Louis CarterLouis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

Louis Carter's videos and podcasts

1,727 items

August 2026

louiscarter.com

https://louiscarter.com/wp-content/uploads/2018/02/requested.pdf

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https://louiscarter.com/wp-content/uploads/2020/10/Chapter-7-Respect_In-Great-Company-by-Louis-Carter.pdf

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July 2026

@louislcarter

This week's theme in one line. The organizations that maintain culture coherence during growth don't...

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Three months to the October list. The organizations appearing on it built their verified employer re...

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@louislcarter

Shamrock Trading treated culture transmission as an engineering problem and built specific solutions...

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@louislcarter

Here's what I've observed. Most organizations treat culture as something that lives at the center an...

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What Shamrock Trading Figured Out About Carrying Culture Into New Markets

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Podcasts- Louis Carter

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Navigating Change Challenges

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July 28, 2026 - Louis Carter

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linkedin.com

Your candidates are Googling you on ChatGPT right now. And most companies are completely invisible....

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Employer Brand Visibility Audit: What Candidates Ask AI

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July 25, 2026 - Louis Carter

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@louislcarter

The BPI Competitor Intel scoreboard measures what actually matters to early-career candidates. 60 se...

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@louislcarter

Mission Pet Health built a genuine culture and then made it verifiable. That's the combination that ...

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Here's what I've observed. Organizations with genuinely strong cultures for early-career professiona...

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How Mission Pet Health Out-Ranked National Chains Where It Counts Most

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July 21, 2026 - Louis Carter

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@louislcarter

A franchise network and a 30-year enterprise solved the same underlying problem two different ways: ...

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Does Your AI Employer Brand Have A Hidden Problem?

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July 16, 2026 - Louis Carter

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@louislcarter

A strong company-wide culture score can hide serious variation at the location level. The average is...

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@louislcarter

Yesterday morning my band recorded a rough live take of an original song. Here is how I used AI - @s...

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What O2E Brands Figured Out About Running One Culture Across Three Brands

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July 13, 2026 - Louis Carter

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@louislcarter

Meet Abdo Zogheib. Combat veteran. Enterprise sales at Dun & Bradstreet and FindLaw. Now running ent...

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linkedin.com

Quick one from vacation. I want to introduce someone. His name is Abdo Zogheib. Before sales, he wa...

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@louislcarter

If you lead talent and haven't registered yet: Matt Staney is presenting Monday, July 14 on exactly ...

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@louislcarter

CORE: identified that AI systems were returning wrong answers about it as an employer, using incorre...

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@louislcarter

Most HR teams think about employer brand as a communications problem. Better careers page. More empl...

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