How To Reprogram Your Mind For Abundance & Wealth

We just confirmed that Andrew Huberman is coming to the summit of greatness along with some other amazing speakers. We've got Dr. Tara Sward, Brenda Burchard, Gabby Bernstein, Amy Purdy and some huge entertainers and performers. Make sure to get your tickets right now. Summit of Greatness is happening September 12th and 13th here in Hollywood. I can't wait to see you there, my friend. Welcome back to the school of greatness. If this is your first time here, then welcome and I hope you stick around because we are always trying to level up each and every week with the greatest guests, the most inspiring stories, research, science, and really tools to help you improve the quality of your life. We've been doing this for over 12 years, every single week for over 12 years. And today you're in for a treat. And if you've been here for a while, then you know what you're about to experience because we have my good friend Brendon Richard in the house who is a high performance coach of the high performance coaches. He's an author of many number one New York Times best selling books. And this is all about how to break free from a limited mindset and create true abundance in your life. So if you feel blocked, if you feel stuck somewhere, if you feel like you're doing good but you're not expanding to where you want to be, this is all about how to break free from the survival mindset that keeps so many of us stuck. Brandon shares part of his journey from being broke to becoming a world renowned success coach who works with billionaires and high achievers. And he shares it in a way that is so vulnerable and visceral that I've never heard it before. That is extremely powerful. We did this live at my make money easy book tour in San Francisco and that's where he was broke, struggling trying to make it a few blocks away from where we recorded this live on the book tour. And and it was powerful. He's gonna be talking about how small daily victories of integrity can transform your self worth more effectively than positive thinking alone. That and so much more. I cannot wait for you to dive into this episode. If this is your first time here, please click the follow button over on Apple or Spotify. Wherever you're listening to this episode, make sure to share with a few friends because when you share helpful resources and positive inspiring stories to others, you're making a difference on their life as well. So copy and paste the link to this episode, put it on social media or text a few friends and say, hey, I was thinking about you and I think you might enjoy hearing this story. And without further ado, let's dive into this with my man Brendon Bouchard introducing.

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From your experience, I want to understand more about abundance and wealth from working with some of the biggest leaders in the world. From your experience, does wealth tend to come with more negative emotions or positive emotions for the people that you interact with?

I don't think wealth comes from emotions. I think emotions happen to us. And you know, in in the science of emotions, they're automatic, they're physical, they're impulsive, they're a reaction, like an emotion comes up inside of you, right? And science shows they kind of dispel maybe in 90 seconds, maybe three minutes if they're really severe. But they kind of come in, you didn't know they were coming in. Emotions kind of happen. Feelings are different. Feelings are the meanings you give to emotions and stories. And so you get an ongoing feelings. And I think wealth is a lot attached to ongoing feelings. It's like my ongoing feeling about myself. Not just the emotion I had. Because scarcity isn't an emotion. Scarcity is a feeling that you create.

I feel scarce.

I feel scarce because you know what, when I was a kid and then you have the story like you share and a lot of people had stories like you and I had, too. You know, I grew up broke. You know, my parents raising four of us, had no money, working full time. My dad was retired military. Shout out to all the marines and service people in the marine theater tonight. My mom, immigrant to the country. They barely made it. Between the two of them, I have no idea. They were always fighting and struggling. It was difficult for them, too. And the challenge that I grew up with, and maybe you did too, is I grew up with a survival mindset. If you can just get enough, like, you know, just get enough, just enough to pay the bills, just enough to pay rent. If I could just get enough. So what you're always trying to do is fill a void, not build abundance. If you're only ever trying to pay the bills, you're always filling a void, not building abundance. It takes a while to figure that out. And a lot of wealthy people I work with, they kind of figure that at some point they're like, I wanted to go beyond survival because I wanted to do something different. And what that different is, is different for everybody, right? I. I wanted to give. I wanted to serve like you. Like, it was give, it was service, it was build. I other people. It was like, you know what? I didn't want to be like them. I wanted to change. I want to be that different person, that one person in the generation that turned it around. But at some point along the way, they understood their feelings about money.

When then were you able to break free from that survival mindset around money into thriving financially and creating more abundance?

Guys, it happened, like, three miles from here. Three miles from here. I went broke in the Mission District. Okay, okay, so this is a true story. I had a good job and I quit it because I want to become a writer like Lewis. I want to write a book. Wrote about the same age, too. And I wrote that book. I quickly put it out, and I did what most writers do. I went really broke. Like, you're already not doing great where I was living at the time. But then I went really broke. And there was probably two or three years I was faking being a writer. I was looking in San Francisco, all the famous places the writers went, all the cafes in this town, the big name writers. And I would go there and I'd order a croissant and I'd get a green tea, and I'd sit where the famous people sat in those cafes. And I look around, everyone has laptops, and they're all typing and drinking their coffee. And I was like, I'm here. I'M doing it, I'm doing it. And then I just kind of add myself throughout the day, week after week. I am not motivated. So I'd walk around, I'd go to Fort Mason, I'd go to the Golden Gate. I'm looking for inspiration. I'm going to find inspiration in San Francisco and I'm going to write this book. This goes on week after week, month after month. I, I can no longer afford my rent. So now I go and live on some friends couches then on some friends floors. And then I have to make the decision do I go back to where I'm from, from Montana and go live with my parents or do I move in with my then girlfriend and somehow she had so much grace she let me move in. She was paying for all the groceries. She would go and work so hard every day and knowing that I was at home writing this book, this great book I'm going to write, I'm going to make it with this book.

