Travel advisors don't need to overthink their niche. Pick something that excites you and that you're good at, whether it's family vacations or a specific destination. Your niche is a focus, not a cage.
Niching all the way down your actual business is not necessarily so black and white. It doesn't mean you can never sell anything outside your niche again. It simply is what gets you out of bed. What gets you so excited? Is it a family vacation? Is it somewhere specific like a destination? And if that's the case, that's how you know you really want to specialize in something. And I really feel like travel advisors take this so far and overthink everything about their niche when really it's just about what connects you to your business, what excites you and what you can be really good at.
