How To Set Goals & Magnetize Your 2025 Vision To You

Welcome to this special masterclass. We've brought some of the top experts in the world to help you unlock the power of your life through this specific theme today. It's going to be powerful, so let's go ahead and dive in.

If you set your goal correctly, how do you know how to set your goal the right way in order to create a quantum leap in your life?

There are several things about goal setting that I think are real key points. If you're shooting to make this kind of an exponential leap in performance, so then first it needs to be a serious stretch goal. You need to scare the horses, you know.

It needs to scare you.

Yeah.

There needs to be But secondly, it needs to be a goal that, that it needs to be a love story around that goal, I think. Because when you go for a big goal, any goal of much significance, you're going to have some setbacks. You're going to have some obstacles that come along. You're going to get kind of banged up and bruised up, maybe. And you need to care enough you know, the heart is what sustains you through that. And so there, you know, people talk about a passion for this, for this goal. And I think, well, that's a fine word and it fits. But some people say, well, I just don't have that passion. Well, you just need to care for it or at least be committed enough to it that you say, I'm going to stay the course. I will, I will put myself out there. And I think that it needs to be your goal, not somebody else's goal for you, not a should or ought to goal. I think a fundamental mistake that a lot of people make is they don't believe in themselves enough and they don't reach high enough. Who is it? Astro Teller, who is the head of Google X, you know, their innovative arm that said, 10% can be as hard as 10x. You know, a 10% improvement, not necessarily any improver, small acquisitions were ever a bit as difficult to make work as the big ones, which is kind of a counterintuitive thought. I mean, normally people don't go out with their mind drifting down that path. but we've U squared. The handbook is. It's kind of based on counter-intuitive ideas, kind of things that stop you and kind of, you know, make yourself uncomfortable. It, you know, that's one of the points. Well, why would I want to do that? You're an athlete. If you're not willing to make yourself uncomfortable, you got to get off the field.

Absolutely. Yeah.

So it's almost like 10x. is just as easy or just as challenging as 2x. And it's about how you frame it and about going after it the right way. It's what it sounds like. They're both going to be challenging. So you might as well go for the bigger leap than the one that's like just a little bit more uncomfortable.

I don't care what direction a person is drawn. They can make quantum leaps in that zone. Whatever their strike zone is.

But.

I don't really spend a lot of time, I guess, trying to talk people into making a quantum leap unless they have something inside just they've got to want it. Gnawing at them.

They got to be hungry. They got to be, you know, anxious about something changing. They got to want to change.

They do.

'Cause some people know they want something more, but they don't know exactly what it is. And so they're in the uncertainty of, well, I'm not sure which direction I should go in. And here's another problem I see is people have too many passions. I've got this idea and this idea and this idea, which one do I choose? And when someone has 10 different passions or different roads that they could go down, how do they know which one.

They should go down? that want to factor, that's the X factor.

And.

You know, people talk about willpower. Well, I want to talk about want power.

Mm.

Um, I, what does that mean?

Oh, it's want power is how much do you want this thing? Again, you know, how much are you in love with this idea? Um, I do think that there are times when we're kind of directionless or a person certainly can be. And so for that poor soul, although they might be happy, content, doing fine, really, but they kind of like something to change and be bigger and better and more dramatic or whatever. And so sometimes I think We can maybe find that magical era just by playing with a curiosity or saying yes to a random opportunity that just comes smack in front of us. Or maybe deciding, well, I'm going to muscle up one of my superpowers. I'm going to sort of really get into that because I have fun with that and I'm good at it. So those are things I think that.

One.

Can play with when they're not.

Just, they're not sure the direction.

Yeah, yeah, yeah.

And it sounds like once we can figure out which direction we want to go in to make a quantum leap, it's hard to make a decision of which direction to go for some people where other people just know. this is the thing I love. I'm excited about this. I have some skills or talent around this idea or this thing, and I'm going to go all in on it. But once you can figure out the path you're going and the direction you're going to take, how do you know it's time to take a quantum leap in that path versus, all right, I got to figure out my bearings and figure out where I'm heading in this direction and just kind of create some goals and get it going. But how do I know when my time is ready for a unconventional growth spurt, for a leap so big and grand that other people think I'm crazy and laugh at me when I talk about it?

I don't think you will necessarily know.

I.

Think you make a decision. One of the chapters in the U squared handbook is make your move before you're ready. I'll tell you where big dreams go to die.

Tell me.

They go to the planning place. Getting ready place. Preparing myself. And it's the biggest con job we work on ourselves. There are so many bones of big dreams in that graveyard where people, it's always something that there's always going to be a set of reasons to wait.

And.

It'S like Gilda Radner, that line of hers on Saturday Night Live, you know, it's always something. Well, it is. And so when are you going to take the risk? You pick 10 people at random and I'll bet $100 that we can find quantum leaps in every one of them.

Really?

Oh yeah. And if you stop and think about it, everybody's made quantum leaps before they reach school age. Because you come into this world naked. You can't speak, you can't feed yourself, you can't get around. And by the age of three, you're doing all three of those things.

That's true. It's pretty incredible.

Now, go and look at what that child did. They were willing to fail over and over and over and over and over again. They had no methodology. They just knew what they wanted. And they were willing to make mistakes to show them the way there. And it's the same thing when they learned to ride a bicycle, when they learned to swim, when they learned to run as opposed to walk. And so those are all, that's not an incremental thing. You can't crawl fast enough to become a walker. You know, you got to change the game. It's a totally different game. Wading is W-A-D-I-N-G in the water is you can't wade fast enough to swim. And so it's that process of being willing to take new risks, change your modus operandi, fail your way to success.

You talk about seeking failure in one of the chapters of U Squared and in another chapter about suspend disbelief. I loved a few quotes in this because I believe self-doubt is the biggest killer of dreams. It's what holds us back from taking the steps necessary to fail often, frequently, in order to make those big leaps. And in your chapter on suspend disbelief, You started with saying, Act as if your success is for certain. Most people have so much doubt. Is this possible? What happens if I fail? What happens if I do succeed? The pressure. What about all the judgment I'm going to get from the actions and the failures? And you say, if you must doubt something, doubt your limits. I love that line. And one other line that really stood out to me is, your doubts are not the product of accurate thinking. but habitual thinking.

