Manish ChowdharyFounder & CEO pioneering AI-driven ecommerce logistics

Why AI Still Recommends Nike (And Not Smaller Brands)

27 Mar 2026 · 1 min

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In this conversational excerpt, the speakers discuss findings from extensive queries to a Catalog API, revealing that while structured product data (descriptions, names) influences rankings, brand reputation and sales popularity are far more decisive. Top brands like Nike consistently rank highest regardless of product description tweaks, and copying a brand’s website does not boost rankings because platforms like Shopify factor in actual sales data. The discussion concludes that there are no shortcuts: success in e‑commerce hinges on building a recognizable brand, generating organic traffic, offering solid products, and cultivating loyal customers.

Chapters

So I know we talked a lot about agentic commerce, but the reality is right now it doesn't, it's like a very, very small portion of total conversions. And me and my engineers have run thousands of, a lot of queries into Catalog API. What we have discovered is yes, structured data, the structured product descriptions and names matter, but the brand matters a lot. Yeah. Like, Whatever you change in the product description, the top brands always get ranked top. So literally there's no shortcut. And then you asked the great question, what if someone copied the website, like Nike's website, 10 different copycats of Nike, would you get ranked on top? No. I have a guess why. I mean, Shopify knows your sales data, right? If you're not selling a lot, if you're not a popular product, you're not going to get ranked on the top.
That's just a reality.
So it goes back to A very basic of running a brand is like, do you have a brand? Do you have organic traffic? Do you have a solid product? Do you have loyal customers that's buying your product? It's just a lot of things goes back to the basics and there's just not many shortcuts.