E-commerce product titles now need to work three ways: rank in search, persuade buyers to click, and act as an agent that matches what shoppers are actually looking for. SEO and conversion rates still matter, but brands that ignore the third layer fall behind.
And Frank, you're living the reality, right? You're a brand, you're operating on multiple channels, and you're in a very competitive category. So you are— how are you thinking about all this?
Yeah, well, we were talking a little earlier about titles specifically. And I made the analogy that for a long time, optimizing a title sort of had a dual mandate. On the one hand, you're trying to optimize it for SEO. 'cause you wanna have the keywords you wanna rank. The other side is you wanna optimize it for conversion. Conversion's gonna be factored into rank. That determines whether the customer's really gonna buy it in the end, and these were always two things we needed to balance. To me, it feels now there's three things that need to be balanced. SEO still matters. A lot of people still shop through search. The conversion is always going to matter. It needs to communicate to the customer whatever they need to see in order in order to make their purchasing decision. Now, in addition, we have to factor in the agentic factor and what's going to help you surface for relevant searches there.