When I read that, I was like.

Wow, this is so true. It's not a product of accurate thinking, it's of habitual thinking. We've been thinking limited consistently. And this habit of thinking limited keeps us in a limited state of being, state of mind, as opposed to accurate thinking what is possible. We don't step into that enough. And this whole chapter really opened up for me because my thesis in life is self-doubt is the killer of dreams. And when we can learn to believe in self, which is something you talked about here as well, needing to believe in yourself, it needs to be your goal and you need to have a love story around this pursuit. But if we can't learn to believe in self, it's going to be hard. You can love the idea of your goal. You can have clear goals, but if you doubt you, your dreams are going to die. And I think that's a challenging thing for people to say, well, how do I learn to believe in self? How do I learn to have accurate thinking, not habitual thinking? How do I learn to doubt my limits as opposed to doubting myself? And how do I learn to act as if my success is for certain when I've always doubted me? What do you say to that statement?

-Yeah, it's a It's a killer question. Well, you get to choose how you behave to heck with your thinking. Let's say your thinking is what it is and it's riddled with doubt. You're ravaged with doubt. You still get to choose how you behave. and you can, you can act like you've got what it takes. You can't, you can't do it.

Yeah.

It's not easy and you can feel like I'm faking this, oh am I ever faking this?

But the best actors in Hollywood make a lot of money.

Exactly.

And they're playing a role.

Yeah.

They aren't that role.

That's right.

That's not who they are in their normal life, but they're playing a role and the better you can act, the more money you can make in Hollywood.

Well, if we say George Burns or someone that said something about, I won't get this precise, but it's something like authenticity is the key. If you can fake that, you got it made.

Right, right.

But so that's one thing. And just go against everything that's going on inside you because most people are not going to know. And but there's another thing. manage your remembering.

What does that mean? Your memory of painful moments?

What you go back and what you what you dwell on? When you go back over the years, I mean, I can go back and just like that, I can think something and I can I can pull up again and again and again, all these times that I've been embarrassed, I've been humiliated, I failed, drop the ball, you know, I'm gonna dwell on that if I want to. But I can also go back and the times that I pulled it off, the times I did it right, I surprised myself how good it felt when I was good to somebody else, you know, on and on and on. So you get to dwell on whatever you want to dwell on. and we're too indiscriminate. It's kind of like these two voices we've got in our head. We've got a hero voice and we've got a villain voice, you know? And who are you going to give air time to? People talk about having a coach. Well, the coach that is closest to you is the voices inside your head. You're coaching yourself all the time. and you get to decide which voice you want to hand the mic to.

And.

The villain voice is very compelling. And he's a con artist because so much of the time he's like that, I'm here to protect you, buddy. I'm on your side. I'm gonna keep you from screwing up. I don't want you to fail. I don't want you to embarrass yourself. You know, just listen to me now. And so he focuses on mistakes, on your wicker points, and all the why nots. Your heeral voice focuses on your strengths, your accomplishments, and so on and so on. It said we have some 50,000 thoughts a day. I don't know if that's right, but you know that let's just say it's that's the realm that we have some 50,000 thoughts a day. This kind of takes us into this whole conversation, which I think is interesting thing to kick around, which is this whole thing about optimism versus pessimism. That's kind of what if we want to give big labels to what we're talking about here. If you ask people, and I've asked this of crowds, keynote after keynote after keynote, training sessions and so on, how many of you in the room would say you're an optimist? And you want to, I know you would say, absolutely. Your hand would be up. Well, 78% of the people in America label themselves optimists. 17% say, yeah, I'm pessimist. And maybe they're kind of even proud of it. But then you, well, there's, there's a few percentages missing. And invariably you'll have someone, particularly if it's small enough group and they'll speak up, they'll say, well, you know, I consider myself objective. Right. You know, I, I'm not really optimistic. Well, they're pessimistic. They're the pessimists in Wolf's clothing, typically. But the split really in the United States is 50 50. And so you've got 50 to 78%, you got 18% of the people that are being a little generous with themselves. And so we kind of grow up, I guess in general, you just kind of pick up this message, this idea that you're supposed to think positive, you know, think more positive thoughts. And you may have read about this, but if I, and I will ask crowds this, which you think is more important, more positive thinking or less negative thinking? And I say, this is not a trick question. And I'll let them wrestle with that for a little bit. And for the group that we're talking to today, it's a very provocative question. Which is more important, where do you get the most mileage, more positive thinking or less negative thinking? And the studies are unequivocal. it's less negative thinking. Now, the thing that gets us tangled up is that, I guess, pretty much all of us think of it as, okay, you've got this linear scale here, you know, and we'll say at the high end, the good end is optimism, and the low end is pessimism, negative thinking. Well, studies show that there are actually two different scales.

Really?

And this is just fascinating to me. You should, positive thinking is important. You keep it up, keep it high. But if you want to get your real knowledge, just cut down on the negative thinking. Cut it down, cut it down, cut it down. That's the villain voice. That's the critic in your head. That's the demotivator. That's the discounter. That's the one that raises the doubts.

And.

You can shut it up. It takes practice, it takes some discipline, but people say, well, I think I'm aware of my negative thinking, but they're not. About 70% of our negative thinking goes unperceived by us. It is so embedded in our day-to-day behavior.

We're not even aware of it.

We're not even aware of it. about 70%. It is so much just ingrained in the way we go about living.

It's habitual thinking.

Yes. And so let me show you how, tell you how it shows up. I'll talk about the five C's.

Okay?

Okay. The sneak attack of the five C's. Okay. The first one is complaining. Grapping, grapping, grapping, you know, It's too hot in Dallas.

It is.

But that's not going to change if I gripe about it. Okay, so the first one is complaining. The next one's criticizing. Well, the grid went down today in Texas. We had brownouts, my air conditioners, you know, and like there's always someone to criticize. So we've got complaining, we've got criticizing. Next one is concern. And I'm not talking about being empathic here and having concern for some other person. I'm talking about garden variety worrying. I'm concerned about this. Well, I'm concerned about inflation. Well, I'm concerned about, you know, the news.

All right.

The next one is commiserating.

Commiserating.

