of driving, 99% of it's habits. So now your brain is free to do other things. That's the value of making something habitual. The weakness of making it habitual is you don't grow. Right. The weakness of making it habitual is you don't feel fully alive. So it's like you got to find that balance in your life. But if you can create habits that make you do the right things for your mind, your body, your emotion and for others, then let those take over. Then it becomes, it's like working out. You and I both are workout nuts. And it's like in the early days, it's hard to work out at this stage of my life or yours. If you didn't work out or I don't work out, my bet is you'd be pissed off and frustrated. Right. You need to work out. It's a part of who you are. Now in the beginning days is like the last thing I wanted to do. But once it's in your life, that now frees you up to use that energy for everything else that matters in your life.

Yeah, absolutely. Two and a half years ago, I had the privilege of being in your, your island in Fiji and spending a. About a week with a small group of people, Dean and a bunch of other guys and gals, we got to spend some time with you. And you had a prediction. You said, winter is coming.

Yes.

And you, you know, Dean has told me that you have predicted many things over the last, you know, four decades in, you know, the economy and what's happening in the world and all these different crises. You're, you're kind of on the front lines of access to the most brilliant people in the world. So you, you know what's happening before it happens. And you said to us, winter is coming. You probably knew this two years prior to that. And you said you don't know when exactly, but it's coming soon. And then, I don't know, four or five months later, it hit and hit hard for a lot of people. And it's still hitting hard like you're talking about over the last couple years. And I don't think it's going to slow down anytime soon. It seems like there might be some hope. And then boom, another wave, and then another wave of something, whatever it is. What did you learn from researching in the new book with all these different experts on how we can really take back control of our mind, our health, in new ways to support us when the winter continues to hit? Because it doesn't seem like it's going away anytime soon?

Well, you're hitting on a huge note. I'd love to plant the seed with everyone listening and that is we're about halfway through winter. But my hope is this is the year where that part starts to change. But we're still in winter. Meaning so many people have been conditioned to be fearful, so many businesses have been shut down, our children kept out of school for such a long period of time that there's after effects on that. And it's also. You want to be a student of history. Think of it this way for a second. When did mankind really become a dominant force on Earth? When they made one distinction. I've shared this with you when we were private. I think I told you there's three skills that you want to master if you want an extraordinary life. No matter what decade we're in. You've probably read Oxford and many other universities are doing these studies where they say half the jobs we have today will be gone by 2040, which sounds like a long time, but it's 18 years from now and that'll go like this. And so my grandkids, my daughter, it's like what I want to help them with. Well, the first skill you got to master to be great, you're the school of greatness, is the ability to recognize patterns. When humanity recognized the pattern of the seasons, the whole world changed because we went from hunter gatherers trying to survive from place to place where we're exposed to everything to. Wait a second. If we plant in the springtime, we protect in the summer, we reap in the fall, and then we hang on to some of that so we can live through the winter. That created communities for the first time and then eventually cities and states and countries. So that changed the world. What will change a person's Life is when you realize there's also a set of seasons in your own life. And so think of it this way. 0 to 21 is springtime. Things are easy to grow in springtime. You don't have to do that much. Growing as a kid happens naturally. And some people live a protected childhood, some of us, not so much. But overall, life is supporting you. It's sending you, teaching you, sharing with you. Now, when you get from, you know, 21 to 41 or 22 to 42, whatever range you want to talk about, some people get there at 6, some people get their 25, you now are.

In the real world.

And now you go test what you learned in your springtime, and it's a hot summer, and you find out, holy, a relationship's different than I thought it was. When I'm in an intimate relationship, committed, it's not the thing I just envisioned so easily, or I'm not as bulletproof as I thought I was. I'm not president of the United States already and a billionaire, like I said I was going to be when I was, you know, 19. So you start to learn, test, figure out what's real. It's an important stage of life. 42, 43 to 62, 63 is the power of your life. It's the reaping time. If you worked hard in the spring and the summer and you put yourself out there and you planted, it's a reaping time. It's a time when you really become a leader. Just everyone's different, some sooner or later, but it's a great stage to understand. And then if you're lucky, you go from 63 to 83 and maybe 83 to 103 of the oldest living humans. 119. You have an extreme, extended final season of your life where you get to be the mentor, you get to share, you get to make a difference. And maybe towards the end of your life, people look out for you again after you looked out for everybody else. That's kind of the cycle of life. But then there's a third pattern, and that's the cycle of history. The most powerful people, by the way, have used not only pattern recognition, but the second skill, pattern utilization. They see a pattern and they use it. So you'd say, how did Jeff Bezos become the richest man in the world? And the answer is simple. He studied the growth in the Internet at an early stage and saw how explosive it was. It was like nothing else he could see. And he just figured any product books was the easy one to Start with. But he got himself in. And then he started to learn the real secret. The convenience is what people value more than anything else. And when he honed in on that one distinction, he not only recognized the pattern, used the pattern. The people that are real masters create their own patterns, right? You play everybody else's music, and then eventually you get good enough, you can create your own music, right? So the similar thing happens. And so what's occurred is in humanity is you go through. There's this. Seasons in nature. There's seasons in my life, and then there's seasons in history. So watch this. This is what gives me great optimism for everyone watching here. First of all, winter's not forever. No pandemic lives forever. No war lives forever. Not everything changes and everything ends. Means something new occurs. You may not like it, but that's how life is. And the good news about winter is it's always followed by springtime. Historically, some winters are long, some are short, but they're always followed by springtime. What follows? The night. The daytime. What a cool way to set it up. If you were God or the universe, right? So imagine for a second all of your listeners or viewers, and you think about it too. What if you're born in 1910. Now you know the seasons of a person's life. So from 1910, the next 19, 20 years of your life, you're going to be absorbing what was happening. World War I ends. The world looks like it's a great place. New technology, cars, radio. And then what happens? An explosion of abundance, the roaring twenties. And so you're a kid, you're 14, 15 years old, and you're like, I can't wait to get a car to go. But what happened when that person hit the next stage of life, 1920, 21 years old as they came of age. It's 1929, and suddenly people are jumping out of buildings. Total depression, dust bowl. Nobody's got jobs. It looks horrific, and it was horrific. But did they get a break? No. When they turn 29, it's 1939. So think about it. Now World War II breaks out. You and I don't remember. We weren't there. But anybody who was alive will tell you it looked like the whole world was gonna end. Hitler was sweeping across Europe, bombing London. It literally looked like the world as we know it was over. And this group of people, like millennials or Z Generation, a lot of people make fun of, and they go there, you know, whatever. Wallflowers. I forget the terms they use. And then the millennials in Z generation argue about you're old because you parked in the middle versus the side. I mean, it's bull. The same bullshit was happening then. These people were called flappers. They were irresponsible. But here's the, here's history. And one thought. Good times create weak people, weak people create bad times. Bad times create strong people, Strong people create good times. That's the history of the world over and over and over again.

Yes.

