EP 4: How does your Purpose affect your Profit - The Go-Giver way with Bob Burg

And so when we say go giver, we simply mean that person who understands that that shifting their focus and this really is the key, right? It's shifting your focus from getting to giving. Now let's define giving. When we say giving, we simply mean in this context, we simply mean constantly and consistently providing immense value to others, understanding that doing so is not only a more pleasant way, a more fulfilling way of conducting business, it's the most financially profitable way as well.

Are you frustrated watching your hard earned money ride the knee jerking Wall street rollercoaster? Are you looking to diversify into alternate investments and set them on autopilot to achieve financial freedom? It's time to learn the ways of the wealthy. It's time to think Outside the stocks with your host Madhvi Jain, an immigrant from India and ex IT professional who will bring you industry experts to illustrate a passive and holistic financial approach to build not just passive income, but also your generational wealth. Madvi is on a mission to change the financial trajectory of one family at a time. And a thousand more to go. Are you going to be part of this vision? And now without further ado, here is the host of Think Outside the Stocks. Madhvi Jain.

Think about your most favorite book. Now close your eyes and imagine the author of this book walks in on you when you're strolling through a bookstore. And not just that, he sits down with you, has a coffee and a conversation. How would you feel? Mind blown, right? That's exactly how I feel today. The author of my most favorite book, actually the favorite book, the book that I Live and Breathe by the Go Giver, the co author of this book, Bob Berg is here today with us. Think Outside the Stocks as our first guest. I am so delighted to have Bob here today. The Go Giver has changed the strategy, the mentality, the values behind many entrepreneurs like me. And it has become a bible of values for us. I hope this brings some change in your life today. So listen in and try to understand the five laws behind the stratospheric success that Bob indicates. The Go Giver has been the best seller in Wall street and BusinessWeek. It has sold over million copies and translated to 30 different languages. Other books with Go Big Bob has sold over 2 million copies. And Bob actually is a Hall of Fame speaker. He's been recognized as a Hall of Fame speaker. It was rated number 10 on Inc. Magazine's most motivational books ever written. American Management association has named Bob the top 30 most influential leaders and worldwide Ristopia has named him the top 200 most influential authors. Bob is an advocate and a supporter of free enterprise system and fun fact. He has shared stage with many influential leaders, including the former U.S. president. So join me to extend a really warm welcome to the co author of the book that drives me, the Go Giver, none other than Bob Burke. Bob, welcome to our show. We are so excited and grateful to have you as our first guest on Think Outside the Stocks. Welcome. I'm so humbled that you have accepted my invitation. Welcome to our podcast.

Bob, thank you so much for having me and for those very kind words. I'm just honored beyond words. Thank you so much.

Thank you so much, Bob. And you know, before we actually get in and start talking about the Go Giver philosophy and I do want to talk about this philosophy in terms of our listeners today. You know, entrepreneurs like me, we have this book as our values bible almost and we have known about this book very, very well. But our audience today may not, may not have heard about this book and would love to address that. These are the passive investors, busy professionals who have that purpose and passion in their mind, but they haven't acted upon it. So how we can bring in that value to them and they start applying the these principles in their life so they can lead to that, you know, the five laws of stratospheric success that you imply on which has helped me flip the script and I, I hope that that helps them to flip the script as well.

Well, thank you.

So. So let me ask you a question. Let's try to get familiar with the human behind the Go Giver. So Bob, can you tell us a little bit about yourself, your initial days, your struggles and how it came about to be the selling book today?