We come in and I sat down with this person. and they start their Cs, their seat talking, complaining, and I say, I get it, man. Yeah, I understand. I'm not doing anybody any good. When I start commiserating, I'm not doing anyone any good. It's destructive to both of us. And then the last one is catastrophizing, which is just when you're really down, you just blow things all out of proportion. portion, you know, but those things sneak in. If you start watching people, watching ourselves, how much we do this. And of course, we're, we're surrounded by so much negativity. You know, you go, you listen to the news, you get on social media and no, no, no, no.

So we got to learn how to cut out the negative thinking. versus adding more positive thinking. Because you can keep adding positive thinking, but if you've got dirty water in the water, it's still going to be dirty. So you got to remove the dirty, the challenging thoughts to have more pure energy, cleaner energy that can make you more effective, more efficient.

Yeah.

Yeah.

Now, here's what's interesting. So we're talking about making a quantum leap. We're talking about change. and really, if you said, what are you all about, Price? What, you know, your life, what, where did you point yourself? Well, I just got caught up in positioning people to do more with themselves. There's so much out there and people have so much potential to do things with themselves. Let's arm them. Let's position them to do what they can do with themselves.

I truly get so clear on my goals. I get very clear on what I want to attract and I think about it. I write it down. I'll create a certificate of achievement. I'll hang it on my wall. I'll put it on my phone and say, this happened. I sign it. I put the date of when it's going to happen and I really reverse engineer and say, what are the actions to attract this goal? What are the actions to attract this goal? Who do I get to become? You know, it starts from the way of being. It starts from your energy and your intention first. Then that energy goes into the action. So if you have a negative energy, but you're taking action every day, you won't attract the things you want and be fulfilled. Maybe you'll attract some certain things, but you'll still feel this negative lack of fulfillment because it wasn't coming from a place of joy, of gratitude, of appreciation, of growth, of possibilities, of creativity, of service. And that's when you really shift from that intention and that energy from those places as opposed to, I'm doing this to prove others wrong. I'm doing this to show my parents that I could do this. I'm doing this to look good. I'm doing this because I want to have all these awards and show it off. When you come from that place, you can accomplish what you want, but at the end of the day, are you truly gonna be fulfilled? And that's something that we've all gotta learn the hard way if we're not willing to come from joy, passion, gratitude, and service. Another question someone might ask is, how have you used the law of attraction when it comes to your friendships, business, relationships, partnerships, and other relationships? At this stage of my life, I've learned a lot about relationships and I have a long way to go to learn more about relationships. But I really think about in friendships, does this person think a similar way as me? Does this person on a similar path of service? Does this person have a good heart? Do I have fun with this person? Can we have cool activities together that we share and enjoy? And I think about that. Is there a natural flow to our friendship? Is there a give and take that we both have? Or am I the only one that gives and they take? I think about these things and I try to create alignment with friends. Okay, cool. We're on a similar journey. Maybe they're in a completely different industry or career path, but if we have a similar philosophy and way of being and energy, I like to be around positive people. So I attract friends from that same place of positivity and gratitude. in business partnerships, I think about who are the partners who will compliment me, not similar to me, but who would compliment me, who have other skills and assets that I don't have. And I think about what am I really talented at? How can I be a driver of this business and the skills that I have? And how can I find a compliment partner who can support the things that I'm not good at? I think about that there in relationships. I really think about a lot when it comes to more intimate relationships. And for me, it starts with the foundation of four key things: spiritual connection, mental connection, emotional connection, and then for me also the sexual connection. But the foundation on the first three first, if you can build from that place and have a similar mindset, similar values, similar vision, that's what I really look for in more intimate relationships as well. Do we have those four foundational points in common? Are we aligned on these things? Do we have our values aligned, our vision aligned for what we want to create in a relationship? For me, that's a big part of it. So creating from that space and attracting from that space. And that means being very courageous with your words, very courageous in your communication and saying, this is exactly what I'm about. This is what I'm looking to create. This is where I'm going. This is my future and what I see for myself right now. Here's my values. speaking from a place of integrity, speaking from a place of courage, to almost say, can this person hang? Can this person keep up with me? Because this is what I believe. Not hiding those things, but putting yourself out there, you'll either attract or you'll repel. And it's better to repel quickly than keep some things hidden for a year or two and realize, oh, we don't align. so be courageous with your words, be courageous with your actions and your feelings towards that. Another question, how did you visualize the School of Greatness book being at the front of the table in bookstores? So I remember for years, back in 2007, I read a book called the 4-Hour Work Week. And I remember at the end of this book, and for most people that listen or watch the show, you know it's hard for me to finish books. I talk about this all the time, you know, growing up being dyslexic, having a second grade reading level when I went into the eighth grade and got tested there. And so it's taken a lot for me to want to finish a book. I skim a lot, you know, I research and I go through the books, but it's a lot for me to start from word one to the last word and read every word without just skimming it. In 2007, I read a book called the 4-Hour Work Week and I remember at the end, I remember shutting the book and and saying, wow, this is inspiring. It opened up something new for me that I never knew was possible. This kind of online world that I started going down the rabbit hole and really researching more about it and reading blogs and articles and trying things from onward after that. This is the end of 2007 and Christmas time. And I remember closing the book and saying, one day I'm going to meet Tim Ferriss, the author of this book, and I'm going to Connect with him. We're going to be friends. I'm going to do business with him. And also, whoever the agent is for this book, one day I'm going to write a book that's going to be a New York Time bestseller. And this agent for Tim is going to be my agent as well. And I remember a few years later, I ended up meeting Tim. I ended up meeting Tim's agents. A few years after that, I kept creating, I kept showing up, I kept building myself, my business, my brand. that eventually his agent was my agent. And I remember saying to him, I want to write a New York Times bestselling book that does something similar to the book that I read years ago where it unlocks possibilities in other people's life. It helps them create something new. It helps them see something different they never saw and they can take action from that place, from a new possibility. And I did this on a consistent basis. And when the book came out, the book was front and center in all Barnes & Noble's right when you walked in, it was a New York Times best seller. And it closed the loop for me visualizing this, I think was seven or eight years prior where I had this dream of writing New York Times bestseller, doing stuff with Tim Ferriss of his agent being my agent and changing millions of lives. So the idea was planted. The seed was planted then when I had nothing. When I was, you know, I had a cast on my arm. I was just had a surgery. I was sleeping on my sister's couch. I had nothing. There was there was no evidence, there was no proof, there was no results that would show that I would write a New York Times bestselling book. There was nothing. There was no evidence that I had the skills. There was no evidence that I had the resources, the talent, the time to get his agent as my agent to write a great book, to be able to market a book. I had no audience, I had no following. But the seed was planted at that moment. and I wrote it down and I visualized it often. And I said, who do I need to become? What do I need to create? What do I need to overcome? What do I need to let go of in order to take the right actions to attract this dream? And if you haven't got the book yet, make sure to check out the book, School of Greatness and get it anywhere. You can go online, go on Amazon, go to bookstores, check out the book. And I hope this gives you some some principles, some ideas, some strategies to help you attract more with the law of attraction from yourself. We talked about really the eight key principles that we've dissected from all the different interviews in the School of Greatness podcast, from all the greatest minds in the world. It's dissected into eight key principles here in the School of Greatness. So if you want to create more abundance in your life, make sure you check out this book, buy a