And you weren't making any money at the time?

No money. No money. And I had a laptop that I borrowed and I had my mom's fold out little stool where I was writing and I was writing next to the bed because the apartment was tiny. She was in the Marina, so tinier apartment but she's doing, she's in the Marina, you know, she was doing much better than I was paying for the groceries. And so I'm riding next to bed and all of my journals, my books, my vision boards, my research, my papers, my bills are on the bed. And she'd go to work, she'd come home and usually I'd, you know, get everything organized, clean it up. And then one day she comes home and I was kind of working a line so I'm still typing and we have dinner, I come back, I'm typing. She comes in to go to bed that night and I hadn't cleared off the bed. So she goes and goes to crawl under the bed, this covers and I was writing and I just happened to look over and she had got under the covers in section of her bed and that's where my bills were. And she didn't know I was going in bankruptcy. And I get emotional, I'm thinking it's like miles from here. So I look over and I see the woman I love sleeping under the weight of my bills.

Wow.

Literally she's sleeping under my bills. And it was like it, like, you know, it snaps something. None of us want to be the cause of financial insecurity for someone we Love. And I've been faking it for several weeks, pretending to write, not getting much done. And that night, seeing that it just, it hurts so much, I was like, you know what? I gotta get this done. So I wrote and I wrote and I wrote. And the next day she went to work and I was still writing. The next day, I'm writing, I'm writing, I'm writing, I'm writing. 18 days later, boom, book is done. 18 days later, bam. Number one on Amazon. Write another, write another. Bam, bam, bam, bam. Six books, number one on every list imaginable, Millions of copies. You know, build this huge empire of courses and memberships and eight big seminars a year all around the country for 15 years straight. And here's why. You need to find someone to fight for. If you're broke, you're fighting for survival. If you're going to break through, you're fighting for somebody else. Wow. You need to find somebody or something to fight for that is beyond you. And when you find that, when you find that, that's when the breakthrough happens. That's when the real breakthroughs happen. I love his show because he asked that question to everybody at the end about greatness. And everybody basically says in some way, some type of pursuit of their potential and developing themselves, but in pursuit of that for others. And so at some point you go from I need to just survive to I need to be in service to something big, bigger that will demand something of me. And if you don't like the language of you need something to fight for, somebody to fight for, then just replace it with love. You need to love somebody or love something of beyond yourself. Otherwise you'll only be in survival mode.

How, how do you not go back into self doubt when, okay, you get excited to fight for someone or something greater and you're, you're living in that space, but then something doesn't work out or then it doesn't hit number one or people continue to laugh at you, or you're the money's not coming.

You should have seen how he looked at me. People continue to laugh at you.

How do you, how do you not fall back into survival or self doubt or insecurity or self judgment or just.

Don'T stop pretending, those are going to go away, right? Doubt's not the problem. Stopping is. A lot of people have doubt, but they keep going. If doubt becomes a signal to stop, you'll always fail. If doubt is a signal to learn and to try again, now you're in the scientific method and you win. So doubt should be a signal to learn and to try something new. But even doubt's not the problem. Catastrophizing is a problem.

What does that mean?

Catastrophizing is where a lot of learned helplessness comes from. It's where you worry about ruin in your life, which is one of the great fears we have as humans. If I do this, I'll be ruined. I'll be ruined. Everything will go away and they'll reject me and I won't be able to handle it. So I'll be inadequate too. And so here's what you write this down. If you ever want to understand your negative thinking, write this acronym. I'm going to give you down. Zaps. Zaps. You guys will be having success and then you'll zap yourself. And when you zap yourself, you'll stop zap. Z. A, P, S. The Z stands for zoom in. Problem happens, you zoom in on it. Difficulty. You zoom in on it. You failed. You zoom in on it. They made fun of you. You zoom in on it. Then the A is you attach self. You attach identity to the problem. You attach identity to the ruin.

The failure.

Yes, I am the failure. Now. It's not just a bad thing happened. I am impacted by it. I am. You zoom in on what's wrong. You got to stop that. You got to zoom in on what's possible.

Yeah.

You got to zoom in on blessings. You got to zoom in on grace. You got to open up that perspective. You got to open up that aperture. So you zoom in on what's wrong. You attach personality or identity to the problem. Then P is Then you punish yourself.

Oh, man, I used to do that all the time.

Yeah, you punish yourself. You shut yourself down. You speak terribly to yourself. Procrastination is punishment. Drugs, alcohol, drugs, alcohol abuse, whatever, neglect, all of these things you punish yourself. You neglect. And you don't just punish yourself with the bad, you neglect yourself from the good.

You rob yourself of blessings. Yeah. Because you don't believe you're deserving of those things.

That's right. Yep. And then S is now you shame yourself or you shrink the size of your visions. And so one problem happened and you zapped into it so much that now you're playing small. And the problem is this is just a mental pattern. This is not like esoteric what we're talking about. It's a mental pattern. It's a pattern of negative thinking. But it's very specific. It is catastrophizing where you feel like things. You'll be ruined or rejected so much in the future that there's no point in proceeding today. And I will tell you, and this is a lesson I had to learn. I actively coach four billionaires. And so these are people I talk to every week. It's a million dollars a year. I had to work up to that. I was the broke kid three miles from here. We'll tell that story. But the one thing that I learned from them, that it's actually, maybe everyone knew it, but I didn't. Their number one trait is assertiveness.

Assertiveness?

Yeah. They assert themselves into situations because they believe they'll figure it out.