And so what happened is that generation who was weak became strong because the environment demanded it. They became the heroes. And think about how different the 1930s and 40s were versus after the war, 45 through 50, up until Kennedy 63, that 20 year period was what a lot of people thought was the greatest time in America. Now certainly wasn't. If you're African American started to become better if you're a woman. But then think about after Kennedy died and Robert Kennedy is killed and Martin Luther King is killed. Think about the second 60s and the 70s, how different they were than the 80s, 90s, 2000s. So we go through these seasons. I could show them to you. A thousand years of Roman history and you can see them. There's a book I highly recommend. Bill Clinton gave me this book called Generations when I was working with him 25 years ago. About a 700 page book. But the same authors, William Strauss and Neil Howard, wrote a smaller book which might be more helpful. And I call, it's called the Fourth Turning. I read it in 1997 and it shows you the seasons of history and how everybody enters that. Like everyone's going to have winter. Some are going to have it in their 20s, some are going to have it in their 40s, some are going to have their 60s or 80s, some are going to have it when they're children. And then we all move through these seasons that are pretty much historic because the older person dies. Everybody loses that lesson. And then we tend to unfortunately have to relearn some lessons again. So I want you to know that if it looks really horrible right now, if you follow those cycles, we're about halfway through winter. And winter usually starts with a financial winter, which was, I was referring to. I did not predict the pandemic, but there are pandemics as there were 80 years ago. Right. But in addition to that, there's always a great war. And it could be a cyber war, could be a war with China, but there's no question we are not done with what we're going to deal with. In fact, I'm reading right now One of the ways I stay on the cutting edge is I'm constantly studying history because people say it doesn't repeat itself, but it rhymes. And this is a book that anybody who really wants to know where the world's going. It's Ray Dalio's newest book, the Changing World Order. It's incredible. It's 500 years of history. So my whole thing is leaders anticipate, losers react. If you can anticipate what's coming, you can really take advantage. If you wait till it hits you, you're in trouble. So I think we're in a time where it's going to be a better year if you're willing to be better, right? You know, winter can be a beautiful time, as you've heard me say before, you can freeze the death, or you can ski and snowboard and have a great time with your family and build something. And so then when spring comes, you know, you can really take advantage. But if you look at the world, the most successful businesses started in a winter. 68% of the Fortune 1000 were started in either in a recession or a depression. I don't care if you're talking about Disney or Exxon in the depression, or pizza hut or FedEx in a recession, or Apple in a recession. So this is your time. But you have to get your head straight and you got to get your energy strong. And that's not easy when most people shoved in their houses and isolated and heard nothing but fear. So you got to take back control.

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I would say number one, I just wrote that number again, I love when you ask me questions I've never been asked before. Number one is his other businesses at this phase of his life make more than his core business.

Really.

Yeah. Right.

Significantly more so he's the personal brand of his main business and he's running his events and books and courses.

He told me a great story. He's dear, dear friends with Peter Guber. Right. And Peter Guber was a mentor to him. Right.

And.

And when. When Tony was younger. Peter Goober owns part of the Golden State warriors and every other team, Academy Awards, movies, everything dynamic. Amazing man. To only know him through Tony. Right? So at a younger age, Tony's, if you know Tony Robbins stories on the road 250 days a year, he's doing five day events, seven day events, 10 day events. He's speaking here, speaking there on the road. Lives in a plane, lives in a hotel, right? And he is, he is hustling and Peter Goober invites him to go someplace, Egypt or something like that, on a fancy trip. And he's on this plane and he said, he's on this plane. And. And all of them, they're on their way to being billionaires. Right. In that. And he's like, man, my business doesn't have margin. I'm just like. He started thinking about how his business was so much work and so much effort and these guys had better areas. And when he first left, he was. Then he diversified immediately. I invested in this, invested. And all of them suffered, really, all of them suffered because his main business, he didn't put his oxygen mask on yet at the level he could have. He didn't probably have his 10,000 hours in yet. Of course, he mastered at a young age, but he was mastering this on another level. Long story short, he got some great advice from Peter and others. It's like, go back and master the one core business. Because that core business, if it's mastered, then when the profits start distributing, you can. Number two, you asked me for three. Number two, you can give more. Number three is you can invest in other companies and projects that you like. So.

But don't do that until you master the core thing.

Right? And so 10 years, 15 years, whatever it was, head down in his business, all of a sudden this thing became an incredible company that kicked out money that he could donate. He dad's donated a billion meals, which is insane. Right. It kicked out money for next level donation. So it's one philosophy is give more. Number two, you know, another one would be empower the core business. And when that business is empowered, use those proceeds to invest in other great businesses.

Yes.

And now over time, that goes to the. We all overestimate what we can do in a year and underestimate what we can do in five or 10. Five or 10. Now he's got the funds to invest and now those other companies make him way more than his main business. But he still empowers his main business. It's still his love, still his passion, it's still his child. Right. It's literally, you know, rri, which is Robin's Research International. The up, Unleash the Power, then Date with Destiny, Business Mastery. That's his baby. But there's nothing they don't make anywhere near the money as other things, really.

But he's still putting just as much.

Time into it, more time, because it's his passion, it's his thing. And it was the machine. And I think we live in a world today where we try something for a year and go, that's not it. What's next? Oh, that's not it. What's next? Right. You need the 10,000 hours. You need the time to break the barrier and find your lane.

So after 40 years, he's still doubling down on his main thing even though it's not making the majority of the money.

Absolutely. So it's a great lesson with our company at Tony and I own together Mastermind. It's like I'm all in on this foundational company. It's growing exponentially and that'll produce so many results as we move on.

What happens if someone gets too much money before they're emotionally or mentally ready for it? What will happen to them if they've come into a lot of money with that, you know, lack of emotional will.

We see it in the news all the time. Right. I mean, I think that's self aware. I mean, why do, why do the majority of people hit the lotto go broke? Right. They didn't have the emotional wherewithal. Right. I feel bad for them and they probably get taken advantage of. They don't understand money. I mean, most people don't understand how money works. I get that. And everybody should get some financial literacy to really understand it. But I think the answer is really simple. In most cases, not saying. In most cases, you could just look at lotto winners. You can look at families.

I've seen inheritances, lottery winners.

I am so. I have to tell you, this sounds like people with money problems, but I lived in a trailer. Everything I said was true. I know your history. My kids are growing up completely different. I've never seen a trust fund kid to this day that was just handed money without responsibility, without education. I tell my family, my kids, I'm running the first leg of the marathon, and when I'm gone, I'm going to hand the baton off to you. If you want to run and you want to run hard, you can continue. If you don't want to run, if you think I'm just going to hand you the baton, you don't. You can go work and be a teacher and I'll double your salary, but you'll never be a part of the family in the family. Like the money. The money part. Right. So the reason I'm saying that is because I worry every day. I. I do not want my children to just have money at their access whenever they want at before they understand the value, the value creation, contribution, all the things that took me to 40. I'm hoping I can get it in them by their 35. But if I'm here, that'll happen 100%. If I'm not, my entire will, my entire statement is they have to go through certain trainings, they have to do things they don't get access to, even see what's going on until they're in their 30s. And when they do, they don't just get checks. They have the opportunity to enhance whatever it is I've done. They can grab the baton and go, hey, I want this division or I want that. Because that's my biggest fear. Because I think you're 1,000% right. And I also think that's where money could get a bad rap. Because you see somebody who got money before they got the wisdom behind it, and they abuse it.

Yeah. Wow. What would you say are the three biggest money. Excuse me. What would you say are the three biggest mindset issues that you see people holding them back from making money easy in their life, making more money easier in their life. What would be the mindset issues that hold them back?