copy, get one for your friends, and devour it. Go through it. Another question, how do you visualize the School of Greatness becoming a TV show? This is interesting. This must have been seven or eight years ago as well. I was traveling and doing more public speaking at that time, kind of getting started in my public speaking career. And I would go to all these different hotels around the country. And I remember when you turn on the TV in a hotel, it usually starts at channel one. You see kind of the first eight to 12 channels right away when you scroll through the TV guide. And I remember seeing PBS is usually in the top 10 channels, PBS channel. And I would always see this talk show, this talk show with inspiring people, the host and inspiring people. And I was like, huh. I'd watch this talk show and it would be back to back hours. Pretty much every major city I went to in the middle of the day, I'd see these back to back hours for this talk show on PBS. public television. And I said, man, my show had just gotten started at that point, the School of Greatness. And I was like, I feel like I could do this. I mean, I'm getting similar type of guests. Like the conversations are just as powerful. Like, huh, why couldn't I be on PBS? Why can't we create this? We already have the content. And I remember if the seed was planted then, I saw it and I said, okay, this is something I want to create. I have no clue how to do it. but what are the steps to get to get me there? What do I need to do? Who do I need to become? What do I need to let go of? What insecurities? What do I need to build in order to attract this? In order to say, PBS is going to say yes when we come to them or they're going to approach me. And seven, eight years later, we are now on public television, on PBS, around the country. And it was a process. It was a journey. It took time. It didn't happen overnight. Some things happen quickly when you start to apply the Law of Attraction. The bigger goals and dreams, sometimes it happens quickly, but sometimes it takes years. It really all depends on where you're at in your life. But it happened and now we're there and it's a beautiful experience to see again, closing the loop from a seed that was planted six, seven, eight years ago is now happening, is now manifested, is now blossoming. And sometimes when we plant the seed, it doesn't grow overnight into this giant oak tree. It takes time to fertilize and build in water. And thatís you developing new skills, overcoming challenges, and becoming a better version of yourself. If you want to check it out, make sure to go to lewishouse.com/watch and theyíll show you where you can go on your local TV station to check out the show on public television and PBS all around the country as well. Weíll have that linked up in the description below also. I want to talk about daily habits to make the law of attraction really stick. We all have busy lives, like I said, and it's not easy to break old habits or create new habits when we have responsibilities, a busy life, and you feel overwhelmed or stressed already. But there are some daily habits that you can really introduce to start utilizing the law of attraction. And step one is to visualize what you want in your life to look like the first thing in the morning. What do you want your day to look like? How do you want to feel throughout the this day. Starting with this and taking it one day at a time will eventually begin to compound. And you'll have weeks where you're becoming the type of person you really want to become and you'll see it to manifest over time. Step two is to write down your goals for the day. Now this is something that I do for my dreams in the future, that is big dreams and goals, but also what do I want to accomplish today? And doing both of those, the kind of longer bigger dreams, but also what's the daily goal. When you do that and once you see it in your mind and put it in paper so you can remember it, it helps you revisit it to track your progress when you do this process. So really focus on writing down your goals daily and also thinking about what are my long-term goals and dreams and what am I doing to show for them daily. Step three is to speak it out loud. Like we mentioned earlier, what if you said to yourself, I am enough? I am worthy of love. I'm going to serve my community today with my business or with my talents or my gifts. And saying these things out loud to yourself is like training your brain to actually believe it. And then when you say it and you follow through on the actions you commit to that you write down, you start to believe it even more. And step four is to reflect at the end of the day on how your day went. Thinking about your visualization in the morning, writing down your goals and the spoken affirmations. tracking your progress to see how your life is changing in real time. And you can really start to see these things after a week. You implement this consistently for a week, you start to say, huh, I feel a little bit different. I got a little different result today from my friends and my family and relationships. You start to see these things happening pretty quickly. And when you do this and you track the progress, it will hold you accountable and it'll be amazing to look back on in a month from now. one of the mistakes I see most often is not getting clear about what you truly want. Now, this is, this is tough because, and in this time during, during our life, there's a lot of distractions, a lot of opportunities, a lot of things that people want to do at once. But if you're chasing so many things at once, you'll never really create and, and, and catch the one thing you want to get. People will hear about manifesting and start to say things like, well, I want more money or I want to become the most physically fit version of myself. And then they leave it at that. And if you think or speak in those general terms, then not much happens when you do that. Here's the key. The more specific you are, the more likely the actions you take and the energy you put out will help you achieve that goal. It's all about the specifics of this. Remember when I said, when I closed the book up and I said, I am going to meet Tim Ferriss one day. his agent is going to be my agent. I'm going to write a New York Time bestseller that's going to change millions of lives around the world. I was very specific about my vision, about my goals, about manifesting what I wanted to create. And this happened. This happened specifically. I've done that in many different areas of my life. And if you aren't clear, you'll continue to go down multiple distraction paths instead of one focused one. You'll start to see opportunity after opportunity, and you'll all your energy spread out as opposed to focused on growing in one area to start. You need to really sit down and really think about this and get as clear as possible. That's why it's so important to write down your goals and be specific. Write down the dates by when, when do you want to manifest this by, when do you want to create this by. One of the biggest mistakes people make after getting super clear on their dreams is not taking any action at all. I'm declaring, I'm going to go create this goal, it's gonna happen. And then nothing happens because you can't just visualize and write down your goals and say your affirmations and look in the mirror and do this and expect all your dreams to come true. You cannot do this. I see this all the time with people sharing their big goals on social media. I'm gonna lose a hundred pounds by this date. I'm gonna create this much of my business and they start to speak it. They write it down. They got their vision board and you see it all over social media and they never see them share any actions. after the first week, they take action, then it gets hard. They usually don't have the other things in place, the structure, the accountability, the coaching, the support, all the things you need to really support you in consistent action, the disciplined of consistent, consistent action over time. And those are the things that will support you with your goals. Now, I don't want this for you. I don't want you to just have these dreams and then them not be manifested. The practices we've spoken about help you get clear. So I don't want you to just think about this and visualize this and not get the results you want and be a magnet of attraction. The practices we've spoken about help you get clear and in the right mindset, but you have to be willing to take action for anything to actually happen. And you have to do this consistently. When I think about the results we've created in the School of Greatness, the consistency is something I tell people. They say, Louis, what's the secret? secret to the success of the School of Greatness and how you've got over 400 million downloads, how it's one of the biggest podcasts in the world, one of the fastest growing YouTube channels. Now, it's on PBS and public television. You've got a New York Time best selling book. You sell at your conferences. You've got all these opportunities. What's the secret? I literally sound like so boring when I say, you know, I just show up every day. I show up consistently every day. And I've been doing it for over eight and a half years consistently. Before that, I was doing it for 20 years, developing myself as an athlete, learning about goal setting, confidence, teamwork, skill sets, all that stuff. But the key has been showing up consistently daily for eight and a half years. That's what I do. The consistency of it is the magnet, is what attracts people, is what creates respect, creates trust, creates authority, all these things in the space that you're in. you want to think about the action that goes in with this. What do you do when you accomplish a big goal? Do you celebrate? Do you take time to actually acknowledge yourself for the hard work you've put in and the journey? Or are you right on to the next thing?

