Maarten Albarda's videos and podcasts

What's the right way for marketers to evaluate whether to use AI?

Who is your ideal client?

What do you actually do — are you an agency? Do you create ads or buy media?

Can you share examples of client results or case studies from your consulting work?

What's your background and what drew you to marketing?

What is "Z.E.R.O. Paid Media" and what's the idea behind it?

What is the Albarda Law of Marketing Data and Understanding?

what do you know about agency compensation

My marketing team seems sluggish and does not deliver great results.

My agency sucks, can you help me find a new one

I remember when automated bidding rules went rogue and blew through monthly budgets in 20 minutes. O...

Hey @AmericanAir my AA657 CLT-JFK last Monday 7/27...

We don't need smarter software doing dumb work faster. It is time to burn down the legacy process an...

History shows us that whenever tech platforms hit operational disruptions or inventory limits, they ...

We talk a lot about the negative effects of social media on the world, and in advertising. These con...

Two-thirds of companies are lagging behind on measurement maturity, and 15% use effectiveness as the...

Your brand's association with AI is now both a great business opportunity -- and at the same time, a...

What if the focus of the pitch was on an actual idea that can serve as an anchor for the brand and t...

The 2026 FIFA World Cup is officially live across North America, and the soccer hype machine is oper...

The digital advertising ecosystem spent a decade trying to clean up the #programmatic supply chain -...

Don't let AI Advertising go the way programmatic did. If we let agentic middle tech sit between budg...

I remember when TV was the number one advertising medium. I remember when the industry was hemming a...

I don't understand why, if Meta is making almost $27 BILLION last quarter, it does not address a fra...