Thank you. Well, I began in broadcasting, first in radio and then television. I wasn't particularly good at it and it wasn't long before I was not, you know, in that field. And I, what I like to say, graduated into sales and but the challenge there was I had no formal sales experience and so I struggled and I really floundered for the first few months and then I was in a bookstore and I came across a couple of books on selling, which, you know, is no big deal these days, but this is 40 years ago and back then who knew about those kinds? I didn't even know there were books on sales. I was just looking for something to help me in some way. And I came across two books. One was by Tom Hopkins and one was by Zig Ziglar, two of the icons in the sales and Personal development field. And I took them home and began studying and studying and learning and applying. And within a few weeks my sales really began to take off. And this was encouraging to me because it said, well, you know, if you have a methodology for doing something, a system, then you can do practically anything within reason. What is a system? Well, I, I personally define a system as the process of predictably achieving a goal based on a logical and specific set of how to principles. The key being predictability. If it's been proven that by doing A you'll get the desired results of B, then you know that all you need to do is A and continue to do A and continue to do A and you'll get the desired results of B. So happened for me and it was very encouraging. I became a student of sales and really more than that, a student of personal development. This was the first time in my life that I saw that there, that success was an inside job that you built yourself first on the inside through reading books, through listening to. Back then it was tapes. That's how long ago it was, through going to seminars. Right. And, and, and you built that in. The on the inside success manifested itself outwardly, but it began in. And so really sales, which was a matter of really adding value to the lives of our customers is really what it comes down to. And personal development became something I loved. And years later I began to speak on it and teach on it and write books on it and all those fun things and, and here we are today. So it's been a rewarding.

Thank you so much. Yeah, thank you so much for sharing the journey. And Bob, so many things that you have gone through, so many things. I resonate with it. First of all, the books. Right. And I can see that you are avid reader. There's so many books behind you. I can see that. But it's so important. Right? You know, when I started Think Outside the Stocks, I left my corporate career and I, you know, started, I started in real estate, actually in investing. And as I come across this various strategies, I was mind blown and at the same time I was restless that the community around me still doesn't know about it, still have no way of participating in it. And that's why that's the, you know, purpose behind Think Outside the Stocks. I started when I started and I was passionate about educating them. And you know, I came across multiple educational models that I created for them and I started sharing and things were going really great. But what happened with me is when I had my first investment and I hit that mental roadblock, the roadblock that you're talking about, right. That it is not the outside, it's the inside. And my roadblock was that, you know, I just felt like I am being too, too much of like sailing, selling, selling, which did not resonate with me at all. See, I come from a place of purpose and passion, just like you, Bob. And you know, the sailing and pursuing it felt like, you know, I'm literally selling my soul out there. And when I started looking for books just like you and starting to look for help, I came across, you know, power of persuasion and closing the deal, and I just couldn't resonate with me. And exactly at that point, the go giver came to my life like an angel. And that's when it started talking about the laws of status, fair success. And the first two laws are the most, you know, the laws that resonated with me, the value and the compensation. Right. So the, your success is directly proportional to what value do you bring to people and what amount of people you serve. That's exactly what literally resonated with me. So can you talk about these first two laws and how can our listeners today can take away from it?

Yeah, and, and let's go back even a little bit into some of the things you were saying which were, which were wonderful, you know, and when you said you just felt like the way you were being taught to sell was not. It didn't resonate with you. Right. It was not congruent with your personal values. And, and you kind of felt like it was selling that you didn't enjoy. But I'm going to suggest it wasn't that you didn't enjoy selling, it's that you didn't enjoy what you were being taught that selling is or what you thought selling is. Because, you know, selling is in sales is one of the most misunderstood concepts in the world. Right. And, and so many people think that selling or sales is about trying to convince someone to buy something they don't want or need. Well, that's not selling. That's called being a con artist. And, you know, so somebody who really has high values is not going to resonate with that at all. Right. And if they think that's selling, of course they wouldn't like selling. So let's redefine selling into its true definition, which is simply discovering what the other person needs, wants or desires, and helping them to get it. And what's interesting is John David Mann, Mike, my awesome co author, I want to make sure to mention him because he was the writer who made it happen, you know he was. And so in our follow up book Go Give or Sell More what we do is we break down the old English root of the word sell which was salan, which meant to give. So when you're selling literally you're giving. Now someone might say well wait a second Berg okay, that's all clever but isn't that just semantics? When you're selling, what are you really giving? Well I suggest that when you are in front of someone who's a prospective customer or client or buyer, you're selling. So what are you giving? You're giving that person time, attention, counsel, education, empathy and ultimately immense value. So if we see selling as being that now we can feel great about selling.