So they'll believe before they see.

Yeah, they. Confidence. Yeah, exactly what you said, confidence.

I'll figure it out. Maybe not turn around, but one day I'll figure it out.

That's confidence. Confidence is. I believe in my ability to figure things out. Confidence is not perfection. It is. I'll get in motion. I'll figure it out. And so you, if you want to change the world, you have to assert yourself into the world. You can't be a passive. You have to have high agency.

You need to make character, energy.

Like most problems I would look at and I'm like, oh God. They're like, that's. I guess we have to do it. Jeff Bezos says that what made Amazon so successful was that they made decisions with only 60% of the information, that you're never going to have it. We have like, we have enough go and then learn and find it out. And it's that most people, they think they need to have 100% before they go. And we've been all wronged in our industry for a long time. We had a lot of people in our industry selling certainty, right? You need to be certain. You have to be certain. And that's been wrong. Because people who are certain tend to be stubborn. And people who are certain stop being curious.

You need to be flexible too.

You need to be flexible, adaptive and curious.

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S if you are truly flexible, adaptive and curious, you actually go into problems more easily because you're like, let's see how this, you're, you're curious, let's see how this is going to turn out.

And a failure isn't meaning they're a failure.

Yeah. They're not attaching to identity.

Yeah.

And that's what Wayne Dyer was talking about. Your references that, that if you put whatever you attach, I am to be very careful. Right. I am a loser. I am not as smart. I am a bad dancer. I am a bad dancer.

It's a belief.

It's a belief I do have.

Can I interrupt if I Can dance. You can dance.

I want to show in a minute. Don't pull it yet, guys. He doesn't know I'm going to do this. The first time Louis and I were on stage together, you remember, he said he judged me because I was so happy in my content. People don't believe it's real. They're like, he can't actually be that happy. I'm like, no. Actually, the wealth of my life is I learned to be happy, not make money. I learned to be happy. That's the greatest teaching of my life.

Your whole tagline is bring the joy.

Bring the joy. Bring the joy. The joy.

I want to ask you a question about thinking, because I think thinking is very important in how we perceive ourselves, how we perceive the world. What's more important to our success or our abundance? Is it thinking more positive thoughts or thinking less negative thoughts?

Success will always be way more about your behaviors than your thoughts. Because a lot of the thoughts I have suck during the day. But I still get what is necessary done daily. Prioritized action versus daily good feeling is often the thing we don't crack to later. Now we do have to have thought. By the way, I don't want. I'm going to come back and reverse.

But if you achieve the results, yeah.

You have to have good thoughts.

And you don't, we think, yeah, yeah. If you achieve it but you still don't accept yourself, are you going to feel good?

Yeah. Let me share this. Instead of thinking, let's use a different word. Alignment. The goal is to get in alignment with your higher energies and your higher form of being. The goal is to be in alignment with who you are and what you're really meant to do. The path you are uniquely supposed to be on. And when you take the steps, and it is steps, a lot of those steps, you're going to have doubts. Your thoughts are actually going to suck. They just are. They're really going to suck. And you're going to be unsure for a long time. But when you're unsure for a long time, you need to be aligning. And if you will make the game about aligning ever more closely to your higher state of being, ever more closely to your higher state of consciousness. Ever so closely to your true nature. Ever so closely to the proper path that is unique and primary and important for you. Every nudge and alignment, it's going to improve the thoughts because you're going to have a sense of integrity and character now. And it is in aligning to the actions and the path that is unique and true to your human nature and your real powers that the thoughts start getting better, they start clearing. It's actions of integrity that start making the mind come into alignment with greater strength. And so I tell people all the time, achievement isn't your problem. Lots of people can do things and thinking isn't necessarily a problem because a lot of people overthink and they got plenty of thoughts and they're very positive. I mean, I know a lot of people in our industry. They're the most positive thinkers of all time. They are law of attraction gurus. And I'm like, do something. Just do, but do the thing that is in alignment. If you can get. Listen, if you get in alignment, you are granted a bigger assignment. And when you get greater alignment, greater assignment is given to you, and then greater abundance is the result. You don't start with abundance. No, you start with alignment. And abundance is an outcome. And once that switches in your head, then it's like, wait, I can do that. Because I don't know if we want to go over here, but, you know, I in college had a girl who broke up with me. I've shared on your podcast before, but it sent me into suicidal ideation and I became depressed. And sometimes you can't think yourself out of depression. You have to have small daily victories of integrity and it helps decrease that feeling. It doesn't fix it, it doesn't resolve. It just like doubt doesn't go away sometimes negative feelings aren't going to go away. I do like the idea that we can think these negative things less, but the reason we think them less isn't because we do a mind warp on ourselves. And we go, I'm thinking less of this awful thing I really do feel about myself. It's, you know what, I did some good today. I said I was going to shower and I showered. I said I was going to go to the gym, and I went to the gym. I said I was going to call my mom. I called my mom. I said I was going to write the first page, and I wrote the first page. And it's these small acts of integrity that improves our thoughts more than wishing our thoughts were different thoughts and could be better thoughts and could be replaced thoughts. And so I think alignment in. Now I'm going to come back and reverse myself. We're in alignment in our thoughts and our behaviors, but sometimes shifting behavior can be a little easier to start cleaning up the thoughts.

Yeah, it's being our word to ourself over and over again.

Yeah, yeah. That sense of integrity, doing what I.

Say I'm going to do for myself every day.

Yeah.

