Keyword stuffing used to boost ecommerce rankings, but modern search algorithms now understand buyer intent. One seller removed synonyms like "olive tree, artificial plant, faux tree" from product titles, keeping just "artificial tree," with no drop in sales or rankings. Simpler listings work because algorithms know these searches want the same product.
Let's just talk about the new optimization, you know, SEO, AEO, GEO, it's all about getting the customers, getting found, and getting bought. That's what it boils down to. And Frank, you're doing something that's counterintuitive to what most people would do. You're removing keywords that you originally had in your listings. If you share that. Yeah, this is a great example.
So, you know, in old SEO, old, old SEO, keyword stuffing was a great strategy. Strategy, right? You want to rank for fake tree, artificial tree, you just put all the words in there and you keep going. As things get more sophisticated, that stops working. With the age of e-commerce, now there's an understanding of both the buyer's intent and the meaning of what you're writing. And so where I used to have titles that would say olive tree, artificial plant, faux tree for indoor use because I'm trying to rank for both words. I started taking some of those terms out completely and would just say artificial tree, and there's been no impact on sales, rank, conversion, anything else because the models now understand that a customer looking for an artificial plant, artificial tree is also what they're looking for. So while a lot of these changes are making my life more difficult, there are aspects that make things a little simpler. Right.
So