You know, what I've learned is that completing the journey is is the sad part, because it's the journey. It really is. I mean, life is lived along the journey. And when you reach the end, yeah, there's some champagne, you know, some corks popping and this and that. But I'm always let down, like, ah, man, that was. I wish. Because you just. You love it so much while you're doing it, and then it's over. So I'm always on to the next thing because I just love the journey, you know?

Yeah. Yeah. Do you think it's important to celebrate, though, that. for that day or that, you know, couple of days of, like, the actual hard work you've put in, or do you think it's not worth the celebration?

I think the celebration is lived along the journey.

Yeah. Celebrating the process. The process.

It's. Exactly. That's a good way to put it.

Yeah.

It's kind of like when I was doing the marathon, I literally wasn't really thinking about the Finish. I was more just like, I'm gonna enjoy and smile every mile. That was my, like, motto. I'm gonna smile every mile when I feel. in pain, smile.

Yeah.

You know, just be grateful to be out here. I never thought I'd do a marathon, so now I'm doing it. It's like, this is cool, you know? And for me, that's what worked in that process. And I think it works. It's. It's meaningful for a lot of people because when I was younger, I used to be driven to accomplish these big goals, specifically in sports. And when I would accomplish them, I'd be very let down and upset because I was so fixated on the end result. that I was doing the journey with a lot of, let's say, drive from anger, not drive from joy. I was driven to accomplish out of resentment or proving people wrong or frustration or not feeling good enough, as opposed to this is something I truly love. And when I started to shift, probably in my early 30, when I hit 30, I was like, I'm gonna do everything because I love it, not because I'm trying to do it to prove people wrong. And that became a different feeling inside. It was kind of like coming from my heart as opposed to from my ego of why I was doing something. And it's been a lot more enjoyable day-to-day process as opposed to, I just need to accomplish this thing financially or this goal, and then I'll be, you know, happier. But then how did you feel when.

You crossed finish line of the marathon. I'm really curious.

I felt. Do you remember what was going on in your mind?

I mean, I felt really.

Did you feel relieved? Like, I felt. I felt. I felt proud of myself, to be honest, because I had done 29-0-2-9 which was probably the hardest thing I'd ever done in terms of endurance. It was like 35 hours or whatever. Right. Or can't remember how long.

35 hours.

You did in Vermont, right? Vermont. And we slept maybe four hours or something. Yeah. But for me, I never pushed myself. endurance wise, that hard. I've done three days in football camp for two weeks. You know, I've been in extreme pain. I've lifted hard. I've ran hard, sprinted hard. I was a decathlete, so I did two days of decathlon in college. You know, that was extremely demanding with just strength and power and speed and agility and all these things. But 35 hours of just walking straight up a mountain was exhausting. me mentally and emotionally and physically. And I just wasn't really prepared for it the first time. So when I accomplished, it was kind of the same feeling. Like when I completed that, I was like, I just didn't think my body could do something like that. So I was very proud of the completion. But when I did the marathon, I was proud of the completion, but I was proud of the way I enjoyed the process of it too. I was like, and I had fun. yeah, I was in pain and, yeah, this happened, and, yeah, I took it slow, and I didn't go as fast as I wanted to, and. But I enjoyed being a part of the marathon experience. And so I was really proud. I was with Matt, and, you know, he'd run a few before, so this is my first one. So I gave him a hug, and I was just like, okay, I don't know if I want to do this again, but I'm proud of, you know, but then the next couple days, like, literally the next few days, I was like, man, that was a lot of fun. You know, I didn't look at it as this painful thing, even though it was challenging. I was just like, man, it was really fun. I never seen La like that. Yeah. I never been to these neighborhoods, and I never, never drove this far, you know, in La. Just kind of stayed in my pocket. And I was like, huh. And then a friend of ours who's on our team, I think he said he's done, like, five or six New York marathons, and he goes, it's so much fun because it's like. party every mile.

See all the Burrows.

Yeah.

Yeah. And I was like, yeah, I've never done that. That could be a cool adventure. So I was like, oh, let's sign up for it. And I never thought I would do that. I never thought I would do more than one. I was like, one and done. One and done. Yeah. And who knows if I'll do more or not. It's like.