And that will help to create more belief because you're now in alignment with what you say and do.

Yes.

Matching.

And I think you're in alignment. Like I said, there's. There. There's alignment you have to get to because you have an assignment, and you can't always. You can't see the assignment. Louis, I've known him a long time. A decade ago, if we were talking, you wouldn't see this as the assignment yet. Right. He had to go through things and discover things and keep. Lewis has become more of his best self. And I've watched it, and I really honor it because I. I just so you know, I'm not geeking on. I just told him this in the green room today. It's been awesome to watch as a friend. Thanks, brother, what you have become.

Appreciate it. Thank you.

He aligned himself. And I want to let you show. I know he shares on the podcast, but sometimes it's different when someone says it. He aligned himself by getting counseling and therapy and help and going to seminars and listening to the people he interviews. He actually is present and he listens to them. And because he realigned himself in the universe, God assigned him Martha.

Yeah. Thank God. Beautiful.

And now he has the abundance of love. You see that happening. He aligned, then he was assigned, and now he has the abundance of love.

And it's so interesting. Thanks for the acknowledgment I receive. So interesting. Because we never know. Like, the. The moment before I met Martha, I didn't know four years ago I'd be where I'm at today. Isn't that crazy? It was, like, literally one moment, and everything changed. And I didn't know in that moment when I met her, this is what was going to happen.

Yeah.

But it was like, literally I'd been doing so much deep healing work before I met her that I kind of was just like, I don't, you know, I don't need to be in a relationship. And I wasn't even, like, trying to be in a relationship. I was like most of the people in this room, single, not wanting a relationship. But I was just like, I am so good with me, whatever happens. And if a relationship comes or the right person comes, I'm ready, and if not, I'm happy to be single. But it was like, I never had this feeling because I always had butterflies when I met certain people that I was getting into relationships with. And this may not sound romantic, But I didn't have butterflies with her. And it doesn't mean I wasn't attracted to her or there wasn't some connection. But it was almost like my nervous system was in alignment where I was just could see a healthy human being in front of me as opposed to one where I was, like, unsure of or anxious around. I was just like, cool if we vibe, awesome if we don't. I wish you the best, and I wish me the best, and I want us both to win. It wasn't like a need you to like me or anything like that. It was just like, this is who I am and let me get to know you. And I felt so peaceful inside throughout the whole kind of dating phase of the relationship. And I was just like, I'm going to be 100% me, and if she accepts me, great. If not, I wish her the best. But never again will I allow myself to get out of alignment to please one person in life and then resent myself for shifting my value to try to make one person happy. I'm at peace whether this works out or not. And I truly want her to find someone who is the right alignment for her. And if we're in the right alignment, great. And if we're not, then I wish you the best. And that created this richness in me that I never felt. But it wasn't until I started shifting my beliefs and my behaviors and being more in alignment with myself on sticking up for me when I needed to, creating those boundaries, being fully transparent and honest and being okay if she couldn't receive it and just be like, well, this is me and it's okay.

Yeah.

And it was. It was an amazing experience that I didn't have the belief for many years that it was possible until I started to heal. Then I was like, oh, I believe it's possible with the right timing. And it happened quick. I was not wanting it or expecting it in that moment. But I also didn't say, this is interesting because Martha, after like a month of us hanging out, we were spending a lot of quality time together. And also we didn't have any sexual intimacy by my choice. I said, I'm not jumping into this, creating chemical confusion. I just want to get to know you. Where previously the women I would date wanted to get to know me in other ways, but I made a decision. I said, this is not happening. She goes, yeah, I know, I'm not letting it happen. But I go, no, but I'm not going to try. She was like, okay, cool. So we were both in alignment on that. And there was something she said to me later because after like a month of us hanging out, and she had done a lot of, like, her own healing journey as well, but I have maybe a month or two of us hanging out. She did a session with her therapist. She was in individual therapy as well as I was, which I think was beautiful because we were both on our healing journey. And she said, I met this amazing guy, that something feels different. But I feel like I'm supposed to wait longer maybe, because that's what people say, you should wait and do this. And the therapist said, you're an actress. Right. And if you did a movie in your first few years of acting and for whatever reason, your movie was up for an Academy Award and they chose you to win that award, but you said, no, I'm not ready for it, would you not take the Oscar?

Great Coach.

If the award was presented to you, if what you wanted was right in front of you, would you say, ah, I don't know, Would you block that opportunity of abundance to you, that vision?

Yeah.

She goes, no, I wouldn't. I would take the award. And she said, then go lean in this relationship. It doesn't mean it's going to work out. It doesn't mean maybe he's crazy, whatever.

I don't know.

It doesn't mean it will work out. But leaning into this one day, you will create that relationship.

It's beautiful.

And yeah, so it was really all about alignment and being okay if it didn't work out.

Yeah.

And that's when it just, like, it just felt peaceful.