Yep, absolutely. I love that definition. Bob, you literally, you changed my perspective all over again going back to the root of the sell, the concept of a sell. And now when I just say to myself that okay, selling is giving, that's exactly what's resonating with me and in fact my goal with think outside the stocks. I have defined a goal, Bob and these two principles, these two laws are the reason behind this goal. My goal is to change financial trajectory of one family at a time and thousands more to go and thousands more to go. I want to touch these lives and I give. I when I say this drives me, this book really, really drives me. So go ahead, you are continuing about these two laws.

So. Yeah, so, so, so if we talk about those first two laws, the laws of value and compensation, let's look at first at what we even mean by the term go giver, right? And so when we say go giver we simply mean that person that shifting their focus and this really is the key, right? It's shifting your focus from getting to giving. Now let's define giving. When we say giving we simply mean in this context we simply mean constantly and consistently providing immense value to others. Understanding that doing so is not only a more pleasant way, a more fulfilling way of conducting business, it's the most financially profitable way as well. And not for any kind of woo way out there, magical, mystical reasons. Not at all. It's very, it's very rational, it's very logical. You think about it. When you're that person who can move your focus off of yourself and place it on the other on serving others again, discovering what they need, want and desire when you can take your focus off yourself and place it on solving their problems. When you can take your focus off you and instead make it all about helping this other person achieve Happiness, right? Well, people feel good about you, they feel great about you, they want to get to know you, they like you, they trust you, they want to be in relationship with you, they want to do business with you, they want to tell the world about you, they want to become your personal walking ambassadors. So it's a, so it's a great way to do business.

That's a great concept, Bob. And then what it has helped me is disassociate myself from the results part of it when I'm focusing on my audience, my clients, and every day I do that. Every day when I go in a meeting or I'm meeting somebody, I think about that. Let me put this person on the driver's seat, let me see what his problem is and let me start solving that problem instead of going gaga about, hey, I've learned these strategies and this will be helpful to you. And that kind of leads to our, you know, the third law that you have the law of influence to put them in the driver's seat. And that is so important.

Sure. So if we look at the first law, the law of value, which is all about the, the, the awesome buying experience you're providing another person, right. So by the time they do business with you, they feel as though they've received much more in that overall value than what they paid. While you also made a very healthy profit. In fact, here's the great thing about this. In any free market based system, and when I say free market, I simply mean no one's forced to do business with anyone else. They both do so on their own volition. There should always be at least two profits. The customer profits and the entrepreneur profits. Right. The buyer profits and the seller profits both. Why? Because both of them came away better off afterwards than they were beforehand. Right.

And that is so too.

Yeah. And but it's all up, up to the salesperson, the entrepreneur to make sure that, that they're the one who's placed their focus in the right place. Because remember, nobody's going to buy from you because you want the sale. Nobody's going to buy from you because you have a quota to meet. Or nobody's going to buy from you just because you're a nice person. They're going to buy from you because they believe they'll be better off by doing so than by not doing so. And that's why John David Mann and I say that money is simply an echo of value. Money is an echo of value. It's the thunder to values lightning. So the value must be the Focus. The value comes first. The money you receive is a natural result of the immense value you've provided another person. Now, the second law, law of compensation, as you talked about earlier, is so important because it says, yeah, the values part's great, you've got to do that, but it's also how many people's lives you impact absolutely with that value. And that's why doing it through relationships is so important and having people who want to tell others about you and developing right now we go to that third law, the law of influence, and you were talking about, your influence is determined by how abundantly you place other people's interests first. Now, not in a way that you're a doormat or a martyr or self sacrificial. That's not what we're talking about. It's simply understanding. As Joe, the protege in the story, learned from several of the mentors. The golden rule of sales of business says that all things being equal, right, people will do business with and refer business to those people they know like and trust. And there's no faster, more powerful or more effective way to elicit those feelings toward you from others than by genuinely moving from that I focus or me focus to that other focus. Looking to, as Sam, one of the mentors in the story, advised Joe, make your win all about the other person's win.

So many knowledge bombs there, Bob. My God, my mind is blown. And when you're talking about these things, right, the experience of this particular, it's not a transaction based. It's not a transaction when you're connecting with people. So it's not only that you are serving them, you're adding massive amount of value to them, you're adding massive amount of value to massive amount of people, but you are also building that connection, building that connection for life. So it's not just a transaction anymore. Exactly. It's your lifelong connection. And that's how I feel about my investors. And with Think outside the stocks. Yeah, yeah, and we think outside the stocks. This podcast is. I'm just. What I'm trying to do is that the law number two, to reach massive amount of people and be able to serve massive amount of, you know, busy professionals out there to get rid of their W2 job and move towards the financial freedom. Right.

