Hawk Media shares three tactics for Black Friday and Cyber Monday: set up a TikTok shop, optimize website speed and conversion, and use strategic discounting to boost average order value without killing margins.
Foreign what's up, guys? I'm Ledoux from Hawk Media and here are three tips for Black Friday Cyber Monday. Number one, set up a TikTok shop. If you haven't done this yet, you're missing out on millions of new eyeballs to your website. TikTok is not just as Gen Z thing anymore. All demo shop on there. Make sure you've got a TikTok shop set up. You can sell your products right there and then set up a TikTok shop affiliate account. So this allows for customers, they can buy products inside of TikTok and you only pay commission if you get a sale from the platform, you can set up a commission structure. So you'll go into that and you'll see it'll kind of instruct you to how to set it up. Set up your commission structure 15, 20% or wherever it makes sense for your margins. Make sure that you create a pitch for your creators, get them hyped up on why they should work with you and what the offer is. And then you can post to the creator marketplace for creators to pick up that offer and drive traffic to your TikTok shop and sales. Or you can go recruit creators within the platform. You'll see how to do that. So this is awesome to drive sales without paying Facebook or meta, right? You're only paying a commission and you can also get more content, more reach, you can get learnings and you can potentially create future ambassadors out of some of those creators you're working with. Tip number two, make sure your site is optimized and converts well. So and make sure it's fast. So you get about four and a half percent drop off with each second it takes your site to load. So you know, reach out to your developer, have them look at what plugins you have that you're not using. Get rid of those as slow site speed. Get rid of any unused code, have them compress images and look at site speed tools. There's a few. If you just Google site speed tools for Shopify, I'm sure you'll find some they can improve your site speed. So easy way right there to get more conversions, better CPA and higher ROAS, site number three or tip number three discount strategy. Instead of just offering a blank 20% off or 30% off for black Friday, be a little bit more strategic around it. Try to do everything you can to optimize for a high average order value and optimize for margin. Right? So one idea would be to look at tier discounts. For example, you can get 10% off for $50 plus or 15% off or 100 or 30% off or 200 plus. You can even maybe add and think about adding in a free gift for that top tier. Look at something that maybe you have a lot of inventory of or something that has a lot of margin for that top tier. You might want to even also include a free gift if it makes sense. Also look at bundling, figuring out from a pricing perspective which products have your highest margin. You know, make sure you get the right mix of those within a bundle, right? And to maximize your aov but also obviously pay attention to what your best sellers are but figure out the right strategy there that's going to maximize AOV and margin. And then last include a countdown timer. Create some urgency. You've probably seen this when you shop on sites, right? It definitely creates urgency and gets people to convert. So those are our three tips. Thanks so much.