I would say, first off is we getting rid of the word easier, because I think that could be screwing you up, because there is really no easy money. Right. You have to follow a plan. You can get there quicker by modeling proven practices.

How do you make money easy for you so it doesn't feel like this hard thing. That's unbelievable.

Got it.

It's too hard to make. It's exhausting.

Oh, got it. I understand the question. Yeah, yeah, I get it now.

Not make easy money. Make money easy.

Got it. Got it. The greatest thing in the world. I know. The answer is don't start from scratch. Don't try to figure it out on your own. Model proven practices. So not to. Not to talk about my family so much. My daughter's going to be 18, she's going in 12th grade, and I gave her an option, since you and all my kids will give the same option after school, after high school, they can go to college if they want, or they can go mentor under someone for two years. Right. If my daughter wanted to be in podcasts, I say move out to la, work for Lewis for free. And you have to be his best employee. If Luis doesn't think you're the best employee he's got, but the only way I would do it is if you can learn from Louis. If you get time to talk to him, to watch, observe, take notes, be an apprentice. Right? Because the fastest way to get from where you are to where you want to be is find something that you're passionate about, then find someone who's good at it and learn everything they've done. So you can start off on third base, right? So so many people, when they think about money, it's like. Or they think about this career is unfulfilling. I gotta get out. And then they go over here and online, how to make six figures in six weeks. How to do this, get rich doing this. It's like, ah, I'll just stick with the thing I hate. It's like, you gotta find someone who's got a proven path, a proven plan. Like, every time my brain, at this phase of my life, when I think how to do something, my brain is converted to who's already done it and how can I learn from them. Right. Yesterday, we're doing a big event in June. Yesterday, there's a gentleman that really is great at events. And I think Tony and I do events better than anyone. I'm willing to learn from anybody, but we want to make this bigger and better than anything. Yesterday, I spent a good chunk of money and hired someone for half a day to come in and just share everything he knows about live events. And the truth is, I knew 90% of it, but there was 10% of, like, damn, I didn't think about that.

You probably knew 99% of it, right?

I was like, oh, my God, I never thought of that. So my brain is always who versus how. Because the Tony calls it the tyranny of how. It's like, I want to get my social media account going. How do I do that? But if you can hire somebody that knows social media, who can do this, who can do that? Oh, they can do that while I do this, and then I can make money over here and I can pay them to do it, right? So I would say everything's easier. When you model proven practices, you get a blueprint, you get the roadmap.

When people think, well, I don't know the right people, that I'll have the right connections. I don't know people who have money. How can people get out of that mindset and start thinking about how to find the who in different ways? How do they enroll people in, giving them time, energy.

I love it. I love it. You know, I. First off, I've been on this earth long enough that when I was a kid, there were no podcasts, there were no digital books. I had dyslexia. So reading was brutal before I could listen to an audio. Right? We didn't have access to information, access to AI now access to amazing books, access to amazing podcasts. You can go back in all your years of interview and how many great interviews have you had about money?

Probably a bunch. I've had a handful. Yeah.

Yeah, a bunch of them. Think about going through your old podcast of finding the ones about money, about wealth. Go find others that are respected and have depth and breath. They're not just the guy that's telling you how to get rich for five minutes because he's actually getting rich. Helping people think they can get rich, right? Like the person who's actually done the thing and just start absorbing it when. When there's a will, there's a way. Dud. Like you've been saying that for. But. But when you want to learn something, the teacher is there, right? And then as you start learning, as you start developing and you're watching podcasts and you're taking notes and you get to correlate, and then you maybe go to AI and go, I learned these three things. How does that all tie together? And AI helps you bring it together. And then you might say, hey, I'm going to start reaching out to some of these people because they're going to feel my passion, my desire, my interest. I mean, I have done interviews with people that aren't big podcasters, that didn't go anywhere where People just wrote me the nice enough message my team sent to me and go, this kid or this woman, she. She's just a hustler. Would you give her 20 minutes? I'm like, I will. Right? And that only happens, though, when you feel someone's passion. So the teacher's there.

You just got to attitude, passion, all these different things. I heard you say outline one time that the only thing standing between you and your next level is the story you tell yourself on why you can't get there. If someone has just had a challenging life, you know, growing up, where it just felt like everything was against them, and they have a belief system, memories and stories that are proof and evidence of why they're not good enough, talented enough, or capable of finding the right people, going after what they want or whatever circumstance or situation they might have, it's strong evidence showing that it's not possible to get to the next level. How can someone start to tell a different story that they can actually believe it's possible to get out of a challenging situation, personally, financially, relationship, into a better situation?

You know, it's probably because. I don't want to answer this too simply. This is a really great question. It's probably because I try to absorb as much wisdom as I can from others who have done it before, and I see the mismatch or the mishmash of personal experiences and. And trauma and things that go wrong with so many successful people. You get to see it every day, right? When you and I get the opportunity, when we've masterminded together and really talked deep, when no one's around like you. I feel like I'm at this phase where I want to. If I had the chance to sit down with everybody individually, I could look at them and go, no, no, no. All of that crap happened because it needed to form the woman you are.

Yeah, that's the good stuff.

You wouldn't be the man you are if you weren't on the couch. If you didn't think, like, all of those things built this guy who's Lewis Howes, that you can be this amazing man to your partner right now, that you can look like all of those things had to happen. But it's so hard when you're in it. Like, oh, really? I had to get cheated on. I had to lose this relationship. My business partner had to steal my money, right? Unfortunately, yes. Because. Because you can look at it any way you want. I got to share. I'll share this. And I go back to personal stories just so I hope it relates. 12 years old, I moved in with my dad. Very, very confrontational. My dad was the youngest of 12. He was physically abused. Sexually abused. He. He's okay with me sharing that. And old school Italian, didn't get help. New York guy, like, just scared away every wife. My sister just hasn't talked to him in 25 years. Right. So Skerrett didn't talk to one of his brothers and sisters. Right.

He had 12 siblings. Yeah.

And doesn't talk to any of them. It was just a dysfunctional family. So he decided, I'm going to be a better dad. But he couldn't. He didn't get any help.

Yeah, that's cool.

He was rough. So all the women ran. Everybody ran away from him. At 12 years old, he terrorized my mom so much that he said. I said, when we used to leave my mother alone, right? He said, move in with me. I'll never bug her again. So I moved in with this guy. My mom was devastated. And she's like, you can't. I'm like, I am. I wouldn't tell her how.

Why?

Because I knew she wouldn't let me. So I move in with this guy.

You're 12?

I'm 12. He's living alone. He's living in a tiny little place. The heat's barely on in the place. We had a little electric heater that kept the place warm, and it was a nightmare. I'm like, I left my mom. We lived in a cul de sac. I had a Mongoose BMX bike. I had friends. Now I move in this hole. Excuse my language. I move in this guy, and he's a mess. Like, I'm older now. I could see just a disaster. This guy is bipolar. Or somebody can diagnose it better than that. But some days he's super dad, letting me Drive at 12 years old, taking me fishing. And other days I'm vomiting blood because I have a bleeding ulcer because I'm so afraid he's going to get violent with people, get arrested again and do all this stuff. Right? So I got this guy that is my hero and the guy I'm scared to death of. But by the time I was 15, I started understanding emotions. And I understand how he would feel. I understood how it came from. I started to have empathy for him. And I could watch him come in with, like, terrorizing. His name's Paul Terror. If he was, he'll listen to this and he'll be totally cool with it. He's an amazing guy. He's 87 now, and he's in a beautiful space. But I saw Paul the Terrorizer, the one that my mom was afraid of and everybody was afraid of, come in. I could spin that guy, and I could get him to be that loving dad that would take me fishing. Now, when I was in my 20s and probably late teens, early 20s, I remember thinking, how could I ever be successful like my dad? Like, he's never. Like all the things I went through and the divorces and the crazy debt. But there was a time that flipped. And if I look at my life now and you've watched me go on stage in front of. I mean, when the conahe. We had a half a million people live at the same time.