And you know, and you're the embodiment of that third law about placing their interest first. Because every conversation we've had, every email exchange has always been about how you can better serve your listeners and, you know, your students and the people who, so you Know, you absolutely embody that law.

I'm so honored that you say that, Bob. It means the world to me. Thank you so much. So, moving on to the next law, right? And which is, I think it was most little bit difficult for me, the law of authenticity. Because here you're trying to be the authentic yourself, and here on the other side, there's, you know, in the world, you want to be the, you know, saying the right things, doing the, you know, doing the right things, and also not, you know, hinder anybody's emotions. You, you have that inherent need of being light, right? So it's a conflicting that you're trying to be authentic and you're trying to play, you know, want to be light. So how do we balance that? How do you say, you know, we balance that?

Sure. So. So in the story, the mentor in this part was Deborah Davenport, who was a very successful realtor and real estate investor. And, and what she said is, you know, the most valuable gift you have to offer is yourself. Now, the biggest thing that she learned, that she shared was all the skills in the world, the sales skills, technical skills, people skills, as important as they are, and they are very important. They're all for not if you don't come at it from your true authentic core, but when you do, right? When you show up as yourself, day after day, week after week, month after month, people feel good about you, they feel comfortable with you, they feel safe with you. And why wouldn't they? They know who they're getting. And consistency is an absolutely immensely important aspect of building trust, right? People need to be. They want to make sense of their world in a world that often doesn't make sense, right? So when you're that person who shows up all the time now, you know, so, so we talk about being, having to be liked. And then there's the other extreme where people sometimes, I think, misdefine authenticity as meaning. Well, I can just say and do whatever I want because, well, otherwise I'm not being authentic, right? Or authenticity means there's no boundaries. I can just say or do. And, you know, that's sort of like the person who says, well, I have anger issues and I yell at people a lot, and if I were to act any differently, that wouldn't be authentic of me. Well, that's totally wrong. That's totally. That's malarkey, right? That's hogwash. It simply means that person has an authentic problem, right? Authentically work on in order to become a better, higher, more effective, authentic version of themselves. So, so I Think it really comes down to this. I define authenticity very simply. It's acting congruently with your values.

Absolutely.

Sure. Now, should we want to be liked? Of course. Why wouldn't we? We're human beings. Now should we? If being liked means, well, we're giving wrong information because someone's going to. Well, no, that's not being congruent with our values. If our highest values are to help the other person, right. So we want to give the right advice, we may have to do it tactfully and diplomatically. That's fine. That's also congruent with our values of treating people with respect and honoring them. So, you know, so I think really when we can, when we can take what we're about to say or what we're about to do. I remember the, the definition attributed to Gandhi when he said that integrity is when everything you think and everything you feel and everything you say and everything you do are in alignment.

Right.

I think that's authenticity. Right. So when we take what we're about to say, right. The advice we're about to give, the connection we're about to know, or whatever we do, if we can then measure that against. Is this congruent with my value system? And we do that, we're being authentic.

That is so important, Bob. And that's exactly how I feel about being authentic. Right. Being authentic means being vulnerable to me. And what you're pointing out that, you know, the other extremes that you don't have to be that other extreme, that's also equally important. And especially when I am coming in from the place of struggles myself, right. So to be authentic and just put out there, when I'm talking to my investors, for example, if they are struggling with something, if I have struggled with them, I'm open to share that with. If I have failed into something, I don't want them to do the same mistakes, I want to share that. So authenticity from the place of values that just indicate, I think that's really important and that's when you are actually going to start enjoying what you do. It's not gonna start feeling dry after some time. Because what happens with people, I mean, especially those who are in corporate worlds and they have the burnout, because there is no connection, there is no value system integrated in day to day life that they are doing right. And that's when they feel dry after a few years. And there is no, you know, there's no purpose, there's no passion. So I want our listeners today to think about what your purpose and Your passion is and how you can be authentic about it, how you can bring these values to you. Right. The next law. Bob, I must honestly say that that was the hardest for me to digest because now we are talking about go giver, go giver, and that's really the giving, giving, giving, completely resonating with me. But now we are talking, talking about receiving. You know, the law of receiving, it's a go giver, it's not a go receiver. And, you know, I wanted to be open to receiving and, you know, had a hard time. I would love for you to help us, you know, digest and implement the fifth law.