But there's a whole community of these sort of people, largely half marathoners that. And they're. They're older. Most of them are retired, but they travel all. around the world to run these half marathons just to see places. That's how they like-- that's cool. It's a great form of tourism, isn't it? It's much better than getting a tour bus or something. And they say, yeah, I've never run down these streets in Italy before, and this is a great way to do it.

I think you expressing how you were kind of had this hollow feeling, this empty feeling, you were making money at 30, had the job and all these different things, but you didn't have the mission. There wasn't meaning.

There's no meaning inside of it.

And with the meaning now, it's like creating these adventures, there's meaning behind it and there's a mission behind it. And you're not looking to complete it, you're looking to enjoy every moment of it. And I think that's really cool. And if people could take this away from this conversation with whatever they're doing, they could just have much more of a rich life in general, is what I'm hearing.

Yeah, I think so. And I think, you know, I'm thinking about, the stories I tell in my most recent book, and people read it and they say that you just seem so happy doing what kind of seems miserable, like running 100 miles through the mountains. There's so much joy that's like bleeding from these pages. It's obvious even when you're struggling, it's like there's so much life in it.

Why is there so much joy in the struggle when you take on a challenge?

I think we're most alive when we're struggling and striving for something. I think that Dolph G. said that the sole origins of consciousness are suffering. I mean, life is about suffering mostly.

I mean.

Especially as you get older, you deal a lot more with loss. Life gets tougher in a lot of ways. And it's just not, no, everyone's fighting a battle, right? No matter who you meet, you walk out on the street and you ask someone, tell me about your problems. They're gonna go on for a long, it's gonna be a long run, right? So I think everyone is struggling and I think that running holds a mirror up to you. I mean it says, here's your struggle, here you are, how are you gonna deal with it? And you get to look at yourself and say, here's what I do when things get tough. There's a saying that without war, we don't know if we're heroes or cowards, right? A marathon gives you that war. You learn, hey, I'm a hero. I can suffer, I can get through this.

How important is mastering your body and your health in terms of achieving any other goal in your life?

That'S one thing I really love to go and speak to kids about is my formula for prosperity. And it's real simple. It's identifying what your vision is. And for me at 14, my vision was to be a pro athlete one day. And right now my vision is different, but I'm just as far away from being where I want to be in this journey as I was when I was 14. There's a lot of things that I'm gonna need to do before I'm able to realize that, but I've already done it once. I know what it takes and it's just about maintaining my focus, trusting my plan, and then working every day and being diligent and consistent and optimistic and positive. because you have your vision and then, okay, that's my vision. That's where I want to be. You set your goal and then after you set your goal, you have to spend some time researching and seeking out advice and wisdom and humbling yourself to people, providing them value so they want to help you. And then you can put this plan in front of yourself. of what you need to do. And that's the third step of the formula for prosperity. And then the fourth step is where 90% of people will fail in reaching their full potential or reaching their goal and making that dream become real to them. And it's work. You know, people just, they don't execute. There's dreamers everywhere. This is Los Angeles. There's dreamers everywhere. But how many dreamers are consistently making that daily investment, that daily sacrifice that it's going to require in order for those tiny, very small decisions over time, the compounded interest of sacrificing this to get just that much closer to your goal. People have a real problem choosing what they want 10 years from now to what they want today. And I did that and I was able to be able to experience seeing the manifestation and the culmination of all those sacrifices and all those times that instead of going out and smoking cigarettes and smoking dope and drinking beers with my buddy, I decided to go to bed and wake up early and put the work in in the weight room. And it's not just about being in the weight room and going through the motions. It's being committed and being present in that moment and invest in everything you have. Because that's one of the things that I love about fitness is it's one of the only things in life that you're going to get out exactly what you put in. you know, doesn't lie. You're a really kind person. You're a really generous person. You're. You're one of the. The most well-rounded guys that I know. But you're not always gonna get what you deserve, man, you know? But if you take that well-roundedness and you funnel that into fitness, a fitness journey, you're gonna get. You're gonna get what you deserve. Like, you can't. You can't cheat on a diet and then expect the results of your body. to reflect the sacrifice because you didn't make it.

Yeah.

You know? So that's one of the things that, you know, I don't use my body to compete in athletics anymore. But we were talking about it the other day. There's something I really enjoy and I admire about people when they walk into the room and they're real fit, not like, oh, he's pretty fit. Like, I'm talking about a one percenter. When a one percenter walks in, and they don't even have to have their shirt off. I'm just talking about somebody's got a t-shirt on, but you can tell they're tuned up. There's several things you can tell about them instantly. You can tell that they practice self-discipline, self-denial, consistency, hard work, having a vision, a work ethic. So all of those things, you can tell about somebody, without them even opening their mouth. And that's one thing that I like about fitness because it says a lot of things about me when I enter a room that I don't even need to tell people. They know I'm a hard worker. They know that I'm goal-oriented. They know that I'm willing to be disciplined and work towards a goal. Like you don't... I was gonna say arrogant to say, but you can't look that way with genetics. Genetics play a role, but there's no way that you can be a one percenter with just genetics. It's going to take some work. It's going to take some sacrifice. It's going to take consistency.

Yeah.

All right, final couple questions. First one is, what are you most grateful for in your life recently?

Recently. Okay, I'm glad you put recently in there. I'm very, very thankful for two people. I mean this. I'm really, really thankful for you and your willingness to just give, man, because I don't feel like I have nearly as much to offer you because I'm not good at what you need. I can help you get bigger arms.

You know what I mean?

I can help you get a six-pack. I mean, those are important things to have as part of the full scope of what Lewis Howes is. But you have so much more to offer me. And you've been, I mean, every single time I call, every single time I text, every single time I FaceTime you and I FaceTime you a lot. I FaceTime Louis 80% of the time versus a phone call. The only time I don't FaceTime you is when I don't have very good service. And I've already tried to FaceTime you and then it won't go through. So then I'll call. But your willingness to just be transparent with me and honest too, you're like, Steve, I don't think you're doing it right, you know? And you're not arrogant with it. You're not, boastful, you know? I mean, did you, you've built something that, that's impressive on a multitude of levels, but you've remained incredibly humble and, and willing to, like, you want to rise the tide, you know, you, you want it to rise not to just bring your boat up, but all of the boats that are in your vicinity, you want them to come with you. and that's, it's very rare. You know, you don't belong in Los Angeles, man. You know what I mean? I think you're like an evangelist out here.