I'll. I'll break it down, like, coach it psychologically. Coach it up on that coaching, like, this is important. And he said it. He didn't need. Like, he didn't need. And he didn't try to control and he didn't try to get. It's weird because, I mean, we're at this money conversation tonight, but think about how often we need. We try to control and we try to get. And that's. That's our mode of operation that we've learned with money and relationships. And it's why we have this terrible route of poor performance in those in our culture. Because if it's need all the time, I mean, you can't be fulfilled. It's like the oldest metaphor I used to teach. And like college kids back in the day, it's like, oh, if you, if you have a relationship with two incomplete and broken people, they can't really ever quite connect. And that's why each person has to really work on their wholeness, because then you lock in and. But if you're needy, you're always trying to grab somebody's parts. You're trying to grab. And then you know that at some point that doesn't feel good. So they pull away. The more. The harder you grab at them to fill your incompleteness, the more they want to pull that part back of themselves. So neediness is never working. Control never works, which we all know, but we still try to do it on people. And then you're trying to get. And you're like, actually, I'm trying. I'm not trying to get any from you, Martha. You know, it's like, okay, that's a powerful reframe. And so I think it's what you shared is so powerful because it's about relationships and money, but alignment, I want to really hammer that home. It's like, achievement is not your problem. Alignment is. So many people are busy. They have busy work, but it's not their life's work. And until they move in more of the direction of the path of what is truly aligned. Why is it that every spiritual text and everything we know from ancient traditions, why is it always this? Why is it always this? That. Why is there always a centering? Because it's ancient. We know it as human beings. Right. When we're out of alignment, that's where our ego grows.

Yeah. And we're in pain.

We're in separation. We're in pain like all that, like. So it's. It's just about ever so more for you. And I don't know what the answer is, and Lewis doesn't know what the answer is, but you have a path and you have a way of being and you have a nature. And you gotta have those daily acts of courage to scoot yourself towards that, because then you'll have that self respect at the end of the day and go, I scoot myself a little bit. All right. And a few more days of doing those actions that are good for you, in alignment with you, it's just a game changer. And as weird as it sounds, most of the wealthy people I work with, which I never imagined I would. I mean, imagine all my clients are wealthier than I am. All of them. So why do they need me? I ask them this all the time. Don't tell them.

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Well, first is I would say they've mastered achievement, but they don't feel it yet. It's talking to everybody in this room who. You've had success already, and you still don't feel like a success because we don't teach people how to integrate success. So you might have a lot of wins and a lot of victories, but if you've never taught yourself how to debrief it, think about it, internalize it, and connect that to your identity and your character. A lot of people, what's blocking is they're still striving to feel what they already achieved. They're still trying so hard to feel good or adequate or worthy. They've done it. The track record shows it, but they don't feel it because they've never allowed it in.

Why don't people allow the success in or the accomplishment? Why do they have to go to the next thing right away without celebrating it or saying, oh, man, I actually did a good job here, and I can take it in.

Because our society is not good at celebrating success. Look at how we demonize all the top earners. Look how we demonize the top people. And government culture records, like, as you. You know, it's like, soon as the bigger you get, the more that criticism comes out. For no reason, you know, it just comes out. And so you're like, oh, do I want that? So they're scared. They're scared. And they're not taught to celebrate the wins because, oh, if you celebrate your win, that's ego. And so, so few people. I actually, I really believe this. Most people have never genuinely celebrated their life.

Wow.

They have a birthday. They've had 50 of them. They've never genuinely celebrated and praised and felt and integrated life. God's hope for them, God's breath, God's grace. And if it's not God, they've just never taken that spiritual time. If you never felt life, how are you supposed to feel? Like the achievements matter. People have victories, but they never felt the victory. They're just onto the next battle. Next battle, next battle, next battle. So you have to teach people first to feel. You really have to teach people to feel. And so once they. We can get that block out. Okay, now you can feel it. Okay, like, let's celebrate some of the wins. Let's recognize it. Which sounds so corny. It just works because what most people want. This is my. This is my secret. I was like, how do you get these clients? I go, well, I know one thing is true for all humans, and it is the ultimate purpose we're all here for. At least I believe and that is, if you've been granted life. The purpose is life. Another word is aliveness. What everybody wants is more aliveness. What they're usually chasing. And the next thing is more aliveness. The bigger risk, the bigger deal, the bigger adventure, the bigger novelty, the bigger complexity, the bigger bank, the bigger. It's like the chase makes them feel alive. And so the chase is important. So we just got to make sure they're chasing the right thing. Right. We are goal driven species. We have this drive to achieve and build and create and expand. So you have to honor that. And I want you to feel, I want that. We call it meaningful pursuits. We want you to have a meaningful pursuit that brings you alive. And sometimes it takes a while to figure that out. And the block is they're busy in the wrong chase, they're in the wrong hunt. They're literally playing a game that isn't even what matters to them. They just got taught that. Or the kids who went to that college, they went to that was fancy did that. Or those guys on Wall street or do that. Or this guy I'm neighbors with who has this thing. And they're now they're playing games that are stupid, that don't bring meaning or aliveness. And if you don't have meaning and aliveness, the worst thing is you start making even worse choices. Because now you resent other people. So now you got to compete with them to beat them in games that don't matter. Does anyone hear what I'm talking about? It's like, this is why. Alignment and finding the feeling. What brings you alive a little bit? What has meaning to you? That's where the wealth is. What brings you alive. What brings you meaning? That's where the wealth is.

What's the test or the assessment that people can take right now that can figure out if they're in alignment with a meaningful pursuit or if they're playing a dumb game. Their career and their purpose and their relationship, whatever it might be.