Well, the law of receptivity says the key to effective giving is to stay open to receiving. Here, here's how to look at this very, very simply. And Pindar, the main mentor in the story, taught this to Joe. And that is, you know, it's like breathing out and breathing in. We've got to do both. It's not one or the other, right? We breathe if we want to survive, if we want to thrive. We breathe out and we breathe in. We breathe out, which is giving value.

Right?

We breathe in which is receiving value. Giving and receiving are not opposite sides of the coin. They're two sides of the same coin. Now here's, here's why there's such a big issue with this and such a big problem with so many. And when it comes to receiving, the world around us continually throws these anti prosperity messages at us. You know, if you, if you, you know, and a lot of times it's from as early as, you know, upbringing, you know, right. Upbringing, environment, schooling, news media, television, movies, where, you know, you've got the, the, the, the good people who are typically poor, but they're happy. And you've got the evil rich people who are always nasty and horrible. That's what these are the messages. Read social media, look at all the people who downgrade anybody who has a lot of money as though they, yeah, got it on, you know, now there's people in the world who do really lousy things and make a lot of money. But you know what? Yeah, that's not most people. And especially when you're in a situation where people don't have to do business with you, the only way you can get very wealthy is how by providing immense value to people who choose to buy from you. Help a lot of people, right, Place their interest first, because they're not buying for your reasons, but for their reasons. Come at it from your authentic core and then be able to receive. Now here's the thing, you know. Yeah. Giving and receiving, two sides of the same coin. But the giving has to come first. This is universal law. These are laws of nature, human nature, but also physical nature. Right. We plant before we harvest, we sow before we reap, we give before we receive. But, but here's the thing. When we focus on providing immense value to others, when we touch the lives of lots of people, when we place interest first, their interest first, and make it about them, when we come at it congruently, we have created what John and I call the benevolent context for your success. When you do this, you will receive in abundance. You'll receive an abundance. You've just got to allow yourself to do that. And that's where receptivity comes in.

You said so many great things, Bob, there. And I'm gonna, you know, go back to where you were. You were giving that breathing analogy. It's literally this, you know, the two sides of the same coin. It's so important, you know, that breathing, if you are breathing out, you have to some point breathe in, otherwise you're gonna just gasp for air. Right. And in. In the sense of my business, I look at it and I think about, if I keep on constantly giving and there is nothing coming back, I'm not ready to receive it, my giving is going to stop at some point. Oh, sure, right. My giving is going to. Because I'm not going to able to survive.

Shut down the family.