Amazing.

And I can go. And I believe. I can feel people's hearts.

Wow.

I can read them, and I can adjust what I'm doing, and I can present with confidence. That was all crafted by the crazy Paul because it was the protection so I could stop having a bleeding ulcer. I got off the bus and threw up blood. 13 years old.

Wow.

And I had a little blood in my mouth. In debt. My father was like, what is on your lip? And I couldn't tell him because in his head, if I had a bleeding ulcer, it was because my mom left him when he. When I was three. It was all my mom's fault. If she didn't leave me. We'd have no divorce. She'd be a happy kid. He didn't realize it was his craziness. And he'd take a baseball bat and drive to my mom's house and knock all the windows out of her car and her house. They'd call the cops and they'd be fighting, and I'd be in the car shaking. Right. So all those things happened. I only say that because that could have been. And this sounds like I'm just talking. Look how great I am. I just want to share. I was able to convert that.

Yes.

From how could that happen to a kid? To thank God it happened to me now for a living, I can. I can use this empathy. I can use this compassion. I can impact others. I can get up on stage even though I'm an introvert and be able to talk to people and go, I'm going to throw away the presentation I had because this crowd needs this. I learned all of that from that crazy guy. All of it. So I'm only sharing. I don't want to make it simple. Life happens for us, not to us. That's Tony Robbins, and I love that. Saying, I don't want to just make that a simple little throwaway, but I really want to share life, really, if we can. Life already happened for us. And if you had crappy stuff, I'm so sorry. But you get to make the decision today and go, I can't change any of it because that was the ingredients that got me here today to be who I am. So I have to say I'm thankful for it. Yeah, I have to.

Man, that's powerful. And it's so hard when you're in the sadness or suffering or trauma to be like, this is all going to benefit me in the future and you'll never feel that way, like, get me out of here.

But you. But you get to a point where you go, like. And that is such a great. I don't ever want anybody to think I go through crap. And I still, of course, do and go, ah, thank for this. But there is. I'm at a place in my life go, this sucks. But I know it's happening for a reason.

Yeah. Because every bad thing.

And then I'm like, Then I'm looking like, all right, when is it gonna. Sometimes it takes longer. Like this one not. And eventually, always there's a reason.

It always does. And when you think back at all the painful moments, you see, this is how it applies. And a benefit to me today that had to happen, as painful as that was like me getting injured and you going through this with your dad or all these different things. It had to happen for us to be where we're at today. But we had to make meaning of it and sense of it and alchemize it into something good.

Absolutely. Absolutely.

Speaking of alchemizing to something good, you. You took all this wisdom and experience and passion and hunger to build a business, to make money, and to kind of run away from the pain by saying, I'm going to be financially free so I'm never broke again. You use that pain into financial freedom. But did you ever have a moment where your self worth or your identity was tied to money? Absolutely. And what happens when we tie our self worth to our net worth? And how do we not make sure that when our bank account goes up or down, our identity and our personal belief in self doesn't go up and down as well? A warm dinner, a full table, a peace of mind for every family. That's the holiday we all wish for. The Feeding America Network helps make it possible not just for one family, but for communities everywhere. Because when we act together, hope grows. Give now and your impact may be doubled. Visit feedingamerica.org holiday the path to retirement.

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It might be impossible.

Okay, tell me more.

So I'm just like, I want to answer honestly today. That's another thing. Over time, it slowly fades away.

Yeah, yeah.

I'm at a phase of my life. But I want to tell you, if you asked me that question 10, 15 years ago, five years ago, really like.

If you would have lost a little bit of money one year than the year before and when it went down, would it affect your self worth?

It does. It does and it will.

Why is that though? Why is that for? Is it because money is energy and it's.

But not probably not for everyone. But for me, I ran away from not having money and retiring your parents and taking care of people and all the things that you do. And then the thought of going, here's the, here's the words that I believe never said these out loud. The thought of going backwards. Like what if I don't have the freedom? What if I had to tell my mom I can't send you that check.

Right.

What if we go away each summer and we spend three weeks on the beach? What if I can't take my kids there and make those memories? So I would say some of it is self worth. But it's again going upstream. What's it attached to? I won't have. And I think this is a really big one. This is mine. So this is a little therapy for dj.

I love it.

Mine would be I'm not in control of my decisions. If I don't have the money, I can't maybe take my kids out of school. I can't. I might have to work late and miss the big baseball game. I might have to work late or I might have to work through the summer and not spend three weeks with the kids that spend everything since they were born. So for me it's going backwards and not have choices to this day if you said you're going to go backwards and I got to take some of your choices away, it would still ding my my core.

But I mean, okay, I get emotionally, if you lose some money, right, let's say 10 of your money goes away for whatever reason, the business goes down or something happens or, I don't know.

You talking broke, not broke, but just.

Some of it goes away.

Right?

Right. But you still, you know, but analytically you see your numbers and you still have tons of money to be retired for the next 30 years.

It still hits you.

Really?

It still hits you. And, and over time, I promise you or anybody listening right now, in a decade, you'll laugh at it and go, hey, am I okay with that? Because I like my lifestyle is worth more, right. In 10 years from now, five years from now, you might have a three year old and you go, I'm used to making this and this quality of life, right?

So when you make less, but I.

Would take a 25% cut in that pay because my significance of being a dad is exponential to that money. And that's how it trades off. I would say pre kids, right? When it's just you, it is a hard one. And I'm not putting this on you. I'm not even saying you're asking this question for you, it does, because we live in this and we do live in this world. It's like we feel like we're measured on the success that we've had, right? And all of a sudden, if you're going backwards a little, it's like, am I the man I said I am? Am I really good at my interviews? Am I really good at marketing? Am I really good at doing this thing? And all that stuff comes into question, all I would say is sit with it and just do the thing we talked about around money. It's like, is that true, huh? Like, I see your life. I'm not. This is probably not about you. I know you're doing amazing, but I see you so much richer today than when I first met you. Yeah, so much richer. I don't care if you were making 10 times the money, then you are a richer man. You are in like the love you give, the energy you give off, the every conversation I have with you, the personal work that you do. I sent you a nice audio two weeks ago about something you did. I was like, I'm so freaking proud of you. In my eyes, you might not see it. I'm using you as an example. I know this for other people, but you might say, oh, I made a little bit less this year than last year. And from the outside I'm like, is that dude rich? But it takes Time. And I just would say when you feel that way, really question it. Like, don't just let it sit. Don't just feel it, because you'll be in a conversation. I know what it was like when I thought I was doing well, doing $10 million a year. And I'm like, I came from nothing. I'm doing a trail and park. I'm doing $10 million in gross revenue a year. I get to keep a million of that for me, or 2 million, whatever. I'm doing amazing. And then I go sit with somebody who's doing 100 million and it feels like they got it systemized and they're going to get on their plane and they. They look like they work way less than me.

