Vintage Candy lost their Prime Badge when Amazon changed meltables rules, tanking sales. They recovered by using Seller Fulfilled Prime and the Kahoot peer-to-peer network to ship reliably without Amazon's fulfillment centers.
You know, the real problem is that anyone that was affected by the meltables, I guess the rule change with Amazon has probably seen their business crash tremendously. Like, like, for example, we know from, like we sell 90,000 boxes a year. So we know just from looking at the data that our sales when we're in FBA full time versus when we're in the store six month situation where we're kicked out of Amazon because of the multiple thing, our sales are like half of what they usually are. So you take a business that was doing 4 million a year, now it's 2 million. Well, you know, you at some point grow to your 4 million and then if your business just disappears overnight by half, well, now you're in big trouble. Right? So the only solution that I can figure out on how to solve this problem is that you need to get the Prime Badge back. If you don't have the Prime Badge back, you're never going to recover yourselves. Because the truth is that the deck is stacked against you on Amazon if you're not priming it. So the absolutely only way for you to do anything about this, to fix this problem, to get back in business is that you basically have to figure out how to get into Seller Fulfilled Prime. And that's basically where Kahoot comes in to solve that problem for you. Amazon has recently reopened the Seller Fulfilled prime program. Like two years ago we tried to solve this problem by, by shipping to locations like in California, but it didn't work for us because we weren't eligible for Seller Fulfilled Prime. And that's the real secret to being able to secure your business if you're an Amazon business. Because it's the Prime Badge that's really driving the sales. I mean, it's nice to be close to customers, but the thing that converts your ads into sales, the thing that converts visitors into buyers, I mean the prime badge has a lot to do with it because they can even filter on and off on a search whether they want to see prime listings or hide all the ones that are not prime. And unfortunately if you're not prime, you're just not on the same playing field as everybody else that's, that's in it. So the cool thing about Kahoot is that they're offering this peer to peer network with reliable shipping speeds and the opportunity to meet the metrics, to get yourself approved for soft build prime and then to be able to stay in it, get your products shipped out fast, like with fast delivery times to customers, with reliability.
