How to Increase Amazon Margins with Brand Referral Bonus | Peak Season Tips

Foreign. So I'm super excited to share some tips for you for the holiday season. Unless we have a third world war, the economy melts down. All the signals point to a strong Q4, but I want you to grab the majority of profitable revenue that you can. So let's start off with brand referral bonus strategies that maybe bleed over into your own site. Let the consumer pick where they choose to convert. Some people prefer to shop on Amazon. So there are interesting ways you could potentially add brand referral bonus links with attribution to your own site. However, if you're going to send the clicks over to Amazon and check to see whether they convert better there and generate more revenue for you there, there's risk because there's competitive conquest. So you'll need to run the A B split test. But one of the ways you can use the brand referral bonus is that. But you also have obviously your social media, you have potentially other media assets that you're buying and if the consumer can self select which platform they check out on and you can take advantage of that 10%, that might be super powerful for you. So in addition to brand referral bonuses, consider variety packs. Consumers love variety packs. It's a huge psychological button that gets pushed for them like oh, let me check it out, let me check it out this way or that way. So flavor variety packs or variety packs that include a SKU that is complementary to the primary sku. Those are super powerful. One other thing that's very similar to creating variety pack that could really delight your customer is if you have sample packs. Include those in your fulfillment. That's easier to do when you're fulfilling directly than it is to do with Amazon. You can have your 3 PL throw in sample packs and it really delights the customer so it gives them an opportunity to try something new. If you're going to do obviously variety packs, you'll get the increased AOV and you'll have potential trial of a new ASIN which is super powerful. The other way you can use a brand referral bonus as an alternative to the associates program or influencer links in the case of your own site would be with influencers. Influencers obviously have a lot of audience they bring to the table. You can, you know, give them the choice between associate or affiliate links or a brand referral bonus. And consider layering in coupon codes as well. Coupon codes are really annoying with Amazon, especially single use coupon codes which expire really quickly. But for a holiday season you could do limited time single use coupon codes with an influencer that they could distribute as long as the amount that you could create would match up with the amount that they need. So use these strategies together and crush it this holiday season and and set yourself up for an Even better 2024. Thanks so much. By.