A guide to running PPC campaigns, setting up coupons, and using Prime exclusive discounts during Q4. The speaker covers keyword targeting strategies, how to structure coupons for maximum impact, and ways to leverage Amazon Prime discounts to boost visibility and conversions during peak season.
Alright, the first tip that I want to share with you today is when you're building out PPC campaigns to think like a customer, it's very easy just to get to look at words, keywords, clicks. But at the end of the day someone is typing something in and, and they're looking for something. And what I've done with one of our private label accounts is we broke out a separate campaign that we really just understood like, okay, where are we going to convert the absolute highest? And for this product it was a pickleball and we. Pickleball paddles, sorry. And we had a few different color ones and we found that if we created just an exact match on the keyword that like we know we're going to convert the best for. We have the gold, we have a gold pickleball paddle. No one else does. We're going to convert the highest for just this keyword. And so, you know, thinking like if a customer is typing in gold pickleball paddle, like we're exactly what they're looking for. There really is no competition. So break that campaign out. And it doesn't just have to be the color, but anything that you know, that you designed in your product, just break that in its own campaign so you can have, you know, a 10% ACOS campaign. So that's, I kind of consider when you find these things, where you find things that you are going to convert better than anyone else, it's a, it's an asset to your business, it will live forever and you will get a few free sales or many sales in that instance. The second tip that I want to share with you is around coupons and prime exclusive discounts. I've been a big fan of these for a while. They changed over the last year. So I would say actually prime exclusive discount. In the last year I've understood where they're best used. So coupons are that green tag right there, that is a coupon. And now Amazon has made it easy to like upload many at a time. The minimum value is 5% and there's multiple ways to use them. One, like you should never discount your product by lowering the price. You should discount with a coupon. That way the customer knows, hey, this used to be a $30 item, I'm now getting it for $25. And so really think about that in your strategy. You can run these for a few months at a time and, and not every customer actually uses the coupon. You actually have to check a box to apply a coupon to your transaction and not everyone's using that. So an additional reason why coupons have like this, like, crazy boost, they boost your click through rate, because right here it is, you could see below there, like, hey, green badge, go for it. And then the prime exclusive discounts really are awesome during the shopping holidays, because if you have one, you are going to get a lot more impressions because people will be turning on show me the deals. So as they browse what other keywords, whatever they search, whatever category they're in, they just, if you use a Prime exclusive discount, they will find you more likely. And so we find that this, you know, boosts sales considerably because it boosts your discoverability. So these are some tips that you really want to use in, you know, Q4. And there you have it.