They're relaxed and they're going to go. They're flying off to coffin every day.

And they're flying off to the. You know, to Italy to spend time on the Amalfi Coast. And I'm like, oh, my God, I am such a loser. It's all perspective, right?

And how do we not compare ourselves to others when around money conversations.

Can I tell you that?

Friends, family, colleagues who might be making more. How do we not say I'm worse than them?

Or I'm. Yeah. No, this is real conversation. Right. That's why I like this real conversation. And the fact of the matter is there's only really one way to do it, is you got to look backwards. You have to be. You have to have a culture of progress. Right. Not a culture of comparison.

Oh, man.

And that's not an easy one, but it's true. Because if you look back at where you were. If I look back at where we are, we grew like rockets.

Yes.

We're not supposed to be here. Like, if someone I barely got out of high school, didn't go to college, had dyslexia, graduate high school with 9 cents in my pocket, and started working on cars. What statistical.

Yeah.

Mathematical percentage would you give that kid to be able to. And I'm blessed to be you.

0.001%.

Yeah.0001%. Like if someone gave you. Like, I'm gonna retire my mom and I'm gonna do all these things. Somebody be like, oh, that's so cute. Go work on your collision. You know, Go pound another fender. Right?

Yeah.

So when I look back at that kid who was just dying to make a thousand bucks a week so I could take care of my mom and do that, man, I'm a rocket ship. But if I compare myself in two weeks, when I See Richard Branson and go, wow, he's a billionaire. Oh, right. So culture of progress versus a culture of comparison.

Yeah. There's so many more questions.

It takes time. It takes time. But just know all. Here's what I love. You're asking the right questions for everybody listening today. Because wherever you are on this scale and the spectrum, know that when you stay engaged in personal development, when you ask the right questions, when you question your beliefs, when you go upstream and say, is that true? Is that really. Is that a fact? Or is that just a belief I have around the fact? And where did I get that? And how would I feel if I shifted that? And what if I created new beliefs? And what if I. It's not something you do when you listen to a great podcast or read a great book or go to a Tony Robbins event. It's something you gotta do all the time. And then slowly it becomes a part of your life. Yes, I wish, like, I've done the work and be like, I feel the best in my life. I. I'm ripped at 45, I feel great, and then I forget and I slack off. And three years later I wake up and go, oh, I feel like again, like, you got to. Consistent repetition. It's like going to the gym. You gotta go all the time.

Consistent repetition. It's interesting because I was just with. Yesterday, I was just with the number one pickleball player in the world, where pickleball is. 40 million people around the world play this sport. It's like this rising sport. And I was doing. I was playing against the number one player in the world yesterday.

That's so cool.

We were just doing a practice, but I couldn't score one point on him. Right? And I'm like an athlete, but it was so frustrating. Two hours with this guy.

Not one point.

Not one point. Now I get it now.

I got.

I eventually got one point, but it was like he made a mistake. You know, that was why, okay, I got like a point or two, but. And at the end, we'd do a sauna, we'd do a cold plunge. Cause he just finished a tournament where he won. He's the number one player in the world.

That's amazing.

Singles and doubles and in mixed doubles. Number one in all three categories in the world, 25 year olds. His name is Ben Johns. And I said, what is the one thing that it takes for you to be number one in the world consistently? And he said, consistent repetition. He's like, most people just don't want to keep showing up every Day and doing practice for four or five hours a day, doing the recovery and the prevention stuff. Like, it's just I've been putting in the reps for eight years in the sport, and I keep putting in the reps. Yeah. Kind of going back to what Tony, you know, you mentioned Tony. He's like 40s, five plus years in, he keeps doing the reps and he gets better and better. It's interesting there. I want to ask you a couple more questions before I transition into where people can listen and who are watching now who. I think if they're trying to figure out ways to generate more revenue for themselves. So they're trying to figure out ways to use their art, their talent, their passion, and what they can do. I want to talk about that in a minute, but I've got a couple questions before we address that. And I wanted to ask you about the three habits that you think keep people broke. A lot of people, they work really hard, they still kind of have. They're still kind of broke, or they're struggling and they stay in debt. What would you say are those three habits that keep people stuck financially or feeling broke?

I would say not identifying habits that don't serve them right. You know, I wrote a book on habits, so that kind of, you know, we. I. That's my glasses. Right. Sometimes if you have a hammer, you only see a nail.

Yeah.

For me, though, if I look back at people in my life, my family, others, they didn't realize that they had habits that actually pulled them away. The habit could be waking up in the morning, and I look at everything as a habit. It could be waking up in the morning and watching your news, no matter where you get your news from. Right. I never in my life have ever watched the news and felt empowered. Right. So you could have a habit of waking up and watching the news. It puts you in a reactive space, in a. In a. In a defensive space. And you're never innovating, you're never creating.

Yes.

Right. So I would look for habits. Like in the morning, you could wake up and just say two or three sentences of gratitude. You could get out of bed, drink a green drink, and take a walk. Or you could get up, click on the news, grab your phone, look at your emails and texts, find the bad one that puts you in a bad mood and go eat, have coffee and a donut. Now, I don't. I'm not knocking anyone. But they're both habits.

Yes.

One habit makes you feel. I believe you're more on offense, like, hey, I fed my body, I took a walk, I'm grateful to God, I prayed or whatever it is I do. Another one's like, ah, that third email for the same thing. And do you believe the trials that are going on? The election that's going on, same morning, same thing, two completely different experiences. One says, bring the day. I got it. The other one says, what do I have to fight today?

Yes.

Right. That's a habit to me.

So that's the first one kind of identifying them.

Yeah.

Number. Number two is. And I've never shared these, so I'm just winging them.

Yep.

Is stop making the thought of making money a mystery. Right? Like, how do they do it? How do they get rich? Dig under the hood. Like find somebody in something that lights you up. Right. Don't. Don't just look for making money for the sense of money. Find something that if you like interior design, if you like courses, if you like doing podcasts, find somebody who's doing it well and making money and learn everything they're doing. Because it's not a mystery. There are blueprints everywhere. Right. And I think sometimes we're just like, I'd like to make more money, but how would you like to make more money doing something you hated every day? Right. Would you replace. So I think that's the third one. And the fourth one I would say is this crazy outside world I believe is a magnifying glass. If you have uncertainty, it will 10 times it.

You'll find uncertainty.

Yes. So in times like this, we have two options, which is the choice. We could see obstacles or opportunity. And I would try to train my brain to. Every time you see an obs, this is happening. Say, what is the opportunity in this? What is the opportunity in this? So if I had more time, I probably would have thought more, but I would see opportunity over obstacles. I would try to focus on what you have, not what you lost. And those things sound like, oh, yeah, but how do I, you know, but those things are the foundational. If I had it out of four, find an emerging market. Don't. Right. I know this is simple analogy, but you wouldn't want to invest in taxi cabs when there's Uber. Right? But so many people do that. They, they, they go into something that was second secondary. Like, find something that's emerging. Meet the world where it's going, not where it was. Right. What is Wayne Gretzky's great quote?

Yeah, yeah. Go to where the, the puck is going.