Yeah.

For how people should live their life.

I appreciate you belong in Ohio, man.

Thank you.

Belong in the Midwest. I appreciate. I know. I'm from there, man. That's fine. So to finish your question, it's most, because you said most recently. Now, if you would have said, what are you most thankful for? Real easy to say my wife and kids, because they're going to be with me for the rest of my life, and they were my life goal. and they're my life purpose. But most recently, you and my partner, Michael Martocci, he's a very good balance for me. He's actually very similar to my wife. He's very, very good at what I'm not good at. And dude, he's 21 year old kid.

Amazing.

But he's a hard worker and he's receptive. He gets a little grumpy at times. He's sitting here smiling at me right now, but I'm very thankful for him because he is helping me fulfill my dream. And I, I couldn't do what I'm doing right now without his, his help. And it's kind of weird, but, I mean, he's giving me guidance, too, because, you know, a lot of that, you know, the, the knowledge that, that I need is in books, right? Guess what? You're not reading them. I don't get along with books, dude, unless it's on an audiobook or a podcast while I'm running. I'm not going to Garner that knowledge, so. most recently. That's what I'm thankful for. I appreciate that.

Thank you.

I love you, man.

Appreciate it. Okay, this is the. The three truths question.

So what are you.

I didn't prepare for this.

I don't even need to queue this up.

So.

No. So let's. What are your three truths? Steve Weatherford, you're a Super Bowl champion. You've got four kids. You've been on countless Fitness magazine covers, but they're all gone. Exactly. So what are three things? What are three truths? that you want to share with the world that you know to be true before you die.

You got it.

Is that it?

That's it.

You got it.

This is episode 356 and you're here with Steve. Three truths. You're gonna die. That's one of them.

But.

It'S not that that's gonna happen. It's like, what are you gonna do in between the moment that you realize that that is going to happen.

And.

Now, you know, I mean it's a heavy thing to think about that, you know, as hard as you're working and as hard as I'm working, when we die, we can't take that with us. No. But like, what are you going to do in between now and when you die that's going to impact people? 'Cause that's why I'm retiring from the National Football League, is I want to have a legacy. I want to have an impact. You know, it's cool to have a Super Bowl record, but dude, in 10 years, nobody's gonna care. Nobody will probably even remember my name, but they'll remember if I impact their life. I don't want to be remembered for entertaining somebody. Although I felt very blessed to do that. It was so much fun. But I didn't feel like I was making an impact anymore.

Yeah.

So that's one of them. You're gonna die. Okay. The second one is you're always going to get out of life what you put in because even if you don't get the tangible return, knowing that your investment was the best that you could make, your return is knowing that you did your best. So that's one thing that helped me mentally with performance anxiety before games. Like you're going, oh, I'm playing in the Super Bowl tomorrow. There's gonna be 79 million people watching. If you make a mistake, guess what? They're all gonna see it. But one thing that helped me to be able to get that negativity out of my mind is I knew I did everything up until that point to prepare myself for that moment to be my best. And so all I needed to do was go out there and let that be shown, you know, play for the audience of one because I knew that I was ready. And if I do my best and I fail, I'm okay with that. And it's that took me a while to be able to kind of embrace, but just giving your best in life, you're gonna, you're gonna get that in return. If you don't get it in the return of your goal or a Super Bowl trophy or a million dollars, you're going to get that in a return of the fulfilling feeling of knowing I gave it everything that I had.

Yeah.

What is my third truth? That's a that's that's a I should have written these down because every time that I listen to this show, I always ask myself, like, what would my three truths be? You know, get the chance now.

Man.

What would my, what would the third truth be? I mean, to me, I feel like when I, when I ask myself that question, it, the one thing that always, I think, in my mind is that you just, you have one, one life to live and grow, you know?

Grow.

Because every mistake that you make, every failure that you have, like to me, my mindset is, I'm gonna win or I'm gonna learn. So when I live my life, I don't spend any time thinking about when I fail because that's an opportunity for me to grow. And that's also another Another thing that as an athlete, was athletics taught me that athletics taught me that, you know, you are going to win and lose on a scoreboard, but in order to evolve as a person and then, you know, on a smaller scale, in order to evolve as an athlete, you need to learn from those mistakes. And so I just encourage people that, I guess, to sum that, that truth up. is you're never gonna lose, you're never gonna fail, you're gonna win or you're gonna learn. So don't let the fear of failure paralyze you from trying.

Right.

Because when I was 14 years old, I'd never touched a football in my life. And the high school football coach comes over to the soccer coach and he's like, hey, we don't have a kicker or a punter. Do you have anybody that, you know, you think would be that has a strong leg that could do it. And I was 108 pounds. And the soccer coach points over, he goes, yeah, that kid over there, he might not look like much, but he's got a good leg, you know? And he's a cocky little wiry bastard, you know?

Right, right.

And so the coach walks up to me, he's like, do you wanna be our kicker? And I'd never touched a football in my life. And I'm so thankful that I had the courage and the bravery to try something new. and not try something new and not try to fail. Try something new and give it everything you have. Don't be afraid to fail because you're either going to be really good at it or you're going to learn. So don't let the fear of failure paralyze you. I like that one. Don't let the fear of failure stop you from achieving your greatness.

Boom.

Boom. This has been Steve Weatherford on episode 356. School of Greatness.

I like it. Okay, before we close, I wanna acknowledge you for a moment, Steve. I wanna acknowledge you for your incredible realness and your ability to visualize any dream and spend years going after it and make it come true. I also wanna acknowledge you for your huge heart. You're a big guy, but you've got an even bigger heart and you give more than you give yourself credit for. You give constantly to your friends, to people you don't even know you're constantly giving to your following, showing up consistently every day in such a loving, huge way. And you do something that you say that you make seem so easy and so simple, but for a lot of people, it's almost impossible. And that is being positive every single moment. I don't know if I've ever seen you in a negative state, like Mike said. And that's a that's a gift that you have to inspire positivity in other people. Like you said, it's the thing that most people don't do. It's the thing we need the most. And you are leading the world with positivity. So I want to acknowledge you for.

Your incredible inspiration, your incredible.

It's my favorite compliment ever, man. Your incredible example. You lead by example constantly. You may not, you know, you say you may not be the smartest guy in the world, but you lead by example of your actions with your integrity.