Yeah. And if I were to impact, you know, not thousands, say millions of families, I would have to stop at some point because I will do a disservice by not being able to do that. So I want to be continuing doing that. And you know that the giving and receiving that. You have an analogy for breathing in Pranayama, which is a breathing exercise that we do at, you know, back home in India, we actually breathe out first. We breathe out first and then we start breathing in. So that's. That's when you see that. Yes, that's. That's. You plant the seed first, you give first, and that's when you kind of become automatically open to receiving and you receive naturally. So our listeners today, if you are thinking of that purpose and passion in your life, and you have been just waiting right around the corner for that opportunity to wait, to be waiting there, Think about that, that you are actually doing disservice to those people who are supposed to get impacted by you, who are supposed to get inspired by you to bring in some change in their life. So if you are delaying that just stop there. Go get your copy of Go Giver and start reading about these five laws which Bob just explains here. It's tremendous. It has, has flipped a switch for me and it will do that for you as well. So Bob, with that, you know, such a great conversation, I hope I would just continue talking to about Go Giver and the five Lords. But I also want to bring in another concept here with think outside the stocks. Right? We think outside the stocks. One of the aspect of our community that makes me really restless, that when it comes to the finances, when it comes to the investments, historically we have stayed as a very secretive society. We don't share things that have worked well. We don't share our failures, our successes with even person next door within our family, within our community. And that makes me restless. When I found this strategy for the first time, I actually wanted to go tell the world and everybody who was working hard that please use this because this has, these are such simple passive investment opportunities that in your busy life you can bring in. It's so easy to do it. So I want to bring that, you know, imagine the world where we shared our successes, where we shared our failures with, you know, people around us, with community. We all could be together so much more better, more successful, right? So the hardest thing, you know, to do is to, to give that out, to share that and think outside the stocks. With this segment, I, you know, I do want to ask you, you as such a successful person, how do you, Bob, think outside the stocks? And even I wanted to ask you and I had in mind, why would Bob answer this question? And going back to one of the quote that you had that typically the more successful they are, more willing they are to share their stories and their secrets with others. Right? So this is what you say in the book. And by the way, such a great book, I think the business parable makes it, you know, stick to your mind and always stay there. Other books which just talks about laws and this and that, it doesn't stick because the business parable, the story behind it, it just helps it stick. So thank you so much for writing this book from all the Go Giver community. And with that I would love to ask you Bob, how do you think outside the stocks?

Ah, so if in any way I think outside the stocks, it's only because I, I have bucked the trend of all the, the fancy investments instead put together with my financial advisor a very, very boring portfolio, but one that had, you know, has done very well because I just stick with it. We we put it together in such a way that we have it so it's the appropriate amount of risk and the appropriate amount of security and the appropriate amount of this and that. And he's a guy who I know like and trust and I know he watches over it carefully. So I've, I've got to be the most boring investor that you've ever met, but also a happy investor.

No, boring is good actually. You know, I actually encourage my investor to be the boring investors and you know, somebody who you know, like and trust and have done, you know, something in this field. You can just go and, you know, try to see and try to kind of imitate what they are doing. I love that, Bob, actually, because that's what we want to, you know how our listeners do. They have a purpose and passion in their life. Your purpose and passion is completely different. You're not worried about the money, how it's growing and you kind of want to put that on autopilot and we think outside the stocks that's what we want to help others to put their wealth growth on autopilot so they can focus on purpose and their purpose and passion. So, you know, thank you for sharing that. And with that I do want to ask, you know, we are almost coming to the end of our interview here, sadly and unfortunately, but I would love to ask that how would they, you know, connect with you? How they could inhale more of the go giver, you know, from you. Can you share that with us?

Well, that's very kind. My, my website, where pretty much everything is, is Berg my last name B U R G dot com. That's how old I am by the way, because I get burg.com right.

Oh, unique, unique.

So they can go to burg burg.com and pretty much everything's there, including they can read a free chapter of the book or any of the books in the series to see if they like it. And while they're there, they can also subscribe to my daily insight email. I send this out five days a week. It's a kind of a brief email that makes a certain point, whether it's about sales or communication or what have you, that is, is meant to educate and kind of inspire throughout the day. So it's called Daily Impact.

Thank you for sharing, Bob. I'm sure that, you know, our audience will like to subscribe to that and you know, get that daily small dose of, you know, positivity and productivity from you. Now we are to the end of our last round which is kind of a fun round. I call it a rapid fire round. All right. We're just, you know, quick ANSWERS, Just a 60 second answers to a few of the questions. And I'm, you know, going to ask this. Are you ready for that?

Yeah, I'll make, I'll make believe I'm on a quiz show where I have to come up with the answers without thinking too.

You know, I'm going to say these are going to be easy answers hopefully. So let's start, you know, let's get started. First thing that you do every morning.

Say a prayer of gratitude to God for giving my soul back to me for another day.

Ah, that's. That's amazing. That's really amazing. The one day that was the most difficult in your life and you still remember, still remember that hardship.

Okay, that one, that, that one. It's very hard to, to come up with. There are just, you know, there are times that you just really sad and grieve and those are, those are the days that are the toughest.

Yeah. Thank you for sharing that. What's the most heartwarming thing your reader has said to you ever?

A few, you know, I, I think it's people who've, who've expressed that they had faith in me and my abilities and, and expected good things from me. I think that's, that those are the things I, I really took to heart from leaders. Yeah.