Skate to where the puck is going. Do your research. Look at AI model of the people. Look where the world's going and get there before other people.

Yeah, that's cool. That's what I did with podcasting.

I know you did.

11 years ago. It's like, I feel like this maybe could be a thing.

Yeah.

And it may not always work out for you, but, like, be willing to invest in and take the time in it. I like that. Five years ago. You know, I've been on a lot of amazing trips in my life. I feel blessed to have, like, traveled the world and just done so many different things in my life. But five years ago, I went on a trip with you and Tony Robbins in Fiji with about 20 of us for a week. And during this time, I remember Tony saying something, or maybe it's you and Tony at the same time saying, like, winter is coming. I remember hearing this five years ago. This was right before the pandemic. Maybe it was like four and a half years ago. And he said, winter is coming. And you backed it with, make sure you're really innovating your gifts and talents and not just protecting yourself, but progressing yourself and putting yourself out there so you can feel more abundant in your life as opposed to feeling scarce and feeling like you have to just hunker down and wait for winter to pass. And you and Tony have done something every year where you teach and educate people for free in a big live experience online on how to optimize the skills and talents and knowledge they have in order to earn some extra income, launch their business, and many other things in this creator economy. I'm curious, can you share and you have this coming up as well?

Yeah.

About a million people show up live for this around the world. Can you share what people can learn if they're just like, I don't really know what to do with my career or the opportunities I have or how to make some extra income.

Great question.

How they. What they're going to learn from this experience you have with them, this live online event that's free, and what they can start doing now to prepare for that?

Yeah. So I would start with the first word of investigate. If you have a business that's not as profitable as you'd like it to be.

Yes.

Come investigate and I'll give you the answer in a minute here. If you are in a career that is just. It's served for a certain time in your life, but it's not fulfilling anymore, in fact, you despise it. Come investigate. And if you're that person that knows you're Inside, like your inner entrepreneur is dying to come out, but you're not sure where to start. Come investigate. And that's all I say there's in life. We have to look at these different paths. Here's what I think we're calling the event. The game has changed, and it's time for the new playbook. Right. But what does that mean, the game has changed? I think Covid gave us a byproduct. Gave a lot of byproducts, but one byproduct I think it did is made people realize. I think people used to say, I'm either gonna. I can get this career. It might not serve my soul, but it'll take care of my family. Right. Or I can be the crazy entrepreneur and maybe it'll work out. Right. I think where the game has changed.

And I'll lose my health and my relationships in the place.

Right. Where I think it's changed is in what Tony and I love to share. And it's the industry we're in. He's been in 45 years. I've been in almost 30. Right. In the industry of our life experience is the greatest asset that we own. Right. And I'll talk more about that in a minute. But where the game has changed, high level, is that you don't have to separate those two anymore. I like the term life work integration, yes. Right. Not balance, not balance. It never balances. Has it ever balanced for you?

Never.

Right. But when you can go home and your work is okay to bring with you because it's a part of your soul and you love it. For me, having the opportunity to take a life experience, a career skill, a passion you have, and learn how to extract it and package it into a product or an asset and be able to give it to somebody, and you get to shorten their distance from where they are to where they want to be. You have a business, you have a career skill, you know how to sell better, do hair better, or you went through a divorce and you're on the other side and you're happy, or you lost yourself or you lost the weight, or you do yoga or any other thing that you do so well. My physical therapist, because I got a torn acl, I'm working with him twice a week. I went skiing, torn my acl.

Oh. Happened to me last year, too. Man.

So annoying. But I'm working with him twice a week, and I'm watching. This guy's got his own business, but he's in the time and effort community. I said, do you have Any course or training I could do when you're not with me, he's like, no. So I got him right now he's extracting his life experience. He's building the course. I can't wait to buy it from him. Right. Every single person on this planet has a life experience that is valuable when you know how to extract it. So Tony and I are great at. Right. And the reason we can't, we love to share it each year is because just most people don't know how to turn that into something of value.

Hypothetical scenario. Let's say you could only focus on one thing to get you started. You only had the time and energy to focus on one of these areas. Your health, your relationships are all breaking down. Your finances, you're failing, failing everywhere. Where should people lean into first to kind of create that foundation so that everything else can start to rise as well?

I think before you answer what to do, you're going to answer while you're there. It is not because of the pandemic. I remember when 911 happened and people tell, oh, my God, my life was destroyed because of 9 11. And there were people in the same building who turned their life around, became, grew spiritually, grew closer to their family, made their businesses larger, and the same building burned down. Right. I know in my case, you know, 911 comes, if you can imagine. You know, I'm fortunate to have now more than 80 companies in all these different industries and obviously, you know, done pretty darn well by most people's standards of business and life. But my core mission is what I do for a living. It's why I'm here talking to you right now. It's getting people to be free and alive and have the level of fulfillment that they deserve to have. I know they desire, but I also believe they deserve to have. But to deserve to have it, you got to do certain things right. And so you're not in the place of being overweight because you lost your job. So stop the bull. Blame. Blame is not a strategy for a meaningful life. Blame is not a strategy for greatness. So you got to resolve that, number one. And then your question was, what's the one thing to focus on if you only focus on one? I think it's smart to focus on one thing. Primarily focus on too many can be overwhelming other people. It's good to focus on multiple things. It depends on your personality. So I wouldn't presuppose, but then the answer would be whichever thing you're most desirous of changing. Whatever thing is giving you the most pain. So if it's a relationship, I go full force on that. Now, in the world we're in today, you know, you don't usually have the privilege of going, okay, I want to work on just being happy. Well, I can train to be happy. While hell's breaking loose, you can sit in this chair and be totally euphoric. But if you do that in a western culture, people come and take your furniture, right? So you probably have to work on both your business or financial side and some personal side. I would be working on both. And to me, the way to attack that, if you're not sure which area is to start with the body. And I know you can relate to this, Louis, because you and I both share this in common. It's like I always teach physiology first, as you well know. If you change the body, you'll change the emotions. If you change the emotions, you'll change your decisions, you'll change the quality of your life. Because the quality of your life is your emotions. It's not what you get. You have a billion dollars and commit suicide. People have done it, right? You can have beautiful relationships and commit suicide. You can have people loving you and be sad all the time. Our pattern of emotion is our home. And you have to upgrade your home. You have to train it. And one way to train it is the emotion comes from the way you move, the way you breathe, the way you.

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Speak so If I said to your listeners, there's a depressed person behind the curtain over here, and I'll give $100,000 to their favorite charity if they had to describe. Describe their body, their posture, and they're depressed, you tell me. I'll just use you as the example. What does that person look like?

They're slouched down. They're looking down at their feet. They're not looking upward. Their shoulders are over.

Are they breathing full or shallow?

Do you think they're shallow?

Are they talking fast or slow?

They're talking. If they're depressed, they're probably talking fast because they're not calm.

Well, no, that's usually stressed. Depressed is different than stressed.

They're probably talking low volume, slower than.

