Louis Massaro's videos and podcasts
This week
A lot of moving company owners hear AI and think it is all or nothing. It is not. There is a clear...
The reason the same problems keep coming back is because the solution only ever lived in your head. ...
The market is shifting and your team is watching how you respond to it. Not what you say. What you...
Earlier this month
After working with over 500 moving companies, the difference between the ones that thrive and the on...
2008 changed everything. The market shifted and it exposed every gap in the business I thought I ha...
Private equity is already moving into this industry. That means the window to decide what you are b...
At 22 years old, one location turned into six markets, a long-distance division, and a call center. ...
Most owners think about what they want to leave their kids. Not enough think about what they want t...
Working 70 hours a week does not mean you are committed. It might mean your business does not work ...
September 2026
The stress you feel running your business is not because the business is hard. It is because you ca...
Nobody builds a moving company thinking about the exit. But the ones who do build something complet...
You already have the hardest part. The customer’s trust. You are standing inside their home on one...
Chasing leads means you are always starting from zero. Every slow week feels like a crisis. Every ...
A lot of owners say they built the business for their family. But never stopped to ask if their fam...
It does not matter if you want to own your market for the next 20 years, cash out and move on, or br...
A customer visits your website at 11pm on a Saturday ready to book. Your office is closed. Your co...
Buying leads and hoping the phone rings is not a marketing strategy. You need to know exactly which...
You already figured out the best way to run your confirmation call. Or handle a damage claim. Or o...
That one-star review did not come out of nowhere. It came from a problem that happened on the move ...
There is a big difference between being visible and being the obvious choice. Visible means people ...
Customers are not just Googling movers anymore. They are asking AI which company to trust. And AI ...
Most owners already know exactly where the weak spot is. They just keep moving around it hoping eve...
Every owner hits a wall at some point. They are working harder than they ever have. The customers ...
Options mean you can sell when you want, expand when you are ready, or step back and let the busines...
The most expensive customer you will ever have is the one you already moved and never contacted agai...