Yeah, it's gonna sound so lame. Preparation. If you find yourself preparing for it, thinking about it, researching it before you go do it, you're on the right track. I'm from Montana, where, you know, I grew up hunting and I don't hunt anymore. And I know I'm in California, so hunting is like officially banned by the government here, you know. But my dad grew, My dad grew up in a true like, on a true like ranch. Have y' all seen Yellowstone? Like my dad grew up, but it was not fancy like that. He grew up in a Place where he had to go four and a half miles to a one bedroom schoolhouse. So he grew up hunting because that's how they provided food for real. And so I grew up a little bit like that too because we were broke and it was a big deal to go hunting. But I use the metaphor just a little bit because people who, who if they're on the right hunt, they get up at like 5am they start putting things together. They're checking the gear, they're checking the equipment. I got a buddy, he doesn't hunt, but he's a, he's a, like a kite boarder. You all know what kiteboarding is? Yeah. Yeah. Okay. It's really hard. He's a kiteboarder, man. He loves to get that everything ready with the kiteboarding and get it into the truck. And he like, he just.

You're preparing and check the weather and check.

Yeah. It's the weirdest, funny thing I discovered working with all these amazing people, high performers around the world. We do this research, they just prepare more. But the preparation isn't because of fear of failure. It's like they kind of geek on it. It's like they got all the gear for the bike and they got all the weird. They like to do things, they just, they're doing it because it's an interest. And that now because they're preparing the interest as they're doing the interest and they start to align it, it becomes a passion. And now because they have the passion, they can develop the perseverance. It becomes grit. And you know all that research.

Yeah, of course. What if someone doesn't know their value or their worth? How can someone start to understand what their value and worth is? And what should someone do when someone else doesn't appreciate their value or their worth?

If you don't know your value or worth, volunteer, you gotta volunteer. That's literally. I, I, that would be the shortest, most direct path to finding out that your value and your worth. We live in a society, we don't volunteer. Now. I lived a decade in this town. I met my wife in this town. The girl who slept on my bills. She, she stayed with me.

Wow, that's cool.

Man.

That's pretty cool.

We were just at, we were just at Lewis and Martha's beautiful wedding together and we had the time of our life and she's, it's a very private part of my life. My wife doesn't want to be on social media. She doesn't care any about that stuff. So a lot of people don't Know, like the actual great success of my life isn't, you know, the books and the courses and the events and the, you know, magazines and stuff. It's like I have an unbelievable marriage. Yeah, like an unbelievable marriage. And I bring this up because when we came, we were here. I was in San Francisco. I lived here From I think 2001 to 2008 or 9ish. It was a different town, different city. I know many of you lived here a long time or it was different. The indifference that developed in this town with walking by those who are homeless and those who are in need at a mass social level of indifference is terrifying that that can happen. And I think it relates to the fact that a lot of people don't have self worth. And the lower your self worth is, the less you're likely to take care of somebody else. It's why you need to get good with you, so you can be good to others. And I think that once you volunteer in a few soup kitchens, once you've helped put a few people to bed, once you've been in hospice, once you've been on the front lines, once in some way you have volunteered your actual time, your actual energy, and you see the need in the world, it sparks a humanity in you. And when that light comes on to be a giver. I love that slide you had about generosity. When the light comes on inside, which is your humanity, to be a giver to others, worth isn't the issue anymore. It's like it, it's like for those, you know, I, I'm more raised in Christianity. So, you know, it's like when you, when you understand that level of generosity and giving of self, you stop worrying about yourself so much.

Yeah.

Like the ego is. You don't. You're not so trapped in yourself and your self concern and all of a sudden like worth becomes a humanity thing, not how do I feel about myself today thing. And everybody's worthwhile. I said maybe part of our purpose we've been given a hint is like, hey, if you're alive, maybe part of the purpose is be alive. But you're also alive with eight billion other people. Eight, eight and a half billion other people. So maybe one of the other hints we were given from the universe is, oh, other people, they're involved in this purpose thing. They're everywhere. So engage and give. And I promise, the more you give and the more generous, authentically you are, not as a martyr, but authentically giving and generous, you grow in humanity. And that light and that heart and that Goodness takes over. When goodness takes over when you're good, it's just like you don't have to deal with that. Now. The second part of your question is, what about people who don't recognize your worth? The people who don't recognize your worth, please know that usually they don't feel good. A lot of people don't feel good. So when they're judging you and not recognizing your value, it's not about you. They're in their feelings. They're in their own world. They're in their own dramas and dramas. They don't even recognize you. It's like you said earlier, they don't see you. They don't even recognize. They don't know. They don't even know what you're doing. They don't even care that you're dancing. They're totally oblivious.

They're in their own world.

They're in their own world. They're so like, people are so oblivious. We do not realize how oblivious people are. They really are. And I don't mean that in a negative way. They're just in. They're not into your space. So first, if they judge it, realize they don't know you. I think second is to realize that your job is to align the humans around you to be as good and caring and thoughtful and compassionate and growth, mindset and oriented as you are. It doesn't mean everyone will. It just means sometimes you have to decrease amount of time with them. Yeah, I got all this hate early in my career because I started teaching that there's three kinds of friends and three kinds of people in your life. There's old friends, your high school people, and other people of different parts of your life. You never talk to them again. They were just like they were that chapter in your life. You don't see them again, and you're fine with it. And sometimes they reach out to you and they're like they're trying to come into your new chapter. But they're like, that was that chapter. And sometimes you need to be okay. That. That was that chapter. So you have to say you're. You're an old friend now. It's less time, less experience, you know? And then you have your maintenance friends, the people you see just enough to maintain the friendship. Right? You text them just enough, you reach out just enough, just enough. It's maintenance. It doesn't mean they can't be good friends. It just. And then you have growth friends. You expand the itinerary of things you do together. You want to spend More time and see each other and you're trying new things and. And growth. Friends are the best. Your job is to get as many of those as you can. It doesn't mean these other ones don't exist. It just means you have to kind of align it. And if you have somebody who is extremely. The worst people to have in your life are people who are discouraging towards you. Not that they're mean to you. There's lots of mean people. But even mean people who are critical or funny. I have a lot of friends who are, like, super British. And I mean, they're just like. They cut you down. They're so smart with the cynicism, like. And I'm not a cynical person, so I just gotten. I'm just getting killed by these guys. But.