And all those physical characteristics. Change your biochemistry towards this feeling of being depressed. And in a depressed state, you won't do anything. When I used to be depressed, I don't get it anymore. I just took it out of my life. I even took the language of it out of my life because the words you create create a biochemical response. But when I did that decades ago, because I was, like, having those thoughts, like, is there a reason to still be here? That kind of crazy shit in your head. I got out of it by using anger originally. I'd much like. Sometimes if somebody's really sad or depressed, I'll make them angry and be like, what's he doing? He's making them angry. Because angry is much more resourceful than depressed. From anger, I can get you to laughter. I can get you taking action. And then gradually, I got what I didn't need, anger. It was about growth, it was about contribution. It was about meaning. So there's, like, stages to go through. But to answer your question, they should work on both their business side of their life and personal. One of each. And in order for either one of those to work, you need to be in a strong emotional state. And if you start with your body, like, you know, I start every morning in my cold water. Start every morning with my workout. I started every morning, like, feeding my mind, right? So there's certain things you got to do physically so you're strong enough to remember the truth. Because remember, fear is physical. You feel your throat or your gut. So is courage. Courage doesn't mean you're not afraid. It just means you're strong enough. You push through in spite of the fear, right? And courage feels different in the body. So when you go lift or you go for a sprint or a strong run, or you jump in that freezing Water. When you push your mind to go beyond what's comfortable, you feel a strength inside you. And that strength will help you to change your body, your emotions, your relationships, whatever. But then the other thing I say is model someone who's successful. Don't just do this by trial and error, like, find somebody who has what you want, ideally maybe more than one person, two or three, and see what are they doing different than you in their relationship. What do they believe different than you about relationship? If it's their body, what are they doing different? They're not lucky. They're doing things differently. You might be slightly biochemically different, but there's patterns there that you can see. And so instead of learning by trial and error, which can take decades, you may never learn. Jim Rohn taught me, success leaves clues, man. Find someone's got what you want, study what they do, every aspect of it, and then add yourself to it. And that's the pathway to speed of transformation. So now, like, you know, I've done it. I'm not the only person. There's so many companies that went from worse off than they'd ever been in their history to the best off because they found a way to pivot. But that required a psychological piece of not blame. So maybe it's time for you to think for yourself and model what works instead of just what you're told. That's something to consider for yourself.

It's one of the reasons you've got millions of people that model after you. Just like myself in many areas of my life. I've got three final questions. Is that okay to ask three final questions?

Okay, I went long.

I want to be respectful of your time since we're at the top of the hour. I just want to make sure I'm good. You mentioned I had the opportunity to go to Fiji with you and Dean Graziosi and a group of people about a year and a half ago, and you mentioned that winter was coming. This was in 2019, I guess, or. Yeah, right before 2020. And you mentioned winter is coming. I don't know how, where, what. What type of crisis is happening, but something's going to happen. It may be in six months, it may be in the next few years, but something is happening. And from people that went through 911 to the housing crisis of 2008, 2009, to then 2020, what would you say? If people want to prepare themselves to create more financial abundance over the next 10 years, with winter coming maybe again sooner than later, what should people be focusing on in order to earn more and invest more so that they're not overwhelmed financially with the next winter.

Well, first of all, I want to acknowledge that every generation, there's a book everyone should read. It's called the Fourth Turning. It's not a great read. I'll be honest with you in advance. I read it 25 years ago, one of the most seminal books I've ever read. Because what it will show you is that every generation goes through different stages. A winter time, a really, really rough time, a springtime. Like, after the rough times, we usually see this easy growth. You know, a summer where kind of working hard doesn't seem the reward, and then a fall where all the rewards show up in a major level. But those seasons, which may be 10, 20 years, are a way of thinking. For some people, those seasons happen in their youth, some midlife, some later, because there's a cycle of history. It's thousand years of history you can study. It's fascinating. I'm not going to try to explain it to you right now, but if you want perspective, it's there. The generation you're speaking of, the millennial generation, very special generation. I don't mean special like you're so special special because they have a unique place in human history. They've experienced certain shocks at a certain time. They are an archetype of one of the four seasons of life. The last one is called the great generation. Think about this. If you were born in the year, say, 1900, 1901, 1902, something like that. When you're coming of age, 20 years old, when you want to think about your life and where it's going and all that stuff, right? Let's say 1910. Excuse me. When you're coming of age, if you're born in 1910, the stock market crashes, the biggest depression in human history, at least that we're aware of, modern history happens. You know, 50% of people seem to be losing their jobs. There seems to be no hope whatsoever. Right. As you're coming to your early prime element, things happen. So that's 1929. What happens a decade later when you're about to turn 30? Another seminal time in your life. World War II breaks out. Holy. The whole world wants. It's going to begin over. We're talking about world war all over the Earth, and it looks like Hitler's going to win and that we're going to have Nazism everywhere. And countries are dropping like flies and the economy's going through the floor and you just turn 30. Guess what? At 40. The greatest bull market in the history of the world began for that generation. But they were so tested and so strong from everything they've been through. But then they were tested by their own kids who didn't have to go through that suffering, who thought life should be easy for them and said, look at you, you're not balanced, you aren't fair to women. And they weren't right, but they were busy fighting wars to get to the point where you'd have time to do that. It's like people say, you know, art for the sake of, art's sake is for the well fed, right? You know, it's like, you know, these people have a different. And so it's not like challenges disappear. But they're called the great generation because they found their way through those things. Because it was a generation that was not taught to look for excuses. I think the millennial generation is the next great generation if they play their cards right. And I think there's enough great people in that generation to help lead a new direction for it. And I think there's technology allows them to connect in new ways, but technology unfortunately also pits them against other people. Because if you've seen the social dilemma, you know, there are people manipulating your brain and your biochemistry and your dopamine right now. So. But I think they'll figure that out. I think they really will. Now, the answer to your question, I want to give that context because without the context, all this is about survival or doing okay for yourself. And I think you're not going to feel a great life just trying to take care of yourself. Don't get me wrong, it's like if you know the Indian tradition in India that they teach these four aims of life, the first aim is artha a r T h a and what that means is prosperity and security. That it's important to take care of that because when that prosperity and security is there, it's not like that's not spiritual. Taking care of yourself and your family is part of life. And so you need to do that. And then the next level of development, aim of life is kama k a m a and that means pleasure. And it's good to find pleasure. Like if you found good work that serves more than yourself, you're gonna prosper. But then do you enjoy it and do you enjoy your life and do you appreciate things? And it's like finding that appreciation. It isn't just sensuality or sexuality. It's music, it's art, it's family, it's all these Things it's the history of your own country and finding the good, right? And then the third level for that most people have heard of is Dharma, which is, you know, your purpose or your truth. But notice you really don't have a real clear Dharma in most people unless they got some level of prosperity, security, some level of enjoyment of life that they get to the point of thinking broader. Now some people early on are trying to find their purpose. What's my purpose? What's my purpose? I got to find my ultimate purpose. Who said there's one frickin purpose? Where did you get that delusion? Why does it have to be so huge? I know, like when I was a young kid, I had this purpose statement. The purpose of my life is to be a passionate, loving, incredible creation of what God shows is possible by serving all his humanity and lifting them. And I mean, I went on and on and on now like, what's my purpose? How can I help? I mean, serving is what my purpose is. I don't need all this bull. And that means I can do it when I introduce, when I say hello to the mailman, I can do it in front of 50,000 people. I can do it with my child, right? And there's lots of different purposes as you go through your life. But most people try to get that. They haven't even figured out what the hell they're going to do. They haven't even figured out enjoy their life. Your purpose will unfold if you do the right thing. So now, to answer your question precisely and specifically, in short order, you need to put yourself in a position if you're going to be successful, is to have ideally your own business or a business where the more value add, the more you earn. You can work for someone else and do that if you have stock options, you could do that if you've got bonuses. But to me, autonomy, if you really want an extraordinary life. I believe this is just personal preference. This is my opinion, this isn't the truth for everyone is if you can find yourself in a place where the more value you add, the more you can grow mentally, emotionally, spiritually and financially, then you can write your own ticket, right? And so owning your own business to me is one of the ways to do that or partnering with somebody in a business or working for somebody, but where they treat you as a partner, you get a piece of of the business so you don't have to be only on your own. But if you're going to grow, you need to make whatever business you're part of Even if you work for somebody else, you got to think like an owner, because if you do, you'll become one. And if you think like an owner and you're going to succeed, then you got to model the people that are successful. It's like, why we put this challenge together. It's not just me. We got about a dozen of the best people in the world, all different ways, because they're like, oh, Tony can do this. But what about. Here's Jenna Kircher with her camera and what she's doing. They a couple million dollars a year being a mom, enjoying her life. Right. So they get to meet them all and not just be inspired, but this is specifically how to do it, because you know and I know there's. You get to have. That I didn't have 20 years ago or even 15 or five years ago, some of it, but certainly not 30 years ago. It cost a fortune to do stuff. Everything's for free now. You put up a podcast and reach millions of people. That was impossible in the stage of my life. So there are ways to leapfrog because of technology that you want to take advantage of. So you want to model somebody. That's incredible. But then what's going to make that business work or not is two things. Do you understand who your ideal client is? You can't be a client to everybody. You got to know who's my. You can help everybody, but who's your ideal client? Who's. The client's going to stay with you when the economy gets bad? Because, as you said, winter always comes. I was saying winter came then because I knew we'd had a bull market so long that we're gonna have to have a bear market. We usually have one every five years. We have this unbelievable long period of time without having one. And I wanted people prepared, because when things go down is your greatest opportunity right now, your greatest second opportunity in your life is happening because we're coming out of winter and we're not fully in springtime yet. Although the economy is heating up and it's artificially heating up, they're gonna pour so much money into it that you can be an idiot and do well in this economy, but you want to take advantage of this time because when it goes back again, because it will. We can't just keep printing dollars forever or putting ones and zeros in computers without inflation. We're already starting to see it, and most of you don't know what inflation is. I remember buying my first house at 18 years old, a triplex at 18% interest. It's hard to make money at 18% interest.

