This is a YouTube video titled "How to Drive Customer Engagement With Custom Packaging | Peak Season Tips" created on November 30, 2023. It features Philip Axar, founder and CEO of arca, providing practical advice on packaging strategies for the holiday season, including sampling, managing excess inventory, and using QR codes to enhance customer engagement and extend the unboxing experience.
Foreign. Here's some quick tips coming at you from Philip Axar, founder and CEO of arca. All right, first things first, you should be sampling. Sample your packaging leading up to the holidays. You don't want to be this guy. Have something misspelled using old brand design or old logos, not having the configuration proper, whether it's the structure labeling, something might be missed, something might be off that would have been avoided with the sampling. Have a plan for excess inventory. You are making such a missed opportunity. If you're not able to send stuff in addition to whatever is being purchased from your customers during the holidays, send them the stuff that you had left over from Halloween. In the coming months, send them stuff that's left over from Christmas. Either way, this segment of time is meant to just push stuff out the door. And are you going to complain as a customer if you got a bunch of extra free stuff? No, absolutely not. You might even share about it. You might post about it. You might gift some things to your friends and let them know, hey, I got an extra XYZ from company ABC that I purchased from. So take advantage of this. This is actually a year round positive thing you can do. But everybody loves gifts and something a little extra around the holidays. Last but not least, where's your QR code? Where's your physical call to action that can just like open up in a completely new world for your customers? When you're sending packages out, especially during the holidays, they'll be able to scan something and it'll push them to a review, it'll push them to a reward, it'll push them to socials, it'll push them to some sort of promo something. Either way, the experience doesn't end when they receive the package. The package is your customers that has 100% open rate. And why not take advantage of that by being able to layer what they're opening by sending them down a path to explore and take them down a journey even further. This is through arca.com we hope to be seeing you soon.