But it's out of love.

It's out of love, I guess. And I'm an easy person. Make fun of me. Look at me. And so. But they. They're like. But they're so cynical and funny, and I wish I could be like that. I can't come back with a quick quip at them. So they just, like, demolish me. But they're encouraging of my dreams. And so if someone is discouraging you of you growing and whatever that way is, they're controlling you, speaking down to you, shutting you down. Your job is to decrease your time towards them in whatever way it can. Sometimes that means a separation relationship. Sometimes it means a divorce. That's extreme. Other times it's like, you know what? I'm not going to go to have brunch with this person every other Sunday. She's bumming me out. And you just got to find out, like, if someone's bumming you out, you need to be assertive in that situation and let them know, hey, you're kind of bumming me out, actually, I need some encouragement. And I want us to be good friends. But if you keep bumming me out and speaking to me this way, I don't know that we can be friends. And most people go, I didn't even know I was doing it. I'm sorry. Or if they double down and then they're a real jerk when you assert the conversation, you were just given the gift of the evidence you've been waiting for. Yeah. Wow. And we're all so scared to, like, call out a family member or to limit time with a family member because we feel like it's like this awful, you know, injustice. But not everybody is meant to be on your path. And more importantly, you're not meant to be everyone else's educators, so you gotta let have them have their life too. You really gotta like let them like I also people don't like this phrase, but it's like you're not in charge of everybody else's train wreck. Wow. And.

And you don't have to rescue and fix everyone.

You don't have to rescue and fix everyone. And a lot of reasons people stay with people who are actually hurtful towards them is they're trying to save that person, they're trying to be the educator of that person, they're taking responsibility of that person. So they're staying with that person who's actually hurting them. And the isshiw is to let go of the responsibility and then you'll find your freedom.

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Actually, I had to teach myself an acronym for that BMF Breath Movement Food. Like almost every time my brain takes over, I'm like, okay, I need to change my breathing pattern. I need to get up and move. And so every 50 minutes on average throughout the day, I hit the floor. I do a couple vinyasa flows, then I stand up, I do qigong and 10 deep breaths while opening up the meridians of my body. And then I'll be like, how do I feel now having breathed and moved and changed my perspective a little bit. And then I'll be like, do I need food? Like I eat. So like some of you all know I've done 402 hour live broadcasts on the Internet. Wow. I've done 104 day seminars where I was the only teacher for 10 hours a day. I've created four pieces of content every day for 15 years and most of it's audio. Like in Growth Day, my app It's a daily audio for 15 minutes. It takes a lot of calories to run this mouth. Like, I gotta eat. I eat. You would not believe how much I eat. So sometimes my brain and my body are just not, like, in positive mindset mode. I'm hangry. I need some food. So I breathe, I move, and then it's like, do I need food? Like, so bmf. That's my thing. Like breath, movement, food. And I'm recalibrated. Wow.

Couple final questions for you. This has been beautiful. I would like you to imagine. I'm not going to have. I'm not going to call out anyone here, but I'd like you to imagine from all the people in this room that there's one person here who's really going through a tough time in life. And I. And I don't know where that person is. But I'd like you to imagine that someone's going through a really challenging time and they feel like they just haven't gotten that breakthrough or that chance or that opportunity in relationships or their financial opportunity. It just seems like something keeps holding them back. What would you say to that person here who just feels stuck?

Stop thinking you're alone. Stop thinking you're alone. There's 8 billion other people who've gone through the same thing. I've had to be with a lot of families because I do volunteer work in hospice, and I've had to tell a lot of parents, you're not the only one who lost a child to cancer. They're support groups. You're not the only person who struggled with alcoholism. You're not the only person who went bankrupt. You're not the only person who lost your love. You're not the only person. And sometimes the problem with pain is it feels so isolating. And you think you're the only person. And because you're the only person, you don't raise your hand because you think you're in a room alone. So why raise your hand? But you realize that there's a lot of other people who've been through something, and getting in a group, talking with them, and reaching out is the most important thing. Because if you suffer in silence, it's really hard to see the daylight. If you suffer in silence, you don't raise your hand. And so the most important thing is go. I'm not alone. And I'm a person of faith. I believe in God. And when those times I feel stuck, I just think I'm like, you know what I'm like, okay, I'M in this battle right now and it feels dark and it feels like all the arrows are coming and it feels like I'm gonna lose the sucker. It's like everything feels ruinous. So I start catastrophizing. I'm zapping myself into the ground. And then I have this metaphor and I just remember, I'm like, you know what, though? This battle is really. It just sucks. But you know what? Cause I have faith. Faith means there's a forward position. And I believe that in this forward position I got the great commander out there with an army of angels and they're clearing fields in front of me. I don't even know how much easier it's going to get until I keep marching. I don't even know God's clearing paths, he's opening gates, he's arranging stuff seven cities down the line. I feel like I'm stuck here. But over there, there's freedom. He's already clearing the path. He's already setting it up. I just forgot. I don't see it. But if I believe someone's clearing the paths in front of me and someone is on the path beside me or behind me or around me, I'm empowered again. It doesn't mean I don't feel terrible. It doesn't mean everything's fixed. I just believe things are being set up in front of me that I cannot even determine. You will not know your destiny. But someone's playing those checkers, someone's moving those pieces like you don't know it, but something's been setting up for you. And how do we know that? Because you're here. Because you're here. If this big hearted, athletic, beautiful man who's so good and so great has impacted you tonight, then maybe you can accept that there's a serendipitous reason that out of this huge city and surrounding area of two and a half some million people that you're in that chair. Maybe a lot of chess pieces actually moved in the last six months that put you in this chair. They did in his life. He got married 22 years ago. Down in the marina, there's a Safeway. Now, if you hear a murmur of.