Yeah.

Now you got like two and a half for people right now. It's different universes. So you got to be prepared for whatever is coming. And the way you do that is know who your ideal customer is, who you can add value to. Fall in love with them. What do they need? What do they want? What do they hate? And not fall in love with your product. Fall in love with them so you can keep meeting their needs and then come up with an irresistible offer. If you have those two things, you're going to win. I mean, I remember I saw there's a great little series out right now on, I guess, the History Channel. They've done these series in the past. You may have seen them, Louis, like the. You know, the people that shaped America. And they show, like, all the guys that built Standard Oil, like the Rockefellers and so forth. They're doing one right now in the food that built America. And it's fascinating. And so one of those stories was about the pizza business, and I won't run it for you. But one of those was, such a perfect example is Domino's Pizza. He was going bankrupt. He couldn't figure out what the hell to do. He couldn't make any money, no matter what. And then one day, he had a problem delivering something, and somebody was pissed off, and they go, I will not accept this pizza if it takes more than 30 minutes. And he was. And he heard it. And then he tried on every call, domino's Pizza, we deliver within 30 minutes or your pizza is free. He made an irresistible offer. Not just that we'll deliver by 30 minutes, but I will be penalized. You will get it for free if you don't. That offer turned Domino's from a losing company to one of the most dominant pizza companies in the history of the world. Having an irresistible offer and knowing who his client was, he went for kids in college. He targeted them because they ate more pizza and you could deliver more to the same dorm with more people. So he knew his ideal clients. He knew who else he wanted to serve. He came up with a resistible offer. Done deal. Unbelievable business.

This is a question I've asked you before. You probably don't remember. I think the last time I interviewed you was four or five years ago. But it's called the Three Truths, and I like to spin this question. It's a hypothetical scenario. Imagine it's your last day on earth, many years away. You get to accomplish and live as long as you want to live, but eventually you got to turn the lights off. And for whatever reason, Tony, you've got to take all of your work with you. Your written words, your audio, the video. No one has access to your content anymore. They steal the books out of people's homes and it goes with you to the next place, hypothetically. But you get to leave behind three things you know to be true. The three lessons you would share with the world. And this is all we would have from your information. What would you say are those three lessons that you would share with your daughter or to the world if this is all we would have to remember you by?

Life is not about me. Life is about we. The quality of life is the quality of relationships. And relationships are grown by giving, not by demanding, not by judging. I'd say, secondly, love is the answer. With strength, you have to have love and strength. Together, those two resources, anything can be transformed. Anything can be accomplished. Because with love and strength, you'll have a larger vision. If it's true love, I don't want to talk about love in a sense of just trying to get something. I mean true love, which is about how can I give something, but still having strength also, so you're not run over. And I'd say constant, never ending learning will make life not only interesting, but the meaningfulness will come because you'll have something to give. And that'll tie back to the first piece that I described. So, I mean, there's so much. It's hard to reduce the three things, but off the top of my head, those would be my first three.

I love those. And Dean Grazios said one of the greatest lessons you've taught him is about love and relationships. And he said that you told him you feel love when you give it rather than when you receive it. And also in a relationship, never keep score. And so I just wanted to mention that as something that has been impactful for him and so many of your friends that you've taught this to. Especially myself in relationships and understanding relationships. Before I ask the final question, I want to acknowledge you, Tony, as I've done many times before and I will continue to do for as long as you're alive. For constantly being a symbol of inspiration to so many people, for constantly showing up, you don't have to do this stuff anymore. You've done a million times over the work of helping so many people. And the ability, the amount of growth that you continue to have in wanting to serve at a higher level continues to inspire. Inspire me. Like you'll never know. And so I want to acknowledge you for leading the way, for constantly serving so many people that will never know that you touch their lives directly because you're doing it not for them to know you're doing it on every area of life. I really appreciate who you are as a human. And my final question is, what is your definition of greatness?

I think greatness is service. I think great service is a great life. I think, you know, as you live your life, and I'm fortunate enough to uncover this earlier in my life not because I'm such a good person. I think just because I love people and because I then attracted really brilliant people 20, 30 years my senior who had been through all the patterns. In the end, it's not what you get that's gonna make you happy. It's who you become and it's who you've been able to touch and you know. So I think greatness is service. I think greatness is finding the way to do more for others than anybody else because that'll also come back to you in spades from the standpoint of your own sense of internal pride. Not external, but your own sense. Like people could take away everything I have. They can't take away who I've become as a man by my service and by my growth. So I think purpose and having a sense of progress are the two things that create a great life. If you've got a higher purpose than yourself, that's going to give you the motivation and the energy to drive when you, everybody else is exhausted and you're exhausted. And if you're making progress, you'll feel the rewards that come from that. I think those two are twin powers in a great life.

Tony Robbins, thanks for all your service and generosity, my friend. I'm so grateful and thanks for being here. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the information, important links, and I want to remind you of no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.

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