Lydia Martin quit her job in March 2020 after pneumonia made her reckon with mortality, launched a digital course, and enrolled 95 students in six weeks for $10,000. She built a thriving online course business and now shares how creators can adapt as the landscape shifts.
Chapters
Do you suffer from FOWOT, fear of what others think? I know I did for many years. I was actually in a job I'd loved, but in my heart of hearts, I knew God was calling me to do something more. But every time I thought about stepping out and launching my business and my first course, FOWOT would kick in because what if I launched my own thing and it failed? But I got a really bad case of pneumonia and it was my wake-up call. I realized that life is too short. I didn't want to live with regret. And I decided I'd rather know if my course would make an impact rather than not try at all. So I finally turned in my notice and I went all in in March of 2020. And in just 6 weeks, I welcomed 95 students into my first course and hit my first $10K in revenue. Now, while the last 6 years hasn't always been easy, I am so grateful for the business I have today. My digital course business has far exceeded what I could have imagined in 2020. But creating an online course today is very different than it was back then. A lot of course creators are seeing a dip in sales and wondering how their course fits in to a time when information is free. Well, I have good news. Courses are not dead, but the way people buy and experience transformation has most definitely changed. And often it's just a small pivot that's needed. So that's why I'm hosting a free course clinic. And I want to personally invite you to join me. Whether you have a course that isn't selling like you hoped, or you have a course idea that you haven't launched yet, I want to talk about it. So just comment clinic and I'll send you the link.
