Your niche doesn't lock you in. Pick one based on what genuinely excites you, whether that's a type of trip or a destination, then stop overthinking it. You can still sell outside your niche, but having one keeps you motivated and focused on where you're actually good.
Niching all the way down your actual business is not necessarily so black and white. It doesn't mean you can never sell anything outside your niche again. It simply is what gets you out of bed. What gets you so excited? Is it a family vacation? Is it somewhere specific like a destination? And if that's the case, that's how you know you really want to specialize in something. And I really feel like travel advisors take this so far and overthink everything about their niche when really it's just about what connects you to your business, what excites you and what you can be really good at.