With your hard work.

And those are a couple qualities that you can't fake. And, you know, I'll always have you on my team, man. I appreciate you and I acknowledge you for your gifts.

Thank you, man. I appreciate that.

We've already, you've already said the definition of greatness. So, I want to ask you one final question, but before we do, where can we follow and connect with the legendary Steve Weatherford?

So, I am on Snapchat every single minute of every single day. And in addition, what is it? It's @Weatherford5, which is also my Instagram, which is also my Twitter. And I'm on Facebook as well. And that's Steve Weatherford. But I monitor all of them pretty much all day, every day because that is the most direct way for me to kind of like bridge my gap in between myself and the people who are supporting me. I'll never call them followers because to me, I don't, a follower is behind you. I want them right next to me. I want to push them along as I go along. Like when I grow and I learn, I want them to get that same experience. And I feel like I try to do my best and also sharing my failures because I'm not losing when I fail. I'm learning, as we talked about earlier. I'll share the Super Bowl stories and all that, but I'm also, I try my best to share the shortcomings and the failures in my life and how I'm learning from those. So, I love social media. I don't think you'll probably have somebody on the show that's more active on those platforms than I am because that's the easiest and most efficient way for me to share my journey and share things that I learned from amazing people in my life like you. So, I want to thank you, man. It's been a lot of fun to be on this show, but It's been a really special relationship that I've had with you because you came into my life at a time where I needed that guidance. You know, I'm transitioning from one career into another and I don't want to say I was lost because I knew where I wanted to go, but you need somebody in your life to show you the roadmap to get there. So, you know, you've been you've been incredibly helpful and generous and thoughtful and, and transparent with, with everything that you've learned from, from the people that you've had in your life that have mentored you or so. Yeah. Muchos gracias, man.

Of course, man.

Of course.

And you also have a book coming out, right?

I do.

So, and it's called Armageddon. Is that right?

It is.

So if you guys want to learn how to get in shape like this guy, like Superman over here, you're coming out with your first ebook on how.

To get bigger arms essentially.

Yes. So, it was-- is there a website for this that's going to be coming out? The story of it is to me what makes it most exciting. I'm going to give you a 90-second condensed version of how I kind of like stumbled upon this journey. My whole life, I've been into fitness. At 14 years old, I had to change my body in order to pursue my dream. And, one thing that had always bothered me, beyond these different fitness magazine covers. But one thing that always bothered me is I always had small arms by comparison to the rest of my body. And so once I decided that, you know, my football career was gonna gonna be over, January 1st, I wrote down my New Year's resolutions. And the first three or four of them were, you know, I wanna be a better communicator with my wife. I wanna, you know, be more present with my family and, you know, put my phone away when I get home. and be more in the moment. And the last goal that I wrote down for 2016 is within 90 days, I want to have 19-inch arms. And the day that I wrote those down, it was 16.75 inches. And it took me 104 days, but I went from 16.75 to 19 inches.

Which is... That's hard to do.

2.25 inches. and I'm not taking some of the vitamins that other people do to be able to make that growth. So, it's something I'm super proud of because as much time as I had spent in the gym, that was one thing that had eluded me for the past 19 years in the gym. I'm 33 now, 19 years in the gym and I wrote this program down and I was never planning on turning it into an e-book but I wrote that, my news resolutions down, I put them on Instagram because to me, if I make those resolutions and I share them with everybody on Instagram, they're going to keep me honest. So if I knew I put it to a timeline of 90 days and 90 days went by and I didn't have 19 inch arms, the people that support me on, on Instagram and Facebook and Snapchat, they're going to be like, what are you doing? Your arms look the same. So I shared that journey, and after about six or seven weeks, I started to get questions like, dude, your arms are getting huge.

What?

Like, what are you doing? And it was about, like, the eight week Mark I had. I had like another month to go and I decided I wanted to put it into an e-book and share it because it was working so well for me and it was something that I always struggled with.

Final question.

Let's do this. Since I already asked you that what's the definition of greatness? Let's do what's the question that you want to ask everyone listening to answer?

So, if I can ask all of the listeners, all 1.3 million that downloaded it.

Yes.

This month? What would I ask them?

What's the question you want them to.

Answer over on Twitter with both of us? What's the call to action you want them to do in their own lives to get better?

That's what you need to form it like that, Lewis. Okay, this is what I want all 1.3 million people out there to do in their own life. You know, they have the three gratitudes in the morning. I want to encourage people to look at their schedule for the day, whatever it may be, you know, picking the kids up from school, it could be a board meeting, it could be a delivery they have to make. I want them every single morning out loud, not in your head, I want you to speak out loud, whether it's while you're drinking your cup of coffee or you're having your green juice or you're in the shower, I want you.

To.

Positive self-talk your way through the perfect day. And I want you to do that every single day for 30 days. And I want you to tweet or Snapchat at Lewis house or at Lewis underscore house on Snapchat. And I want you to tell him or me or both of us how your life has made a massive change because I know that it will. If you stay consistent to the routine of the positive self-talk, a perfect day, waking up every single morning and say, today is going to be a great day. And this is why, because I have this and it's going to go like this. And then I have to go here and it's going to go like this. When you can visualize your day going perfect, and I'm not talking about waking up and oh, the sun will be shining. No, no, no, I'm talking about in detail how your day is going to go. I'm going to go into this board meeting today and I've got this presentation and it's going to go so well that my boss is going to come up to me in the hallway after and he's going to tell me that was the greatest presentation anybody has ever given. You completely paralyzed the entire room because they were so focused on the material that you were covering with the passion that you were delivering it. I want you to go into great detail on how not just, oh, I'm going to have this meeting, it's going to go good. Go into detail and tell me why it's going to be so great. If you will commit yourself to a habit of doing that, and you can see yourself giving a presentation like that or leading a team like that and how you're going to lead the team, your life will change. I guarantee it.

I have a brand new book called Make Money Easy. And if you are looking to create more financial freedom in your life, you want abundance in your life, and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to Make Money Easy Book.

.Com right now and get yourself a copy.

I really think this is going to help you transform your relationship with money.

This moment moving forward.

We have some big guests and content coming up. Make sure you're following and stay tuned to the next episode on the School of Greatness. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you, and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.