Yeah. Thank you so much. You are such a humble person. It's just, you know, means. It, it exactly means what you said. One advice that you received that changed your life.

I think it was from a gentleman years and years and years ago when I, after I soon got into sales who said, if you want to make a lot of money in sales, he said, don't have making money as your target. Your target is serving others. But when you hit the target, you'll get a reward. And that reward will come in the form of money. But always remember, he said, he's actually, he said, never forget. The money is simply the reward for hitting the target. It isn't the target itself. Your target is serving others.

Excellent. And by the way, if somebody asked me that question, my answer would be the first two. First, the first two laws of Go Giver that you add immense value to immense amount of people. So that, that has changed my life. Any one book that you recommend to our readers today, which is hard, how.

To Win friends and influence people is always a good one. It's the ultimate in people skills and being able to navigate as you know, understanding human nature is really so important when it comes to success.

Thank you so much. And one last question. What advice would you give to our business professionals who are kind of stuck in their corporate life or their jobs and they have that purpose and passion that they haven't acted upon?

Well, you know, I mean, action so important that. And it's not that you should make any rash moves or do something without thinking just because it's something you'd like to do. But I'd say it's really, really coming to grips with what you want, want to be doing with what you're passionate about and, and, and what you're good at and taking the action to make sure that you're very, you know, very competent at what you want to do, but then also making sure that before you go into it that you, you feel good that there's a market for it. Right. Because some people say, well, follow your passion and the money will come. Right? Well, not totally. Okay, follow your passion. Passion, great. But you've also got to find them. You've got to know that there's people who will buy your passion. Right?

Yeah.

You know, you could be really passionate, but if you don't have any customers, well, all you have is an expensive hobby. So you've got to make sure there's also a market. So be, you know, be smart about it. Learn from those who have already done it. Right.

Yeah.

Find the system. Remember that process of predictably achieving a goal based on a lot logical and specific set of how to principles. Find the system, apply the information and stay persistent. Because you know that there's going to be a lot of no's along the way. As my friends Richard, Andrea Waltz and Richard Fenton, co authors of the great book go for no. As they say, yes is the destination, no is how you get there.

Great, great advice. Thank you so much, Bob. And again, I am so grateful, I'm so grateful to have you on my show. You are my pleasure. My first guest on my Think Outside the Stocks podcast. So, you know, this marks a great beginning and great honor for me. Thank you so much.

The honor is absolutely mine. Thank you.

Thank you so much. So today you heard Bob, the co author of the Go Giver, the book that drives me. And I hope you are inspired and understand these five laws of stratospheric success, because I know that in your mind, somewhere in the corner there is a purpose and a passion that drives you and you want to escape this address and jump into your passion project. So it could be, you know, creating a yoga studio. It could be hiking to the Annapurna Base Camp or it could be the path of philanthropy, it could be the path of spirituality. You have that purpose and passion in your mind. Go Giver is going to give you those five simple steps, five simple laws that you can start applying to your life today and don't let that passion wait for you right around the corner anymore. With Think Outside the Stocks. Start creating that multiple flows of passive income so you can go back and focus on your purpose and passion. That's really really important. You can put the growth of your money on autopilot so you can focus on that passion. And if you are not yet focusing on it, ask yourself just one question. If you are supposed to touch that one life, if you are supposed to motivate that one person and if you're not not following your passion, you are depriving them from getting that impact in their life. If you are depriving them, you are doing a disservice them by pushing it out any further. So start thinking about it. Start think outside the stocks and start managing your growth creation on an autopilot in a very risk managed way. And if you like today's episode we have a very exciting news for you. We are giving away 10 signed copies by Bob Bird of the book the Go Giver. So if you are looking for getting your hands on one of those copies please go like subscribe and put a review for us so we can put you in a draw to win one of these 10 copies. There are just 10 copies available so I would suggest you do it now. Just go ahead and like and put reviews on as many episodes as you want and we will put your name in the draw to win one of these special books from Signed by Bob Burg. So don't delay that and thank you again for listening and I have from Think Outside the Stocks I will see you on the other side in the next episode. Thank you.

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