Laughing, it's still there.

It's because they don't call it Safeway in the Marina. They call it Date Way. So all my single friends go to Safeway in the marina. Well, there used to be a 24 hour fitness across the street. And one day I went in that 24 hour fitness, scrawnier than I am now. And I was on this machine where you put your legs in it and then you do this thing for your back. I don't know what they call that thing. Back extension. Thank you. I'm doing the back extension 22 years ago, and there's this girl on this yoga mat named Denise who not too many months later would be buying my groceries and believing me before the first book. So maybe if I had an impact at all in anything I said tonight, maybe there was serendipity that brought us here. That was 22 years ago, a couple miles away. Wow. So maybe something brought you in this room, and if you can actually tap that for a minute, then you can go, wow, all these things lined up that I could be in that room and get some kind of inspiration or some kind of knowledge that Lewis gave or Brennan gave. Or maybe you just found, because some of you are here and tonight an idea downloaded to you that we didn't even say. Words didn't even come out. It was not explicit. Something came into your heart or in your mind. It just happened to land it on you tonight. So you were given something tonight. So maybe things were lined up that you could be given that thing tonight. And if that could be true, isn't it true things are being lined up for you that you could be given to tomorrow and next week and next year? Maybe you're in the right place in your life and things are going to be. All right. Beautiful.

Final question. Final question. And also just final thoughts you'd like to share tonight after the question. I'll let you close it out. What are you grateful for today and.

What'S your final thoughts without being. Cheese. I'm so grateful for our friendship. Yeah. It's been, like, good. Yeah. It's like. I don't know if I got to tell you this at the wedding. I want to tell you, but, you know, when you go to someone's wedding, you kind of. At some point, if you get some time. He was. You were like, you hung out with me at the wedding, and, you know, there's plenty of people there. But what? What?

We got to have a moment. Right?

Right?

Yeah. Right Before. Yeah, yeah.

Before the ceremony even. Yeah. It was, like, amazing. And I think sometimes when you go to a wedding, it kind of pops in your mind at some point. You're like, oh, we're friends. You know what I mean? You know what I mean? Like, we've been friends for a decade. But, like, when you're at someone's wedding and you're having these moments before the Weddings and just like, oh, this is like, you know, and it just made me grateful and it also gave this amazing trip to me and my wife. And so it was just. I'm grateful for that. I'm grateful to be in this beautiful theater. My dad, you know, having served in the US Marine Corps for 22 years. And I get to be here thinking about him and I get to be here with you and think about my wife who was, you know, I met just a couple miles away. And so San Francisco is kind of a coming home a little bit. So it's nice, it's nice to be here. I'm grateful for you, buddy.

Thanks, man. And any final thoughts as we close out?

Yeah, final thoughts about this guy and about greatness.

Not me, just, you know.

No, but it is, it is actually, because I don't know if you'd be comfortable with me sharing the story, but someone. Yeah, someone on your team. I'll just say that you guys might not know this, but, you know, as he got married a couple weeks ago, he also, you know, was planning this tour and a lot of people in our industry, they plan a book launch and then a tour and these things are months and months and months of planning and everything. And Lewis just goes, let's, let's go and planned a tour along with the book launch in weeks, in weeks that his actions drove us here. So I want to bring something out about the money piece that I didn't get to share earlier that I think is so important. Last thoughts about the money piece. Earning more, serving more, building more, aligning more. I'm going to tell you the number one enemy in our current culture about all of this is half heartedness. You cannot be half hearted and succeed. You cannot be half hearted and have a great marriage. You cannot be half hearted and build a great business. The world does not need another pair of half hearted parents. The world doesn't need more half hearted teachers. And everybody is so cool and sly and they kind of got one foot in. Because optionality rules the world in our abundant culture. Like there's optionality everywhere. So everybody's playing half A and playing half A is playing smaller than you are. If you want to move the needle of the world, if you want great relationships, you want great businesses, you want a great future, it will take conviction. And conviction means you need to start putting more of you in and it's easy to do. You need to stop blocking so much of yourself. Putting more of you in isn't scary, it's stop protecting yourself so much Put yourself out there. This could be an empty room. How fast he planned it. It's like conviction. Go do the thing. Align with the thing. Do not play half hearted. If you are in the game, be in the game. If you're following the way, follow the way. If you're on the yoga mat, do the yoga. Don't be half hearted. We have a society that's so half hearted, so checked out and so detached. We're all so shocked that everyone's miserable. You cannot live a happy life when you're half hearted. Put yourself back in the game. Put yourself back in the game with courage, with conviction, with full heartedness to serve and to build. And then you'll be great.

Give it up for Brendan Richard.

Thank you.

I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links and if you want weekly exclusive bonus episodes with me personally as well as ad free listening, then make sure to subscribe to our greatness+channel exclusively on Apple Podcast. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you of no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.

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